Americans’ Appetite for
New research from Circana presents a deep dive into what’s feeding demand.
Seafood Consumption is High and on the Rise
Seafood sales have increased by 30.2% over the last four years as consumers seek to increase consumption not only for their health but for enjoyment as well.
54%
61%
are eating more seafood than two years ago
consume seafood at least once a week
want to eat more seafood. Few plan to cut back on seafood versus those looking to reduce beef and pork
6 10
Changing consumer dietary preferences favor seafood as a protein source over other options for a variety of reasons.
What’s Hooking Consumers’ Attention?
say seafood is healthier
prefer the taste
79%
59%
feel seafood serves up more protein
47%
Changing consumer dietary preferences favor seafood as a protein source over other options for a sea of reasons.
Reeling in Frequent Purchasers Pays off
of all seafood is bought by the top 10% of seafood purchasers
45%
more trips are made per year by the top 10% of seafood purchasers
4x
as much is purchased by the top 10% of seafood customers
2x
The magic happens in the seafood department. Customers look for education and inspiration.
Catch Customers at the Point-of-Sale
get their information from in-store staff or brochures in the department
49%
want recipe ideas and suggestions
23%
say greater selection would encourage them to eat more seafood
78%
The Alaska Seafood Marketing Institute (ASMI) offers a toolbox that includes educational materials, recipes, training materials, customizable visual assets, and more to help retailers generate higher seafood sales.
Consumers like variety, purchasing 6 different species on average. Salmon is the most popular, followed by shrimp, tuna/aha, tilapia, crab, catfish and cod.
So Many Fish in the Sea so Many Ways to Enjoy
would be more likely to buy Alaska-labeled seafood
Alaska's Seafood Bounty is unrivaled
in
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Surges
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36%
were inspired to buy seafood after seeing a recipe
Seafood
The USA is the most preferred origin for seafood, especially seafood from Alaska. Alaska is favored
over farmed seafood because it is considered healthier, tastier and safer to consume.
Salmon
Shrimp
Tuna/Aha
Tilapia
Crab
Catfish
Cod
Smoked Salmon
Lobster
Breaded Fish Patty/Sticks/Nuggets
Scallops
Clams, Mussels, Oyster
Halibut
Sole/Flounder
Pollock
Sablefish/Black Cod
Seafood Purchased at Retail
100%
59%
30%
29%
22%
20%
20%
19%
17%
17%
15%
13%
7%
4%
6%
7%
100%
70%
44%
44%
35%
27%
33%
31%
27%
26%
25%
22%
15%
14%
11%
7%
Salmon is gaining traction and now represents
42%
of total finfish volume, up from 37% in 2019.
4:1
Wild-caught seafood is preferred
2:1
over any other USA fishery.
Past 3 Months Past 4-12 Months
Alaska offers mouthwatering seafood options for every taste and preference. Spotlighting seafood from Alaska gives retailers a competitive edge.
believe the store has high-quality fish and seafood
Customers have positive perceptions of stores displaying the ASMI logo.
perceive the store cares about the quality of seafood sold
link the retailer to supporting sustainable fisheries
would recommend buying seafood/fish at the store
52%
48%
41%
35%
81%
consumers are positively motivated by seeing “Alaska” seafood labeling, especially the Alaska Seafood logo.
would be influenced by seeing the ASMI logo on display
82%
say they would pay more if they saw the ASMI logo
78%
8 10
Over
in
Leverage the positive impressions of Alaska seafood—fresh, natural, cold and clean water, to build seafood sales with the support of ASMI.
It’s All Upstream from Here
SCROLL DOWN
Alaska
seafood
800-478-2903
info@alaskaseafood.org
Download the
ASMI/Circana report for all the information you need
to capitalize on the momentum in increased seafood consumption.
Source: 2023 Circana/ASMI Seafood Study
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www.alaskaseafood.org/retail
