Media Kit
As an authority and trusted resource in the space, Impressions delivers essential insights for building profitable businesses, covering technical decorating processes, advanced skills, critical business knowledge, and the latest in graphics, equipment, technology, and apparel trends.
31,000+
62,000+
13,000+
17,500+
Subscribers
Online subscribers
Facebook Followers
Instagram Followers
Lead Generation
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When Impressions Expo attendees are not at the show, they turn to Impressions media online and in-print to stay in the know. Impressions is also the trusted source of decorated apparel decision makers and creators who cannot attend our events but subscribe or visit us online equally eager to discover the strategies and solutions they need to succeed.
Audience Marketing & Advertising Editorial Calendar Contact Main Menu
Our Brands
Thought Leadership
Brand Awareness
Product Promotion
Sponsored Content
Custom Content & Research
Webinars & Videos
Digital Advertising
Print Advertising
Our Audience At-A-Glance
Location
US Market Areas
Top Interests
Visitors & Subscribers
77%
of the Audience is in US
• New York • Los Angeles • Chicago • Dallas • San Francisco • Atlanta • Washington DC • Philadelphia • Phoenix • Boston
• Branded Apparel • Custom Printing • Printing Supplies • Custom Apparel
• 31,000+ Online Subscribers • 17,000+ Print Subscribers • 13,000+ Facebook Followers • 17,500+ Instagram Followers
@impressions_group 17,500 Followers
@impressions-expo 1,520 Followers
@ImpressionsExpo 6,750 Followers
@ImpressionsExpoandMag 13,000 Followers
The Premier Network For Reaching the Decorated Apparel Community Online, In-Print, and In-Person
Top Visiting Domains
Senior Account Executive – Media karen.atchison@emeraldx.com (404) 388-0731
Karen Atchison
Account Executive – Media richard.resing@emeraldx.com (678) 699-3864
Rick Resing
Marketing & Advertising Programs
Decision Makers
60%
Manager & Above
<50 50-500 >500
Number of Employees
41%
23%
36%
<$10M $10M-$100M >$100M
Company Revenue
37%
22%
Get In Touch
We're here to help!
Our team is here to answer any questions you have. For more information regarding any brand media package, please reach out to your contact.
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• 62,000+ Subscribers • 13,000+ Facebook Followers • 17,500+ Instagram Followers
Audience Marketing & Advertising Editorial Calendar Events & Awards Contact Main Menu
Our product coverage spans T-shirts, athletic wear, fleece, women’s fashion, headwear, performancewear, and accessories, along with the tools and supplies needed for screen printing, embroidery, direct-to-garment printing, direct-to-film, heat-applied graphics, and more.
Audience At-A-Glance
Editorial Calendar
Learn More
Events & Awards
Impressions brings the industry together year-round through in-person events and online and print media programs. With multiple events annually, Impressions keeps the community engaged while offering a holistic, multi-channel framework to maximize your marketing spend. Discover how Impressions’ events and media programs can help you build lasting connections and drive meaningful engagement.
Long Beach Convention Center January 22-25, 2025
Atlantic City Convention Center March 19-22, 2025
Kay Bailey Hutchison Convention Center October 1 - 4, 2025
Entry Deadline: March 1, 2025
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Long Beach Convention Center • January 22-25, 2025
Impressions Expo Long Beach is the industry’s leading and most advanced decorated apparel trade show and conference. Every aspect of the show is planned to give attendees a worthwhile experience that will benefit and help grow their business.
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Atlantic City Convention Center • March 19-22, 2025
Impressions Expo Atlantic City is the industry’s leading and most advanced decorated apparel trade show and conference. Every aspect of the show is planned to give attendees a worthwhile experience that will benefit and help grow their business.
Kay Bailey Hutchison Convention Center • October 1-4, 2025
Impressions Expo Dallas is the industry’s leading and most advanced decorated apparel trade show and conference. Every aspect of the show is planned to give attendees a worthwhile experience that will benefit and help grow their business.
Content Syndication (CPL)
Sponsored Webinar & Video Programs
Social Targeting, Emails, and Ads
Custom Content w/ Lead Generation
Pre-, Onsite, and Post-Event Programs to Boost Brand & Demand
Whether you’re focused exclusively on digital marketing or on integrating media sponsorships into your live-event strategy, Impressions has the tools, reach, and expertise to help you reach your goals. Here are just a few of the ways you can amplify your brand and generate demand before, during, and after the show.
Maximize Event Investments: Increase booth traffic, promote your presence at industry events, and extend engagement through pre-, onsite, and post-event content. Explore Custom Content Keep the Momentum Going: Stay connected long after in-person events with content and online experiences that nurture leads and sustain meaningful conversations. Explore Online Events Create a Year-Round Engagement Loop: Maintain consistent visibility and connection with your target audience, ensuring your brand stays top-of-mind every day of the year. Explore Marketing Programs
Sponsored Webinars
Custom Emails
Generate quality leads by reaching the right target audience. Send dedicated emails to an audience of 31,000+, syndicate your existing content to our network, sponsor a webinar and receive the registration list, repurpose your assets, or let us help you create new content to drive more demand.
Lead & Demand Generation Programs
Custom Content w/ Lead Gen
Sponsored Editorial Content
Video Content
In today's competitive content landscape, audiences crave accessible, authentic thought leadership that educates and inspires. These programs elevate your credibility via high-quality, multi-channel assets served to our audience to support decorated apparel pros, boost your brand and generate leads.
Thought Leadership Programs
With a full menu of print and digital options from banner ads to imaginative rich media, we can develop an effective and efficient plan for your budget. Create your perfect audience by reaching our subscribers.
Brand Awareness Programs
Newsletter Advertising
Website Advertising
Social Media Retargeting (STEP)
Let Impressions’ print and digital reach serve as your one-stop shop for multi-channel product promotion. Tap into our weekly newsletter, digital edition, website ads, print magazine, highly engaged social channels, and editorial content to spotlight your brand and products via every medium.
Product Promotion Programs
Leverage Impressions’ print and digital channels to seamlessly integrate your brand into our coverage. From sponsored online articles, to print advertorial, custom emails, targeted social campaigns and more, we offer an array of native options to showcase your brand and thought leadership.
Sponsored Content Programs
Custom Print Content
Custom Digital Content
Custom Webinars
Let Impressions’ reach and expertise fuel your content strategy. We know what decorated apparel professionals care about and how to create content that compels. Whether you have a content team in place or not, Impressions, together with Emerald Studio (our in-house agency), can elevate your efforts.
Custom Content & Research Programs
Impressions media is the one-stop source decorated apparel businesses trust to uncover the crucial insights they need to build profitable businesses. Our robust online platform includes a dynamic website, digital edition magazine, weekly newsletters, native advertising, social retargeting and more.
Digital Advertising Programs
Digital Edition Advertising
Impressions is the multi-media source more than 31,000+ subscribers trust to discover the insights and products they need to enhance their business. Choose webinars that garner hundreds of registrants and videos to put your brand front and center.
Webinar & Video Programs
Do you have the expertise our community cares about and the content to prove it? Whether your marketing assets are freshly minted or evergreen and brimming with industry insights, Impressions' content syndication program is your way to reach an engaged audience of 60,000+ decorated apparel professionals and get the qualified leads you need to keep your pipeline full!
Lead-Generating Content Syndication
GET STARTED
How It Works
Provide Your Asset Share your existing content (white paper, guide, video), or collaborate with us to craft something new.
Define Your Target Audience Choose a program to define your ideal customer profile, desired lead quantity and price.
Let Us Do the Rest We'll start promoting to our network and deliver fresh new leads to your inbox each week.
Request More Info
No Content? No Problem! We have an in-house agency for that! Let our expert content strategy team at Emerald Studio craft a custom asset that can be promoted to our audience and beyond. Explore Custom Options >>
As part of the Emerald X family of brands, we can also tap into the collective power Emerald's 17 media brands, which span multiple industries, including: Decorated Apparel Home Goods & Merchandise Retail Food & Beverage Action Sports & Outdoor Lifestyle Cannabis Renovation & Construction Security Design Industrial Advertising & Marketing And More
Turn Your CONTENT Into CONTACTS
We Promote Your Content | You Get Qualified Leads!
Tap Into the Power of Emerald X
Program Options
Tier 1 - $60 CPL Leads are members of the target brand audience
Tier 2 - $85 CPL + 2 levels of targeting (title, segment, etc.) & Video content option
Tier 3 - $110 CPL + 3 levels of targeting (e.g. title + segment + location) + Account-based marketing
50 lead minimum on all tiers
Ads will appear in both the hard copy magazine and digital edition.
Impressions Magazine and Annual Sourcebook / Product Preview Issue: Published in December The Impressions Sourcebook is a proven, highly used and valued annual sourcing tool used year round for buyers. Delivered to 62,000+ print and digital subscribers, the Sourcebook also includes the forward looking annual Product Preview section feauturing key suppliers' new products. Advertising in the annual Sourcebook will provide year round brand exposure as users make sourcing and buying decisions.
Impressions Magazine and Annual Innovation / Spotlight on Innovation Issue: Published in May/June In addition to your regular ad presence, make sure your company is represented in the Spotlight on Innovation Section. Participating suppliers will have the opportunity to showcase their company and products in a full or half page advertorial format to help apparel decorators gain additional insight and understanding of what sets your company and products apart from others. This is your opportunity to present additional information specific to your company and products to Impressions 62,000+ print and digital subscribers in an informative environment.
Impressions Special Supplements: Published with the March and August/September issues Impressions' special "Embroidery Today" and "Build Your Business" supplements focus on one of the most profitable areas of decorated apparel today, and a range of strategies to help decorators of all kinds grow their businesses. Contact your rep for additional information.
Total Reach
Impressions covers most all the topics in my business and personal interests. I have learned about many products and services reading Impressions Magazine that have signicantly impacted my business.
magazine subscribers (including shop owners, executives, buyers, production and sales. Business types served include textile screenprinters, embroiderers, retailers, digital decorators, heat applied graphics decorators, promotional product distributors and more.)
additional qualified request subscribers who receive the digital edition of Impressions magazine (U.S. domestic as well as global reach.)
opt-in subscribers to Impressions Newsletter delivered weekly.
average user sessions and 15,000 visitors to impressionsmagazine.com
Facebook followers
Instagram followers
Twitter / X followers
Click on numbers for more information
View Rates / Specs
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View More Webinars
Your buyers are busy! In a world of competing content, today’s audiences want accessible, authentic thought leadership that educates and inspires them on their own terms. How are you cutting through the noise to reach them while maximizing your marketing investments? Impressions – the media brand decorated apparel industry experts trust to discover the strategies and solutions they need to succeed – crafts targeted monthly webinars that attract hundreds of engaged attendees. Here’s how a turnkey sponsorship can elevate your brand, generate demand, and make you a part of the conversation.
A Digital Stage & Curated Audience Promoted to our audience of 60,000+ decorated apparel professionals, sponsored webinars help you reach the right audience and generate event-like engagement all year long. These online events serve as an “always-on” digital stage, attracting relevant global audiences across time zones and delivering maximum insights with minimal effort. Effortless Webcasting, Exceptional Impact Partnering with Impressions means leaving the work and worry to us. From setup to production, promotion, and registration, our expert team handles every aspect of the process, while you receive a comprehensive engagement report and an on-demand asset you can reuse and repurpose to further amplify your brand’s message.
Editorial-Led Webinar Package This turn-key package lets you align your brand with a topic or theme that resonates with your Ideal Customer Profile (ICP) while letting our team of Content and Production experts do all the heavy lifting. Our team will source speakers for the presentation, produce the webinar, and market it to our audience! As a sponsor of an Editorial-Led Webinar, you will have your logo placed on promotions, the registration landing page, and on the presentation slides: Summary of Sponsorship Benefits: • Our team handles everything from content to production. • Sponsorship awareness on promotions and presentation. • Webinar lead report delivered post-event for up to 30 days. Investment: $5,000
Custom Webinar Package We work with you to craft a custom webinar presentation centered around your key talking points, theme, or messaging. As a sponsor of this webinar, you can choose to include an executive as a speaker. We strongly encourage you to present alongside a customer, consultant, or analyst to make it even more impactful and engaging. In addition to having a hand in the webinar’s core content and messaging, our team will host and moderate the webinar, and help facilitate a Q&A portion at the end of the presentation. Summary of Sponsorship Benefits: • Position your brand as an industry leader on a key topic or theme. • Your executive and additional panelists featured on the webinar. • Sponsorship awareness on promotions and presentation. • Webinar lead report delivered post-event for up to 30 days. Investment: $7,000
Choose from two formats:
View Examples
Reach more than 31,000+ opt-in industry professionals.
Impressions Insider E-blast (Template)
Custom E-blast (You Supply HTML)
Send us your own fully customized HTML email and we’ll deliver it to 31,000+ opt-in industry professionals.
Email Type Materials Needed Materials Due Price Per Send
Insider E-blast (Partner/Sponsorship) HTML file 7 days before send date $7,500/E-blast Insider E-blast (Non-Partner/Sponsorship) HTML file 7 days before send date $10,000/E-blast Custom Partner E-blast HTML file 7 days before send date $210 CPM Custom Non Partner E-blast HTML file 7 days before send date $415 CPM Additional Targets HTML file 7 days before send date $20 CPM
Rates / Specs
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Custom Email Examples
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We’re taking content creation to a whole new level. In collaboration with full-service agency Emerald Studio, we harness the collective expertise of hundreds of journalists, influencers, and subject-matter experts from Emerald’s rich portfolio of 142 events and 17 media properties. With limitless access to deep expertise and engaged communities across hospitality design and other key industries, we help brands create, connect, and convert like never before.
Whether you are a team of one or a busy department of many, when it comes to content strategy, we can support you every step of the way, including:
We Craft The Content Your Buyers Want To See We specialize in crafting and distributing relevant and compelling content that converts. With traditional, interactive, video, influencer, and other rich formats, we help you reach the decorated apparel industry experts you’re targeting.
Unparalleled Access To Deep Industry Expertise Our strategy, design and marketing teams have decades of journalism and industry-specific experience in the decorated apparel space. We put our wide-reaching network of experts and analysts to work for you.
An Extension Of Your Marketing Team As a client, you’ll have a dedicated team who’s aligned with your market focus and fully immersed in your business, and that team will collaborate with experienced writers. Our well-oiled content machine handles all the project management so you don’t have to!
Our Communities = Your Clients & Prospects 60,000+ engaged decorated apparel industry professionals trust Impressions as their one-stop source for authoritative business and technical information crucial to building and sustaining a profitable decorated apparel business. We know what content resonates with decorated apparel executives, and we have the channels to distribute your assets to them. Whether you have a content team in place or not, Impressions can help boost your brand’s clout and credibility.
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YOUR ONE-STOP CONTENT SHOP
Content Ideation
Asset Creation
Demand Generation
READY TO GET STARTED?
Custom Content Examples
To create your custom print content, please contact your sales rep!
Placement Dimensions Pricing
Sponsorship Includes: Skyscraper Sponsor left or right of cover + Digital Edition eNewsletter ad
190x783 + 300x250
$2,090/month
Reach the audiences you’re looking to do business with by becoming a part of Impressions' online educational video program, with tips on how decorators of all kinds can take their business or side-gig to the next level.
Sponsored Video Content
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Emerald/Impressions Expo/STAHLS'
HDTV Examples
Showcase your product the way it is meant to be seen: in a custom, real-life setting! HDTV delivers behind-the-scenes tours of some of the latest and greatest hotels and restaurants by going on location with designers and owners to show our audience what goes into developing and creating each project.
Audience Marketing & Advertising Editorial Calendar Contact
Partner Spotlights
Get in front of HD’s loyal and active audience with a custom video. We’ll record a one-on-one Zoom interview between your client or brand executive and a Hospitality Design editor, providing a way for you to share insights about your company, newly launched products, game changing innovations, recent projects, and more.
Partner Spotlight Examples
Get in front of HD’s loyal and active audience with a custom video. We’ll record a one-on-one Zoom interview between your client or brand executive and a Hospitality Design editor providing a way for you to get your case study, , share insights about your company, newly launched products, game changing innovations, recent projects, and more.
Put your brand front and center on impressionsmagazine.com with a custom native article written in your own words. These articles run alongside editorial content, as sponsored articles.
All Sponsored Articles Are:
Posted on ImpressionsMagazine.com for one month Sponsor to Provide:
Headline Pre-header/brief summary 250 to 600 word article (ideally educational/thought-leadership content) Call-To-Action: A link from the article to your website or other outside source Your company’s logo Image(s) or Video: Image should be at least 940px x 630px. Video should be MP4 file and no more than 5 minutes
Sponsored Editorial Content Examples
Sponsored Article Specifications All Sponsored Articles Are: Posted on Retail TouchPoints homepage for one week. Included in one issue of Retail TouchPoints newsletter. Promoted via Retail TouchPoints social media channels Investment Levels: 1x sponsored article – $3,000 Content and imagery to be provided by client and approved by our editorial team. 3x sponsored articles – $8,000 Content and imagery to be provided by client and approved by our editorialteam. Each article will run for one week (7 days) exclusively Guidelines: 750 – 1,000 words Industry trend focused, not sales or product oriented Accompanied by brief (100 word) author bio and headshot Cannot be published elsewhere
Top Leaderboard 728x90 $1,260/month (includes 2 consecutive deployments) 1st Row Rectangle 300x250 $1,360/month (includes 2 consecutive deployments) 2nd Row Rectangle 300x250 $1,0900/month (includes 2 consecutive deployments) Anchor 728x90 $865 (includes 2 consecutive deployments)
Impressions Weekly Newsletter sent to 31,000+ Opt-In Subscribers
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Impressions Newsletter Advertising Examples
Top Leaderboard 728x90 includes 2 consecutive deployments
Click the ad names below to see where placement is on the newsletter
Top Leaderboard
First Row Rectangle
First Row Rectangle 300x250 includes 2 consecutive deployments
Third Row Rectangle 300x250 includes 2 consecutive deployments
Third Row Rectangle
Anchor 728x90 includes 2 consecutive deployments
Anchor
Newsletter Advertising Examples
HD Now : Breaking news, hot projects and trending products from Hospitality Design Sent to 15,000+ Opt-In Subscribers
HD Product Alert : (Biweekly) The best new product picks from Hospitality Design's editors Sent to 13,000+ Opt-In Subscribers
Five on Friday : Weekly compilation of newsworthy stories impacting the hospitality industry and beyond Sent to 12,000+ Opt-In Subscribers
View Specs & Rates
ImpressionsMagazine.com Website • All placements serve ROS • Pricing based on 20% SOV • Retargeting programs available
Impressions Magazine Digital Edition • 50,000+ Opt-In Subscribers
Visit Website
View Digital Edition
Our custom banner ads can fit your unique needs. Banner ads are a great way to continuously keep your brand top of mind to Impressions visitors year-round.
Banner Ad Rates
Placement Dimensions Pricing (all rates are net)
Web Interstitial 320x480 (desktop, mobile, tablet) $2,135/month Leaderboards (top) 970x90 (desktop only), 728x90 (desktop, tablet), 320x50 (mobile) $1,260/month Medium Rectangle 300x250 (desktop, mobile, tablet) $960/month Half Page 300x600 (desktop), 300x250 (mobile, tablet) $1,485/month Leader Billboard (bottom) 970x250, 970x90, 728x90 (desktop), 320x50 (mobile), 728x90 (tablet) $960/month Leaderboards Anchor (bottom) 970x90 (desktop), 728x90 (desktop, tablet), 320x50 (mobile) $2,165/month
Skyscraper Sponsor left or right of cover + Digital Edition eNewsletter ad 190x783 + 300x250 $2,090/month
Digital Edition
ImpressionsMagazine.com
For more details view all rates / specs
Impressions’ social media followers total more than 30,000. Through our active social networks, your brand can reach an engaged audience of decorated apparel professionals exactly where they are. We’ll design, build, and launch a social media campaign via Facebook, Instagram and/or LinkedIn to increase awareness of your products and guarantee impressions.
Social Retargeting Campaigns (STEP)
• Your 600x600 product image • Up to 100 words of copy for caption • Your click thru link • Impressions will do the rest, and deliver your performance results to you!
SEND US:
Social Retargeting Campaign (STEP) Examples
Instagram Takeover by HD
Introduce your cutting-edge projects and products to Hospitality Design’s 124,000+ Instagram followers. Our Instagram takeover lets you to choose between static and story posts to showcase your brand in the best possible light. You’ll also receive a performance report after the takeover with important stats like top-performing hashtags, number of impressions, total reach and more.
Instagram Takeover by HD Examples
Introduce your cutting-edge projects and products to Hospitality Design's 109,000 (as of 9/12/22 and growing!) Instragram followers.
Choose from multiple options of static and story posts in order to showcase your brand in the best possible light.
Receive a performance report after the takeover with important stats like top performing hashtags, number of impressions, reach, and more.
Podcast Sponsorship
The What I've Learned podcast by Hospitality Design offers insights from industry leaders, with host Stacy Shoemaker Rauen guiding discussions on their career paths, challenges, and philosophies. Each episode connects listeners to top voices in design, management, and entrepreneurship. With more than 150,000 unique downloads. Sponsorship is available in three-, six-, or twelve-month intervals.
3 Month Sponsorship (6 podcasts) 6 Month Sponsorship (12 podcasts) 12 Month Sponorship (24 podcasts)
$6,650 $11,000 $18,000
Podcast Sponsorship Examples
Net Digital Ad Rates
Leaderboards (Top)
728x90 (Tablet)
970x90 (Desktop)
320x50 (Mobile)
Click the ad names below to see examples of placement
Web Interstitial
320x480 (All Devices)
Medium Rectangle
320x250 (All Devices)
Half Page
300x600 (Desktop) 300x250 (Mobile) 300x250 (Tablet)
Leaderboards Anchor (Bottom)
Leader Billboard (Bottom)
970x250, 970x90, 728x90 (Desktop) 300x250 (Mobile) 728x90 (Tablet)
Gallery
Appears after every three slides/images in home page gallery
970x250, 970x90, 728x90 (Desktop) 300x250 (Mobile/Tablet)
728x90 (Desktop, Tablet)
Net Print Ad Rates*
* Ads will appear in both the hard copy magazine and digital edition
Choose the SIZE that's right for you.
Ad Specs/Terms & Conditions
