The AriZona SunRise™ lineup keeps things real for your customers with a fresh, new take on hard seltzer.
And AriZona’s massive adult customer base is ready to spend.
The hard seltzer category is enjoying enormous success throughout the US, with no signs of letting up!
Past 3 years, hard seltzer has grown into a
in Total Beer for both Large and Small Format
HH penetration reached
Seltzer Explosion
AriZona SunRise Hard Seltzer serves up spiked sparkling water with a splash of real fruit.
It’s a refreshing take on hard seltzer, perfect for consumers looking to experience authentic color and real fruit taste — the perfect complement for any gathering or chill fest.
A New Day for Hard Seltzer
The
Contains
Gluten Free,
C-stores and AriZona have enjoyed a tremendous partnership over the years, as shoppers continue to turn AriZona products into top earners.
CONVENIENCE LOVES AriZona
AriZona sells
230MM CE’s
annually in the US,
and is the
A widely recognized industry leader,
AriZona is now the
AriZona SunRise Hard Seltzer provides an opportunity to drive the multicultural shopper to the hard seltzer shelf — expanding sales and compelling purchasers to explore new drinks.
of general market consumers intend to purchase AriZona SunRise™ at the same rate as the leading hard seltzer
brand
of Black & Hispanic consumers intend to purchase AriZona SunRise™, most of whom would be new
to hard seltzer
AriZona SunRise SELECTION
C-store customers can’t get enough AriZona!
AriZona SunRise™ Hard Seltzer is sure to be another powerful revenue generator with the quality and flavor you’ve come to expect from AriZona.
Join the Launch
To place an order,
call your sales rep today.
Sources:
1. Numerator Trended Metrics Scorecard Latest 12 Months Ending 12/31 of each year
2. Numerator Insights Shopper Profile, Shopper Metrics through 11.1.2020
3. Nielsen Scan YTD 11.7.2020
4. Nielsen latest 52 weeks September 2019, cse 000s + 40% for non-Nielsen channels
5. IRI Convenience Scan Data 52 weeks ending 8/9/20
6. IRI Data – Total US MULO + C-Store – *SS Bottled Fruit Drinks and Canned Juice Drinks – 52 Wks ending 8-09-20
7. mFour Concept Test January 2020
$1.2B
1
industry
DRIVING
GROWTH
in November, +9% higher than 2019 — fastest growing segment in
Beer by penetration
22%
100
calories
per 11.5 oz can, with an ABV
of 4.6%
2-4 g CARBS
PER CAN
and contains no added sugar
quality and flavor
you’ve come to expect from AriZona
65%
78%
2
juice brand in the US
LARGEST
nd
single-serve fruit drink in Convenience
1
#
®
Single-Serve
19.2 oz Cans
#1
AriZona juice flavor!
™
Variety 12-Pack 11.5 oz Cans
Grapefruit
Lemon
Mucho mango
cherry Punch
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