PRODUCTS AND SERVICES Select from the options below to explore our offerings
E-books
Best Practice Guides
Research Reports
Checklists
Listicles
TIP SHEETS
Buyer's Guides
G-BOOKS
Q&As/FAQs
Brochures
INFLUENCER CONTENT
SELL SHEETS
Day-in-the-LIFE
MIXED MEDIA
BLOGS
BANNER/ DISPLAY ADS
LANDING PAGES
SALES TOOLKITS
White Papers
ARTICLES
CASE STUDies & PORTFOLIOS
INFOGRAPHICS
Why you should use them E-Books allow you to tell a cohesive story with plenty of details and data points. Ideally, they also afford plenty of opportunities for derivative content. When to use them Use an E-Book as a big rock asset that can anchor a campaign; to educate and inform buyers; and to drive demand gen efforts.
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STATIC
EBOOKS
INTERACTIVE
Upgrading to interactive content allows for clickable animated elements, rich media, and dynamic features.
wHAT THEY ARE E-books allow you to tell a cohesive story with plenty of details and data points. Ideally, they also afford numerous opportunities for derivative content. WhY THEY MATTER Use an e-book as a big rock asset that can anchor a campaign, to educate and inform buyers, and to drive demand gen efforts.
E-BOOKS
VIEW INTERACTIVE
VIEW STATIC
WHAT THEY ARE Infographics allow you to tell a relevant story in a visual and compelling way. WHY they matter They are ideal when you have proprietary data or information that supports a specific buyer story, reaffirms a pain point, or illustrates the value of a specific technology or solution.
Why you should use them It allows you to tell a relevant story in a visual and compelling way. When to use them Infographics are ideal when you have proprietary data or information that supports a specific buyer story, reaffirms a pain point, or illustrates the value of a specific tech or solution.
WHAT THEY ARE A tried-and-true format, white papers are high-value assets that people are willing to submit their information to access. Why they matter Use white papers as cornerstones for campaigns, as key drivers for demand-generation initiatives, to engage and inform buyers around a critical business issue/trend, and to connect and show empathy with the target audience.
WHITE PAPERS
WHAT THEY ARE A g-book is a spin on the e-book format. They are more visual in nature and in some cases very data-driven. Why they matter G-books are ideal when you have a data-driven narrative or a more visual story that can be told quickly. This format also works well for audiences that are less likely to read long-form text.
Why you should use them A G-Book is a spin on the E-book format. They are more visual in nature and in some cases very data driven. When to use them G-Books are ideal when you have a data-driven narrative or a more visual story that can be told quickly. This format also works well for audiences who are less likely to read long form text.
GBOOKS
WHAT THEY ARE A high-value, big rock asset, research reports delve into data, commentary, and thought leadership. WhY THEY MATTER Use research reports to tell a more detailed story around research findings, buyer pain points, and industry trends. Leverage them to create a landmark asset that helps generate leads and builds brand credibility and clout.
RESEARCH REPORTS
Why you should use them A high-value, big rock asset that delves into research data, commentary and thought leadership. When to use them To tell a more detailed story around research findings, buyer pain points, and industry trends. To create a landmark asset that helps generate leads and builds brand credibility and clout.
WHAT THEY ARE Checklists are an extremely easy to digest and share — powerful for middle- and bottom-funnel content that delves into differentiators, capabilities, metrics, best practices, and more. WhY THEY MATTER Checklists are a go-to for offering tips and best practices quickly, highlighting to-do’s, and spotlighting key features and capabilities in a way that is succinct and easy for buyers to consume.
CHECKLISTS
WHAT THEY ARE They feature different capabilities/solutions, industry use cases, and brands you’ve worked with in a compelling, easy-to-consume way. WhY THEY MATTER Case studies and portfolios show off various benefits or use cases for your solution/technology; and when you want to show a broad scope of well-known brands or industries you serve. There’s value in repackaging these by industry or company size for ABM campaigns.
CASE STUDIES & PORTFOLIOS
Why you should use them It allows you to feature different capabilities/solutions, industry use cases and brands you’ve worked with in a compelling, easy-to- consume way. When to use them When you want to show off various benefits or use cases for your solution/ technology; when you want to show a broad scope of well-known brands or industries you serve. There’s value in repackaging these by industry or company size for ABM campaigns.
CASE STUDY & PORTFOLIO
WHAT THEY ARE Best practice guides are a powerful way to align buyer- or industry-specific best practices to established frameworks or models developed by your team. They help position the brand as an expert/thought leader in helping clients/peers see success. Why they matter Use best practice guides to reverse orchestrate value propositions to create tips for success or general best practices.
BEST PRACTICE GUIDES
What they are Utilize Q&As/FAQs to present a series of questions you want your buyers to answer or if you have common questions/facts about your business/solution that you want to easily present to your audience. Why they matter Q&As/FAQs are best employed as buyer and sales enablement content.
WHAT IT IS Influencer content is a great way to build clout and credibility for your business. It allows you to reaffirm the value of your market and solutions in a way that’s relevant to buyers (and not overly salesy). Why it matters Use influencer content to educate buyers about a specific trend or business issue, cultivate community inside and outside of your business, build and maintain engagement within your community.
WHAT THEY ARE Articles can enhance your site’s visibility by generating interest, establishing your authority as an industry expert, and creating backlinks that boost your search engine rankings. WHY THEY MATTER Articles are generally used for information that is updated more frequently and often cross-referenced and categorized (such as news items or resources).
WHAT THEY ARE Tip sheets offer readers a handful of tips to help them tackle a problem or achieve a specific goal. WHY THEY MATTER Use tip sheets to provide actionable advice, establish thought leadership, enhance brand reputation, and help you engage with your target audience.
What they are Sell sheets are a one-page document used to market a company’s products or services. They are a concise, standardized way for sales reps to promote your business. Why they matter Sell sheets often serve as the first content a customer encounters at the beginning of the sales cycle.
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What they are Brochures enhance your brand’s credibility and engage potential customers with their visual appeal and detailed information. Their portability and clear call-to-action make them an effective tool for attracting and retaining customers. Why they matter Use a brochure to provide detailed information about your products or services, enhance brand credibility, and visually engage your audience.
BROCHURES
What they are Buyer's guides educate customers, build trust, and engage prospects by providing in-depth information. They generate leads and drive conversions by guiding potential buyers through the decision-making process. Why they matter Use a buyer's guide when you want to educate potential customers about complex products or services and help them make informed purchasing decisions.
BUYER'S GUIDES
What they are Listicles are a quick-hitting, interactive way to tell a high-level story. Employ listicles for powerful engagement and social sharing that drive buyers to engage with a larger story and more in-depth follow-up content. Why they matter Listicles distill a powerful topic from a longer-form asset.
LISTICLES
Why you should use them It is a quick-hitting, interactive way to tell a high-level story; powerful for engagement and great for social sharing that drives buyers to engage with a larger story and more in-depth follow-up content. When to use them If you have a powerful topic that you want to use to drive social engagement, shares and consumption of a longer-form asset.
WHAT IT IS Day-in-the-life content allows audiences to see how certain best practices or technologies benefit businesses through the lens of their roles and responsibilities. why THEY matter Use it to better inform audiences about your brand’s key differentiators and different use cases depending on buyer, industry, or company size.
DAY-IN-THE-LIFE
Why you should use them It allows audiences to see how certain best practices or technologies benefit businesses, through the lens of their roles and responsibilities. When to use them When you want to better inform audiences about your brand’s key differentiators and different use cases depending on buyer, industry or company size.
DAY IN THE LIFE CONTENT
WHAT THEY ARE Mixed media makes your message more engaging and accessible through various formats, such as text, images, and video. It helps capture and retain audience attention, catering to different preferences and improving overall interaction with your content. WHY THEY MATTER Mixed media is particularly effective for complex topics or when you’re aiming to capture attention and increase interaction across different platforms, buyers, industries or company sizes.
WHAT they are Blogs establish your brand as an authority by providing valuable and relevant information to your audience. They also improve search engine rankings and drive organic traffic to your site, increasing visibility and engagement. Why they matter Use a blog when you want to regularly share valuable insights, updates, and information to engage your audience and establish authority in your niche.
Why you should use them Banner and display ads help boost brand visibility and reach by presenting eye-catching visuals to a targeted audience. They are effective in driving immediate traffic and increasing engagement with your website or offers. When to use them Use banner and display ads when you want to increase brand awareness and reach a broader audience quickly through visually appealing ads.
BANNER/DISPLAY ADS
What they are Landing pages effectively drive conversions by guiding users towards a single call-to-action, such as signing up for a newsletter or making a purchase. Why they matter Use landing pages when launching targeted campaigns that require a clear call-to-action, such as product launches, special offers, or lead generation efforts.
What they are Sales toolkits equip your sales team with essential materials to effectively convey your product’s value and address your customer's needs. Why they matter Sales toolkits are particularly useful during product launches, complex sales cycles, or when entering new markets to ensure consistency and efficiency in the sales process.
