EXPLORE OUR 2026 EVENTS
FALL 2026 (days TBA)
Oak Ridge Estate | Arrington, VA
Oak Ridge Estate sits on hundreds of acres of lush Central Virginia countryside in the Blue Ridge Mountains. The popular event venue hosts large events and music festivals annually. Centrally located halfway between Charlottesville and Lynchburg, and near D.C., Roanoke and Richmond.
Key Stats
14,000+ attendees
50% of attendees were new to Overland Expo
223 registered exhibitors
58 presenters, trainers, and VIPs
19 media attendees
256 classes, seminars, demos, activities, slideshows, and films totaling 273 session hours of instruction
Attendees descended on Arrington, Virginia from all across the United States, including California to Maine and Washington to Florida; as well as other countries including New Zealand, Canada, Brazil, and Denmark.
45 U.S. states were represented; the highest attendance traveled from Virginia, North Carolina, Maryland, Pennsylvania and Florida.
janaluchenko - stock.adobe.com
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Overland Expo SoCal
March 14-15, 2026
OC Fair & Event Center
Costa Mesa, CA
This prime Orange County property in Southern California is located just around the corner from John Wayne Airport (SNA) and only minutes from the beautiful California coastline. The OC Fair & Event Center, the popular fairgrounds in Costa Mesa, offers a large and spacious venue with access to paved open areas and buildings throughout the grounds. It is the perfect place to experience the Overland Expo in all the glory that sunny Southern California has to offer.
Domestic attendees descended on Costa Mesa from 46 states coast to coast.
International attendees visited from Australia, Canada, Great Britain, Japan, Israel, Mexico, and South Korea.
19,000+ attendees
303 registered exhibitors
30 presenters, trainers, and VIPs
57 journalists
84+ classes, seminars, demos, activities, slideshows, and films totaling 96+ session hours of instruction
Key Stats
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Overland Expo West
May 15-17, 2026
Fort Tuthill County Park
Flagstaff, AZ
This historic property is just minutes from vibrant downtown Flagstaff, Arizona, the gateway to the Grand Canyon and Four Corners region. Fort Tuthill is Coconino County's fairgrounds, with easy paved access; buildings and ramadas; campground for 1,000 units plus adjacent unlimited Coconino National Forest dry camping and best of all, all weather access with pine trees throughout.
Domestic attendees descended on Flagstaff from 48 states coast to coast.
International attendees visited from Mexico, Canada, Great Britain, South Korea, China, Philippines, and Australia.
29,500+ attendees
415 registered exhibitors
119 presenters, trainers, and VIPs
100 journalists
318+ classes, seminars, demos, activities, slideshows, and films totaling 331+ session hours of instruction
Key Stats
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Overland Expo Pacific Northwest
June 26-28, 2026
Deschutes Expo Center
Redmond, OR
With 340 acres and 300,000+ square feet of flexible event space and state-of-the-art amenities, Deschutes County Fairgrounds and Expo Center is the premier event facility in the Pacific Northwest. Conveniently located 20 minutes north of Bend, Oregon, and less than a mile from Redmond Municipal Airport. Bend is set in Central Oregon's high desert region just outside of Deschutes National Forest. The area is well known for outdoor recreation.
Domestic attendees descended on Redmond from 45 states coast to coast.
International attendees visited from Canada, Panama, Japan, Great Britain, Australia, Belgium, Argentina, Guam, Austria, and South Africa.
16,000+ attendees
376 registered exhibitors
92 presenters, trainers, and VIPs
51 journalists
312+ classes, seminars, demos, activities, slideshows, and films totaling 329+ session hours of instruction
Key Stats
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Overland Expo Mountain West
August 21-23, 2026
The Ranch
Loveland, CO
The Ranch, located in Loveland, Colorado has earned a reputation as one of the premier event and entertainment complexes in the region. The Ranch offers more than 240 acres of versatile indoor and outdoor space, industry-leading event staff, exceptional catering, and ample parking. It is conveniently located off I-25 in Loveland, Colorado.
Campers and day pass attendees came from all over the country including Hawaii to Florida and Washington to Maine; as well as other countries including China, Canada, Germany, Taiwan, Japan, South Korea, Australia, New Zealand, and Bermuda.
49 U.S. states were represented; the highest attendance traveled from Colorado, Texas, California and Utah.
18,000+ attendees
339 registered exhibitors
89 presenters, trainers, and VIPs
69 journalists
258+ classes, seminars, demos, activities, slideshows, and films totaling 306+ session hours of instruction
Key Stats
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Overland Expo East
Don't Just take it from us...
"We've been attending all of the Overland Expos since 2015 and it's the foundation to our business. This is the overland show for us period, there's nothing else like it and that's why we keep coming back." -- Brian Fulton, CEO of Goose Gear
Show Info
Southern California Exhibitor Rates
Booth Size (depth X frontage)
Booth Prices
10X10 Inside
$815
Custom Space
$1,222.50
20X15 Inside
$2,445
30X15 Inside
$3,677.50
20X20 Inside
$3,255
20X20 Outside
$1,750
20X30 Outside
$2,650
20X40 Outside
$3,580
10X15 Inside
$4.75/square foot
All exhibitors receive:
The opportunity to demo product in booth
Access to happy hours, socials, and other at-expo events
Badges (number of badges will vary based on booth size).
Contact Us Today
West Exhibitor Rates
Booth Size (depth X frontage)
Booth Prices
10X10 (inside only)
$1,000
20X15
$1,395
20X30
$2,100
20X30 PRIME
$2,850
20X40
$3,440
20X40 PRIME
$3,855
20X40 Quad
$4,600
25X40 PRIME
$4,820
25X40 Quad
$5,750
Contact Us Today
25X50 PRIME
$6,025
25X50 Quad
$7,185
Custom Booth Outside
$4.96/sq ft
Custom Booth - Quad
$5.51/sq ft
Pacific Northwest Exhibitor Rates
Booth Size (depth X frontage)
Booth Prices
10X10
$1,024
20X15
$1,340
20X30
$2,025
20X30 PRIME
$2,575
20X40
$3,260
20X40 PRIME
$3,650
25X40 PRIME
$4,565
25X50 PRIME
$6,285
Custom Booth Outside
$4.73/sq ft
All exhibitors receive:
The opportunity to demo product in booth
Access to happy hours, socials, and other at-expo events
Badges (number of badges will vary based on booth size).
Let us customize a platform designed to leverage the Overland Expo audience at large to fit your marketing needs.
Mountain West Exhibitor Rates
Booth Size (depth X frontage)
Booth Prices
10X10
$1,020
20X15
$1,340
20X30
$2,020
20X30 PRIME
$2,570
20X40
$3,260
20X40 PRIME
$3,650
25X40 PRIME
$4,570
25X50 PRIME
$5,710
Custom Booth Outside
$4.73/sq ft
East Exhibitor Rates
Booth Size (depth X frontage)
Booth Prices
10X10
$1,020
20X15
$1,340
20X30
$2,020
20X30 PRIME
$2,570
20X40
$3,255
20X40 PRIME
$3,650
25X40 PRIME
$4,570
25X50 PRIME
$5,710
Custom Booth Outside
$4.73/sq ft
Sponsorship Opportunities
Oasis Lunch + Learn
Host a special event during the busy lunch hour in the Oasis Bar & Food Court at Overland Expo. Launch a new product, host an education on the stage, or provide giveaways to attendees.
$8,700
Friday or Saturday options available.
Happy Hours
Happy Hour is a fan favorite at any Overland Expo. Hosted in the Oasis Bar & Food Court, all attendees are invited, and all exhibitors, presenters, and premium campers get their first drink free.
$5,670
Saturday option only available.
Media Room + Luncheon
Host a luncheon and meet with the media at Overland Expo. Launch a new product or provide samples to attending journalists to encourage media coverage of your brand.
Logo ID on overlandexpo.com along with other "Special Area/Event Sponsors"
Media Room & Luncheon Sponsored by “Sponsor’s name”
(4) Banners (client supplied) placed around the Special Event area during the event period only.
Mention in the event press release to attending and non-attending media.
Food and Beverage Is included and arranged by Management for Media Luncheon
2 Extra Exhibitor badges
4 Exhibitor guest single day passes
Half page ad + company listing in the Overland Sourcebook (ad due 1/23/26)
$5,670
In-Booth Afterparty (Booth Add-On Only)
Host a party in your booth space for 2 hours. Some creative ideas we have seen work well are a turnkey craft beer bar, whiskey tasting (if applicable), a taco bar, and ‘Smores. Overland Expo will manage and execute all the details, plus promote the party to event attendees. Booth space required.
$4,400
Saturday or Sunday options available.
Media Sponsorship
Reserved for pre-approved media partners based on advertising trade agreements. Please contact our team for more information: david.kerstan@emeraldx.com
Logo ID on overlandexpo.com along with other "Media Sponsors"
Rotating Digital Banner in the Event Mobile App (1440 x 600 px)
Customized Cross Promotion Platforms available
(1) Social post on FB & Instagram (Sponsorship Driven)
2 Extra Exhibitor badges
Opportunity to include premium item in the attendee bag
Trade
Oasis Bar and Food Court
The central hub of each Overland Expo, the Oasis Bar & Food Court hosts food trucks, a craft beer bar, Happy Hour networking events, the Overland Expo Foundation raffle, and a full roster of short films from the community playing daily.
Logo ID on overlandexpo.com with other Special Area/Event Sponsors
Oasis Bar & Food Court Sponsored by “Sponsor’s name”
Inclusion in (1) Compass editorial, (1) Overland E-News, (1) social post, and on official Event Schedule
(4) Banners placed around the special designated area - (Sponsor to produce/supply)
Opportunity for creative branding (feature flags, display vehicles, etc) in the area pending approval from Show Management.
(1) IG/FB story at event to promote
2 Extra Exhibitor badges
4 Exhibitor Guest Single Day Passes
Half page ad + company listing in the Overland Sourcebook (ad due 1/23/26)
$13,650
Bivvy
Overland Expo Bivvies are community-focused areas with comfortable seating for 20 and water stations.
Logo ID on overlandexpo.com with other Special Area/Event Sponsors
Bivvy Sponsored by “Sponsor’s name”
(4) Banners placed around the special designated area, (Sponsor to produce/supply)
(1) Social Posts IG/FB pre-event promoting the lounge
(1) E-News Inclusion pre-event promoting the lounge
(1) IG/FB story from the event
2 Extra Exhibitor badges
4 Exhibitor guest single day passes
Opportunity to provide chairs, hydration stations or a giveaway item at the lounge
Half page ad + company listing in the Overland Sourcebook (ad due 1/23/26)
$8,970
Women Who Wander Pavilion
Honoring and catering to one of the fastest growing communities in the overland space, the Women Who Wander Pavilion features female-specific education and networking sessions such as: the mechanics/body mechanics of doing vehicle maintenance as a female, safety and security, hygiene while overlanding, and fostering community amongst fellow female overlanders, etc.
Logo ID on overlandexpo.com with other Special Area/Event Sponsors
Women Who Wander Pavilion Sponsored by “Sponsor’s name”
Inclusion in (1) Compass editorial, (1) Overland E-News, (1) social post, and on official Event Schedule
(4) Banners placed around the special designated area, (Sponsor to supply)
(1) IG/FB story at event to promote
2 Extra Exhibitor badges
4 Exhibitor guest single day passes
Half page ad + company listing in the Overland Sourcebook (ad due 1/23/26)
$5,670
Storytelling Pavilion
The Storytelling Pavilion hosts inspirational travel slideshow stories and classes about videography, photography, and how to monetize social media channels taught by top content creators (influencers) in the overland community.
Logo ID on overlandexpo.com with other Special Area/Event Sponsors
Storytelling Pavilion Sponsored by “Sponsor’s name”
Inclusion in (1) Compass editorial, (1) Overland E-News, (1) social post, and on official Event Schedule
(4) Banners placed around the special designated area, (Sponsor to produce/supply)
(1) IG/FB story at event to promote
2 Extra Exhibitor badges
4 Exhibitor guest single day passes
Half page ad + company listing in the Overland Sourcebook (ad due 1/23/26)
$5,670
Backcountry + Culinary Skills Area
Backcountry and Culinary Skills education area sessions specifically teach tips and tricks for travelers heading into extensive backcountry travel including: camp cooking, how to avoid dangerous animal encounters, weather forecasting, and first aid 101.
Logo ID on overlandexpo.com with other Special Area/Event Sponsors
Backcountry & Culinary Skills Area Sponsored by “Sponsor’s name”
Inclusion in (1) Compass editorial, (1) Overland E-News, (1) social post, and on official Event Schedule
(4) Banners placed around the special designated area, (Sponsor to produce/supply)
(1) IG/FB story at event to promote
2 Extra Exhibitor badges
4 Exhibitor guest single day passes
Half page ad + company listing in the Overland Sourcebook (ad due 1/23/26)
$5,670
Overland Essentials Area
The Overland Essentials teaching area features 101 level education meant for people who are new to overlanding. Topics include "What is Overlanding," "10 Essentials of Overland Travel," "How to Plan Your Trip," "Intro to Radio Communications," etc.
Logo ID on overlandexpo.com with other Special Area/Event Sponsors.
Overland Essentials Area Sponsored by “Sponsor’s name”
Inclusion in (1) Compass editorial, (1) Overland E-News, (1) social post, and on official Event Schedule
(4) Banners placed around the special designated area, (Sponsor to produce/supply)
(1) IG/FB story at event to promote
2 Extra Exhibitor badges
4 Exhibitor guest single day passes
Half page ad + company listing in the Overland Sourcebook (ad due 1/23/26)
$5,670
On-Site Instagram Reel
Drive event traffic or feature your brand to the greater overland community with an Instagram video reel showcasing your unique event activation. Shot, edited, and produced by the OX social team at Overland Expo events.
» Note: Max 15-20 second video. No interview; video will include a music overlay. Posting date and time at management discretion but production will take place by Saturday of event weekend at Noon.
$2,000
Attendee Welcome Email
Each day of the event, Overland Expo welcomes attendees with an email showcasing the day’s activities. These are our most highly engaging emails of the year with an average open rate of 65-75% reaching an audience excited to learn what Overland Expo has in store for them that day. Available Thursday through Sunday of every Overland Expo event weekend.
Logo ID in the email header (This email is brought to you by [sponsor])
728x90 Banner Ad (client supplied)
Activity Feature or Call To Action
1 image (1280x720 pixels or 16x9 dimensions), photo credit (if applicable)
Max 75 words of copy (3rd person): Tell the story of why attendees should visit your booth during the event (copy may also feature multiple links).
$3,500/day
Overland Newspaper
Put your brand in front of each Overland Expo attendee that walks through the gate. Be present on the front page and back page of the Overland Newspaper that guides attendees through the show.
Exclusive sponsor ID in the header of the daily newspaper distributed to all attendees at each Overland Expo
Footer Strip Ad (2000x200 px) on newspaper cover/first page
Footer Strip Ad (2000x200 px) on newspaper back page
$5,000
Event Mobile App
The Overland Expo mobile app is the hub of information for event attendees. From exhibitor listings and maps to a full roster of educational programming attendees can use to self-schedule, the mobile app is the attendee’s tool to navigate each Overland Expo.
Overland Expo Mobile App brought to you by "Sponsor"
Logo ID on overlandexpo.com along with other "Special Area/Event Sponsors"
Logo ID in the app header creative, event signage
Logo ID carried as in the App’s listing of sponsors
In-App Rotating Digital Banner ad (1440 X 600 px (png or jpg)
2 Extra Exhibitor badges
Marketing to support mobile app
E-Newsletter promotion to generate app downloads (1x)
Attendee confirmation letter promoting app downloads (1x)
Website promotion to generate app downloads (1x)
Social media promotion to generate app downloads (1x)
$12,050
Contact Us
sales@overlandexpo.com
Connect With Us
Corner Charge (Inside and Outside)
$150
special event Sponsorships
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Redmond, OR
Costa Mesa, CA
Flagstaff, AZ
Loveland, CO
Arrington, VA
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"Overland Expo PNW always brings in very responsive, high-quality shoppers who are ready to buy. The attendees loved our new products and actively engaged with my brand, making my weekend a great success." - Samantha Peck, Owner, DryFoxCo
Don't Just take it from us...
Don't Just take it from us...
Don't Just take it from us...
This was the best show [Overland Expo Mtn West] of the year. We had the best traffic with the most qualified attendees. The team does a great job with load-in and load-out making it an easy attendance for our team." - Kelsey Panich, President, Supertramp Campers
Overland Expo [East] has some of the best consumers known in the overland industry. Those that come here, are eager to learn about new products and companies that may offer a solution for their overland setup. Pair that with the most reputable companies in the industry and you can't go wrong." - Brad Chester, Marketing, Genesis Offroad
SoCal
West
Mountain West
Pacific Northwest
East
Explore 2026 Events
SoCal
West
PNW
Mountain West
East
Exhibitor Rates
Sponsorship
Let us customize a platform designed to leverage the Overland Expo audience at large to fit your marketing needs.
All exhibitors receive:
The opportunity to demo product in booth
Access to happy hours, socials, and other at-expo events
Badges (number of badges will vary based on booth size).
Let us customize a platform designed to leverage the Overland Expo audience at large to fit your marketing needs.
Contact Us Today
All exhibitors receive:
The opportunity to demo product in booth
Access to happy hours, socials, and other at-expo events
Badges (number of badges will vary based on booth size).
Let us customize a platform designed to leverage the Overland Expo audience at large to fit your marketing needs.
Contact Us Today
All exhibitors receive:
The opportunity to demo product in booth
Access to happy hours, socials, and other at-expo events
Badges (number of badges will vary based on booth size).
Let us customize a platform designed to leverage the Overland Expo audience at large to fit your marketing needs.
Contact Us Today
All exhibitors receive:
The opportunity to demo product in booth
Access to happy hours, socials, and other at-expo events
Badges (number of badges will vary based on booth size).
Let us customize a platform designed to leverage the Overland Expo audience at large to fit your marketing needs.
Contact Us Today
Title Sponsorship
The premier sponsorship position at Overland Expo, title sponsors receive premium positioning in pre-event promotion and prime booth position on-site.
Logo ID on overlandexpo.com with other Title Sponsors
Logo ID in applicable printed & digital marketing materials (poster, flyer, advertising) with other Title Sponsors
Event Mobile App Digital Banner: 1440 X 600 px
(1) Social post on Facebook and Instagram promoting the sponsorship*
(1) eNews Banner Ad in The Overland News*
Full page ad + company listing in the Overland Sourcebook (ad due 1/23/26)
2 extra Exhibitor badges
6 Exhibitor guest single day passes
$11,850
Minimum 20' D X 40' W Prime booth space is required to purchase, booth space sold separately. For clients with multiple sponsorships across the event series, digital and print deliverables may be substituted depending upon the event.
Supporting Sponsorship
Expose your brand to the high earning, engaged Overland Expo audience with a supporting sponsorship featuring advance marketing opportunities and a prime booth space on-site.
Logo ID on overlandexpo.com with other Supporting Sponsors
(1) eNews Inclusion in Overland Newsletter
(1) eNews Banner Ad in Overland Newsletter
2 extra Exhibitor badges
5 Exhibitor guest single day passes
Half page ad + company listing in the Overland Sourcebook (ad due 1/23/26)
$7,060
Logo ID on overlandexpo.com along with other Special Area/Event Sponsors
Saturday Oasis Launch + Learn Sponsored by "Sponsor's name"
(4) Banners (client supplied) placed around the Special Event area during the event period only.
Opportunity for additional branding, giveaways, launching of a new product, education session or meet & greet in the area during event time only. Approval required from Show Management.
Held 11:30am-1:30pm (2 hours) at the Oasis Bar & Food Court
Inclusion in Overland E-News and on official Event Schedule
(1) IG/FB story at event to promote
2 Extra Exhibitor badges
4 Exhibitor Guest Single Day Passes
Half page ad + company listing in the Overland Sourcebook (ad due 1/23/26)
Logo ID on overlandexpo.com with other Special Area/Event Sponsors.
Happy Hour sponsored by “Sponsor’s name”
(4) Banners (client supplied) placed around the Special Event area during the event period only.
Opportunity for additional branding, giveaways, launching of a new product, or meet & greet in the area during event time only. Approval required from Show Management.
Held 5pm to 7pm (2 hours) at the Oasis Bar & Food Court
Happy Hour alcohol is arranged by management - no outside alcohol allowed.
Inclusion in (1) Compass editorial, (1) Overland E-News, (1) social post, and on official Event Schedule
(1) IG/FB story at event to promote
2 Extra Exhibitor badges
4 Exhibitor Guest Single Day Passes
Half page ad + company listing in the Overland Sourcebook (ad due 1/23/26)
Logo ID on overlandexpo.com along with other "Special Area/Event Sponsors" if not already included on website
Inclusion in Overland E-News and on official Event Schedule
Food, beverage, and alcohol is an additional cost and must be arranged by management - no outside food, beverage or alcohol allowed
Liquor permit, bartender, and security is required and will be arranged by management (cost is already included)
Time period and day of the event to be approved by Show Management
Booth space not included. To purchase, client must already be a registered Exhibitor
Limited number of In-booth Parties available; On a first come, first served basis.
The Learning Lab
The Learning Lab is a Special Area Sponsorship that fosters a hands-on learning experience within the Overland Expo Programming Schedule.
Logo ID on overlandexpo.com with Special Area/Event Sponsors
The Learning Lab Sponsored by “Sponsor’s name”
Inclusion in (1) Compass editorial, (1) Overland E-News, (1) social post, and on official Event Schedule
(4) Banners placed around the special designated area, (Sponsor to produce/supply)
(1) IG/FB story at event to promote
2 Extra Exhibitor badges
4 Exhibitor Guest Single Day Passes
Half page ad + company listing in the Overland Sourcebook (ad due 1/23/26)
$5,670
Available at Overland Expo West, Pacific Northwest, Mountain West, + East events only.
Event Mobile App
The Overland Expo mobile app is the hub of information for event attendees. From exhibitor listings and maps to a full roster of educational programming attendees can use to self-schedule, the mobile app is the attendee’s tool to navigate each Overland Expo.
Overland Expo Mobile App brought to you by "Sponsor"
Logo ID on overlandexpo.com along with other "Special Area/Event Sponsors"
Logo ID in the app header creative, event signage
Logo ID carried as in the App’s listing of sponsors
In-App Rotating Digital Banner ad (1440 X 600 px (png or jpg)
2 Extra Exhibitor badges
Marketing to support mobile app
E-Newsletter promotion to generate app downloads (1x)
Attendee confirmation letter promoting app downloads (1x)
Website promotion to generate app downloads (1x)
Social media promotion to generate app downloads (1x)
$12,050
On-Site Instagram Reel
Drive event traffic or feature your brand to the greater overland community with an Instagram video reel showcasing your unique event activation. Shot, edited, and produced by the OX social team at Overland Expo events.
» Note: Max 15-20 second video. No interview; video will include a music overlay. Posting date and time at management discretion but production will take place by Saturday of event weekend at Noon.
$2,000
Attendee Welcome Email
Each day of the event, Overland Expo welcomes attendees with an email showcasing the day’s activities. These are our most highly engaging emails of the year with an average open rate of 65-75% reaching an audience excited to learn what Overland Expo has in store for them that day. Available Thursday through Sunday of every Overland Expo event weekend.
Logo ID in the email header (This email is brought to you by [sponsor])
728x90 Banner Ad (client supplied)
Activity Feature or Call To Action
1 image (1280x720 pixels or 16x9 dimensions), photo credit (if applicable)
Max 75 words of copy (3rd person): Tell the story of why attendees should visit your booth during the event (copy may also feature multiple links).
$3,500/day
Overland Newspaper
Put your brand in front of each Overland Expo attendee that walks through the gate. Be present on the front page and back page of the Overland Newspaper that guides attendees through the show.
Exclusive sponsor ID in the header of the daily newspaper distributed to all attendees at each Overland Expo
Footer Strip Ad (2000x200 px) on newspaper cover/first page
Footer Strip Ad (2000x200 px) on newspaper back page
$5,000
Premium Hospitality Lounge
Host the premium hospitality lounge, exclusive to Overland Expo’s Premium Camping attendees. This special area offers shaded seating plus coffee in the mornings.
Logo ID on overlandexpo.com with other Special Area/Event Sponsors
Premium Hospitality Lounge Sponsored by “Sponsor’s name”
(4) Banners placed around the special designated area, (Sponsor to supply)
(1) IG/FB story at event to promote
2 Extra Exhibitor badges
4 Exhibitor guest single day passes
Opportunity to include premium item in the attendee bag
Half page ad + company listing in the Overland Sourcebook (ad due 1/23/26)
$5,670
Available at Overland Expo West, Pacific Northwest, Mountain West, + East events.
Bivvy
Overland Expo Bivvies are community-focused areas with comfortable seating for 20 and water stations.
Logo ID on overlandexpo.com with other Special Area/Event Sponsors
Bivvy Sponsored by “Sponsor’s name”
(4) Banners placed around the special designated area, (Sponsor to produce/supply)
(1) Social Posts IG/FB pre-event promoting the lounge
(1) E-News Inclusion pre-event promoting the lounge
(1) IG/FB story from the event
2 Extra Exhibitor badges
4 Exhibitor guest single day passes
Opportunity to include premium item in the attendee bag
Opportunity to provide chairs, hydration stations or a giveaway item at the lounge
Half page ad + company listing in the Overland Sourcebook (ad due 1/23/26)
$8,970
Oasis Bar and Food Court
The central hub of each Overland Expo, the Oasis Bar & Food Court hosts food trucks, a craft beer bar, Happy Hour networking events, the Overland Expo Foundation raffle, and a full roster of short films from the community playing daily.
Logo ID on overlandexpo.com with other Special Area/Event Sponsors
Oasis Bar & Food Court Sponsored by “Sponsor’s name”
Inclusion in (1) Compass editorial, (1) Overland E-News, (1) social post, and on official Event Schedule
(4) Banners placed around the special designated area - (Sponsor to produce/supply)
Opportunity for creative branding (feature flags, display vehicles, etc) in the area pending approval from Show Management.
(1) IG/FB story at event to promote
2 Extra Exhibitor badges
4 Exhibitor Guest Single Day Passes
Opportunity to include premium item in the attendee bag
Half page ad + company listing in the Overland Sourcebook (ad due 1/23/26)
$13,650
Backcountry + Culinary Skills Area
Backcountry and Culinary Skills education area sessions specifically teach tips and tricks for travelers heading into extensive backcountry travel including: camp cooking, how to avoid dangerous animal encounters, weather forecasting, and first aid 101.
Logo ID on overlandexpo.com with other Special Area/Event Sponsors
Backcountry & Culinary Skills Area Sponsored by “Sponsor’s name”
Inclusion in (1) Compass editorial, (1) Overland E-News, (1) social post, and on official Event Schedule
(4) Banners placed around the special designated area, (Sponsor to produce/supply)
(1) IG/FB story at event to promote
2 Extra Exhibitor badges
4 Exhibitor guest single day passes
Opportunity to include premium item in the attendee bag
Half page ad + company listing in the Overland Sourcebook (ad due 1/23/26)
$5,670
The Storytelling Pavilion hosts inspirational travel slideshow stories and classes about videography, photography, and how to monetize social media channels taught by top content creators (influencers) in the overland community.
Logo ID on overlandexpo.com with other Special Area/Event Sponsors
Storytelling Pavilion Sponsored by “Sponsor’s name”
Inclusion in (1) Compass editorial, (1) Overland E-News, (1) social post, and on official Event Schedule
(4) Banners placed around the special designated area, (Sponsor to produce/supply)
(1) IG/FB story at event to promote
2 Extra Exhibitor badges
4 Exhibitor guest single day passes
Opportunity to include premium item in the attendee bag
Half page ad + company listing in the Overland Sourcebook (ad due 1/23/26)
Storytelling Pavilion
$5,670
Women Who Wander Pavilion
Honoring and catering to one of the fastest growing communities in the overland space, the Women Who Wander Pavilion features female-specific education and networking sessions such as: the mechanics/body mechanics of doing vehicle maintenance as a female, safety and security, hygiene while overlanding, and fostering community amongst fellow female overlanders, etc.
Logo ID on overlandexpo.com with other Special Area/Event Sponsors
Women Who Wander Pavilion Sponsored by “Sponsor’s name”
Inclusion in (1) Compass editorial, (1) Overland E-News, (1) social post, and on official Event Schedule
(4) Banners placed around the special designated area, (Sponsor to supply)
(1) IG/FB story at event to promote
2 Extra Exhibitor badges
4 Exhibitor guest single day passes
Opportunity to include premium item in the attendee bag
Half page ad + company listing in the Overland Sourcebook (ad due 1/23/26)
$5,670
Roundtable Pavilion
The Roundtable Pavilion hosts panel discussions about traveling solo, navigating border crossings and checkpoints, and Q&A sessions about varying continents, countries, and regions. Moderators and panelists are sourced from the instructor/presenter community.
Logo ID on overlandexpo.com with Special Area/Event Sponsors
Roundtable Pavilion Sponsored by “Sponsor’s name”
Inclusion in (1) Compass editorial, (1) Overland E-News, (1) social post, and on official Event Schedule
(4) Banners placed around the special designated area, (Sponsor to produce/supply)
(1) IG/FB story at event to promote
2 Extra Exhibitor badges
4 Exhibitor Guest Single Day Passes
Half page ad + company listing in the Overland Sourcebook (ad due 1/23/26)
$5,670
Hands On Pavilion
Hands-On Pavilion focuses on getting students involved with directly interacting with the subject matter, whether it's adjusting tire pressures for overlanding, how to properly use a tourniquet, how to tie a knot or how to set up recovery equipment.
Logo ID on overlandexpo.com with Special Area/Event Sponsors
Hands On Pavilion Sponsored by “Sponsor’s name”
Inclusion in (1) Compass editorial, (1) Overland E-News, (1) social post, and on official Event Schedule
(4) Banners placed around the special designated area, (Sponsor to produce/supply)
(1) IG/FB story at event to promote
2 Extra Exhibitor badges
4 Exhibitor Guest Single Day Passes
Half page ad + company listing in the Overland Sourcebook (ad due 1/23/26)
$5,670
The Learning Lab
The Learning Lab is a Special Area Sponsorship that fosters a hands-on learning experience within the Overland Expo Programming Schedule.
Logo ID on overlandexpo.com with Special Area/Event Sponsors
The Learning Lab Sponsored by “Sponsor’s name”
Inclusion in (1) Compass editorial, (1) Overland E-News, (1) social post, and on official Event Schedule
(4) Banners placed around the special designated area, (Sponsor to produce/supply)
(1) IG/FB story at event to promote
2 Extra Exhibitor badges
4 Exhibitor Guest Single Day Passes
Half page ad + company listing in the Overland Sourcebook (ad due 1/23/26)
$5,670
ADV Skills Area
The ADV Skills education area features presentations specific to the ADV (Adventure) Motorcycle Community. Ranging from "how to" classes (like changing tires, basic maintenance, packing, etc.) to more inspirational/location specific classes.
Logo ID on overlandexpo.com with other Special Area/Event Sponsors.
ADV Skills Area Sponsored by “Sponsor’s name”
Inclusion in (1) Compass editorial, (1) Overland E-News, (1) social post, and on official Event Schedule
(4) Banners placed around the special designated area, (Sponsor to produce/supply)
(1) IG/FB story at event to promote
2 Extra Exhibitor badges
4 Exhibitor Guest Single Day Passes
Opportunity to include premium item in the attendee bag
Half page ad + company listing in the Overland Sourcebook (ad due 1/23/26)
$5,670
Overland Essentials Area
The Overland Essentials teaching area features 101 level education meant for people who are new to overlanding. Topics include "What is Overlanding," "10 Essentials of Overland Travel," "How to Plan Your Trip," "Intro to Radio Communications," etc.
Logo ID on overlandexpo.com with other Special Area/Event Sponsors.
Overland Essentials Area Sponsored by “Sponsor’s name”
Inclusion in (1) Compass editorial, (1) Overland E-News, (1) social post, and on official Event Schedule
(4) Banners placed around the special designated area, (Sponsor to produce/supply)
(1) IG/FB story at event to promote
2 Extra Exhibitor badges
4 Exhibitor guest single day passes
Opportunity to include premium item in the attendee bag
Half page ad + company listing in the Overland Sourcebook (ad due 1/23/26)
$5,670
Available at Overland Expo Pacific Northwest, Mountain West, + East events.
Ride & Drive w/ Custom Built Course
Ride & drives are consistently reported as an attendee favorite activity at any Overland Expo. Allow overland expo to help you get butts in seats with an experiential marketing activation featuring a custom built off road driving course. Expo attendees are in-market to buy consumers of adventure vehicles and motorcycles just waiting to get behind the wheel or ride along with a professional driver. Contact your sales rep for more information.
Featured as an official Overland Expo Ride and Drive partner and carried alongside other Title sponsor positions in all marketing.
Logo ID on overlandexpo.com with other Title Sponsors
Event Mobile App Digital Banner + Cover Image: 1440 X 600 px
Logo ID in applicable printed & digital marketing materials (poster, flyer, advertising) with other Title Sponsors
Renaming of Ride & Drive. (i.e., Sponsors Ride & Drive)
(1) Social engagement: either a social post or Instagram story (Sponsorship Driven)
(1) E-News Inclusion
(1) E-News Banner Ad in Overland Newsletter
2 Extra Exhibitor badges
Opportunity to include premium item in the attendee bag
Half page ad + company listing in the Overland Sourcebook (ad due 1/23/26)
Contact Us For More Info
Title Sponsorship
The premier sponsorship position at Overland Expo, title sponsors receive premium positioning in pre-event promotion and prime booth position on-site.
Logo ID on overlandexpo.com with other Title Sponsors
Logo ID in applicable printed & digital marketing materials (poster, flyer, advertising) with other Title Sponsors
Event Mobile App Digital Banner: 1440 X 600 px
(1) Social post on Facebook and Instagram promoting the sponsorship*
(1) eNews Banner Ad in The Overland News*
Full page ad + company listing in the Overland Sourcebook (ad due 1/23/26)
2 extra Exhibitor badges
6 Exhibitor guest single day passes
Opportunity to include premium items in the attendee bag
$11,850
Supporting Sponsorship
Expose your brand to the high earning, engaged Overland Expo audience with a supporting sponsorship featuring advance marketing opportunities and a prime booth space on-site.
Logo ID on overlandexpo.com with other Supporting Sponsors
(1) eNews Inclusion in Overland Newsletter
(1) eNews Banner Ad in Overland Newsletter
2 extra Exhibitor badges
5 Exhibitor guest single day passes
Opportunity to include premium item in the Attendee bag
Half page ad + company listing in the Overland Sourcebook (ad due 1/23/26)
$7,060
In-Booth Afterparty (Booth Add-On Only)
Host a party in your booth space for 2 hours. Some creative ideas we have seen work well are a turnkey craft beer bar, whiskey tasting (if applicable), a taco bar, and ‘Smores. Overland Expo will manage and execute all the details, plus promote the party to event attendees. Booth space required.
Logo ID on overlandexpo.com along with other "Special Area/Event Sponsors" if not already included on website
Inclusion in Overland E-News and on official Event Schedule
Food, beverage, and alcohol is an additional cost and must be arranged by management - no outside food, beverage or alcohol allowed
Liquor permit, bartender, and security is required and will be arranged by management (cost is already included)
Time period and day of the event to be approved by Show Management
Booth space not included. To purchase, client must already be a registered Exhibitor
Limited number of In-booth Parties available; On a first come, first served basis.
$4,400
Media Room + Luncheon
Host a luncheon and meet with the media at Overland Expo. Launch a new product or provide samples to attending journalists to encourage media coverage of your brand.
Logo ID on overlandexpo.com along with other "Special Area/Event Sponsors"
Media Room & Luncheon Sponsored by “Sponsor’s name”
(4) Banners (client supplied) placed around the Special Event area during the event period only.
Mention in the event press release to attending and non-attending media.
Food and Beverage Is included and arranged by Management for Media Luncheon
2 Extra Exhibitor badges
4 Exhibitor guest single day passes
Opportunity to include premium item in the attendee bag
Half page ad + company listing in the Overland Sourcebook (ad due 1/23/26)
Friday or Saturday options available.
$5,670
Moto Party
One of the greatest gatherings at Overland Expo, the Friday night Moto Party hosts adventure riders and the adv moto industry for a catered dinner and an evening of drinks, live music, and prize giveaways.
$5,670
Logo ID on overlandexpo.com with other Special Area/Event Sponsors
Friday Night Moto Party Sponsored by “Sponsor’s name”
Event held 7pm to 9pm (2 hours) Friday at a location determined by management.
(4) Banners (client supplied) placed around the Special Event area during the event period only.
Food/bev and alcohol is included and arranged by management - no outside alcohol allowed.
Inclusion in (1) Compass editorial, (1) Overland E-News, (1) social post and on official Event Schedule
(1) IG/FB story at event to promote
2 Extra Exhibitor badges
4 Exhibitor Guest Single Day Passes
Opportunity to include premium item in the attendee bag
Half page ad + company listing in the Overland Sourcebook (ad due 1/23/26)
Available at Overland Expo West, Pacific Northwest, Mountain West, + East events only.
Overland Expo Film Festival
The Overland Expo Film Festival features short films from across the adventure motorcycle and 4-wheel drive overland community Friday night at Overland Expo West, PNW and East. Highlight an ambassador’s short film or giveaway swag items to attendees and campers in the Oasis Bar & Food Court afterhours.
Logo ID on overlandexpo.com with other Special Area/Event Sponsors
Overland Film Festival Sponsored by “Sponsor’s name”
(4) Banners (client supplied) placed around the Special Event area during the event period only.
Opportunity to include a short film or brand video in the film festival nightly and additional branding or giveaways in the area during event time only. Approval required from Show Management.
Inclusion in (1) Compass editorial, (1) Overland E-News, (1) social post, and on official Event Schedule
(1) IG/FB story at event to promote
2 Extra Exhibitor badges
4 Exhibitor guest single day passes
Opportunity to include premium item in the attendee bag
Half page ad + company listing in the Overland Sourcebook (ad due 1/23/26)
$5,670
Available at Overland Expo West, Pacific Northwest, + East events only.
Oasis Lunch + Learn
Host a special event during the busy lunch hour in the Oasis Bar & Food Court at Overland Expo. Launch a new product, host an education on the stage, or provide giveaways to attendees.
Logo ID on overlandexpo.com along with other Special Area/Event Sponsors
Saturday Oasis Launch + Learn Sponsored by "Sponsor's name"
(4) Banners (client supplied) placed around the Special Event area during the event period only.
Opportunity for additional branding, giveaways, launching of a new product, education session or meet & greet in the area during event time only. Approval required from Show Management.
Held 11:30am-1:30pm (2 hours) at the Oasis Bar & Food Court
Inclusion in Overland E-News and on official Event Schedule
(1) IG/FB story at event to promote
2 Extra Exhibitor badges
4 Exhibitor Guest Single Day Passes
Opportunity to include premium item in the attendee bag
Half page ad + company listing in the Overland Sourcebook (ad due 1/23/26)
Friday or Saturday options available.
$8,700
Happy Hours
Happy Hour is a fan favorite at any Overland Expo. Hosted in the Oasis Bar & Food Court, all attendees are invited, and all exhibitors, presenters, and premium campers get their first drink free.
Logo ID on overlandexpo.com with other Special Area/Event Sponsors.
Happy Hour sponsored by “Sponsor’s name”
(4) Banners (client supplied) placed around the Special Event area during the event period only.
Opportunity for additional branding, giveaways, launching of a new product, or meet & greet in the area during event time only. Approval required from Show Management.
Held 5pm to 7pm (2 hours) at the Oasis Bar & Food Court
Happy Hour alcohol is arranged by management - no outside alcohol allowed.
Inclusion in (1) Compass editorial, (1) Overland E-News, (1) social post, and on official Event Schedule
(1) IG/FB story at event to promote
2 Extra Exhibitor badges
4 Exhibitor Guest Single Day Passes
Opportunity to include premium item in the attendee bag
Half page ad + company listing in the Overland Sourcebook (ad due 1/23/26)
Thursday, Friday or Saturday options available.
$5,670
Event Mobile App
The Overland Expo mobile app is the hub of information for event attendees. From exhibitor listings and maps to a full roster of educational programming attendees can use to self-schedule, the mobile app is the attendee’s tool to navigate each Overland Expo.
Overland Expo Mobile App brought to you by "Sponsor"
Logo ID on overlandexpo.com along with other "Special Area/Event Sponsors"
Logo ID in the app header creative, event signage
Logo ID carried as in the App’s listing of sponsors
In-App Rotating Digital Banner ad (1440 X 600 px (png or jpg)
2 Extra Exhibitor badges
Marketing to support mobile app
E-Newsletter promotion to generate app downloads (1x)
Attendee confirmation letter promoting app downloads (1x)
Website promotion to generate app downloads (1x)
Social media promotion to generate app downloads (1x)
$12,050
On-Site Instagram Reel
Drive event traffic or feature your brand to the greater overland community with an Instagram video reel showcasing your unique event activation. Shot, edited, and produced by the OX social team at Overland Expo events.
» Note: Max 15-20 second video. No interview; video will include a music overlay. Posting date and time at management discretion but production will take place by Saturday of event weekend at Noon.
$2,000
Attendee Welcome Email
Each day of the event, Overland Expo welcomes attendees with an email showcasing the day’s activities. These are our most highly engaging emails of the year with an average open rate of 65-75% reaching an audience excited to learn what Overland Expo has in store for them that day. Available Thursday through Sunday of every Overland Expo event weekend.
Logo ID in the email header (This email is brought to you by [sponsor])
728x90 Banner Ad (client supplied)
Activity Feature or Call To Action
1 image (1280x720 pixels or 16x9 dimensions), photo credit (if applicable)
Max 75 words of copy (3rd person): Tell the story of why attendees should visit your booth during the event (copy may also feature multiple links).
$3,500/day
Overland Newspaper
Put your brand in front of each Overland Expo attendee that walks through the gate. Be present on the front page and back page of the Overland Newspaper that guides attendees through the show.
Exclusive sponsor ID in the header of the daily newspaper distributed to all attendees at each Overland Expo
Footer Strip Ad (2000x200 px) on newspaper cover/first page
Footer Strip Ad (2000x200 px) on newspaper back page
$5,000
Premium Hospitality Lounge
Host the premium hospitality lounge, exclusive to Overland Expo’s Premium Camping attendees. This special area offers shaded seating plus coffee in the mornings.
Logo ID on overlandexpo.com with other Special Area/Event Sponsors
Premium Hospitality Lounge Sponsored by “Sponsor’s name”
(4) Banners placed around the special designated area, (Sponsor to supply)
(1) IG/FB story at event to promote
2 Extra Exhibitor badges
4 Exhibitor guest single day passes
Opportunity to include premium item in the attendee bag
Half page ad + company listing in the Overland Sourcebook (ad due 1/23/26)
$5,670
Available at Overland Expo West, Pacific Northwest, Mountain West, + East events.
Bivvy
Overland Expo Bivvies are community-focused areas with comfortable seating for 20 and water stations.
Logo ID on overlandexpo.com with other Special Area/Event Sponsors
Bivvy Sponsored by “Sponsor’s name”
(4) Banners placed around the special designated area, (Sponsor to produce/supply)
(1) Social Posts IG/FB pre-event promoting the lounge
(1) E-News Inclusion pre-event promoting the lounge
(1) IG/FB story from the event
2 Extra Exhibitor badges
4 Exhibitor guest single day passes
Opportunity to include premium item in the attendee bag
Opportunity to provide chairs, hydration stations or a giveaway item at the lounge
Half page ad + company listing in the Overland Sourcebook (ad due 1/23/26)
$8,970
Oasis Bar and Food Court
The central hub of each Overland Expo, the Oasis Bar & Food Court hosts food trucks, a craft beer bar, Happy Hour networking events, the Overland Expo Foundation raffle, and a full roster of short films from the community playing daily.
Logo ID on overlandexpo.com with other Special Area/Event Sponsors
Oasis Bar & Food Court Sponsored by “Sponsor’s name”
Inclusion in (1) Compass editorial, (1) Overland E-News, (1) social post, and on official Event Schedule
(4) Banners placed around the special designated area - (Sponsor to produce/supply)
Opportunity for creative branding (feature flags, display vehicles, etc) in the area pending approval from Show Management.
(1) IG/FB story at event to promote
2 Extra Exhibitor badges
4 Exhibitor Guest Single Day Passes
Opportunity to include premium item in the attendee bag
Half page ad + company listing in the Overland Sourcebook (ad due 1/23/26)
$13,650
Backcountry + Culinary Skills Area
Backcountry and Culinary Skills education area sessions specifically teach tips and tricks for travelers heading into extensive backcountry travel including: camp cooking, how to avoid dangerous animal encounters, weather forecasting, and first aid 101.
Logo ID on overlandexpo.com with other Special Area/Event Sponsors
Backcountry & Culinary Skills Area Sponsored by “Sponsor’s name”
Inclusion in (1) Compass editorial, (1) Overland E-News, (1) social post, and on official Event Schedule
(4) Banners placed around the special designated area, (Sponsor to produce/supply)
(1) IG/FB story at event to promote
2 Extra Exhibitor badges
4 Exhibitor guest single day passes
Opportunity to include premium item in the attendee bag
Half page ad + company listing in the Overland Sourcebook (ad due 1/23/26)
$5,670
The Storytelling Pavilion hosts inspirational travel slideshow stories and classes about videography, photography, and how to monetize social media channels taught by top content creators (influencers) in the overland community.
Logo ID on overlandexpo.com with other Special Area/Event Sponsors
Storytelling Pavilion Sponsored by “Sponsor’s name”
Inclusion in (1) Compass editorial, (1) Overland E-News, (1) social post, and on official Event Schedule
(4) Banners placed around the special designated area, (Sponsor to produce/supply)
(1) IG/FB story at event to promote
2 Extra Exhibitor badges
4 Exhibitor guest single day passes
Opportunity to include premium item in the attendee bag
Half page ad + company listing in the Overland Sourcebook (ad due 1/23/26)
Storytelling Pavilion
$5,670
Women Who Wander Pavilion
Honoring and catering to one of the fastest growing communities in the overland space, the Women Who Wander Pavilion features female-specific education and networking sessions such as: the mechanics/body mechanics of doing vehicle maintenance as a female, safety and security, hygiene while overlanding, and fostering community amongst fellow female overlanders, etc.
Logo ID on overlandexpo.com with other Special Area/Event Sponsors
Women Who Wander Pavilion Sponsored by “Sponsor’s name”
Inclusion in (1) Compass editorial, (1) Overland E-News, (1) social post, and on official Event Schedule
(4) Banners placed around the special designated area, (Sponsor to supply)
(1) IG/FB story at event to promote
2 Extra Exhibitor badges
4 Exhibitor guest single day passes
Opportunity to include premium item in the attendee bag
Half page ad + company listing in the Overland Sourcebook (ad due 1/23/26)
$5,670
Roundtable Pavilion
The Roundtable Pavilion hosts panel discussions about traveling solo, navigating border crossings and checkpoints, and Q&A sessions about varying continents, countries, and regions. Moderators and panelists are sourced from the instructor/presenter community.
Logo ID on overlandexpo.com with Special Area/Event Sponsors
Roundtable Pavilion Sponsored by “Sponsor’s name”
Inclusion in (1) Compass editorial, (1) Overland E-News, (1) social post, and on official Event Schedule
(4) Banners placed around the special designated area, (Sponsor to produce/supply)
(1) IG/FB story at event to promote
2 Extra Exhibitor badges
4 Exhibitor Guest Single Day Passes
Half page ad + company listing in the Overland Sourcebook (ad due 1/23/26)
$5,670
Hands On Pavilion
Hands-On Pavilion focuses on getting students involved with directly interacting with the subject matter, whether it's adjusting tire pressures for overlanding, how to properly use a tourniquet, how to tie a knot or how to set up recovery equipment.
Logo ID on overlandexpo.com with Special Area/Event Sponsors
Hands On Pavilion Sponsored by “Sponsor’s name”
Inclusion in (1) Compass editorial, (1) Overland E-News, (1) social post, and on official Event Schedule
(4) Banners placed around the special designated area, (Sponsor to produce/supply)
(1) IG/FB story at event to promote
2 Extra Exhibitor badges
4 Exhibitor Guest Single Day Passes
Half page ad + company listing in the Overland Sourcebook (ad due 1/23/26)
$5,670
The Learning Lab
The Learning Lab is a Special Area Sponsorship that fosters a hands-on learning experience within the Overland Expo Programming Schedule.
Logo ID on overlandexpo.com with Special Area/Event Sponsors
The Learning Lab Sponsored by “Sponsor’s name”
Inclusion in (1) Compass editorial, (1) Overland E-News, (1) social post, and on official Event Schedule
(4) Banners placed around the special designated area, (Sponsor to produce/supply)
(1) IG/FB story at event to promote
2 Extra Exhibitor badges
4 Exhibitor Guest Single Day Passes
Half page ad + company listing in the Overland Sourcebook (ad due 1/23/26)
$5,670
ADV Skills Area
The ADV Skills education area features presentations specific to the ADV (Adventure) Motorcycle Community. Ranging from "how to" classes (like changing tires, basic maintenance, packing, etc.) to more inspirational/location specific classes.
Logo ID on overlandexpo.com with other Special Area/Event Sponsors.
ADV Skills Area Sponsored by “Sponsor’s name”
Inclusion in (1) Compass editorial, (1) Overland E-News, (1) social post, and on official Event Schedule
(4) Banners placed around the special designated area, (Sponsor to produce/supply)
(1) IG/FB story at event to promote
2 Extra Exhibitor badges
4 Exhibitor Guest Single Day Passes
Opportunity to include premium item in the attendee bag
Half page ad + company listing in the Overland Sourcebook (ad due 1/23/26)
$5,670
Overland Essentials Area
The Overland Essentials teaching area features 101 level education meant for people who are new to overlanding. Topics include "What is Overlanding," "10 Essentials of Overland Travel," "How to Plan Your Trip," "Intro to Radio Communications," etc.
Logo ID on overlandexpo.com with other Special Area/Event Sponsors.
Overland Essentials Area Sponsored by “Sponsor’s name”
Inclusion in (1) Compass editorial, (1) Overland E-News, (1) social post, and on official Event Schedule
(4) Banners placed around the special designated area, (Sponsor to produce/supply)
(1) IG/FB story at event to promote
2 Extra Exhibitor badges
4 Exhibitor guest single day passes
Opportunity to include premium item in the attendee bag
Half page ad + company listing in the Overland Sourcebook (ad due 1/23/26)
$5,670
Available at Overland Expo Pacific Northwest, Mountain West, + East events.
Ride & Drive w/ Custom Built Course
Title Sponsorship
The premier sponsorship position at Overland Expo, title sponsors receive premium positioning in pre-event promotion and prime booth position on-site.
Logo ID on overlandexpo.com with other Title Sponsors
Logo ID in applicable printed & digital marketing materials (poster, flyer, advertising) with other Title Sponsors
Event Mobile App Digital Banner: 1440 X 600 px
(1) Social post on Facebook and Instagram promoting the sponsorship*
(1) eNews Banner Ad in The Overland News*
Full page ad + company listing in the Overland Sourcebook (ad due 1/23/26)
2 extra Exhibitor badges
6 Exhibitor guest single day passes
Opportunity to include premium items in the attendee bag
$11,850
Supporting Sponsorship
Expose your brand to the high earning, engaged Overland Expo audience with a supporting sponsorship featuring advance marketing opportunities and a prime booth space on-site.
Logo ID on overlandexpo.com with other Supporting Sponsors
(1) eNews Inclusion in Overland Newsletter
(1) eNews Banner Ad in Overland Newsletter
2 extra Exhibitor badges
5 Exhibitor guest single day passes
Opportunity to include premium item in the Attendee bag
Half page ad + company listing in the Overland Sourcebook (ad due 1/23/26)
$7,060
In-Booth Afterparty (Booth Add-On Only)
Host a party in your booth space for 2 hours. Some creative ideas we have seen work well are a turnkey craft beer bar, whiskey tasting (if applicable), a taco bar, and ‘Smores. Overland Expo will manage and execute all the details, plus promote the party to event attendees. Booth space required.
Logo ID on overlandexpo.com along with other "Special Area/Event Sponsors" if not already included on website
Inclusion in Overland E-News and on official Event Schedule
Food, beverage, and alcohol is an additional cost and must be arranged by management - no outside food, beverage or alcohol allowed
Liquor permit, bartender, and security is required and will be arranged by management (cost is already included)
Time period and day of the event to be approved by Show Management
Booth space not included. To purchase, client must already be a registered Exhibitor
Limited number of In-booth Parties available; On a first come, first served basis.
$4,400
Media Room + Luncheon
Host a luncheon and meet with the media at Overland Expo. Launch a new product or provide samples to attending journalists to encourage media coverage of your brand.
Logo ID on overlandexpo.com along with other "Special Area/Event Sponsors"
Media Room & Luncheon Sponsored by “Sponsor’s name”
(4) Banners (client supplied) placed around the Special Event area during the event period only.
Mention in the event press release to attending and non-attending media.
Food and Beverage Is included and arranged by Management for Media Luncheon
2 Extra Exhibitor badges
4 Exhibitor guest single day passes
Opportunity to include premium item in the attendee bag
Half page ad + company listing in the Overland Sourcebook (ad due 1/23/26)
Friday or Saturday options available.
$5,670
Overland Expo Film Festival
The Overland Expo Film Festival features short films from across the adventure motorcycle and 4-wheel drive overland community Friday night at Overland Expo West, PNW and East. Highlight an ambassador’s short film or giveaway swag items to attendees and campers in the Oasis Bar & Food Court afterhours.
Logo ID on overlandexpo.com with other Special Area/Event Sponsors
Overland Film Festival Sponsored by “Sponsor’s name”
(4) Banners (client supplied) placed around the Special Event area during the event period only.
Opportunity to include a short film or brand video in the film festival nightly and additional branding or giveaways in the area during event time only. Approval required from Show Management.
Inclusion in (1) Compass editorial, (1) Overland E-News, (1) social post, and on official Event Schedule
(1) IG/FB story at event to promote
2 Extra Exhibitor badges
4 Exhibitor guest single day passes
Opportunity to include premium item in the attendee bag
Half page ad + company listing in the Overland Sourcebook (ad due 1/23/26)
$5,670
Oasis Lunch + Learn
Host a special event during the busy lunch hour in the Oasis Bar & Food Court at Overland Expo. Launch a new product, host an education on the stage, or provide giveaways to attendees.
Logo ID on overlandexpo.com along with other Special Area/Event Sponsors
Saturday Oasis Launch + Learn Sponsored by "Sponsor's name"
(4) Banners (client supplied) placed around the Special Event area during the event period only.
Opportunity for additional branding, giveaways, launching of a new product, education session or meet & greet in the area during event time only. Approval required from Show Management.
Held 11:30am-1:30pm (2 hours) at the Oasis Bar & Food Court
Inclusion in Overland E-News and on official Event Schedule
(1) IG/FB story at event to promote
2 Extra Exhibitor badges
4 Exhibitor Guest Single Day Passes
Opportunity to include premium item in the attendee bag
Half page ad + company listing in the Overland Sourcebook (ad due 1/23/26)
Friday or Saturday options available.
$8,700
Happy Hours
Happy Hour is a fan favorite at any Overland Expo. Hosted in the Oasis Bar & Food Court, all attendees are invited, and all exhibitors, presenters, and premium campers get their first drink free.
Logo ID on overlandexpo.com with other Special Area/Event Sponsors.
Happy Hour sponsored by “Sponsor’s name”
(4) Banners (client supplied) placed around the Special Event area during the event period only.
Opportunity for additional branding, giveaways, launching of a new product, or meet & greet in the area during event time only. Approval required from Show Management.
Held 5pm to 7pm (2 hours) at the Oasis Bar & Food Court
Happy Hour alcohol is arranged by management - no outside alcohol allowed.
Inclusion in (1) Compass editorial, (1) Overland E-News, (1) social post, and on official Event Schedule
(1) IG/FB story at event to promote
2 Extra Exhibitor badges
4 Exhibitor Guest Single Day Passes
Opportunity to include premium item in the attendee bag
Half page ad + company listing in the Overland Sourcebook (ad due 1/23/26)
Thursday, Friday or Saturday options available.
$5,670
Event Mobile App
The Overland Expo mobile app is the hub of information for event attendees. From exhibitor listings and maps to a full roster of educational programming attendees can use to self-schedule, the mobile app is the attendee’s tool to navigate each Overland Expo.
Overland Expo Mobile App brought to you by "Sponsor"
Logo ID on overlandexpo.com along with other "Special Area/Event Sponsors"
Logo ID in the app header creative, event signage
Logo ID carried as in the App’s listing of sponsors
In-App Rotating Digital Banner ad (1440 X 600 px (png or jpg)
2 Extra Exhibitor badges
Marketing to support mobile app
E-Newsletter promotion to generate app downloads (1x)
Attendee confirmation letter promoting app downloads (1x)
Website promotion to generate app downloads (1x)
Social media promotion to generate app downloads (1x)
$12,050
On-Site Instagram Reel
Drive event traffic or feature your brand to the greater overland community with an Instagram video reel showcasing your unique event activation. Shot, edited, and produced by the OX social team at Overland Expo events.
» Note: Max 15-20 second video. No interview; video will include a music overlay. Posting date and time at management discretion but production will take place by Saturday of event weekend at Noon.
$2,000
Attendee Welcome Email
Each day of the event, Overland Expo welcomes attendees with an email showcasing the day’s activities. These are our most highly engaging emails of the year with an average open rate of 65-75% reaching an audience excited to learn what Overland Expo has in store for them that day. Available Thursday through Sunday of every Overland Expo event weekend.
Logo ID in the email header (This email is brought to you by [sponsor])
728x90 Banner Ad (client supplied)
Activity Feature or Call To Action
1 image (1280x720 pixels or 16x9 dimensions), photo credit (if applicable)
Max 75 words of copy (3rd person): Tell the story of why attendees should visit your booth during the event (copy may also feature multiple links).
$3,500/day
Overland Newspaper
Put your brand in front of each Overland Expo attendee that walks through the gate. Be present on the front page and back page of the Overland Newspaper that guides attendees through the show.
Exclusive sponsor ID in the header of the daily newspaper distributed to all attendees at each Overland Expo
Footer Strip Ad (2000x200 px) on newspaper cover/first page
Footer Strip Ad (2000x200 px) on newspaper back page
$5,000
Premium Hospitality Lounge
Host the premium hospitality lounge, exclusive to Overland Expo’s Premium Camping attendees. This special area offers shaded seating plus coffee in the mornings.
Logo ID on overlandexpo.com with other Special Area/Event Sponsors
Premium Hospitality Lounge Sponsored by “Sponsor’s name”
(4) Banners placed around the special designated area, (Sponsor to supply)
(1) IG/FB story at event to promote
2 Extra Exhibitor badges
4 Exhibitor guest single day passes
Opportunity to include premium item in the attendee bag
Half page ad + company listing in the Overland Sourcebook (ad due 1/23/26)
$5,670
Bivvy
Overland Expo Bivvies are community-focused areas with comfortable seating for 20 and water stations.
Logo ID on overlandexpo.com with other Special Area/Event Sponsors
Bivvy Sponsored by “Sponsor’s name”
(4) Banners placed around the special designated area, (Sponsor to produce/supply)
(1) Social Posts IG/FB pre-event promoting the lounge
(1) E-News Inclusion pre-event promoting the lounge
(1) IG/FB story from the event
2 Extra Exhibitor badges
4 Exhibitor guest single day passes
Opportunity to include premium item in the attendee bag
Opportunity to provide chairs, hydration stations or a giveaway item at the lounge
Half page ad + company listing in the Overland Sourcebook (ad due 1/23/26)
$8,970
Oasis Bar and Food Court
The central hub of each Overland Expo, the Oasis Bar & Food Court hosts food trucks, a craft beer bar, Happy Hour networking events, the Overland Expo Foundation raffle, and a full roster of short films from the community playing daily.
Logo ID on overlandexpo.com with other Special Area/Event Sponsors
Oasis Bar & Food Court Sponsored by “Sponsor’s name”
Inclusion in (1) Compass editorial, (1) Overland E-News, (1) social post, and on official Event Schedule
(4) Banners placed around the special designated area - (Sponsor to produce/supply)
Opportunity for creative branding (feature flags, display vehicles, etc) in the area pending approval from Show Management.
(1) IG/FB story at event to promote
2 Extra Exhibitor badges
4 Exhibitor Guest Single Day Passes
Opportunity to include premium item in the attendee bag
Half page ad + company listing in the Overland Sourcebook (ad due 1/23/26)
$13,650
Backcountry + Culinary Skills Area
Backcountry and Culinary Skills education area sessions specifically teach tips and tricks for travelers heading into extensive backcountry travel including: camp cooking, how to avoid dangerous animal encounters, weather forecasting, and first aid 101.
Logo ID on overlandexpo.com with other Special Area/Event Sponsors
Backcountry & Culinary Skills Area Sponsored by “Sponsor’s name”
Inclusion in (1) Compass editorial, (1) Overland E-News, (1) social post, and on official Event Schedule
(4) Banners placed around the special designated area, (Sponsor to produce/supply)
(1) IG/FB story at event to promote
2 Extra Exhibitor badges
4 Exhibitor guest single day passes
Opportunity to include premium item in the attendee bag
Half page ad + company listing in the Overland Sourcebook (ad due 1/23/26)
$5,670
The Storytelling Pavilion hosts inspirational travel slideshow stories and classes about videography, photography, and how to monetize social media channels taught by top content creators (influencers) in the overland community.
Logo ID on overlandexpo.com with other Special Area/Event Sponsors
Storytelling Pavilion Sponsored by “Sponsor’s name”
Inclusion in (1) Compass editorial, (1) Overland E-News, (1) social post, and on official Event Schedule
(4) Banners placed around the special designated area, (Sponsor to produce/supply)
(1) IG/FB story at event to promote
2 Extra Exhibitor badges
4 Exhibitor guest single day passes
Opportunity to include premium item in the attendee bag
Half page ad + company listing in the Overland Sourcebook (ad due 1/23/26)
Storytelling Pavilion
$5,670
Women Who Wander Pavilion
Honoring and catering to one of the fastest growing communities in the overland space, the Women Who Wander Pavilion features female-specific education and networking sessions such as: the mechanics/body mechanics of doing vehicle maintenance as a female, safety and security, hygiene while overlanding, and fostering community amongst fellow female overlanders, etc.
Logo ID on overlandexpo.com with other Special Area/Event Sponsors
Women Who Wander Pavilion Sponsored by “Sponsor’s name”
Inclusion in (1) Compass editorial, (1) Overland E-News, (1) social post, and on official Event Schedule
(4) Banners placed around the special designated area, (Sponsor to supply)
(1) IG/FB story at event to promote
2 Extra Exhibitor badges
4 Exhibitor guest single day passes
Opportunity to include premium item in the attendee bag
Half page ad + company listing in the Overland Sourcebook (ad due 1/23/26)
$5,670
Roundtable Pavilion
The Roundtable Pavilion hosts panel discussions about traveling solo, navigating border crossings and checkpoints, and Q&A sessions about varying continents, countries, and regions. Moderators and panelists are sourced from the instructor/presenter community.
Logo ID on overlandexpo.com with Special Area/Event Sponsors
Roundtable Pavilion Sponsored by “Sponsor’s name”
Inclusion in (1) Compass editorial, (1) Overland E-News, (1) social post, and on official Event Schedule
(4) Banners placed around the special designated area, (Sponsor to produce/supply)
(1) IG/FB story at event to promote
2 Extra Exhibitor badges
4 Exhibitor Guest Single Day Passes
Half page ad + company listing in the Overland Sourcebook (ad due 1/23/26)
$5,670
Hands On Pavilion
Hands-On Pavilion focuses on getting students involved with directly interacting with the subject matter, whether it's adjusting tire pressures for overlanding, how to properly use a tourniquet, how to tie a knot or how to set up recovery equipment.
Logo ID on overlandexpo.com with Special Area/Event Sponsors
Hands On Pavilion Sponsored by “Sponsor’s name”
Inclusion in (1) Compass editorial, (1) Overland E-News, (1) social post, and on official Event Schedule
(4) Banners placed around the special designated area, (Sponsor to produce/supply)
(1) IG/FB story at event to promote
2 Extra Exhibitor badges
4 Exhibitor Guest Single Day Passes
Half page ad + company listing in the Overland Sourcebook (ad due 1/23/26)
$5,670
The Learning Lab
The Learning Lab is a Special Area Sponsorship that fosters a hands-on learning experience within the Overland Expo Programming Schedule.
Logo ID on overlandexpo.com with Special Area/Event Sponsors
The Learning Lab Sponsored by “Sponsor’s name”
Inclusion in (1) Compass editorial, (1) Overland E-News, (1) social post, and on official Event Schedule
(4) Banners placed around the special designated area, (Sponsor to produce/supply)
(1) IG/FB story at event to promote
2 Extra Exhibitor badges
4 Exhibitor Guest Single Day Passes
Half page ad + company listing in the Overland Sourcebook (ad due 1/23/26)
$5,670
ADV Skills Area
The ADV Skills education area features presentations specific to the ADV (Adventure) Motorcycle Community. Ranging from "how to" classes (like changing tires, basic maintenance, packing, etc.) to more inspirational/location specific classes.
Logo ID on overlandexpo.com with other Special Area/Event Sponsors.
ADV Skills Area Sponsored by “Sponsor’s name”
Inclusion in (1) Compass editorial, (1) Overland E-News, (1) social post, and on official Event Schedule
(4) Banners placed around the special designated area, (Sponsor to produce/supply)
(1) IG/FB story at event to promote
2 Extra Exhibitor badges
4 Exhibitor Guest Single Day Passes
Opportunity to include premium item in the attendee bag
Half page ad + company listing in the Overland Sourcebook (ad due 1/23/26)
$5,670
Overland Essentials Area
The Overland Essentials teaching area features 101 level education meant for people who are new to overlanding. Topics include "What is Overlanding," "10 Essentials of Overland Travel," "How to Plan Your Trip," "Intro to Radio Communications," etc.
Logo ID on overlandexpo.com with other Special Area/Event Sponsors.
Overland Essentials Area Sponsored by “Sponsor’s name”
Inclusion in (1) Compass editorial, (1) Overland E-News, (1) social post, and on official Event Schedule
(4) Banners placed around the special designated area, (Sponsor to produce/supply)
(1) IG/FB story at event to promote
2 Extra Exhibitor badges
4 Exhibitor guest single day passes
Opportunity to include premium item in the attendee bag
Half page ad + company listing in the Overland Sourcebook (ad due 1/23/26)
$5,670
Available at Overland Expo Pacific Northwest, Mountain West, + East events.
Ride & Drive w/ Custom Built Course
Title Sponsorship
The premier sponsorship position at Overland Expo, title sponsors receive premium positioning in pre-event promotion and prime booth position on-site.
Logo ID on overlandexpo.com with other Title Sponsors
Logo ID in applicable printed & digital marketing materials (poster, flyer, advertising) with other Title Sponsors
Event Mobile App Digital Banner: 1440 X 600 px
(1) Social post on Facebook and Instagram promoting the sponsorship*
(1) eNews Banner Ad in The Overland News*
Full page ad + company listing in the Overland Sourcebook (ad due 1/23/26)
2 extra Exhibitor badges
6 Exhibitor guest single day passes
Opportunity to include premium items in the attendee bag
$11,850
Supporting Sponsorship
Expose your brand to the high earning, engaged Overland Expo audience with a supporting sponsorship featuring advance marketing opportunities and a prime booth space on-site.
Logo ID on overlandexpo.com with other Supporting Sponsors
(1) eNews Inclusion in Overland Newsletter
(1) eNews Banner Ad in Overland Newsletter
2 extra Exhibitor badges
5 Exhibitor guest single day passes
Opportunity to include premium item in the Attendee bag
Half page ad + company listing in the Overland Sourcebook (ad due 1/23/26)
$7,060
In-Booth Afterparty (Booth Add-On Only)
Host a party in your booth space for 2 hours. Some creative ideas we have seen work well are a turnkey craft beer bar, whiskey tasting (if applicable), a taco bar, and ‘Smores. Overland Expo will manage and execute all the details, plus promote the party to event attendees. Booth space required.
Logo ID on overlandexpo.com along with other "Special Area/Event Sponsors" if not already included on website
Inclusion in Overland E-News and on official Event Schedule
Food, beverage, and alcohol is an additional cost and must be arranged by management - no outside food, beverage or alcohol allowed
Liquor permit, bartender, and security is required and will be arranged by management (cost is already included)
Time period and day of the event to be approved by Show Management
Booth space not included. To purchase, client must already be a registered Exhibitor
Limited number of In-booth Parties available; On a first come, first served basis.
$4,400
Media Room + Luncheon
Host a luncheon and meet with the media at Overland Expo. Launch a new product or provide samples to attending journalists to encourage media coverage of your brand.
Logo ID on overlandexpo.com along with other "Special Area/Event Sponsors"
Media Room & Luncheon Sponsored by “Sponsor’s name”
(4) Banners (client supplied) placed around the Special Event area during the event period only.
Mention in the event press release to attending and non-attending media.
Food and Beverage Is included and arranged by Management for Media Luncheon
2 Extra Exhibitor badges
4 Exhibitor guest single day passes
Opportunity to include premium item in the attendee bag
Half page ad + company listing in the Overland Sourcebook (ad due 1/23/26)
Friday or Saturday options available.
$5,670
Moto Party
One of the greatest gatherings at Overland Expo, the Friday night Moto Party hosts adventure riders and the adv moto industry for a catered dinner and an evening of drinks, live music, and prize giveaways.
$5,670
Logo ID on overlandexpo.com with other Special Area/Event Sponsors
Friday Night Moto Party Sponsored by “Sponsor’s name”
Event held 7pm to 9pm (2 hours) Friday at a location determined by management.
(4) Banners (client supplied) placed around the Special Event area during the event period only.
Food/bev and alcohol is included and arranged by management - no outside alcohol allowed.
Inclusion in (1) Compass editorial, (1) Overland E-News, (1) social post and on official Event Schedule
(1) IG/FB story at event to promote
2 Extra Exhibitor badges
4 Exhibitor Guest Single Day Passes
Opportunity to include premium item in the attendee bag
Half page ad + company listing in the Overland Sourcebook (ad due 1/23/26)
Oasis Lunch + Learn
Host a special event during the busy lunch hour in the Oasis Bar & Food Court at Overland Expo. Launch a new product, host an education on the stage, or provide giveaways to attendees.
Logo ID on overlandexpo.com along with other Special Area/Event Sponsors
Saturday Oasis Launch + Learn Sponsored by "Sponsor's name"
(4) Banners (client supplied) placed around the Special Event area during the event period only.
Opportunity for additional branding, giveaways, launching of a new product, education session or meet & greet in the area during event time only. Approval required from Show Management.
Held 11:30am-1:30pm (2 hours) at the Oasis Bar & Food Court
Inclusion in Overland E-News and on official Event Schedule
(1) IG/FB story at event to promote
2 Extra Exhibitor badges
4 Exhibitor Guest Single Day Passes
Opportunity to include premium item in the attendee bag
Half page ad + company listing in the Overland Sourcebook (ad due 1/23/26)
Friday or Saturday options available.
$8,700
Happy Hours
Happy Hour is a fan favorite at any Overland Expo. Hosted in the Oasis Bar & Food Court, all attendees are invited, and all exhibitors, presenters, and premium campers get their first drink free.
Logo ID on overlandexpo.com with other Special Area/Event Sponsors.
Happy Hour sponsored by “Sponsor’s name”
(4) Banners (client supplied) placed around the Special Event area during the event period only.
Opportunity for additional branding, giveaways, launching of a new product, or meet & greet in the area during event time only. Approval required from Show Management.
Held 5pm to 7pm (2 hours) at the Oasis Bar & Food Court
Happy Hour alcohol is arranged by management - no outside alcohol allowed.
Inclusion in (1) Compass editorial, (1) Overland E-News, (1) social post, and on official Event Schedule
(1) IG/FB story at event to promote
2 Extra Exhibitor badges
4 Exhibitor Guest Single Day Passes
Opportunity to include premium item in the attendee bag
Half page ad + company listing in the Overland Sourcebook (ad due 1/23/26)
Thursday, Friday or Saturday options available.
$5,670
Event Mobile App
The Overland Expo mobile app is the hub of information for event attendees. From exhibitor listings and maps to a full roster of educational programming attendees can use to self-schedule, the mobile app is the attendee’s tool to navigate each Overland Expo.
Overland Expo Mobile App brought to you by "Sponsor"
Logo ID on overlandexpo.com along with other "Special Area/Event Sponsors"
Logo ID in the app header creative, event signage
Logo ID carried as in the App’s listing of sponsors
In-App Rotating Digital Banner ad (1440 X 600 px (png or jpg)
2 Extra Exhibitor badges
Marketing to support mobile app
E-Newsletter promotion to generate app downloads (1x)
Attendee confirmation letter promoting app downloads (1x)
Website promotion to generate app downloads (1x)
Social media promotion to generate app downloads (1x)
$12,050
On-Site Instagram Reel
Drive event traffic or feature your brand to the greater overland community with an Instagram video reel showcasing your unique event activation. Shot, edited, and produced by the OX social team at Overland Expo events.
» Note: Max 15-20 second video. No interview; video will include a music overlay. Posting date and time at management discretion but production will take place by Saturday of event weekend at Noon.
$2,000
Attendee Welcome Email
Each day of the event, Overland Expo welcomes attendees with an email showcasing the day’s activities. These are our most highly engaging emails of the year with an average open rate of 65-75% reaching an audience excited to learn what Overland Expo has in store for them that day. Available Thursday through Sunday of every Overland Expo event weekend.
Logo ID in the email header (This email is brought to you by [sponsor])
728x90 Banner Ad (client supplied)
Activity Feature or Call To Action
1 image (1280x720 pixels or 16x9 dimensions), photo credit (if applicable)
Max 75 words of copy (3rd person): Tell the story of why attendees should visit your booth during the event (copy may also feature multiple links).
$3,500/day
Overland Newspaper
Put your brand in front of each Overland Expo attendee that walks through the gate. Be present on the front page and back page of the Overland Newspaper that guides attendees through the show.
Exclusive sponsor ID in the header of the daily newspaper distributed to all attendees at each Overland Expo
Footer Strip Ad (2000x200 px) on newspaper cover/first page
Footer Strip Ad (2000x200 px) on newspaper back page
$5,000
Premium Hospitality Lounge
Host the premium hospitality lounge, exclusive to Overland Expo’s Premium Camping attendees. This special area offers shaded seating plus coffee in the mornings.
Logo ID on overlandexpo.com with other Special Area/Event Sponsors
Premium Hospitality Lounge Sponsored by “Sponsor’s name”
(4) Banners placed around the special designated area, (Sponsor to supply)
(1) IG/FB story at event to promote
2 Extra Exhibitor badges
4 Exhibitor guest single day passes
Opportunity to include premium item in the attendee bag
Half page ad + company listing in the Overland Sourcebook (ad due 1/23/26)
$5,670
Available at Overland Expo West, Pacific Northwest, Mountain West, + East events.
Bivvy
Overland Expo Bivvies are community-focused areas with comfortable seating for 20 and water stations.
Logo ID on overlandexpo.com with other Special Area/Event Sponsors
Bivvy Sponsored by “Sponsor’s name”
(4) Banners placed around the special designated area, (Sponsor to produce/supply)
(1) Social Posts IG/FB pre-event promoting the lounge
(1) E-News Inclusion pre-event promoting the lounge
(1) IG/FB story from the event
2 Extra Exhibitor badges
4 Exhibitor guest single day passes
Opportunity to include premium item in the attendee bag
Opportunity to provide chairs, hydration stations or a giveaway item at the lounge
Half page ad + company listing in the Overland Sourcebook (ad due 1/23/26)
$8,970
Oasis Bar and Food Court
The central hub of each Overland Expo, the Oasis Bar & Food Court hosts food trucks, a craft beer bar, Happy Hour networking events, the Overland Expo Foundation raffle, and a full roster of short films from the community playing daily.
Logo ID on overlandexpo.com with other Special Area/Event Sponsors
Oasis Bar & Food Court Sponsored by “Sponsor’s name”
Inclusion in (1) Compass editorial, (1) Overland E-News, (1) social post, and on official Event Schedule
(4) Banners placed around the special designated area - (Sponsor to produce/supply)
Opportunity for creative branding (feature flags, display vehicles, etc) in the area pending approval from Show Management.
(1) IG/FB story at event to promote
2 Extra Exhibitor badges
4 Exhibitor Guest Single Day Passes
Opportunity to include premium item in the attendee bag
Half page ad + company listing in the Overland Sourcebook (ad due 1/23/26)
$13,650
Backcountry + Culinary Skills Area
Backcountry and Culinary Skills education area sessions specifically teach tips and tricks for travelers heading into extensive backcountry travel including: camp cooking, how to avoid dangerous animal encounters, weather forecasting, and first aid 101.
Logo ID on overlandexpo.com with other Special Area/Event Sponsors
Backcountry & Culinary Skills Area Sponsored by “Sponsor’s name”
Inclusion in (1) Compass editorial, (1) Overland E-News, (1) social post, and on official Event Schedule
(4) Banners placed around the special designated area, (Sponsor to produce/supply)
(1) IG/FB story at event to promote
2 Extra Exhibitor badges
4 Exhibitor guest single day passes
Opportunity to include premium item in the attendee bag
Half page ad + company listing in the Overland Sourcebook (ad due 1/23/26)
$5,670
The Storytelling Pavilion hosts inspirational travel slideshow stories and classes about videography, photography, and how to monetize social media channels taught by top content creators (influencers) in the overland community.
Logo ID on overlandexpo.com with other Special Area/Event Sponsors
Storytelling Pavilion Sponsored by “Sponsor’s name”
Inclusion in (1) Compass editorial, (1) Overland E-News, (1) social post, and on official Event Schedule
(4) Banners placed around the special designated area, (Sponsor to produce/supply)
(1) IG/FB story at event to promote
2 Extra Exhibitor badges
4 Exhibitor guest single day passes
Opportunity to include premium item in the attendee bag
Half page ad + company listing in the Overland Sourcebook (ad due 1/23/26)
Storytelling Pavilion
$5,670
Women Who Wander Pavilion
Honoring and catering to one of the fastest growing communities in the overland space, the Women Who Wander Pavilion features female-specific education and networking sessions such as: the mechanics/body mechanics of doing vehicle maintenance as a female, safety and security, hygiene while overlanding, and fostering community amongst fellow female overlanders, etc.
Logo ID on overlandexpo.com with other Special Area/Event Sponsors
Women Who Wander Pavilion Sponsored by “Sponsor’s name”
Inclusion in (1) Compass editorial, (1) Overland E-News, (1) social post, and on official Event Schedule
(4) Banners placed around the special designated area, (Sponsor to supply)
(1) IG/FB story at event to promote
2 Extra Exhibitor badges
4 Exhibitor guest single day passes
Opportunity to include premium item in the attendee bag
Half page ad + company listing in the Overland Sourcebook (ad due 1/23/26)
$5,670
Roundtable Pavilion
The Roundtable Pavilion hosts panel discussions about traveling solo, navigating border crossings and checkpoints, and Q&A sessions about varying continents, countries, and regions. Moderators and panelists are sourced from the instructor/presenter community.
Logo ID on overlandexpo.com with Special Area/Event Sponsors
Roundtable Pavilion Sponsored by “Sponsor’s name”
Inclusion in (1) Compass editorial, (1) Overland E-News, (1) social post, and on official Event Schedule
(4) Banners placed around the special designated area, (Sponsor to produce/supply)
(1) IG/FB story at event to promote
2 Extra Exhibitor badges
4 Exhibitor Guest Single Day Passes
Half page ad + company listing in the Overland Sourcebook (ad due 1/23/26)
$5,670
The Learning Lab
The Learning Lab is a Special Area Sponsorship that fosters a hands-on learning experience within the Overland Expo Programming Schedule.
Logo ID on overlandexpo.com with Special Area/Event Sponsors
The Learning Lab Sponsored by “Sponsor’s name”
Inclusion in (1) Compass editorial, (1) Overland E-News, (1) social post, and on official Event Schedule
(4) Banners placed around the special designated area, (Sponsor to produce/supply)
(1) IG/FB story at event to promote
2 Extra Exhibitor badges
4 Exhibitor Guest Single Day Passes
Half page ad + company listing in the Overland Sourcebook (ad due 1/23/26)
$5,670
ADV Skills Area
The ADV Skills education area features presentations specific to the ADV (Adventure) Motorcycle Community. Ranging from "how to" classes (like changing tires, basic maintenance, packing, etc.) to more inspirational/location specific classes.
Logo ID on overlandexpo.com with other Special Area/Event Sponsors.
ADV Skills Area Sponsored by “Sponsor’s name”
Inclusion in (1) Compass editorial, (1) Overland E-News, (1) social post, and on official Event Schedule
(4) Banners placed around the special designated area, (Sponsor to produce/supply)
(1) IG/FB story at event to promote
2 Extra Exhibitor badges
4 Exhibitor Guest Single Day Passes
Opportunity to include premium item in the attendee bag
Half page ad + company listing in the Overland Sourcebook (ad due 1/23/26)
$5,670
Overland Essentials Area
The Overland Essentials teaching area features 101 level education meant for people who are new to overlanding. Topics include "What is Overlanding," "10 Essentials of Overland Travel," "How to Plan Your Trip," "Intro to Radio Communications," etc.
Logo ID on overlandexpo.com with other Special Area/Event Sponsors.
Overland Essentials Area Sponsored by “Sponsor’s name”
Inclusion in (1) Compass editorial, (1) Overland E-News, (1) social post, and on official Event Schedule
(4) Banners placed around the special designated area, (Sponsor to produce/supply)
(1) IG/FB story at event to promote
2 Extra Exhibitor badges
4 Exhibitor guest single day passes
Opportunity to include premium item in the attendee bag
Half page ad + company listing in the Overland Sourcebook (ad due 1/23/26)
$5,670
Available at Overland Expo Pacific Northwest, Mountain West, + East events.
Ride & Drive w/ Custom Built Course
Title Sponsorship
The premier sponsorship position at Overland Expo, title sponsors receive premium positioning in pre-event promotion and prime booth position on-site.
Logo ID on overlandexpo.com with other Title Sponsors
Logo ID in applicable printed & digital marketing materials (poster, flyer, advertising) with other Title Sponsors
Event Mobile App Digital Banner: 1440 X 600 px
(1) Social post on Facebook and Instagram promoting the sponsorship*
(1) eNews Banner Ad in The Overland News*
Full page ad + company listing in the Overland Sourcebook (ad due 1/23/26)
2 extra Exhibitor badges
6 Exhibitor guest single day passes
Opportunity to include premium items in the attendee bag
$11,850
Supporting Sponsorship
Expose your brand to the high earning, engaged Overland Expo audience with a supporting sponsorship featuring advance marketing opportunities and a prime booth space on-site.
Logo ID on overlandexpo.com with other Supporting Sponsors
(1) eNews Inclusion in Overland Newsletter
(1) eNews Banner Ad in Overland Newsletter
2 extra Exhibitor badges
5 Exhibitor guest single day passes
Opportunity to include premium item in the Attendee bag
Half page ad + company listing in the Overland Sourcebook (ad due 1/23/26)
$7,060
In-Booth Afterparty (Booth Add-On Only)
Host a party in your booth space for 2 hours. Some creative ideas we have seen work well are a turnkey craft beer bar, whiskey tasting (if applicable), a taco bar, and ‘Smores. Overland Expo will manage and execute all the details, plus promote the party to event attendees. Booth space required.
Logo ID on overlandexpo.com along with other "Special Area/Event Sponsors" if not already included on website
Inclusion in Overland E-News and on official Event Schedule
Food, beverage, and alcohol is an additional cost and must be arranged by management - no outside food, beverage or alcohol allowed
Liquor permit, bartender, and security is required and will be arranged by management (cost is already included)
Time period and day of the event to be approved by Show Management
Booth space not included. To purchase, client must already be a registered Exhibitor
Limited number of In-booth Parties available; On a first come, first served basis.
$4,400
Media Room + Luncheon
Host a luncheon and meet with the media at Overland Expo. Launch a new product or provide samples to attending journalists to encourage media coverage of your brand.
Logo ID on overlandexpo.com along with other "Special Area/Event Sponsors"
Media Room & Luncheon Sponsored by “Sponsor’s name”
(4) Banners (client supplied) placed around the Special Event area during the event period only.
Mention in the event press release to attending and non-attending media.
Food and Beverage Is included and arranged by Management for Media Luncheon
2 Extra Exhibitor badges
4 Exhibitor guest single day passes
Opportunity to include premium item in the attendee bag
Half page ad + company listing in the Overland Sourcebook (ad due 1/23/26)
Friday or Saturday options available.
$5,670
Moto Party
One of the greatest gatherings at Overland Expo, the Friday night Moto Party hosts adventure riders and the adv moto industry for a catered dinner and an evening of drinks, live music, and prize giveaways.
$5,670
Logo ID on overlandexpo.com with other Special Area/Event Sponsors
Friday Night Moto Party Sponsored by “Sponsor’s name”
Event held 7pm to 9pm (2 hours) Friday at a location determined by management.
(4) Banners (client supplied) placed around the Special Event area during the event period only.
Food/bev and alcohol is included and arranged by management - no outside alcohol allowed.
Inclusion in (1) Compass editorial, (1) Overland E-News, (1) social post and on official Event Schedule
(1) IG/FB story at event to promote
2 Extra Exhibitor badges
4 Exhibitor Guest Single Day Passes
Opportunity to include premium item in the attendee bag
Half page ad + company listing in the Overland Sourcebook (ad due 1/23/26)
Available at Overland Expo West, Pacific Northwest, Mountain West, + East events only.
Overland Expo Film Festival
The Overland Expo Film Festival features short films from across the adventure motorcycle and 4-wheel drive overland community Friday night at Overland Expo West, PNW and East. Highlight an ambassador’s short film or giveaway swag items to attendees and campers in the Oasis Bar & Food Court afterhours.
Logo ID on overlandexpo.com with other Special Area/Event Sponsors
Overland Film Festival Sponsored by “Sponsor’s name”
(4) Banners (client supplied) placed around the Special Event area during the event period only.
Opportunity to include a short film or brand video in the film festival nightly and additional branding or giveaways in the area during event time only. Approval required from Show Management.
Inclusion in (1) Compass editorial, (1) Overland E-News, (1) social post, and on official Event Schedule
(1) IG/FB story at event to promote
2 Extra Exhibitor badges
4 Exhibitor guest single day passes
Opportunity to include premium item in the attendee bag
Half page ad + company listing in the Overland Sourcebook (ad due 1/23/26)
$5,670
Available at Overland Expo West, Pacific Northwest, + East events only.
Oasis Lunch + Learn
Host a special event during the busy lunch hour in the Oasis Bar & Food Court at Overland Expo. Launch a new product, host an education on the stage, or provide giveaways to attendees.
Logo ID on overlandexpo.com along with other Special Area/Event Sponsors
Saturday Oasis Launch + Learn Sponsored by "Sponsor's name"
(4) Banners (client supplied) placed around the Special Event area during the event period only.
Opportunity for additional branding, giveaways, launching of a new product, education session or meet & greet in the area during event time only. Approval required from Show Management.
Held 11:30am-1:30pm (2 hours) at the Oasis Bar & Food Court
Inclusion in Overland E-News and on official Event Schedule
(1) IG/FB story at event to promote
2 Extra Exhibitor badges
4 Exhibitor Guest Single Day Passes
Opportunity to include premium item in the attendee bag
Half page ad + company listing in the Overland Sourcebook (ad due 1/23/26)
Friday or Saturday options available.
$8,700
Happy Hours
Happy Hour is a fan favorite at any Overland Expo. Hosted in the Oasis Bar & Food Court, all attendees are invited, and all exhibitors, presenters, and premium campers get their first drink free.
Logo ID on overlandexpo.com with other Special Area/Event Sponsors.
Happy Hour sponsored by “Sponsor’s name”
(4) Banners (client supplied) placed around the Special Event area during the event period only.
Opportunity for additional branding, giveaways, launching of a new product, or meet & greet in the area during event time only. Approval required from Show Management.
Held 5pm to 7pm (2 hours) at the Oasis Bar & Food Court
Happy Hour alcohol is arranged by management - no outside alcohol allowed.
Inclusion in (1) Compass editorial, (1) Overland E-News, (1) social post, and on official Event Schedule
(1) IG/FB story at event to promote
2 Extra Exhibitor badges
4 Exhibitor Guest Single Day Passes
Opportunity to include premium item in the attendee bag
Half page ad + company listing in the Overland Sourcebook (ad due 1/23/26)
Thursday, Friday or Saturday options available.
$5,670
Women Who Wander Evening Event
The Women Who Wander networking event is a program featured at Overland Expo, providing a dedicated social event space for female overlanders to connect, inspire and be inspired, share experiences, and learn from each other. The atmosphere is open, welcoming, cozy and features complimentary food and beverage. (While this event caters to women, it is open to all.)
$5,670
Logo ID on overlandexpo.com with other Special Area/Event Sponsors
Women Who Wander Networking Event Sponsored by “Sponsor’s name”
Event held for 2 hours, the exact day and location is determined by management.
(4) Banners (client supplied) placed around the Special Event area during the event period only.
Food/bev and alcohol is included and arranged by management - no outside alcohol allowed.
Inclusion in (1) Compass editorial, (1) Overland E-News, (1) social post, and on official Event Schedule
(1) IG/FB story at event to promote
Half page ad + company listing in the Overland Sourcebook (ad due 1/23/26)
2 Extra Exhibitor badges
4 Exhibitor Guest Single Day Passes
Women Who Wander Evening Event
The Women Who Wander networking event is a program featured at Overland Expo, providing a dedicated social event space for female overlanders to connect, inspire and be inspired, share experiences, and learn from each other. The atmosphere is open, welcoming, cozy and features complimentary food and beverage. (While this event caters to women, it is open to all.)
$5,670
Logo ID on overlandexpo.com with other Special Area/Event Sponsors
Women Who Wander Networking Event Sponsored by “Sponsor’s name”
Event held for 2 hours, the exact day and location is determined by management.
(4) Banners (client supplied) placed around the Special Event area during the event period only.
Food/bev and alcohol is included and arranged by management - no outside alcohol allowed.
Inclusion in (1) Compass editorial, (1) Overland E-News, (1) social post, and on official Event Schedule
(1) IG/FB story at event to promote
Half page ad + company listing in the Overland Sourcebook (ad due 1/23/26)
2 Extra Exhibitor badges
4 Exhibitor Guest Single Day Passes
Women Who Wander Evening Event
The Women Who Wander networking event is a program featured at Overland Expo, providing a dedicated social event space for female overlanders to connect, inspire and be inspired, share experiences, and learn from each other. The atmosphere is open, welcoming, cozy and features complimentary food and beverage. (While this event caters to women, it is open to all.)
$5,670
Logo ID on overlandexpo.com with other Special Area/Event Sponsors
Women Who Wander Networking Event Sponsored by “Sponsor’s name”
Event held for 2 hours, the exact day and location is determined by management.
(4) Banners (client supplied) placed around the Special Event area during the event period only.
Food/bev and alcohol is included and arranged by management - no outside alcohol allowed.
Inclusion in (1) Compass editorial, (1) Overland E-News, (1) social post, and on official Event Schedule
(1) IG/FB story at event to promote
Half page ad + company listing in the Overland Sourcebook (ad due 1/23/26)
2 Extra Exhibitor badges
4 Exhibitor Guest Single Day Passes
Official Product of Overland Expo Training
The Overland Expo Training will be supported by these official brands and products.
Training team will use your product on the course and in the classroom, where applicable. Product must be supplied by the client
2x Banner(s) located in at the Off-Road Driving Course, supplied by client
Logo inclusion on official OET web page.
Logo inclusion in Welcome Email to all OET Attendees (Sent Thurs, Friday, and Saturday).
1x branded content social post showing OET trainers using product in the field. Actual post date will be at the discretion of the Overland Expo Marketing Team
Opportunity to place premium item in the Goody Bag.
$3,000
Women Who Wander Evening Event
The Women Who Wander networking event is a program featured at Overland Expo, providing a dedicated social event space for female overlanders to connect, inspire and be inspired, share experiences, and learn from each other. The atmosphere is open, welcoming, cozy and features complimentary food and beverage. (While this event caters to women, it is open to all.)
$5,670
Logo ID on overlandexpo.com with other Special Area/Event Sponsors
Women Who Wander Networking Event Sponsored by “Sponsor’s name”
Event held for 2 hours, the exact day and location is determined by management.
(4) Banners (client supplied) placed around the Special Event area during the event period only.
Food/bev and alcohol is included and arranged by management - no outside alcohol allowed.
Inclusion in (1) Compass editorial, (1) Overland E-News, (1) social post, and on official Event Schedule
(1) IG/FB story at event to promote
Half page ad + company listing in the Overland Sourcebook (ad due 1/23/26)
2 Extra Exhibitor badges
4 Exhibitor Guest Single Day Passes
Women Who Wander Evening Event
The Women Who Wander networking event is a program featured at Overland Expo, providing a dedicated social event space for female overlanders to connect, inspire and be inspired, share experiences, and learn from each other. The atmosphere is open, welcoming, cozy and features complimentary food and beverage. (While this event caters to women, it is open to all.)
$5,670
Logo ID on overlandexpo.com with other Special Area/Event Sponsors
Women Who Wander Networking Event Sponsored by “Sponsor’s name”
Event held for 2 hours, the exact day and location is determined by management.
(4) Banners (client supplied) placed around the Special Event area during the event period only.
Food/bev and alcohol is included and arranged by management - no outside alcohol allowed.
Inclusion in (1) Compass editorial, (1) Overland E-News, (1) social post, and on official Event Schedule
(1) IG/FB story at event to promote
Half page ad + company listing in the Overland Sourcebook (ad due 1/23/26)
2 Extra Exhibitor badges
4 Exhibitor Guest Single Day Passes
Main Gate Bag Sponsorship
Description for Main Gate Bag Sponsorship
$COST
Photo for Main Gate Bag Sponsorship
Main Gate Bag Sponsorship
Description for Main Gate Bag Sponsorship
$COST
Photo for Main Gate Bag Sponsorship
Main Gate Bag Sponsorship
Description for Main Gate Bag Sponsorship
$COST
Photo for Main Gate Bag Sponsorship
Main Gate Bag Sponsorship
Description for Main Gate Bag Sponsorship
$COST
Photo for Main Gate Bag Sponsorship
Main Gate Bag Sponsorship
Description for Main Gate Bag Sponsorship
$COST
Photo for Main Gate Bag Sponsorship
"Our overall experience at Overland Expo West was fantastic. All the expos are always great, but this one stood out. We made valuable connections with customers and vendors, and even formed new friendships. The parties were a blast and a perfect way to network with others. Vendor camping at West was one of the best camping experiences we’ve had at any expo so far." - Jennifer Eschbach, Owner, Easy Wind Outfitters
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Ride & drives are consistently reported as an attendee favorite activity at any Overland Expo. Allow overland expo to help you get butts in seats with an experiential marketing activation featuring a custom built off road driving course. Expo attendees are in-market to buy consumers of adventure vehicles and motorcycles just waiting to get behind the wheel or ride along with a professional driver. Contact your sales rep for more information.
Featured as an official Overland Expo Ride and Drive partner and carried alongside other Title sponsor positions in all marketing.
Logo ID on overlandexpo.com with other Title Sponsors
Event Mobile App Digital Banner + Cover Image: 1440 X 600 px
Logo ID in applicable printed & digital marketing materials (poster, flyer, advertising) with other Title Sponsors
Renaming of Ride & Drive. (i.e., Sponsors Ride & Drive)
(1) Social engagement: either a social post or Instagram story (Sponsorship Driven)
(1) E-News Inclusion
(1) E-News Banner Ad in Overland Newsletter
2 Extra Exhibitor badges
Opportunity to include premium item in the attendee bag
Half page ad + company listing in the Overland Sourcebook (ad due 1/23/26)
Contact Us For More Info
Ride & drives are consistently reported as an attendee favorite activity at any Overland Expo. Allow overland expo to help you get butts in seats with an experiential marketing activation featuring a custom built off road driving course. Expo attendees are in-market to buy consumers of adventure vehicles and motorcycles just waiting to get behind the wheel or ride along with a professional driver. Contact your sales rep for more information.
Featured as an official Overland Expo Ride and Drive partner and carried alongside other Title sponsor positions in all marketing.
Logo ID on overlandexpo.com with other Title Sponsors
Event Mobile App Digital Banner + Cover Image: 1440 X 600 px
Logo ID in applicable printed & digital marketing materials (poster, flyer, advertising) with other Title Sponsors
Renaming of Ride & Drive. (i.e., Sponsors Ride & Drive)
(1) Social engagement: either a social post or Instagram story (Sponsorship Driven)
(1) E-News Inclusion
(1) E-News Banner Ad in Overland Newsletter
2 Extra Exhibitor badges
Opportunity to include premium item in the attendee bag
Half page ad + company listing in the Overland Sourcebook (ad due 1/23/26)
Contact Us For More Info
Ride & drives are consistently reported as an attendee favorite activity at any Overland Expo. Allow overland expo to help you get butts in seats with an experiential marketing activation featuring a custom built off road driving course. Expo attendees are in-market to buy consumers of adventure vehicles and motorcycles just waiting to get behind the wheel or ride along with a professional driver. Contact your sales rep for more information.
Featured as an official Overland Expo Ride and Drive partner and carried alongside other Title sponsor positions in all marketing.
Logo ID on overlandexpo.com with other Title Sponsors
Event Mobile App Digital Banner + Cover Image: 1440 X 600 px
Logo ID in applicable printed & digital marketing materials (poster, flyer, advertising) with other Title Sponsors
Renaming of Ride & Drive. (i.e., Sponsors Ride & Drive)
(1) Social engagement: either a social post or Instagram story (Sponsorship Driven)
(1) E-News Inclusion
(1) E-News Banner Ad in Overland Newsletter
2 Extra Exhibitor badges
Opportunity to include premium item in the attendee bag
Half page ad + company listing in the Overland Sourcebook (ad due 1/23/26)
Contact Us For More Info
