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Intro
App Trailer
Matter
learn about behavior cues
Behavior Design
Designing visuals that show goal progress maintains motivation needed for behavior change.
While creating an account ensures investment in the content and increases likelihood of app usage
Habit
Cues
Frontal Lobe
the “control panel” of personality and emotions
Parietal Lobe
processes sensory information, visual information, language and mathematics.
Occipital Lobe
The visual processing center
Internal triggers are those associated with
wHAT aRE External Triggers?
Internal CUES stem from 3 main parts of the brain.
Hover over each section of the brain to learn more:
Internal Cues (like a need for social connection or relief from boredom) often become connected to external CUES.
wHAT hAPPENS AFTER THE TRIGGER?
The brain has trouble remembering more than things at a time. Using interaction design to limit the amount of information seen at a time aids in content retention.
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RETENTION
Interactions are also great disruptors. Interactions can grab attention and tell our brains which information to focus on.
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Using the same combo of interaction & content across the app tells the brain what to expect and how to use it.
to combat this, interaction design provides:
The human brain likes to wander
Salient Cues
disruptors
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Using the rule of 3 across the app ensures consistency & makes content easy to absorb
The
Rule
3
The Human eye finds groups of 3 natural and appealing
ODD number groupings show
movement
and force the eye to see each individual item instead of pairs OF ITEMS.
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Interaction Design
By combining user-centered design, habit theory, and interaction design together Matter helps users adopt positive behavior in a way that fits seamlessly into their everyday lives.
Click any screen to Learn What the app can do
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TO TOP
Through simple, minimalistic design Matter delivers content that centers around the positive habits you want to support.
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Each screen is designed to make getting information you care about as easy and beautiful as possible.
From the introduction tutorial you will be asked to set up your ‘matters’ and the level of involvement you wish to have in each matter.
After tailoring your profile to your interests, all the content you see will be specifically curated to what matters to you; showing you ways to support, learn more, get involved, and see your own personal impact all in one place.
Matter's Home Screens cover three primary sections:
Feed
Impact
Products
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Each main page has three cards showing curated content from across the app, updated daily.
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The products section of the app only shows you products that match one or more of your values – so you can promote responsible consumerism and support the things that matter to you with every purchase.
The progress page shows your contribution to all your matters across the entire app, giving you a detailed summary by week and month.
the shop local and donate local screens encourage supporting your community
By creating one central place to find donation centers and local businesses that support the same things you do
The news section gathers news and articles from around the web and filters them to your INTERESTS.
So you can stay up to date on just the things that matter to you.
Similarly, the Learn section gathers content in three forms of media relating to your matters; filtering the content to your preferences the more you use it.
Continue exploring the things you care about without having to spend time finding media relevant to your interests.
Whether you want to get better at recycling, buying products from brands dedicated to transparency, reducing your carbon footprint, promoting wildlife rescue and preservation, or a myriad of other socially responsible activities...
Matter is designed to compile everything you need in one place and intuitively tailor information, education and products to what matters specifically to you.
External
Advertising
Icons
Notifications
A few of the most common external CUES are:
What Are Internal Triggers?
What happens after the trigger?
External Triggers are reciprocal of internal triggers and feed off each other to create habits.
Internal
