Sponsor Prospectus
Omni La Costa, Carlsbad, CA
March 9-11, 2026
presented by:
As the premier event for B2B revenue teams, the B2B Marketing Exchange (#B2BMX) serves as the epicenter for brands seeking game-changing connections that supercharge their marketing strategies. More than your average conference, our dynamic event unites B2B companies large and small with emerging and legacy marketing leaders from United Airlines, Cisco, Spectrum, ServiceNow, VMWare, LG Electronics, Southwest Airlines, IBM and more. With 1000+ attendees gathering under the Arizona sun at the luxurious Phoenician Hotel, #B2BMX has become the go-to event for B2B marketers in search of unparalleled learning and networking opportunities. Imagine elevating your brand's presence in this incredible environment through strategic sponsorship. As a #B2BMX West sponsor, you’ll gain exclusive access to a premium audience of marketing decision makers across the #B2BMX and Demand Gen Report communities. For the upcoming B2B Marketing Exchange West, we're thrilled to share a range of sponsorship opportunities designed to elevate your company's visibility, outlined in this deck. Kick off 2026 with #B2BMX West to position your brand at the forefront of B2B marketing solutions, capture the attention of engaged industry leaders, and maximize exposure in a way that resonates long after the event is over.
Targeting 1,000+ Registrants in 2026
Five Refreshed Agenda Tracks
Our #B2BMX track offerings address the diverse needs of today’s marketing teams.
MAR 9-11, 2026 | Omni La Costa, Carlsbad, CA
@B2BMX / @DG_REPORT
#B2BMX West
About #B2BMX West
About B2BMX West Event Overview Targeted Attendees Who Attends Sponsorship At-A-Glance Title Sponsor Platinum Sponsor Gold Sponsor Silver Sponsor Bronze Sponsor Digital Experience Sponsor Industry Insider Ambassador B2Bvip Cocktail Hour Sponsorship Logo & Merchandise Sponsor Networking Past Speakers & Analysts What Attendees Have To Say Past Sponsors Sponsor Testimonials Speaking Engagement Descriptions Annual Killer Content Awards Contact
Questions? Contact Us: conference@demandgenreport.com
Conference Agenda TBD
Mon. Feb. 26, 2024 TBD Case Studies Keynote Opening Reception Tues. Feb 27, 2024 Keynotes Networking Breakout Sessions Lunch & Learns B2BMX Labs Wed. Feb 28, 2024 Keynotes Networking Breakout Sessions Lunch & Learns B2BMX Labs Killer Content Awards
Event Overview
Omni La Costa Resort & Spa 2100 Costa Del Mar Rd Carlsbad, CA 92009
The Marketplace will be open throughout the conference as follows: Monday, March 9: Times: TBD Tuesday, March 10: Times: TBD Wednesday, March 11: Times: TBD
Hotel Information
Exhibit Information
TBD
Targeted Attendees
#B2BMX West attracts a diverse group of attendees, including senior-level marketers, demand generation practitioners, content creators, and sales leaders from leading B2B companies. These professionals come together to share their expertise, network with peers and gain insights from subject matter experts.
INDUSTRY
JOB FUNCTION
41% 23% 11% 13% 4% 4% 3%
Technology/Software Business Services Other Media/Internet Manufacturing Finance Healthcare
43% 16% 16% 11% 5% 5% 3%
Marketing Executive Sales/Business Development Demand/Lead Generation Other Marketing Operations Content Strategy
COMPANY REVENUE
16% 22% 21% 20% 19%
Under $5M $5M to < $20M $20M to < $100M $100M to < $1B $1B+
27% 27% 11% 17% 17%
Manager Director Other C-Level VP
of attendees use marketing automation
More than
93%
JOB ROLE
Who Attends
5 Reasons You Should Sponsor #B2BMX West
1.
2.
3.
4.
5.
Real marketers looking to solve real problems
Attendee to sponsor ratio of 10:1
Attended by Fortune 500 brands, as well as high growth B2B organizations in a variety of industries
Opportunities to present thought leadership via case studies, panels and other speaking opportunities
Intimate setting in a venue small and accessible enough to foster 1:1 discussions
About B2BMX Event Overview Targeted Attendees Who Attends 5 Reasons to Sponsor #B2BMX Sponsorship At-A-Glance Title Sponsor Platinum Sponsor Gold Sponsor Silver Sponsor Bronze Sponsor Digital Experience Sponsor Industry Insider Ambassador B2Bvip Cocktail Hour Sponsorship Logo & Merchandise Sponsor Networking Past Speakers & Analysts What Attendees Have To Say Past Sponsors Sponsor Testimonials Speaking Engagement Descriptions 13th Annual Killer Content Awards Contact
Sponsorship At-A-Glance
*(in event app)
TITLE SPONSOR
$60,000
Thought Leadership: Choose ONE speaking engagement (first come, first served). Sponsor will receive contact info of all opt-in registrants who attend this session.
Track Breakout Session
Featuring your client or, if unavailable, a VP or C-level executive from your team
Topic to be approved by Demand Gen Report (DGR) edit team by 11/13/25
B2BMX Lab
Lunch & Learn *Session can be recorded for an additional $5,250
Event Reporting: As a sponsor, you will receive access to the following lists:
Pre-Event (opt-in only):
Two (2) weeks prior to live event: title, company, & areas of interest
Post-Event (opt-in only):
Full event registration list: full contact info Session engagement report – All those who attend your session
In-Person Marketplace Booth: Premium Marketplace Space – booth location choice based on date signed contract is received; includes:
16W x 8’D space 10’W x 8’H backdrop with printed graphics (sponsor to supply graphics) Lead retrieval Furnishings (i.e., tables, chairs/stools, etc.) and exhibitor services (i.e., monitor, electric, internet, etc.) will be available for rental
In-Person Private Meeting Space: Limited availability (first come, first served)
Tuesday & Wednesday ONLY
Access & Discounts: You will be entitled to:
Five (5) free standard sponsor passes for your team One (1) speaker pass for your team Option to add up to two (2) additional team members at 25% off (standard passes) MAX of eight (8) internal team members 20 free standard attendee passes for qualified clients and/or prospects Discounted pass offers for your qualified clients and prospects
Account Targeting:
Targeted ABM outreach by the DGR team to the accounts you are trying to reach
Branding: Your brand will be spotlighted via:
Prominent online and onsite branding Interstitial ad in rotation in event app
Event App Digital Marketplace: Prominent logo (positioned first as highest-level sponsor) will bring attendees to a dedicated hub within the app, where they can access:
1:1 text chat A video header at the top of your booth introducing your brand Your company details and brand content explaining your offerings Digital assets for attendees to download Your custom in-booth banner ad
Event App Certification Course: Option to add an existing certification course within event app for on-demand viewing
Sponsor to provide link to an existing online certification course; limited availability
Event App Networking: You will be able to view and search for attendees, send connection requests, messages, and meeting invites all from directly within the event app
PLATINUM SPONSOR
$49,500
Track Breakout Session (limited availability – Wednesday, Wednesday, March 11, 2026, only)
Featuring your client or, if unavailable, a VP or C-level executive from your team Topic to be approved by DGR edit team by 11/13/25
B2BMX Lab Lunch & Learn *Session can be recorded for an additional $5,250
16’W x 8’D space 10’W x 8’H backdrop with printed graphics (sponsor to supply graphics) Lead retrieval (2) Furnishings (i.e., tables, chairs/stools, etc.) and exhibitor services (i.e., monitor, electric, internet, etc.) will be available for rental
Four (4) free standard sponsor passes for your team One (1) speaker pass for your team Option to add up to two (2) additional team members at 25% off (standard passes) MAX of seven (7) internal team members 15 free standard attendee passes for qualified clients and/or prospects Discounted pass offers for your qualified clients and prospects
Prominent online and onsite branding
GOLD SPONSOR
$39,500
Thought Leadership: (first come, first served):
Day One Sponsor Case Study - (Monday, March 9, 2026) - Sponsor will receive contact info of opt-in registrants who attend *Session can be recorded for an additional $5,250
8’W x 8’D space 5’W x 8’H backdrop with printed graphics (sponsor to supply graphics) Lead retrieval Furnishings (i.e., tables, chairs/stools, etc.) and exhibitor services (i.e., monitor, electric, internet, etc.) will be available for rental
One (1) week prior to live event: title, company, & areas of interest Topic to be approved by DGR edit team by 11/13/23
Session engagement report – All those who attend your session Topic to be approved by DGR edit team by 11/13/23
In-Person Marketplace Booth: Marketplace Space – booth location choice based on date signed contract is received; includes:
Three (3) free standard sponsor passes for your team One (1) speaker pass for your team Option to add up to two (2) additional team members at 25% off (standard passes) MAX of six (6) internal team members 13 free standard attendee passes for qualified clients and/or prospects Discounted pass offers for your qualified clients and prospects
Online and onsite branding
Event App Digital Marketplace: Your logo will bring attendees to a dedicated hub within the app, where they can access:
1:1 text chat A video header at the top of your booth introducing your brand Your company details and brand content explaining your offerings Digital assets for attendees to download
SILVER SPONSOR
$29,500
Booth: Marketplace Space – booth location choice based on date signed contract is received; includes:
8’W x 8’D space 2.5’W x 8’H backdrop with printed graphics (sponsor to supply graphics) Lead retrieval Furnishings (i.e., tables, chairs/stools, etc.) and exhibitor services (i.e., monitor, electric, internet, etc.) will be available for rental
Two (2) free standard sponsor passes for your team Option to add up to one (1) additional team members at 25% off (standard passes) MAX of three (3) internal team members 10 free standard attendee passes for qualified clients and/or prospects Discounted pass offers for your qualified clients and prospects
BRONZE SPONSOR
$21,500
8’W x 8’D space 2’W x 6’ retractable banner stand with printed graphics (sponsor to supply graphics) Lead retrieval Chairs/stools, monitor, electric, and internet will be available for rental
Two (2) free standard sponsor passes for your team MAX of two (2) internal team members 9 free standard attendee passes for qualified clients and/or prospects Discounted pass offers for your qualified clients and prospects
DIGITAL EXPERIENCE SPONSOR
$8,500
As a Digital Experience sponsor, your brand will be spotlighted on the homepage of our event app, as well as on a dedicated virtual booth.
Event App Digital Marketplace – Logo will bring attendees to a dedicated sponsor booth, where they can access:
1:1 text chat Your company details and brand content explaining your offerings Digital assets for attendees to download
Access & Promotion – You will be entitled to:
Two (2) free standard sponsor passes for your team
Option to add up to one (1) additional team members at 25% off (standard passes)
MAX of three (3) internal team members*
13 free standard attendee passes for qualified clients and/or prospects
Targeted ABM outreach by the DGR team to the accounts you’re trying to reach
INDUSTRY INSIDER
$18,500 (Reserved for agencies, analysts, authors and/or consultants only)
Moderate a Panel discussion – topic and panel participants to be approved by DGR edit team. Session date/time to be set by DGR edit team. Moderate an agreed upon track *Session can be recorded for an additional $5,250
Session engagement report – All those who attend your workshop or session
Two (2) free standard sponsor passes for your team Option to add up to one (1) additional team member at 25% off (standard passes) MAX of three (3) internal team members 10 free standard attendee passes for qualified clients and/or prospects Discounted pass offers for your qualified clients and prospects
Prominent online and onsite branding Demanding Views article on DGR website
Networking: Opportunity to host a “B2BMXpert Bar” session based on your area of expertise (Limited availability. First-come, first-served)
(Reserved for agencies, analysts, authors and/or consultants only)
AMBASSADOR
Two (2) free standard sponsor passes for your team 10 free standard attendee passes for qualified clients and/or prospects
Event App Digital Marketplace: Prominent logo will bring attendees to a dedicated sponsor booth, where they can access:
$7,500 (Reserved for agencies, analysts, authors and/or consultants only)
B2Bvip SPEED DATING SPONSORSHIP
$6,000
B2Bvip Speed Dating Sponsorship is available as an add-on for sponsors purchasing a Silver-level package or higher.
After the success of our first B2Bvip speed dating event at #B2BSMX 2023 in Boston, we’re bringing this exclusive sponsorship opportunity to Scottsdale! Sponsors will join a hand-selected list of B2B marketing leaders for this invitation-only networking event during the Tuesday evening cocktail hour enjoyed in the marketplace. Sponsors have the option to purchase an invitation to participate in this fun, lively, speed-date style networking reception, where you’ll meet 1:1 with a VIP decision maker to talk, listen or learn as much as you can in a few short minutes. And when time is up…. you’ll advance to the next table to do it again! This is a fantastic way to bring your booth and B2B know how to high-level attendees who are ready and willing to give you their undivided attention. Participating sponsors will also receive an opt-in list of all the VIPs they meet.
SPONSORSHIP BENEFITS
Participating sponsors will have an exclusive opportunity to network with key decision makers! Participating sponsors will have a series of short 1:1 meetings with B2B leaders interested in learning about the latest technology in marketing, sales and CX. One representative from your team will be invited to a VIP area of the marketplace during the networking reception on March 10th. In the VIP area, they will participate in a round of 1:1 meetings with our pre-selected attendees Following the experience, the list of all attendee participants (with contact details) will be shared with participating sponsors
Logo & Merchandise Sponsorship Opportunities
Logo & Merchandise sponsorships provide a unique opportunity to add your brand to one of the many experiences outside of #B2BMX’s programming and Marketplace offerings. These sponsorships can be purchased in addition to your selected tier or as a standalone package. Looking for a sponsorship not listed in the prospectus? We can work with you to create a custom package that achieves your specific goals at #B2BMX West.
LOGO SPONSORSHIP: Includes your logo on 8 x 11 signage during selected sponsorship:
Lunch sponsorship – limited to 2 Breakfast sponsorship – limited to 2 Break sponsorship – limited to 4 KCA (Killer Content Awards) awards sponsorship – limited to 2 Sponsors prize/giveaway for attendee activity contest – limited to 2
WELCOME RECEPTION
Logo inclusion and designation as sponsor on-site Sponsor to receive the contact info (opt-in only) of those who attend the reception
SHOW TOTE
Logo inclusion on show tote
LANYARD
Logo inclusion on show lanyards
HOTEL ROOM DROPS
Includes all rooms in the event block
WATER BOTTLES
Logo inclusion
LUNCH DROPS
Sponsor provides the collateral to be distributed on seats during one lunch Hotel staff to disseminate
VIDEO RECORDING
B2BMX will provide video production services to record and edit your session Sponsor will receive the raw footage and final edited HD video file
Logo/Merchandise Sponsorships include ONE (1) standard pass for a member of your team. If a logo/merchandise sponsorship is added on to an existing sponsorship tier, an additional free pass may replace one of your passes purchased at a discounted rate. The total number of attendees from your organization may not exceed the maximum specified in the original sponsorship level.
PRIZE PACK SPONSOR
Logo inclusion on prize pack page
Networking
Enter the Marketplace — the one-stop shop for all attendees to find their next partner.
Within the natural flow of the event — attendees can’t miss it! Three (3) days of facilitated networking Networking reception in the Marketplace Prize Pack drawing requires attendees to visit sponsor booths 20+ hours of networking
“A fantastic event to understand the latest MarTech and connect with innovative leaders. This conference has certainly helped me meet potential suppliers and network with other marketers.”
RaghuRam Samudrala Virtusa
Past Speakers
Ann Handley MarketingProfs
Cheryl Cook Dell Technologies
Michelle Liro Definitive Healthcare
Chi Johnson Black Marketers Association of America
Amisha Gandhi Tipalti
Kelvin Gee Oracle
Jennifer Leaver FullStory
Pam Didner Relentless Pursuit
David M. Scott Speaker
Jia Rae SugarCRM
Natalie Gullat Hubspot
Sangram Vajre GTM Partners
Neil Patel Neil Patel Digital
Mason Cosby Scrappy ABM
Daniel Englebretson Elynox
What Attendees Have to Say
Chris Connor Oracle
“A wonderful event that I will happily return to. Well organized and the content quality was extremely high. If you have questions about B2B marketing, there is a good chance you will find the answers at this conference.“
“This is the best B2B marketing conference and organization out there. If you are not attending you are not stretching yourself far enough to grow.“
“#B2BMX is the one investment my company makes for our whole marketing team. We divide and conquer the different tracks, then take the strategy shifts from the conference to enhance our existing campaigns.“
“This was my first year attending B2B Marketing Exchange at the suggestion of a colleague. After the workshops on Monday morning, I texted him to thank him for his advice. This was the BEST event I had attended as a professional. I felt like I was a student again. I left with actionable plans and strategies I can take back to my team, and I already can’t wait for next year!“
“B2B Marketing Exchange is a great way to hear from peers and vendors and stay up to date on what is happening in our industry. Marketing is constantly evolving and this event is a terrific way to hear about the latest tools, best practices, and innovations in our field.“
“#B2BMX is THE place to be to network with industry leaders, meet with top-class vendors, and learn about the current and future state of the industry and how to drastically improve the marketing at your company. The cherry on top was the pristine location of sunny, beautiful Scottsdale. Cannot wait to take all the learnings back to my team!“
Matt Quirk Insight
Mary Gasperlin Arctic IT
Kimberly Cantrell iCEV
Carol Mallia Citrix
Melissa Schaaf Ivanti
Past Sponsors
Sponsor Testimonials
“B2BMX is a fantastic event. We've been sponsoring the past 6 years and continue to make B2BMX one of our top shows each year.”
Alex Bauer DemandWorks (Platinum Sponsor)
“B2BMX is consistently a quality event that attracts our ICP. The B2BMX crew does an amazing job communicating with vendors to ensure we have everything we need. The sessions and speakers this event attracts are top notch.”
MJ Joseph Rollworks (Title Sponsor)
“[B2BMX] wasn't merely a gathering of industry professionals; it was a meticulously curated assembly of client direct and agency decision-makers, thought leaders, and potential clients actively seeking solutions to their B2B marketing challenges."
Ben Belcher LionReach Media (Digital Experience Sponsor)
“B2BMX is a can’t miss event for us. As a B2B marketing content agency, connecting with marketing professionals in sessions, the marketplace, and at the many fantastic networking events is a key element of our prospecting efforts. Our team also gathers insights on new tools and approaches at this event that we can get nowhere else, all in one of the most beautiful venues around.”
Alexis Carroll Cline Emerald Studio (Platinum Sponsor)
Speaking Engagement Descriptions
Workshops
Monday, March 9, 2026 only — You’ll have the opportunity to provide input into the title/theme/ agenda, as well have one executive from your team present a hands-on crash course in a specific area of expertise. These are not sales pitches – these 2.5-hour courses are intended to provide pre-registered attendees (up to 25) an intimate atmosphere to delve into a specific discipline and learn from an industry expert. Availability is limited and on a first-come, first-serve basis. Abstract and topic needs to be submitted for approval to the DGR edit team by Nov. 13, 2025 – if the abstract/topic comes in after the above date the session may no longer be available.
Attendees will be invited to grab a lunch on their way into the room. Each room will be set classroom style for up to 50 people, and attendees will be scanned on their way into the room. The agenda will allow them 10-15 minutes to get situated and start eating their lunch before the presentation begins. Sponsors will be expected to present for 30 minutes and share an overview of an agreed upon topic, prescriptive recommendations on how attendees can prepare to address market realities around this topic and examples of companies who are ahead of the curve in addressing this trend. Abstract and topic needs to be submitted for approval to the DGR edit team by Nov. 13, 2025 – if the abstract/topic comes in after the above date the session may no longer be available.
Case Studies
Monday, March 9, 2026 only — During these 40-minute (30 minute presentation, 10 minute Q&A) sessions, you will have the opportunity to introduce one of your clients and give background on the relationship. Your client will then share real-life examples of how they’re utilizing your solution to enhance their business. Abstract and topic needs to be submitted for approval to the DGR edit team by Nov. 13, 2025 – if the abstract/ topic comes in after the above date the session may no longer be available. Client must participate in the presentation of the case study. If a client cannot be secured by the date – the case study will be moved to a B2BMX Lab Session.
#B2BMX Labs
During this 30-minute session an executive from your team will provide an intimate group of attendees (10-20), an insider’s view of how you use your own solution/service to grow your business. This is a chance to show how you drink your own champagne and use your company or another use case to demonstrate a model for other new adopters. DGR will provide the template and a format to follow to ensure attendees receive a consistent experience throughout all sessions. Abstract and topic needs to be submitted for approval to the DGR edit team by Nov. 13, 2025 – if the abstract/ topic comes in after the above date the session may no longer be available.
A strong agenda is the foundation of a successful event, so we ask that all sponsors work to provide us their abstract, title, description and speaker info as soon as possible. The sooner the abstract is approved, the sooner we can get your session live on the event site — and ultimately drive the attendees you want to meet to the event.
Lunch & Learn
Annual Killer Content Awards
DGR’s Killer Content Awards (KCAs) — also known as the “Finnys” — spotlight a wide range of brands that are using innovative approaches and tools to create buyer-focused messaging and interactive campaigns. Past winners have ranged from high-growth startups such as SnackNation, YouEarnedIt and Booker to Fortune 1000 organizations, such as LinkedIn, SAP, Emma and Siemens. Winners are featured in the Annual KCAs Special Report and honored in-person at #B2BMX during an awards ceremony that:
Draws proactive B2B marketers eager to adopt new tools and strategies Inspires peers to seek solutions that will enable their own success Introduces the platforms and tools that support killer campaigns
Award Categories
Have a client project or an internal campaign you’d like to nominate?
Sponsors are invited to attend the awards ceremony where winning campaigns will be announced.
NOMINATE A CAMPAIGN
ABM/ABX Campaign Audio Content Buyer-Focused Content Channel Partner Marketing Design Concept/Theme Influencer Campaign Interactive Content
Multi-Touch Campaign Nurture Campaign Packaged/Bundled Content Research-Based Content Sales Enablement Content Short-Form Content Video Content
Reserve Your Sponsorship
Contact our sponsorship specialists today to get started!
Omni La Costa Resort & Spa, Carlsbad, CA
Roarke Dowd (201) 354-4336
CONTACT ROARKE
Vito Salvatore (914) 420-2930
CONTACT VITO
