ECOMMERCE INTELLIGENCE 2019
Spotlighting e-commerce capabilities of top retailers building a seamless omnichannel shopping experience
Data-driving innovative packaging Primary and secondary packaging capabilities ISTA 6-Amazon.com Certified Testing Lab
Purposeful Packaging
Brand Building & Control
Late Stage Customization/ Personalization Consumer Experience Based Subscription Solutions
Adaptable Supply Chain
Enables all selling models - wholesaler, third party retailer, consignment, direct-to-consumer Cost optimized shipping components/structure Efficient product manipulation (Bulk, Singles)
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Amazon
Walmart
Target
Walgreens
CVS
Petco
PetSmart
Best Buy
The Home Depot
Lowe's
BJ's
Costco
Sam's Club
Kroger
Albertsons
Ahold Delhaize
INDEX
Select the icons to view reports on: + Online revenue + Key products and SKUs + Acquisitions + Home delivery + Click & Collect + Auto replenishment + Fulfillment partners + Couponing + Digital media + And more
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CATEGORIES Sells a wide range of product including apparel, books, home goods, pet supplies, toys, packaged foods, sporting goods, electronics including its own manufactured devices and food including Whole Foods brands, as well as a variety of services. Third-party sales comprised 58% of total sales in 2018. Online Revenue Amassed $141.4 billion in North America sales in fiscal 2018.
HOME DELIVERY Added free one-day shipping for Prime members in 2019. Prime Now offers free two-hour delivery and one-hour delivery for $7.99 across some 60 U.S. cities and from Whole Foods in 88 metro markets and growing, with select locations enabling voice ordering via Alexa. Prime Pantry ships non-bulk grocery/household/pet items across the contiguous U.S. in 1-4 days free when orders are at least $35; that requirement drops to $10 with a $4.99 monthly membership or AmazonFresh membership, which offers same- to one-day grocery delivery in a reduced number of major cities for a flat $14.99 monthly fee. Key by Amazon offers home, car and garage delivery in some 50 markets. Amazon Scout makes deliveries autonomously in Washington.
HOME DELIVERY
ACQUISITIONS
ACQUISITIONS Purchases include PillPack and Ring in 2018; Whole Foods Market and Dubai-based Souq.com in 2017; Quidsi in 2011 (shut down in 2017); Woot.com in 2010, Zappos.com in 2009, and Shopbop.com in 2006.
AUTO REPLENISHMENT
AUTO REPLENISHMENT The “Subscribe & Save” subscription program offers a discounted price on bulk purchases, free shipping and automatic deliveries at designated times.
EASY REORDER
DIGITAL EVENTS
KEY DIGITAL EVENTS Prime Day in July; Black Friday in November; 12 Days of Deals and Cyber Week in December.
COUPONS
COUPONS Offers money- and percent-off coupons directly on its website for online purchases across a wide range of products.
CLICK & COLLECT
FULFILLMENT PARTNERS
KEY FULFILLMENT PARTNERS Launched Delivery Service Partners in 2018 to fund parcel delivery startups. Amazon Flex has temporary employees delivering packages with their own vehicles. Amazon itself is a fulfillment partner for many sellers via its “Fulfillment by Amazon” proposition that has merchants paying a fee to have their inventory stored in Amazon’s fulfillment centers and to make use of the company’s supply chain and shipping operations.
DIGITAL MEDIA / ANALYTICS
DIGITAL MEDIA / ANALYTICS Fast-growing Amazon Advertising in 2018 grew to become the third-largest online ad platform. It leverages the company’s purchasing data and is expected to get a boost from the 2019 acquisition of Sizmek’s ad server business.
CLICK & COLLECT Urban locations including some 7-Eleven stores host Amazon lockers for pickup of online orders. AmazonFresh has two drive-up pickup locations in the Seattle market.
EASY REORDER Prime members have access to their complete purchase history and can reorder recently/frequently purchased items by voice via Alexa. Virtual Dash Buttons available for any item with Prime shipping enable reorders via amazon.com, the Echo Show and Samsung’s Family Hub refrigerator.
MAIN INDEX
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CATEGORIES Though additions of third-party sellers have slowed, Walmart continues aggressively expanding the walmart.com assortment. Sells a wide range of products including apparel, footwear, furniture, appliances, home goods, books, baby items, food, toys, health & beauty products and automotive items, most recently adding a dedicated online pet pharmacy. The company’s unique digital brands sell in narrower categories usually targeting a different type of consumer. Jet skews toward premium brands to focus on a higher-income, urban shopper. Online Revenue Online sales grew 40% to approximately $16.1 billion in fiscal 2019 across all the retailer’s U.S. sites.
ACQUISITIONS Purchased Whole Foods Market and Dubai-based Souq.com in 2017; Quidsi in 2011 (shut down in 2017); Woot.com in 2010, Zappos.com in 2009, and Shopbop.com in 2006.
CLICK & COLLECT In participating markets, Prime members can reserve a time for drive-up pickup with as little notice as 15 minutes and no minimum order via AmazonFresh. Urban locations, including some Whole Foods stores, host Amazon Lockers for pickup of online orders.
EASY REORDER Prime members have access to their complete purchase history and can reorder recently/frequently purchased items by voice via Alexa. Amazon’s Dash Buttons allow users to order branded products at the push of a button.
DIGITAL MEDIA / ANALYTICS Walmart Media Group leverages the retailer’s online and in-store purchasing data, intending to unify ads across both in-store and digital realms. 2019 acquisitions of Polymorph Labs is the latest step toward bringing all ad operations in-house.
COUPONS Printable manufacturer coupons (provided by Quotient) are available directly on the retailer’s website but can only be used in stores. A Pickup Discount applies to eligible, online-only items for click-and-collect shoppers. Savings Catcher app-based price matching was discontinued in 2019.
Cyber Monday/Week in December. Offers a majority of its Black Friday promotions early online. Runs summer-themed sale in July to indirectly compete with Amazon’s Prime Day.
KEY FULFILLMENT PARTNERS Works with multiple third parties for grocery delivery including Postmates, Deliv, Spark Delivery and Roadie. Exploring driverless delivery with UDelv and Ford. Google Assistant powers voice-shopping.
EASY REORDER A personalized “Easy Reorder” functionality registers both in-store and online purchases for shoppers signed in to their accounts to build a list of items purchased often, in order of frequency. Easy Reorder is available on desktops, via the retailer’s app and by voice with Google Assistant.
AUTO REPLENISHMENT Offers a beauty sample box subscription via BrandShare and a kid apparel box subscription via Kidbox.
CLICK & COLLECT Offers free pickup for general merchandise orders at all store locations via dedicated service counters, Pickup Towers (expanding to 1,600 stores in 2019) and lockers (at limited locations). Curbside grocery pickup expanding to more than 3,000 locations in 2019. Testing an automated dispensing system at a Texas store.
HOME DELIVERY Offers free two-day delivery with a minimum $35 order. Gradually rolling out free next-day shipping with the same minimum purchase to approximately 75% of the U.S. population by the end of 2019, when same-day grocery delivery for $9.95 will also double in availability to 1,600 stores. Testing a Delivery Unlimited option for a flat rate of $12.95 per month. Launching InHome Delivery of groceries directly to a customer’s refrigerator this fall.
ACQUISITIONS Purchased online brands Art.com, Bare Necessities and Eloquii in 2019; Modcloth, Moosejaw and Bonobos in 2017; and Jet, Hayneedle and ShoeBuy (now Shoes.com) in 2016. Also in 2018 bought a majority stake in India’s Flipkart, and in 2017 acquired NY delivery startup Parcel.
CATEGORIES Hundreds of thousands of items are available online, ranging from diapers to cosmetics and apparel to video games. Select items such as frozen food and fresh produce are available to browse online but can only be purchased in stores or through Shipt. Third-party retailers are added on an invite-only basis through a program called Target +. Online Revenue Online sales represented 7.1% of the retailer’s $74.4 billion in total sales in fiscal 2018. Digital sales represented 5.5% and 4.4% of the retailer’s total sales in 2017 and 2016.
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DIGITAL MEDIA / ANALYTICS Roundel uses shopper data to help brands better target their digital ads to deliver the right message at the right time, creating campaigns and content for clients, including brands that aren’t sold within Target stores.
COUPONS Offers both store and manufacturer coupons via Cartwheel that typically can only be used for in-store purchases (unless explicitly stated otherwise). In the spring of 2018, Google’s first voice-activated coupon was for $15 off a Target order via Google Express.
KEY DIGITAL EVENTS Offers week-long savings during Cyber Week in November. Also runs an online sale for “Green Monday” (the second Monday in December). Runs summer-themed sales in July to indirectly compete with Amazon’s Prime Day.
KEY FULFILLMENT PARTNERS A Google Express partner.
EASY REORDER Tracks order histories allowing shoppers to easily reorder items.
AUTO REPLENISHMENT An auto-replenishment service offers a 5% discount and free shipping. REDcard holders also receive 15% off subscription orders of baby products such as diapers and wipes.
CLICK & COLLECT A “Drive Up” service lets shoppers opt to pick up orders for free in designated parking areas. The service has expanded to more than 1,400 stores.
HOME DELIVERY Free two-day shipping with a $35 purchase or when paying with a REDcard. Free next-day delivery via Target Restock for REDcard members, $2.99 for everyone else. Same-day delivery is available via Shipt from 1,500 stores. Reportedly testing offering $1 if shoppers opt to have their multi-item order ship in fewer packages that might take longer to arrive.
ACQUISITIONS Bought delivery company Shipt in 2017.
CATEGORIES Products are grouped into 15 primary categories: beauty; personal care; contact lenses; Walgreens brand; vitamins & supplements; medicines & treatments; baby, kids & toys; home health care solutions; household; As Seen on TV; grocery; fitness and nutrition; seasonal; sexual wellness; and natural & organic. Online Revenue Statista’s ecommerceDB website estimates that walgreens.com had $1.28 billion in online sales in fiscal 2018, approximately 1.3% of total sales.
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COUPONS “Paperless Coupons” program allows loyalty cardholders who log in to “clip” offers directly to their cards. Provided by Quotient, the coupons are automatically applied when eligible products are added to a logged-in shopper’s e-commerce cart and automatically redeemed at checkout in stores.
KEY DIGITAL EVENTS A Cyber Week promotion promises 25% off regularly priced items on walgreens.com. Recurring promotions such as Friends & Family and Senior Day deliver a 20% discount online (and in stores).
KEY FULFILLMENT PARTNERS Walgreens has worked with Postmates and Deliv for delivery, and more recently with FedEx to offer next-day prescription delivery. A founding retail partner of Loop’s circular shopping system.
EASY REORDER A “Buy Again” tab on walgreens.com allows for easy reordering of previously purchased products. Purchase history can be sorted by “purchased online,” “purchased in stores,” “frequently purchased” and “recently purchased.”
AUTO REPLENISHMENT “Auto-Reorder & Save” is available for select items identified on product detail pages and in the cart. Consumers select the quantity and how often they want the item delivered.
CLICK & COLLECT Offers free “Ship to Store” for online orders at all store locations. In Northern Kentucky, shoppers can order grocery items at kroger.com and pick them up at any of 13 Walgreens stores.
HOME DELIVERY Free one- to two-day delivery with a minimum $35 purchase, or if the order includes contact lenses or a prescription. Expedited overnight (one- or two-day) delivery is available for a fee.
ACQUISITIONS Acquired drugstore.com and beauty.com in 2011, but shut the sites down in 2016.
NONE AVAILABLE
CATEGORIES Offers an expanded selection of SKUs across multiple categories including vitamins, beauty, diet & nutrition, health & medicine, home health care, household, sexual health and self-care. Online Revenue Does not break out online sales.
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COUPONS Coupons powered by Quotient are clippable directly to ExtraCare cards from cvs.com, receipts, email or the retailer’s mobile app. Coupons printed on receipts or via in-store ExtraCare Coupon Centers can’t be redeemed online unless expressly stated.
KEY DIGITAL EVENTS Three-day Black Friday sales in November and Cyber Week in December.
KEY FULFILLMENT PARTNERS Instacart and Shipt power same-day delivery, the latter including prescriptions.
EASY REORDER Lets shoppers see a list of past purchases and reorder those products using the CVS app/site without having to create an entirely new shopping cart.
AUTO REPLENISHMENT “Ship & Save” provides free home delivery at a customer’s specified frequency with a 20% discount. Approximately 3,000 products across numerous categories qualify for the service.
CLICK & COLLECT Offers free in-store pickup in as little as one hour. Discontinued curbside pickup in September 2018 after two years of offering the service.
HOME DELIVERY Offers same-day delivery of prescriptions and select non-prescription SKUs like vitamins and health & beauty items in most markets. One- to four-day shipping is $5.49 or free on orders of at least $35. Same-day delivery for prescriptions costs $7.99.
ACQUISITIONS Acquired health insurer Aetna in 2018.
CATEGORIES Offers an expanded catalog of pet products online (excluding food with artificial ingredients), including cat and dog prescriptions. LiveAquaria subsidiary stocks fish and aquarium supplies. Online Revenue Does not break out online sales.
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COUPONS Regularly uses digital ads and emails to provide codes for discounts on e-commerce orders.
KEY DIGITAL EVENTS Black Friday in July, Black Friday in November and Cyber Monday in December.
KEY FULFILLMENT PARTNERS Deliveries in as soon as one hour in some 200 markets via Shipt. A PetcoNow service operated through Instacart offers delivery in as little as two hours in select markets. Express Scripts powers pet prescription deliveries.
EASY REORDER Offers a “Quick Reorder” service for website members.
AUTO REPLENISHMENT Repeat delivery of pet food, cat litter, dog treats, cleaning supplies and pest control products comes with free shipping and 30% off the first order.
CLICK & COLLECT Launched in-store pickup in as little as two hours in 2018; comes with a 10% discount.
HOME DELIVERY Free standard shipping for orders of $49 or more. LiveAquaria offers free shipping on aquarium supply orders of $19 or more or for aquatic life that costs at least $99.
ACQUISITIONS Acquired PetInsuranceQuotes.com in 2018; subscription service PupBox and digital services company PetCoach in 2017. Purchased in 2014, Doctors Foster and Smith was absorbed into Petco’s main site in 2019.
CATEGORIES Offers an expanded catalog of pet products online, including prescriptions. Subsidiary Chewy has its own selection of 18,000-plus pet products. Online Revenue Does not break out online sales.
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COUPONS Delivers coupons via email, text, receipts on in-store flyers. While some coupons can be used both online and in stores, they often only apply to one channel.
KEY DIGITAL EVENTS Black Friday in November and Cyber Monday in December.
EASY REORDER PetSmart shoppers can mark products as “favorites” for easy reordering. Chewy has a “buy again” section within its member account page where shoppers can reorder recently purchases items.
AUTO REPLENISHMENT A subscription service offers a 5% discount on qualifying orders. Chewy also has a subscription service offering 5-10% discounts on select brands.
CLICK & COLLECT Free click-and-collect service provides PetSmart orders for pickup in one hour, sometimes with a discount.
HOME DELIVERY Free standard shipping with a $49 purchase through both petsmart.com (for Treats members) and Chewy. Also offers two-day, next-day and same-day (the last only in 30 markets) delivery for an additional fee.
ACQUISITIONS Purchased Chewy in 2017 (and took the company public at an $8.7 billion valuation in June 2019) and DCL Ventures’ AllPaws in 2016. Previously bough Pet360 and PetFoodDirect, but moved their e-commerce offerings under Chewy or petsmart.com.
CATEGORIES Sells technology products from categories such as consumer electronics, computing & mobile phones, entertainment & appliances as well as a variety of services & solutions which have become a big part of its operations. Online Revenue Reported $6.5 billion in U.S. online revenue in fiscal 2019.
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COUPONS Sometimes offers promotional codes or digital coupons for special offers redeemable during online checkout.
KEY DIGITAL EVENTS Black Friday in November and July; Cyber Week in December.
KEY FULFILLMENT PARTNERS Best Buy partners with mobile shopping app Curbside to offer drive-up pickup of online orders in select stores, as well as with Deliv to offer same-day delivery of online orders.
EASY REORDER Lets account members log in to view their full order history.
AUTO REPLENISHMENT Offers My Best Buy members “Timed Replenish” to receive recurring shipments of qualifying products such as electric toothbrush heads and K-cups. A “Smart Replenish” service works with qualifying printers that monitor ink levels and automatically order more when low. Both services are included under an “Easy Replenish” program.
CLICK & COLLECT The “Store Pickup” program offers one-hour pickup for most items and gives shoppers five days to pick up orders once they are ready. Stores have designated Store Pickup parking spaces and checkout areas inside.
HOME DELIVERY Offers same-day delivery on thousands of items in 40 metropolitan areas and next-day delivery in 60 metropolitan areas. My Best Buy rewards members receive free standard shipping on orders of at least $35. Elite members are eligible for free delivery and scheduled shipping with no minimum, while Elite Plus members additionally receive free two-day and scheduled shipping.
ACQUISITIONS Acquired connected health services provider GreatCall in 2018, and senior remote monitoring company Critical Signal Technologies in May 2019.
CATEGORIES Offers an expanded selection of 1 million SKUs online, ranging from bed sheets to power tools. Online Revenue Online sales represented 7.9% of the retailer’s $108.2 billion in total sales in fiscal 2018, growing 24.1.% YOY.
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COUPONS Occasionally emails subscribers promotional codes that can be applied to online and in-store orders.
KEY DIGITAL EVENTS Offers online-only deals during Spring Black Friday in April and Cyber Week in December.
KEY FULFILLMENT PARTNERS No longer a Google Express partner.
EASY REORDER “Buy again” buttons are located next to previously purchased products for easy reordering.
CLICK & COLLECT Stores have dedicated pickup areas for online orders, with nearly 50% of U.S. online orders picked up in stores in 2018. The retailer also offers Load ’N Go hourly pickup-truck rentals and more than half of its stores have self-service lockers positioned at entrances.
HOME DELIVERY Free standard shipping for most orders over $45. Rolled out van and car delivery to more than 70% and 40% of the U.S. population, respectively, for faster delivery on small orders in select markets.
ACQUISITIONS Acquired e-tailer The Company Store in 2017 and Blinds.com in 2014.
CATEGORIES Offers an expanded online selection of hundreds of thousands of items across more than 20 categories, from appliances to tools. Online Revenue Statista’s ecommerceDB website estimates fiscal 2018 online sales at $3.49 billion, or 4.9% of total sales.
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COUPONS Sometimes offered during seasonal events via text or website.
KEY DIGITAL EVENTS Spring Black Friday in April, Black Friday in November and Cyber Week in December.
KEY FULFILLMENT PARTNERS Partners with Dolly to offer same-day delivery in select major markets.
EASY REORDER MyLowe’s members have access to their complete in-store and online purchase history for easy reordering.
AUTO REPLENISHMENT Business customers have access to a business replenishment program.
CLICK & COLLECT Dedicated upfront space for online order pickup, along with select parking spots near entrance for pick-ups with 15-minute time limits.
HOME DELIVERY Free standard shipping for all MyLowe’s members and LowesForPros.com qualifying orders. Non-members receive free standard shipping on orders of at least $49. Free Lowe’s truck delivery for any appliances and patio furniture priced at least $299 and $498, respectively. Also testing deliveries via the FedEx SameDay Bot.
ACQUISITIONS Purchased ATGstores.com in 2011; renamed to The Mine in 2017; became a web page within the main site in 2018. Purchased Boomerang Commerce’s retail analytics platform in 2019.
CATEGORIES Carries some 7,000 SKUs and makes full use of its website to sell products online from a variety of categories including baby, outdoor, beverages, cleaning & household, indoor furniture and same-day delivery fresh goods. Online Revenue Does not break out online sales.
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COUPONS Members digitally clip coupons provided by Quotient directly to their card; they are automatically applied during a member’s in-club or online checkout. BJ’s also offers Instant Savings, which are available online.
KEY DIGITAL EVENTS Super Bowl in February, Mother’s Day in May, Father’s Day in June and Black Friday in November get heavy digital support.
KEY FULFILLMENT PARTNERS Instacart powers same-day grocery delivery chainwide for $14.99.
EASY REORDER Offers a “Reorder” button for members’ previously purchased items. A carousel ad on the bjs.com home page also invites users to “shop previous purchases.”
CLICK & COLLECT Shoppers can pick up orders in as little as two hours at designated check-in areas from all 217 warehouse clubs through the “Shop BJs.com - Pick Up in-Club” service.
HOME DELIVERY BJ’s Stocked offers two-day delivery for a variable fee. Also offers same-day grocery delivery (see “Fulfillment Partners”).
CATEGORIES Expanded online offering includes electronics, appliances, apparel, beauty, toys and grocery as well as more high-end products (including prestige beauty, engagement rings and coffins). Online Revenue Online sales were $138.4 billion in fiscal 2018.
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COUPONS Offers coupons provided by Quotient for online and in-store purchases.
KEY DIGITAL EVENTS Black Friday in November and Cyber Week in December.
KEY FULFILLMENT PARTNERS Offers two-day and same-day delivery via third party platforms such as Instacart, Shipt and Google Express, which allow members and nonmembers alike to order grocery and perishable items. Furniture delivery via GoShare.
EASY REORDER Offers an “order by item number” function intended to facilitate quicker online checkouts for shoppers who know a product’s item number. Costco Business Delivery offers a “Reorder” capability that allows shoppers to select items from past orders.
CLICK & COLLECT Costco offers a warehouse pickup option on select items including jewelry and laptop computers. Also offers pharmacy pickup for prescriptions. Has begun rolling out pickup lockers to 100 stores.
HOME DELIVERY Members get free two-day shipping for orders of at least $75 via CostcoDelivery. Delivered goods are often priced higher.
CATEGORIES Offering includes grocery, jewelry, apparel, electronics, pet and health items as well as online-only categories such as outdoor swing sets, sheds and vending machines. Online Revenue Does not break out online sales.
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DIGITAL MEDIA / ANALYTICS Reportedly readying to launch Sam’s Club Media Services.
COUPONS Offers coupons provided by Quotient as well as Instant Savings automatically applied at checkout.
KEY DIGITAL EVENTS Black Friday in November and Cyber week in December. Football season also gets heavy digital support.
KEY FULFILLMENT PARTNERS Offers same-day delivery via Instacart.
EASY REORDER Saves members’ histories via Easy Reorder, which allows members to select from a list of their past in-club and online purchases including “Frequently Ordered” items.
AUTO REPLENISHMENT Subscription Orders” offer auto-replenish, available for most items.
CLICK & COLLECT Offers a free “Club Pickup” service at all locations. Customers check in at Club Pickup kiosks located at store entrances or drive-through pickup areas at select clubs.
HOME DELIVERY Free standard shipping for Plus members with no minimum purchase. Regular Club Members and non-members incur varying charges for delivery.
CATEGORIES Online shoppers can pick from 70,000 SKUs spanning nearly all of the retailer’s categories (alcohol delivery varies by state). Direct- to-customer platform Kroger Ship offers a curated selection of 4,500 private labels and more than 50,000 center-store groceries and household essentials, tailored using data and insights from digital intelligence arm 84.51°. Online Revenue Online sales increased more than 58% in fiscal 2018.
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DIGITAL MEDIA / ANALYTICS Kroger Precision Marketing launched in fall 2017, using first-party data to create targeted digital coupons and emails. KPM also allows for sponsored product recommendations on the retailer’s websites and mobile app. Launched June 2018, Boosted Products allows CPGs to promote their brands with ads throughout the retailer’s digital properties and see how they are performing in real time.
COUPONS Digital coupons are available via chain websites, which allow loyalty cardholders to load offers directly to their card to redeem in stores and online. Select offers are only available for pickup and delivery. Paper coupons can also be redeemed at the time of pickup.
KEY DIGITAL EVENTS Periodic Pickup-exclusive sales are tied to the retailer’s promotional calendar.
KEY FULFILLMENT PARTNERS Instacart is the retailer’s primary same-day delivery partner with more than 1,600 stores offering the service. Other partners include Shipt and Grocery Runner. Testing delivery via Nuro’s fleet of autonomous vehicles. Drinks Holdings provides home delivery of wine in certain markets. A Google Assistant action lets shoppers add and remove items in their online Kroger cart by voice. A key founding retail partner of Loop’s circular shopping system.
EASY REORDER Items purchased online and in stores are saved as “recent purchases” for easy reordering.
CLICK & COLLECT Formerly known as ClickList, the Pickup drive-up click-and-collect service (dubbed ExpressLane at Harris Teeter) is available at nearly 1,600 stores. Fees vary by region.
HOME DELIVERY Offers delivery through third-party services (see “Key Fulfillment Partners”). Rolled out a proprietary online platform, dubbed Kroger Ship, in 2018 that sells nonperishable items for delivery as fast as the next day.
ACQUISITIONS Purchased Home Chef and a stake in Ocado in 2018; dunnhumbyUSA (renamed 84.51°) in 2015; Vitacost.com and Harris Teeter in 2014.
CATEGORIES Online categories include baby products, packaged foods, household items, flowers and pet products. The third-party marketplace (moreforu.com), launched in 2018, will offer an expanded selection of more than 100,000 SKUs by the end of 2019. Online Revenue E-commerce sales grew 83% in fiscal 2018.
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DIGITAL MEDIA / ANALYTICS Launched Albertsons Performance Media, a platform to help brands better target their ads, in 2018.
COUPONS Offers digital coupons and deals accessible to loyalty cardholders with a Just For U account that are redeemable in stores and online.
KEY DIGITAL EVENTS Online sweepstakes/campaigns for football season from September-January; Black Friday in November.
KEY FULFILLMENT PARTNERS In select areas, Instacart independently provides Rush Delivery Services delivering groceries in as little as two hours. Shipt is a same-day delivery partner. Continuing pilots with GrubHub and Uber Eats.
EASY REORDER Products purchased with a registered loyalty card or account, both in-store and online, are saved in “My Purchases” (formerly “Shop by History”) online for speedy reordering.
AUTO REPLENISHMENT Albertsons’ Plated meal kit program is offered by subscription.
CLICK & COLLECT Standard home delivery rates in most areas are $9.95 on purchases of at least $150. Business delivery rates range between $3.95 and $4.95, depending on location. Standard shipping on digital marketplace orders is free. Vons is piloting an unlimited delivery subscription service.
HOME DELIVERY Standard home delivery rates in most areas are $9.95 on purchases of at least $150. Business delivery rates range between $3.95 and $4.95, depending on location. Standard shipping on digital marketplace orders is free. Vons is piloting an unlimited delivery subscription service. Delivered goods are often priced at a premium.
ACQUISITIONS Acquired meal kit company Plated in 2017.
CATEGORIES Peapod stocks more than 12,000 products in a wide range of categories including prepared foods, wine, spirits, school supplies and health & beauty. Online Revenue Peapod had $842 million in sales in 2018.
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DIGITAL MEDIA / ANALYTICS Launched Peapod Digital Labs Media in 2018, in partnership with Quotient.
COUPONS Peapod doubles manufacturer coupons but doesn’t house any directly on its site. Hannaford to Go takes coupons at checkout, including digital or printed coupons from Hannaford.com.
KEY FULFILLMENT PARTNERS Peapod partners with Deliv on same-day delivery for Giant/Martin’s stores in areas where only next-day service is currently available, but plans to expand the pilot to more stores and banners. Food Lion, Stop & Shop and Giant-Landover all partner with Instacart for delivery in some markets. Stop & Shop and Giant Food cut ties with Google Express last year.
EASY REORDER An Order Genius function automatically fills carts with products purchased most frequently through Peapod, also incorporating data from purchases made with Stop & Shop or Giant loyalty cards. Also offers an “Ask Peapod” Alexa skill that lets users add/remove items in their cart and reorder the last order via voice. Peapod also corrals all past purchases under a “Previously Purchased” category.
AUTO REPLENISHMENT Ahold’s Retail Business Services (RBS) is rolling out an AI-enabled forecasting and replenishment system across the company’s Food Lion, Hannaford, Giant Food, Giant/Martin’s, Stop & Shop and Peapod grocery banners via Relex Solutions.
CLICK & COLLECT Rebranded e-commerce platform Giant Direct, Powered by Peapod will expand to include 600 click-and-collect locations by the end of 2019. Peapod also already allows for pickup at more than 300 Stop & Shop and Giant/Martin’s locations. The “Food Lion to Go” program lets shoppers place online orders for same-day curbside pickup for $1.99 with purchase of $35 or more and $5.99 for orders under $35. “Hannaford to Go” offers the same, but costs $5 or less depending on order amount and delivery location.
HOME DELIVERY All orders have a $30 minimum and cost $9.95 for that amount, with the price dropping to $7.95 for orders of $75-$100 and $6.95 for orders of $100 or more.
ACQUISITIONS Stop & Shop is acquiring King Kullen Grocery Co. (including 32 supermarkets and five Wild by Nature stores) in 2019.
