Teach the Game Interactive Marketing Plan

Created to help players and coaches at all levels of basketball.

Earth&Clean

We are

Teach the Game is an educational and organizational tool for coaches, players and parents to learn and teach the game of basketball. This plan will promote the app through and beyond its launch in August of 2019.

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque sed laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi sed architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit

Who is the App for?

Learn More.

Many service types available.

Learn More.

Book online.

Reserve Now.

- LOREM IPSUM - SED VOLUPTATEM - VITAE QUASI - 1 HOUR TOTAL

Sed ut omnis iste natus error voluptis.

Learn More.

Want to learn more about Earth&Clean?

Give Us a Holler

Ingredients List

- LOREM IPSUM - SED VOLUPTATEM - VITAE QUASI - 1 HOUR TOTAL

Reserve Now.

- LOREM IPSUM - SED VOLUPTATEM - VITAE QUASI - 1 HOUR TOTAL

Reserve Now.

Learn about TTG

The goal of this interactive marketing plan for Teach the Game is to allow users to learn why TTG is the way it is. It gives insight on the process of marketing TTG.

The secondary audience (see item 2) is for players who need help learning the game. This app will allow them to learn the game in a way that they can relate to (technology). It gives them a resource to use at home while they are trying to improve their game on their own. Many players who want to play at the college level train on their own and look for resources that will help make them better. Teach the Game will allow them to quickly find information and have a reliable source that also has their team’s plays and drills.

The primary target audience for Teach the Game is new coaches and/or coaches who feel that they are lost when it comes to teaching their players. These coaches will most likely be at the middle school/high school levels and will need a better way to get their kids to understand the game. The hope for the app is that it will one day be used at all levels of the game and for all sports.

Who is Teach the Game for?

Teach the Game's competitive advantage is its resources. One of the main goals of Teach the Game is to give new coaches a wealth of resources from drills to better ways to handle discussions with parents. These invaluable resources are backed by many expeirienced coaches and players who support Teach the Game and makes Teach the Game an app unlike any other.

Our Competitive Advantage

The app will be available in the apple app store. Right now, it is only available in IOS and works best if used on an iPad. The app will be promoted through social media. Influencers, posted on the Teach the Game social media pages are ideal ways to promote the app. Twitter: Teach_The_Game Instagram: teach_the_game Facebook: Teach The Game Tournaments and usability testing events will also be ways to promote the app and give it exposure. There will be two main usability testing events prior to the launch of the event. One where players and coaches give feedback and one where referees give feedback. Getting input from people on all sides of the game is crucial to making the app the best it can be. That is also why this app is different from it’s competitors.

The

Distribution

Plan

Influencers

Videos

Promoting Teach the Game

Graphics

App Goals

1. Help anyone who wants to learn how to Teach the Game of Basketball. 2. Be a resource for any players working to develope thier game. 3. Help parents understand the game and help their kids be the best players they can be. 4. Be a way to unite coaches and players of all levels. 5. Eventually be used for every sport!

Teach the Game plans to partner with well renound athletic organizations after its launch! Teach the Game will be sold in app stores starting in August and will have differnet memebership levels: One-time purchase in app store, annual payments or monthly payments. More advanced memberships will unlock different featurs of the app that will be useful at different levels of the game!

Why Teach the Game will last

Constantly releasing new content will keep users coming back and finding the app a resource that is worth their investment. Content from well-known coaches and players in the basketball world will keep user interested and brand Teach the Game as a unique platform that has original and helpful content that users can get nowhere else. Planning for continuous growth of the app, having multiple levels for purchase that qualify users for more resources, and allowing the app to change and grow with the game of basketball will sustain its competitive advantage for years to come.

Thank you for taking the time to learn about Teach the Game! We hope this information helped you understand our app!

Please visit teachthegame.net for app tutorials

and more information about TTG!

back to start

Drills

Basic Strategies

Advanced Strategies

Sportsmanship