Sponsor Prospectus
February 22-24, 2027 • CARLSBAD, CA.
SPONSORSHIP PROSPECTUS
Ready for a B2B event that actually delivers? B2BMX is where top brands and marketers meet to connect, learn, and drive real results. This isn’t another cookie-cutter conference —B2BMX is where more than 1,000 influential leaders from brands like United, Cisco, IBM, Southwest, and more gather for three energetic days at a destination built for connection and creativity. Spend 72 hours where you’ll do more than just vibe - you’ll exchange playbooks, build authentic relationships, and gain actionable insights to your next big marketing win. Check out our sponsorship options and let your brand take the spotlight. This is your chance to make a real impact among marketing’s best—don’t just show up, show off.
Five Refreshed Agenda Tracks
Our #B2BMX track offerings address the diverse needs of today’s marketing teams.
About #B2BMX
February 22-24, 2027 | Omni La Costa, Carlsbad, CA
@b2bmx_official
#B2BMX
About B2BMX Event Overview Targeted Attendees Who Attends Sponsorship At-A-Glance Title Sponsor Platinum Sponsor Gold Sponsor Silver Sponsor Bronze Sponsor Digital Experience Sponsor Industry Insider Ambassador B2Bvip Cocktail Hour Sponsorship Logo & Merchandise Sponsor Networking Past Speakers & Analysts What Attendees Have To Say Past Sponsors Sponsor Testimonials Contact
Questions? Contact Us: conference@demandgenreport.com
About B2BMX Event Overview Targeted Attendees Who Attends Sponsorship At-A-Glance Title Sponsor Platinum Sponsor Gold Sponsor Silver Sponsor Supporting Sponsor Digital Experience Sponsor B2Bvip Cocktail Hour Sponsorship Logo & Merchandise Sponsor Past Speakers & Analysts What Attendees Have To Say Past Sponsors Contact
Questions? Contact Us: vito@demandgenreport.com
Conference Agenda TBD
Mon. Feb. 26, 2024 TBD Case Studies Keynote Opening Reception Tues. Feb 27, 2024 Keynotes Networking Breakout Sessions Lunch & Learns B2BMX Labs Wed. Feb 28, 2024 Keynotes Networking Breakout Sessions Lunch & Learns B2BMX Labs Killer Content Awards
event overview
Omni La Costa Resort & Spa 2100 Costa Del Mar Rd Carlsbad, CA 92009
Here’s when the action happens—don’t miss your chance to connect, show up, and stand out: Monday, February 22: 11:00am – 5:00pm: Marketplace Hours 5:00pm – 7:00pm: Welcome Reception Tuesday, february 23: 9:00am – 6:00pm: Marketplace Hours (Breakfast served) 1:00pm – 2:00pm: Lunch in Marketplace 5:00pm – 6:00pm: Networking drinks in Marketplace Wednesday, february 24: 9:00am – 2:00pm: Marketplace Hours (Breakfast served) 1:00pm – 2:00pm: Lunch in Marketplace
Hotel Information
Marketplace Schedule
TBD
Get ready for an energizing venue where every detail makes networking—and brand building—a breeze.
Event Overview
Platinum Soonsor
Targeted Attendees
Who Attends
Sponsorship At-A-Glance
Title Sponsor
INDUSTRY
JOB FUNCTION
36% 33% 9% 9% 1% 4% 8%
Technology/Software Business Services Media/Internet Manufacturing Finance Healthcare Other
42% 16% 17% 11% 9% 3% 1%
Marketing Executive Sales/Business Development Demand/Lead Generation Other Marketing Operations Content Strategy
16% 22% 21% 20% 19%
Under $5M $5M to < $20M $20M to < $100M $100M to < $1B $1B+
25% 21% 24% 18% 11%
Manager Director Other C-Level VP
of attendees use marketing automation
More than
93%
At B2BMX, you’ll meet senior marketers, sales leaders, and content pros who drive real revenue. This is where ambitious professionals come together to learn, collaborate, and move the industry forward. If you’re looking for actionable ideas and meaningful connections, you’ll find your people here. Here’s a snapshot of our attendee mix—ideal for showcasing your brand to the right people:
COMPANY REVENUE
JOB ROLE
5 Reasons You Should Sponsor #B2BMX West
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Real marketers looking to solve real problems
Attendee to sponsor ratio of 10:1
Attended by Fortune 500 brands, as well as high growth B2B organizations in a variety of industries
Opportunities to present thought leadership via case studies, panels and other speaking opportunities
Intimate setting in a venue small and accessible enough to foster 1:1 discussions
About B2BMX Event Overview Targeted Attendees Who Attends 5 Reasons to Sponsor #B2BMX Sponsorship At-A-Glance Title Sponsor Platinum Sponsor Gold Sponsor Silver Sponsor Bronze Sponsor Digital Experience Sponsor Industry Insider Ambassador B2Bvip Cocktail Hour Sponsorship Logo & Merchandise Sponsor Networking Past Speakers & Analysts What Attendees Have To Say Past Sponsors Sponsor Testimonials Speaking Engagement Descriptions 13th Annual Killer Content Awards Contact
MAR 9-11, 2026 | Omni La Costa, Carlsbad, CA
@B2BMX / @DG_REPORT
#B2BMX West
*(in event app)
$60,000
TITLE SPONSOR
Branding Your brand gets the spotlight—online and onsite. From signage to the event app, you'll make a big impression where it counts. Your logo will be prominently displayed online and onsite. Event App Digital Marketplace Your logo front and center positioned first as the highest sponsor to bring attendees to dedicated hub within the app 1:1 text chat Company details and brand story front and center to explain what you have to offer Downloadable digital assets to make a lasting impression Event App Networking Connect with attendees your way— search specific attendees, send messages, make invites, and schedule meetings right in the app. Private Meeting Space: Limited slots (trust us, they go fast) Tuesday & Wednesday only
Thought Leadership Dedicated 30 minute session – real stage, real audience Session Recording available for an additional fee Note: The B2BMX Content Team must give session topic final approval Event Reporting Pre-Event Attendee List (Opt-in only), 2 weeks before Title, company, areas of interest Post-Event Attendee list (Opt-in only) Full registration list with full contact information Thought Leadership Session Attendee Report All Attendees & full contact information on who attended your session Access & Discounts Five (5) free All-Access passes for your crew One (1) speaker pass 20 free All-Access client/prospect passes Discount to invite your extra-special client and prospect squad Account Targeting Our ABM specialists from the B2BMX team will help you connect directly with your target accounts, making the right introductions easy and genuine. In-Person Marketplace Booth VIP placement—sign early, pick your turf Note: placement pending date of signed contract 10x20 space for maximum wow, including furnishing Lead scanning that actually works
PLATINUM SPONSOR
$49,500
Thought Leadership Dedicated 30 minute session – real stage, real audience Session Recording available for an additional fee Note: The B2BMX Content Team must give session topic final approval Event Reporting Pre-Event Attendee List (Opt-in only), 2 weeks before Title, company, areas of interest Post-Event Attendee list (Opt-in only) Full registration list with full contact information Thought Leadership Session Attendee Report All Attendees & full contact information on who attended your session Access & Discounts Four (4) free All-Access passes for your crew One (1) speaker pass 15 free All-Access client/prospect passes Discount to invite your extra-special client and prospect squad Account Targeting Our ABM specialists from the B2BMX team will help you connect directly with your target accounts, making the right introductions easy and genuine Marketplace Booth VIP placement—sign early, pick your turf Note: placement pending date of signed contract 10x20 space for maximum wow, including furnishing Lead scanning that actually works
Branding Your brand gets the spotlight—online and onsite. From signage to the event app, you'll make a big impression where it counts. Your logo will be prominently displayed online and onsite. Event App Digital Marketplace Your logo front and center positioned as the Platinum sponsor to bring attendees to dedicated hub within the app 1:1 text chat Company details and brand story front and center to explain what you have to offer Downloadable digital assets to make a lasting impression Event App Networking Connect with attendees your way— search specific attendees, send messages, make invites, and schedule meetings right in the app.
$39,500
GOLD SPONSOR
Branding Your brand gets the spotlight— your logo will be prominently displayed online and onsite. Event App Digital Marketplace Your logo front and center positioned as the Gold sponsor to bring attendees to dedicated hub within the app 1:1 text chat Company details and brand story front and center to explain what you have to offer Downloadable digital assets to make a lasting impression Event App Networking: Connect with attendees your way— search specific attendees, send messages, make invites, and schedule meetings right in the app.
Thought Leadership Dedicated 30 minute session – real stage, real audience Session Recording available for an additional fee Note: The B2BMX Content Team must give session topic final approval Event Reporting Pre-Event Attendee List (Opt-in only), 1 week before Title, company, areas of interest Access & Discounts Three (3) free All-Access passes for your crew One (1) speaker pass 13 free All-Access client/prospect passes Discount to invite your extra-special client and prospect squad Account Targeting Our ABM specialists from the B2BMX team will help you connect directly with your target accounts, making the right introductions easy and genuine. In-Person Marketplace Booth Sign early, pick your turf Note: placement pending date of signed contract 10x20 space for maximum wow, including furnishing Lead scanning that actually works
$29,500
SILVER SPONSOR
Access & Discounts Two (2) free All-Access passes for your crew 10 free All-Access passes for qualified client/prospects Option to add one(1) additional team member at a 25% discount (All-Access) Discount to invite your extra-special qualified client and prospect squad Account Targeting Our ABM specialists from the B2BMX team will help you connect directly with your target accounts, making the right introductions easy and genuine. In-Person Marketplace Booth Sign early, pick your turf Note: placement pending date of signed contract 10x10 space for maximum wow, including furnishing Lead scanning that actually works Branding Your brand gets the spotlight— your logo will be prominently displayed online and onsite.
Event App Digital Marketplace Your logo front and center positioned as the Gold sponsor to bring attendees to dedicated hub within the app 1:1 text chat Company details and brand story front and center to explain what you have to offer Downloadable digital assets to make a lasting impression Event App Networking Connect with attendees your way— search specific attendees, send messages, make invites, and schedule meetings right in the app.
$21,500
SUPPORTING SPONSOR
Access & Discounts Two (2) free All-Access passes for your crew 9 free All-Access passes for qualified client/prospects Discount to invite your extra-special qualified client and prospect squad Account Targeting Our ABM specialists from the B2BMX team will help you connect directly with your target accounts, making the right introductions easy and genuine. Tabletop Branded Tabletop Two (2) Chairs for team members Display monitor including power Branding Your brand gets the spotlight— your logo will be prominently displayed online and onsite.
Event App Digital Marketplace Your logo positioned as the supporting sponsor to bring attendees to dedicated hub within the app 1:1 text chat Company details and brand story front and center to explain what you have to offer Downloadable digital assets to make a lasting impression Event App Networking Connect with attendees your way— search specific attendees, send messages, make invites, and schedule meetings right in the app.
$8,500
DIGITAL EXPERIENCE SPONSOR
Access & Discounts Two (2) free Standard Sponsor passes for your crew 13 free All-Access passes for qualified client/prospects Option to add one(1) additional team member at a 25% discount (All-Access) Discount to invite your extra-special qualified client and prospect squad MAX of three(3) internal team members Event App Digital Marketplace Your logo front and center as the Digital Experience sponsor on the event app 1:1 text chat Company details and brand story front and center to explain what you have to offer Downloadable digital assets to make a lasting impression Account Targeting Our ABM specialists from the B2BMX team will help you connect directly with your target accounts, making the right introductions easy and genuine.
Claim this strategic digital advantage to accelerate your sales pipeline, form profitable partnerships, and guarantee ROI-focused marketing results with high-exposure on the event app with homepage spotlight.
$18,500 (Reserved for agencies, analysts, authors and/or consultants only)
INDUSTRY INSIDER
Access & Discounts Two (2) free Standard Sponsor passes for your crew 13 free All-Access passes for qualified client/prospects Option to add one(1) additional team member at a 25% discount (All-Access) Sweet discount to invite your extra-special qualified client and prospect squad MAX of three(3) internal team members Event App Digital Marketplace Your logo front and center as the Digital Experience sponsor on the event app homepage spotlight 1:1 text chat Company details and brand story front and center to explain what you have to offer Downloadable digital assets to make a lasting impression Account Targeting Our ABM specialists from the B2BMX team will help you connect directly with your target accounts, making the right introductions easy and genuine.
@B2BMX
(Reserved for agencies, analysts, authors and/or consultants only)
AMBASSADOR
Access & Discounts: You will be entitled to:
Two (2) free All-Access sponsor passes for your team 10 free All-Access attendee passes for qualified clients and/or prospects
Account Targeting:
Targeted ABM outreach by the DGR team to the accounts you’re trying to reach
Branding: Your brand will be spotlighted via:
Online and onsite branding
Event App Digital Marketplace: Prominent logo will bring attendees to a dedicated sponsor booth, where they can access:
1:1 text chat Your company details and brand content explaining your offerings Digital assets for attendees to download
Event App Networking: You will be able to view and search for attendees, send connection requests, messages, and meeting invites all from directly within the event app
$7,500 (Reserved for agencies, analysts, authors and/or consultants only)
$6,000
B2BVIP SPEED DATING SPONSORSHIP
Upgrade your networking. Think speed dating, but every table is a marketing decision-maker you want to meet. Silver and higher sponsors get exclusive access to curated 1:1 meetings during prime cocktail hour to meet with a hand-selected list of B2B marketing leaders for this invitation only networking event. Plus, full contact details of participating attendees will be provided to participating sponsors – don’t let your business soul mate slip away. If standing out and making real connections is your goal, this is your ticket. Participate to receive exclusive sponsorship benefits including:
Exclusive networking with key decision makers through a series of short 1:1 meetings One member from each sponsor will take to the tables, putting their best elevator pitch forward to learn your potential match’s problems and offer your solution Access to all participating attendee data including full contact details
At an additional cost
LOGO & MERCHANDISE SPONSORSHIP OPPORTUNITIES
Want your brand to stand out? Add your logo to premium swag and prime event spots—B2BMX makes it easy to get noticed. These sponsorships aren’t just about the freebies; they’re about putting your name directly in front of engaged marketing leaders. Show off your brand and leave a lasting impression at every touchpoint. *Every standalone sponsorship comes with a standard free pass if purchased as a standalone sponsorship.
Logo Sponsorships Lunch sponsorship (max 2) Breakfast sponsorship (max 2) Breaks (max 4) Contest giveaways for attendee activity (max 2)
Hotel Room drops Put your brand in each attendees room upon check-in Water bottles Quench attendee thirst and put your branding on the bottle Lunch drops Drop your info on every table where attendees eat lunch
Welcome Reception branding Logo inclusion and designation as sponsor on-site Receive full contact information for opt-in attendees that attend the welcome reception Tote bags Logo inclusion on all show totes for attendees to capture their swag
Lanyards Logo inclusion on all show lanyards and get in everyone’s selfie
Networking
Enter the Marketplace — the one-stop shop for all attendees to find their next partner.
Within the natural flow of the event — attendees can’t miss it! Three (3) days of facilitated networking Networking reception in the Marketplace Prize Pack drawing requires attendees to visit sponsor booths 20+ hours of networking
“A fantastic event to understand the latest MarTech and connect with innovative leaders. This conference has certainly helped me meet potential suppliers and network with other marketers.”
RaghuRam Samudrala Virtusa
Aaron Welker Dell Technologies
Samba Elfried Butterfly Effect
Chi Johnson Black Marketers Association of America
Amisha Gandhi Tipalti
Kelvin Gee Oracle
Jennifer Leaver FullStory
Lance Hill HP
David M. Scott Speaker
Jia Rae SugarCRM
Natalie Gullat Hubspot
Sangram Vajre GTM Partners
Gillian Hinkle Salesforce
May Petry MongoDB
past speakers
Ty Heath LinkedIn
Dane Vahey OpenAI
Andy Bissonette Glover U
“B2BMX continues to be one of the most practical conferences in B2B marketing. The sessions go beyond theory and focus on real systems, real data, and what’s actually working right now.”
WHAT ATTENDEES HAVE TO SAY
Jackie Patterson Henry Schein
“The three days were packed with constant, high-impact learning; the sessions and workshops were both relatable and thought-provoking. Beyond the educational value, the networking was second to none. I connected with peers across various career paths and stages, building meaningful professional relationships that I’m excited to maintain.”
Michelle Palmer Cruxocm
“B2BMX consistently delivers one of the most valuable experiences in B2B marketing. I always leave with new perspectives on how to better align marketing with revenue, improve campaign strategy, and bring more innovation into our programs.”
Kaitlin Miller HME
“Between the sessions, the conversations, and the energy in the room — I left genuinely fired up about what's possible. I came away with new ideas, new connections, and a long list of things I can't wait to bring back to the team.”
Amy McWilliams Proteus Discovery
“I love this conference! I know that when I attend B2BMX I will not only walk away with actionable tactics to bring back to my organization, but I'll have a deeper understanding of current and upcoming industry trends that I can speak intelligently about.”
Melissa Casey The Starr Conspiracy
“B2BMX was the first B2B marketing conference I've attended, and it set the bar high. From the user-friendy app where I was able to connect with people and register for events, to the beautiful setting in Carlsbad, to the industry speakers and sponsors, everything was very well done.”
past sponsors
Emma Tinker MassMetric
“An enjoyable and packed networking event perfect to meet your current clients and prospects in one place.”
Jennifer Daly Yolando
B2BMX delivered exactly what we were looking for as a first-time sponsor.”
Anonymous Yolando
“The quality of attendees was exceptional. Our team of 3 connected with 100s of decision-makers, budget owners, and marketing leaders who were there to solve real problems.”
sponsor testimonials
About B2BMX Event Overview Targeted Attendees Who Attends Sponsorship At-A-Glance Title Sponsor Platinum Sponsor Gold Sponsor Silver Sponsor Supporting Sponsor Digital Experience Sponsor B2Bvip Cocktail Hour Sponsorship Logo & Merchandise Sponsor Past Speakers & Analysts What Attendees Have To Say Past Sponsors Sponsor Testimonials Contact
Speaking Engagement Descriptions
Workshops
Monday, March 9, 2026 only — You’ll have the opportunity to provide input into the title/theme/ agenda, as well have one executive from your team present a hands-on crash course in a specific area of expertise. These are not sales pitches – these 2.5-hour courses are intended to provide pre-registered attendees (up to 25) an intimate atmosphere to delve into a specific discipline and learn from an industry expert. Availability is limited and on a first-come, first-serve basis. Abstract and topic needs to be submitted for approval to the DGR edit team by Nov. 13, 2025 – if the abstract/topic comes in after the above date the session may no longer be available.
Attendees will be invited to grab a lunch on their way into the room. Each room will be set classroom style for up to 50 people, and attendees will be scanned on their way into the room. The agenda will allow them 10-15 minutes to get situated and start eating their lunch before the presentation begins. Sponsors will be expected to present for 30 minutes and share an overview of an agreed upon topic, prescriptive recommendations on how attendees can prepare to address market realities around this topic and examples of companies who are ahead of the curve in addressing this trend. Abstract and topic needs to be submitted for approval to the DGR edit team by Nov. 13, 2025 – if the abstract/topic comes in after the above date the session may no longer be available.
Case Studies
Monday, March 9, 2026 only — During these 40-minute (30 minute presentation, 10 minute Q&A) sessions, you will have the opportunity to introduce one of your clients and give background on the relationship. Your client will then share real-life examples of how they’re utilizing your solution to enhance their business. Abstract and topic needs to be submitted for approval to the DGR edit team by Nov. 13, 2025 – if the abstract/ topic comes in after the above date the session may no longer be available. Client must participate in the presentation of the case study. If a client cannot be secured by the date – the case study will be moved to a B2BMX Lab Session.
#B2BMX Labs
During this 30-minute session an executive from your team will provide an intimate group of attendees (10-20), an insider’s view of how you use your own solution/service to grow your business. This is a chance to show how you drink your own champagne and use your company or another use case to demonstrate a model for other new adopters. DGR will provide the template and a format to follow to ensure attendees receive a consistent experience throughout all sessions. Abstract and topic needs to be submitted for approval to the DGR edit team by Nov. 13, 2025 – if the abstract/ topic comes in after the above date the session may no longer be available.
A strong agenda is the foundation of a successful event, so we ask that all sponsors work to provide us their abstract, title, description and speaker info as soon as possible. The sooner the abstract is approved, the sooner we can get your session live on the event site — and ultimately drive the attendees you want to meet to the event.
Lunch & Learn
About B2BMX West Event Overview Targeted Attendees Who Attends Sponsorship At-A-Glance Title Sponsor Platinum Sponsor Gold Sponsor Silver Sponsor Bronze Sponsor Digital Experience Sponsor Industry Insider Ambassador B2Bvip Cocktail Hour Sponsorship Logo & Merchandise Sponsor Networking Past Speakers & Analysts What Attendees Have To Say Past Sponsors Sponsor Testimonials Speaking Engagement Descriptions Annual Killer Content Awards Contact
Annual Killer Content Awards
DGR’s Killer Content Awards (KCAs) — also known as the “Finnys” — spotlight a wide range of brands that are using innovative approaches and tools to create buyer-focused messaging and interactive campaigns. Past winners have ranged from high-growth startups such as SnackNation, YouEarnedIt and Booker to Fortune 1000 organizations, such as LinkedIn, SAP, Emma and Siemens. Winners are featured in the Annual KCAs Special Report and honored in-person at #B2BMX during an awards ceremony that:
Draws proactive B2B marketers eager to adopt new tools and strategies Inspires peers to seek solutions that will enable their own success Introduces the platforms and tools that support killer campaigns
Award Categories
Have a client project or an internal campaign you’d like to nominate?
Sponsors are invited to attend the awards ceremony where winning campaigns will be announced.
NOMINATE A CAMPAIGN
ABM/ABX Campaign Audio Content Buyer-Focused Content Channel Partner Marketing Design Concept/Theme Influencer Campaign Interactive Content
Multi-Touch Campaign Nurture Campaign Packaged/Bundled Content Research-Based Content Sales Enablement Content Short-Form Content Video Content
Reserve Your Sponsorship
Ready to elevate your brand with B2BMX? Let’s talk sponsorship opportunities and find the best fit for your goals.
Roarke Dowd (201) 354-4336
CONTACT ROARKE
Vito Salvatore 914-421-3214
CONTACT VITO
