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AWS is the world’s most comprehensive and broadly adopted cloud platform. Explore how AWS Retail Competency Partners can accelerate your modernization and innovation journey across all areas in the enterprise. Click an area of specialization to explore services and solutions driving proven customer success.
Click on an area of specialization to explore services and solutions driving proven customer success.
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Explore how AWS Retail Competency Partners can accelerate your modernization and innovation journey across all areas in the enterprise. Click an area of specialization to explore services and solutions driving proven customer success.
AWS is the platform that enables you to transform your customer engagement.
Loyalty
Dynamic AI Segmentation
Ratings & Reviews
Personalized Messaging
Customer Listening
Image & Media Management
Increase revenue 62%+ per visit
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PREMIER SUPPLY CHAIN PARTNER
PARTNER OVERVIEW
CUSTOMER SUCCESS
SELECTED CLIENT LIST
Leverage our unparalleled network spanning every part of your customer’s journey. Bazaarvoice’s extensive global retail, social, and search syndication network, product-passionate community, and enterprise-level technology provide the tools brands and retailers need to create smarter shopper experiences.
Get everything from competitive benchmarking to customer sentiment...easy-to-digest insights that can help you improve your products, upgrade your marketing, and reduce those pesky return rates. We analyze user-generated content across our wide network of retailers to give you the right tools to smash your KPIs.
Target Argos Sephora Unilever
CONTACT US
Build smarter shopper experiences across the customer journey.
L’Oreal Pepsi 3M
Passive browsers become confident shoppers. Product pages pique more interest. Conversion ramps up. Your revenue soars. Our solutions galvanize the entire shopper experience, allowing you to supercharge product performance.
Drive revenue
Scale your brand
Actionable insights
Build loyalty
We connect 11,500+ of the world's leading brands and retailers with their customers. In more ways. Better ways. More impactful ways.
Distribute compelling user-generated content to the world's leading retailers. Jump-start product launches with authentic reviews on day one. Use the voice of your customers to pull in more traffic. And win new customers by expanding into new markets across the globe.
Braze is a comprehensive customer engagement platform that powers relevant and memorable experiences between consumers and the brands they love. Context underpins every Braze interaction, helping brands foster human connection with consumers.
Built on a foundation of streaming data, the Braze platform allows you to easily collect customer data from applications, websites, and databases in real time, and supports live-updating customer profiles capable of powering dynamic segmentation and personalized, timely messaging across channels.
Anthropologie Overstock Sephora
The Braze platform easily integrates with brands’ existing technology stacks, allowing Braze customers to build custom integrations that multiply the value of Braze within their infrastructure — and beyond.
New Braze customers typically launch their first campaigns in a matter of weeks and the Braze platform is built to help brands iterate faster and more efficiently, accelerating the long-term value associated with their marketing programs.
The Braze platform is architected for speed and breadth, allowing brands to support live interactions with their customers via email, push notifications, and other messaging channels.
Braze facilitates interactive conversations
Braze delivers value quickly and continuously
Braze amplifies the value of your ecosystem
Puma GSK Pharma TATA
Increase Repeat Sales by 40%
Loyalty+
Cloudinary’s mission is to help companies unleash the full potential of their media to create the most engaging visual experiences. With more than 40 billion assets under management and 7,000 customers worldwide, Cloudinary is the industry standard for retail brands looking to manage their entire media experience lifecycle. Leading brands like Petco, Under Armour and Peloton see significant business value using Cloudinary, including more personalized and optimized experiences for consumers to drive increased conversions.
Whole Foods Under Armour Petco
Stylight, a fashion and design site, implemented Cloudinary as a key component of its retail search engine through which consumers in 16 different countries can shop online. Stylight features millions of products on its website, so when a new shop goes online, there can be 50,000 or more new products coming into the system that must be added to and displayed on the site. Using Cloudinary, Stylight can transform, optimize and manage images so they are viewed quickly and optimally on any device. Stylight also leverages Cloudinary’s multi-CDN capabilities, which dynamically switches between multiple content delivery networks, including Amazon CloudFront. As a result, Stylight realized significant performance and financial benefits:
Sprinklr is the only platform for all digital customer experiences. We help large organizations reach, engage, and listen to customers across 25 social channels (including Twitter, Facebook, LinkedIn), 11 messaging channels, and hundreds of millions of forums, blogs, and review sites — all on one platform. Customers use these channels to talk to brands and one another. They trust these communities, expect personalized attention, and demand instant resolution. In today's social world, what customers say — and the quality of the experience a brand provides — determines whether a business survives.
L'Oreal Samsung Microsoft
Large enterprises are struggling to meet the demands of modern customers, and are often challenged with disjointed data, siloed teams and disconnected point solutions. In this environment, it's impossible for brands to know their customers, collaborate, and scale effectively. Sprinklr helps brands tackle these challenges by consolidating point solutions with one platform to listen, learn and love. Listen to customers across modern channels, learn from them, and use these insights to create memorable customer experiences. The result is revenue growth, cost reduction, and risk mitigation.
Retail is entering the AI intelligence era. Peak makes AI accessible for retailers to accelerate their growth and profitability.
Customer AI: Hyper Personalization
Leading brands across industries use Peak, including retail, CPG, direct-to-consumer, and supply chain management. Its customers include the likes of PepsiCo, ASOS and boohoo Group.
Increase average revenue 146% per recipient
Listen and engage with customers across 25 social channels and 11 messaging channels
Increase customer conversions by 20%
Create a demographic of one for every customer and double website transactions
Increase repeat sales by 40%
Capillary Loyalty+ enables brands to build long-term emotional loyalty with customers.
Loyalty+ leverages Big Data, AI and Advanced Automation to foster positive customer engagement, higher repeat sales, and increase in your topline revenue.
The integrated loyalty marketing platform helps your brand to:
• Increase Wallet Share • Maximize Customer Lifetime Value • Reduce Customer Acquisition Costs • Unlock New Revenue Streams
instance, the platform enables brands to boost their digital reach and brand advocacy by rewarding customers for social actions such as likes, positive reviews and shares. Brands can also use the platform's omnichannel capabilities to boost in-store engagement — like rewarding customers for QR code scans, store check-ins, product trials, and submitting surveys.
Tommy Hilfiger The North Face Jotun Paints
“Partnering with an AI leader like Peak is groundbreaking... and will deliver clear benefits to our customers and our business.”
Andy Dunkley, CEO, CMOStores
Working with Ecommerce, digital, and marketeers, Peak’s Customer AI: Hyper Personalization solution personalizes unique digital experiences across all channels to boost revenue and conversions.
Using dynamic AI segmentation, Peak makes it possible to create a demographic-of-one experience for every customer interaction. Peak also provides predictive insights such as lookalike customers, propensity to spend, and predictive lifetime value using historical transactions, product metadata, customer, and behavioral data.
Notable results achieved by Peak’s customers using Customer AI: Hyper Personalization include a 28 percent uplift in marketing revenues, a 2x increase in number of transactions, and an 18 percent increase in website conversion rate.
Peak was named a Gartner ‘Cool Vendor’ for AI in retail and was listed as one of the top 100 companies to work for in the UK by The Sunday Times. Peak is an AWS Retail Competency Partner and a Machine Learning Competency Partner.
Peak uses the latest Intel technology to optimize its platform. With AWS c5, m5, r5 instances based on the Intel® Xeon® Scalable processors, customers can deploy workloads quickly, flexibly, and at scale.
"There is no way we could have achieved what we’re doing at Stylight without automating the image management and transformation process through Cloudinary."
Matthias Hoyer, Head of Product, Stylight
Sprinklr is a global company with 1,900 employees helping the world's most valuable enterprises make their customers happier. Sprinklr works with 75 of the world's 100 most valuable brands in every industry.
McDonald's Prada Verizon
Click on the hotspots in the illustration to see how AWS retail partners help you attract, engage, and retain customers.
Maximize your marketing ROI by 10x
1:1 Campaign Automation
Spar Calvin Klein 7-Eleven
Dyson US Polo Jotun Paints
Maximize Your Marketing ROI by 10X
Engage+ packs advanced audience segmentation, automated channel optimization, content and promo personalization, creative studio and performance reporting tools into a single powerful solution. The platform leverages Big Data and AI algorithms to increase Marketing ROI by automating audience selection, channel selection (Email, Facebook, Instagram, Google Ad network etc.), time and duration of campaigns, and content and offers.
• Increasing Engagement & Conversions • Personalizing Content & Promotions • Maximizing Marketing ROI • Boosting Sales & Revenue
Capillary Engage+ is an AI-powered, full stack cross-channel customer engagement platform that supercharges your marketing by:
Engage+
By targeting customers only on channels where they are likely to respond, your brand saves precious marketing dollars while increasing sales and conversions. Engage+ achieves precision targeting of content to relevant audiences by analyzing millions of data points around individual browsing patterns, product preferences, website behavior, purchase history, and more. Operationally, the platform lets you simplify and streamline marketing efforts by unifying social media ads and other digital campaigns in a single dashboard. Upscale campaigns for thousands of customers with the right cross-channel messaging mix. The platform also features a native Journey Builder to engage customers across the purchase lifecycle and automatically trigger the next best content to nudge the customer towards a purchase.
Founded in 2008 and headquartered in Singapore, Capillary Technologies is a SaaS company that partners with more than 400 brands across the globe, powers 35,000 retail stores and supports over 300 million consumer interactions across 30 countries.
Capillary Technologies is backed by Sequoia Capital, Warburg Pincus, American Express Ventures, and Qualcomm Ventures.
About Capillary
Peloton Petco
Turn fans into your strongest advocates by engaging with them, responding to their questions, amplifying their content across leading retailers, and sharing their opinions with peers in more places. They win. You win. Win-win.
increased conversion rates of up to
28 percent uplift
2x increase
18 percent increase
To achieve this, the platform deploys digital-first, gamification and engagement-based loyalty mechanics that go beyond traditional earn/burn points systems. For
The platform makes it easy for brands to collect and unify customer data across multiple channels, identify top customer segments, analyze their interests, preferences, and behavioral/transactional data. These insights are used to increase engagement through personalized brand interactions and promotions.
To create brand loyalty in the digital age, retailers will need to go beyond points/vouchers and craft delightful micro-moments; Capillary Loyalty+ enables this at scale.
"In today's social world, what customers say — and the quality of the experience a brand provides — determines whether a business survives."
Pepsi ASOS boohoo Group
We help large organizations reach, engage, and listen to customers across 25 social channels (including Twitter, Facebook, LinkedIn), 11 messaging channels, and hundreds of millions of forums, blogs, and review sites — all on one platform.
2.2%
an increase in revenue per visit by up to
and impressive results in performance in the countries it serves.
2.4%
Braze was named a Leader in the 2019 Gartner Magic Quadrant for Mobile Marketing Platforms and was recognized as one of Inc. Magazine’s Best Workplaces for 2020. Braze is headquartered in New York, with offices in Chicago, London, San Francisco, Singapore, and Tokyo.
Stylight Under Armour
Learn more
LEARN MORE
Customer Support
Zendesk started the customer experience revolution in 2007 by enabling any business around the world to take their customer service online.
Today, Zendesk is the champion of great service everywhere for everyone, and powers billions of conversations, connecting more than 100,000 logos with hundreds of millions of customers over telephony, chat, email, messaging, social channels, communities, review sites, and help centers.
The best customer experiences are built with Zendesk.
Zendesk Sunshine is the open and flexible platform that powers Zendesk Suite. With Sunshine, you can easily extend and customize Zendesk to meet your unique business needs, integrate customer data across your org to gain a unified view of the customer, and build amazing customer experiences we haven’t yet imagined.
Grubhub is a leading food-delivery service that operates in more than 4,000 cities across the United States. When the pandemic changed eating habits, Grubhub was prepared to continue supporting its restaurant partners, diners, and drivers. Zendesk helped the company meet and exceed its goals during this challenging time, even as ticket volume increased by 100 percent.
At Zendesk, customer service is our DNA and we've powered some of the most innovative leaders in customer experience. We’ve built these insights directly into our product right out of the box, to guide you to success, so you can instantly get started with a leg up. Zendesk gives you the tools to do it all -- make it easy for your customers, set your team up for success and also keep your business in sync.
Customers want to connect any time, any place. Meet them where they are with the Zendesk Suite, which provides sophisticated, seamless support that flows across channels.
Give customers the best support
Create great customer experiences
100%+ ticket volume growth 90% CSAT
Increase shopper engagement & CSAT
GrubHub + Zendesk: Built-in resilience results in more opportunity
"Zendesk has been a great partner for Grubhub. Its willingness to work with us on different needs and use cases has been phenomenal. With Zendesk we’re able to expand and scale—not just in a couple of markets, but as many of our markets as we need.”
Schuyler Weinberg Zendesk Administrator at Grubhub
View Infographic
SELECT CLIENT LIST
Siemens Stanley Black and Decker Mailchimp Tile Instacart
Modern listening made easy: How to take customer centricity to the next level
Click to See:
Schuyler Weinberg, Zendesk Administrator at Grubhub
Siemens Stanley Black and Decker
Mailchimp Tile Instacart
View the Infographic:
Move from storing data to build insight
Connected Intelligence Platform
UNLEASHING THE POWER OF DATA IN CUSTOMER ENGAGEMENT
Nordstrom Deckers
Tapestry Brooks Running
Retail faces the challenges of keeping up with rapidly changing consumers preferences and expectations, and digital technologies that are just as quickly changing the way retail operates. Retailers can use data to support fact-based and adaptive decision-making in a connected, real-time digital ecosystem.
TIBCO empowers retailers to move from storing data to build insight, to delivering real-time, data-driven, insightful, and personal relationship with customers.
TIBCO can help:
How TIBCO solves retail challenges
Improve customer intimacy with predictive, data-driven, and contextual offers.
Accelerate time-to-market with better collaboration across all business lines and streamlined customer processes, journey, and experiences
Improved differentiation with automated and intelligent processes powered by ML and AI
Scale digital business with AI-powered, event-based architectures that reduce costs, increase revenue, and drive customer satisfaction in real time
Rapidly react to changing market conditions
Our Retail solutions allow you to have access and trust in your data and combine it with advanced analytics in conjunction with interactive and visual dashboards. Automate how your systems or processes react, and empower your people to take actions that will delight customers and improve your business operations.
Cosentino: 30% increase in customer satisfaction
Click to see the Animated Infographic:
Desigual: 2% increase in in-store sales thanks to DSoul, an application created to check all catalogs and the customer’s history
Blendtec: Tied website orders to the CRM and achieved 50% increase in e-commerce sales
“Amperity allows us to better understand our customers and put actionable insights into the hands of our teams, enabling us to personalize the critical touchpoints our brands have with our customers without the need for significant technology expertise or code.”
Noam Paransky, Chief Digital Officer, Tapestry
Watch the video >
Get on average a 56% uplift in sales and a 40% increase in conversions
AI-Driven Engagement Platform
MoEngage is an insights-led customer engagement platform that makes orchestrating moments-based journeys a reality. With MoEngage, retailers can analyze user behavior and then act on insights with personalized messaging on customers’ preferred channels, at the right time.
MoEngage brings together online and in-store data to help retailers create a comprehensive, unified customer profile. The platform delivers actionable insights through its powerful AI-engine, helping retailers to determine the optimal customer journey path, channel of choice, frequency, time of messaging, and more. MoEngage was built with multichannel in mind, empowering teams with real-time access to customer insights and the ability to craft contextual, cross-channel engagement campaigns for each individual - in just a few clicks.
View the Infographic
Create loyalty and retention campaigns that foster brand loyalty and maximize CLV. With AI-powered automation and optimization, you can surface actionable insights across the customer lifecycle, helping you win back cart abandoned users. Discover around 14% higher conversions.
Brands across 35 countries trust MoEngage to power their experiences for over 900 million users every month. MoEngage has deep expertise in retail, supporting brands like Domino’s, Revolve, The Body Shop, Samsung, Nestle, and more with their customer engagement strategies. MoEngage has achieved industry recognition including:
Improve engagement with personalization across multiple channels like mobile push, email, in-app, web push, web, social and SMS. Understand your customer journey with our User Path Analysis and get up to a 40% increase in conversions. Grow your revenue with our Dynamic Product Messaging that results in a 20% increase in purchases on average.
Acquire new customers with cross-channel campaigns and increase adoption with great experiences. Easily create welcome campaigns for new shoppers and automate drip and nurture programs to get up to a 56% uplift in sales.
Seamless Engagements at Every Stage of the Customer Lifecycle
Best in Class Expertise to Help You Succeed
1. Acquire
3. Retain
2. Engage
Smarter Customer Experiences that Drive Revenue with Insights-led Engagement
Acquire new customers with cross-channel campaigns and increase adoption with great experiences. Easily create welcome campaigns for new shoppers and automate drip and nurture programs to get up to a 56% uplift in sales
AWS Retail Competency Strong Performer in the Forrester Wave™: Cross-Channel Campaign Management Q3 2021 report Leader in the 2020 Gartner Magic Quadrant for Mobile Marketing Platforms report; and a 2021 Leader by G2 in categories such as eCommerce personalization, marketing automation, and customer journey mapping.
Understand your customer journey with our User Path Analysis and get up to a 40% increase in conversions.
Power your entire business to reclaim customer-centricity in the age of the digital customer
With unified customer data, GAP was able to build 500+ unique audiences resulting in 150+ personalization experiments being run and 80+ permutations of the Gap homepage experience
Enterprise Customer Data Platform
Treasure Data is a best-of-breed enterprise customer data platform (CDP) that powers the entire business to shape customer-centricity in the age of the digital customer. We do this by connecting all data into one smart customer data platform, uniting teams and systems to power purposeful engagements that drive value and protect privacy for every customer, every time. Treasure Data is trusted by leading companies around the world, with companies spanning the Fortune 500 and Global 2000 enterprises. To learn more, visit www.treasuredata.com.
Challenges
Goals
Use Cases
Despite experiencing digital growth, struggled to drive foot traffic and improves sales across 650+ physical stores
Difficulty in merging online data through the mobile app with POS data to provide better in-store experience and increase CTV
Trifecta
Stripe Int’l
MUJI
Combine online browsing data and in-store purchase history to create complete customer profiles Scalable way to ingest and aggregate the fast-moving data streams, and by merging customer information with real-time story inventory
Customer Acquisition Lookalike Targeting
100% increase in in-store coupon use In-store revenue increased 46% over 2 year period
8+ million web and mobile events collected and processed per day
Understanding customers behaviors across all parts of the business, including how to manage its supply chain & inventory levels, keep brand experiences fresh and avoid cannibalizing existing sales with new online programs
Increased work efficiency - staff were able to spend more time attending to customers, which contributed to a better customer experience
Revenue attainment shot up 90% of goal to more than 160% of target in three months
Automated inter-store transfer management contributed to an estimated labor cost savings of about $220K per year
Results
Customer data in multiple disconnected silos
Customer analytics conclusions inconsistent across systems
Lack of data-driven view into customer personas
Attribution model missing key touch points in the conversion path
Missing customer data foundation to support high growth
READ THE FULL CASE STUDY
14 Previously siloed systems connected to build a unified customer data foundation
50,000 duplicate profiles eliminated through profile unification
500+ blog posts analyzed using smart attribution algorithms for impact on purchase path
Treasure Data has secured $234 million in funding, becoming the largest-ever single funding round for a CDP. The investment is led by SoftBank Corp. and will be used to execute on CDP innovation and accelerate global growth.
Users Love Us Market Leader for CDP, Winter 2022
G2 Crowd
TrustRadius
Top Rated CDP 2022
AWARDS & RECOGNITION
VIDEOS
CHECK OUT OUR ANIMATED INFOGRAPHIC AND CASE STUDIES >
CHECK OUT OUR CASE STUDIES
AWS services deliver the power to improve your insights.
Pricing & Markdown
Product Intelligence Platform
Customer Data Hub
Customer 360
Intelligence Everywhere
X
MicroStrategy (Nasdaq: MSTR) is the largest independent publicly traded business intelligence company, with the leading enterprise analytics platform. Our vision is to enable Intelligence Everywhere™. MicroStrategy provides modern analytics on an open, comprehensive enterprise platform used by many of the world’s most admired brands in the Fortune Global 500.
Amplitude empowers teams to use customer behavior data to ask and answer the right questions in order to build great product experiences. At our core we help product and marketing teams to answer questions about their customers and products with best-in-class analytics. But great data analytics requires great data management. We are able to integrate across existing data sources with tools to easily manage and transform data without an engineer. Our behavioral targeting allows teams to directly translate behavioral data into customer management.
Under Armour Bonobos Levi Strauss & Co. Overstock Gap
Knowing the customer to retain loyalty and create compelling offers has never been more critical. Amperity’s enterprise Customer Data Platform makes it easy for retailers to transform raw and siloed customer data into a unified customer view, allowing marketing, analytics, and IT teams to extract actionable and measurable customer segmentation, attribution, and insights.
Lucky Brand accomplished a projected $11M ROI in year 1 based on efficiency gains, new use cases, and enhanced personalization opportunities.
Tealium connects customer data — spanning web, mobile, offline, and IoT devices — so brands can connect with their customers. Tealium’s turnkey integration ecosystem supports over 1,200 client-side and server-side vendors and technologies, empowering brands to create a unified, real-time customer data infrastructure.
Multi-brand retailer, Gap Inc. uses the
Gap Inc. and Tealium: The Data Maturity Journey
Retail is entering the AI intelligence era. Peak makes AI accessible for retailers to accelerate their growth and profitability. Peak bridges the gap between data science and business leaders by supercharging data modelling and providing outcome-focused commercial value.
Working with merchandisers, planners and traders, Peak’s Demand AI: Pricing & Markdown solution ensures maximum margin sell-through. Peak’s AI consultants work with data scientists to run data exploration and process mapping workshops, then use Peak’s AI System to rapidly analyze the entire product range and deliver insights to the customer. Peak produces a markdown engine tailored to customer needs by gaining a deep understanding of the data inputs, business rules and existing markdown process.
Demand AI: Pricing & Markdown
Peak’s Demand AI: Pricing & Markdown solution has saved customers millions of dollars in margins.
Peak was named a Gartner ‘Cool Vendor’ for AI in retail and was also named as one of the top 100 companies to work for in the UK by The Sunday Times. Peak is an AWS Retail Competency Partner and a Machine Learning Competency Partner.
Ensure maximum margin sell-through with 23% profit improvement
Increase marketable audience by 2x
Increase product conversion by 46%
The productivity of store auditors at a large fast casual restaurant increased by 60% when they deployed a MicroStrategy Mobile app
Unite your tools and teams with real-time customer data from 1,300+ sources
Fanatics is the largest online retailer of officially licensed sports apparel and merchandise with over $1 billion in yearly revenue. The company powers Ecommerce sites for professional sports leagues including the NFL, MLB, NHL, NBA, NASCAR, and PGA. It also operates Ecommerce sites for media brands including NBC Sports, CBS Sports, and FOX Sports.
Fanatics collects a tremendous volume and variety of data. In addition to the data generated from handling over 30 million orders per year, the company collects web traffic and clickstream data from over 250 million annual website visits. They also source data from social media analytics, real-time event results, and news.
Fanatics modernized their BI capabilities by tapping into a powerful combination of Amazon Web Services (AWS) cloud technology and MicroStrategy. The company moved data storage to the cloud using Amazon Redshift as the primary data warehouse. Next, they chose to deploy MicroStrategy because it could support comprehensive BI capabilities while delivering self-service functionality and stringent security requirements. This solution enabled Fanatics to automate tasks, control costs, and quickly scale up or down to meet consumer demand.
We help retail companies of all shapes and sizes — including large retailers like Under Armour and Gap to name a few. These retail organizations come to Amplitude for a specific set of use cases, including:
Under Armour is a long-time customer of Amplitude. When they first started working with us, they had a really big drop in digital revenue. At the time they were using Google Analytics Premium, and switched to Amplitude in order for 90+ members of their product teams to start accessing behavior data.
• Improving first time user activation • Increasing cart conversion • Driving more repeat purchases
Amperity's solution leverages AI to deliver a truly comprehensive and actionable Customer 360. This multi-patented view improves marketing performance, fuels accurate customer insights, and enables world-class customer experiences. With Amperity, technical teams are freed from endless integration and data management, and business teams have direct access to the data they need to build long-term customer loyalty and drive growth.
Retailers have customer data splintered across tens of legacy systems resulting in queries taking days to run. Analytics teams struggle to build an accurate 360 view of the customer and marketers are unable to create campaigns that align with the customer journey.
Kendra Scott stitched over 21M records to create 7.4M unique customers with 75 attributes in weeks, not months.
Common Customer Challenges
The Tealium Customer Data Hub encompasses tag management, an API hub, a customer data platform with machine learning, and data management solutions that make customer data more valuable, actionable, and secure. More than 1,000 businesses worldwide trust Tealium to power their customer data strategies. For more information, visit www.tealium.com.
In this session from Digital Velocity San Diego 2019, with Gap Inc.’s Greg Phipps and Kelsey Todd, the team walks us through their data maturity journey with Tealium. You’ll learn how the partnership began, utilizing the Customer Data Hub to build governed and centralized data collection processes, fueling the web production team with comprehensive customer data to execute powerful personalization campaigns that served appropriate content to customers. Finally, you will hear about the company’s plans to use Tealium to fuel its enterprise data platform and leverage Tealium in the mobile app experience and beyond. Click the video on the left for more.
Click on the hotspots in the illustration to see how AWS retail partners can help you capture and understand your operational and customer data.
Optimized for cloud and on-premises deployments, the platform features HyperIntelligence®, a breakthrough technology that overlays actionable enterprise data on popular business applications to help users make smarter, faster decisions.
For more information about MicroStrategy, visit www.microstrategy.com.
In the end, that resulted in a new experience that increased their month-to-month retention by 30 percent. Overall, this increased their revenue growth rate by 2X in just 18 months.
From there, they learned so much about what features were important, that they started running experiments regularly.
"MicroStrategy provides modern analytics on an open, comprehensive enterprise platform used by many of the world’s most admired brands in the Fortune Global 500."
One notable Peak customer saw a 23 percent profit improvement over a 12 month period
23%
“The ability to look at sales down to a minute is enabled by what I would call this almost near real-time reporting that we have developed through MicroStrategy."
Gayle Pigatto, VP Business Analytics and Strategy, Fanatics
With unified customer data, GAP was able to build 500+ unique audiences resulting in 150+ personalization experiments being run and 80+permutations of the Gap homepage experience
Tealium Customer Data Hub
to build governed and centralized data collection processes across multiple web properties to build comprehensive customer data and execute powerful personalization campaigns.
In today’s shopping environment, the customer has less time and more options than ever before. To build a long-term, meaningful relationship with them, companies need to deliver experiences that meet their needs, removing friction along the way. Gap Inc. saw an opportunity to differentiate their eCommerce business by investing in delivering exceptional, personalized experiences to customers. But with seven unique brands across six distinct global domains, personalization initiatives must be done at scale. Quality, structured data is foundational to any successful and scalable customer-obsessed organization. As such, the Gap Inc. team embarked on a journey to restructure their customer data supply chain to create this analytics-ready organization.
With unified customer data, GAP was able to build unique audiences resulting in personalization experiments being run and permutations of the Gap homepage experience
500+
150+
80+
New Relic provides a comprehensive platform to help developers and site operators to manage and optimize shopper’s online and mobile experience by exposing metrics and analysis relating to session journey, geo & device performance, site traffic volume, page load time, shopping cart errors, and so on.
As an APN Advanced Technology Partner with more than 40+ integrations to Amazon Web Services, New Relic helps retail businesses take advantage of the dynamic scaling and built-in security AWS offers. With AWS Competencies in Migration, Mobile, DevOps, Retail and Government specialized solution areas, New Relic boasts a record of demonstrated technical proficiency and proven customer success.
See what your customer is experiencing. Understanding your digital store’s impact on customer experience is essential to your success. New Relic uncovers the experiences shoppers have wherever and however they access your digital store.
Peak season contributes 20-30% of retail sales annually. Are you ready to meet the traffic spike this holiday season? New Relic helps your business scale to its biggest days. Partnering with cloud providers like Amazon Web Services, New Relic can help you reduce risk, boost stability, and optimize your cloud spend with real-time visibility across your modern cloud environments.
“New Relic helps us understand the end user experience and optimize the performance of our websites so we can prepare for and deliver a great experience, even during high-traffic events. We’re thrilled to have a tool that helps us increase visibility into how each customer’s click impacts our system at a granular level.”
Todd Wilson, Director Platform Engineering, REI
Scale to your biggest day
Deliver a Superior Digital Customer Experience
Leverage AWS and New Relic to Grow Your Retail Business
Observability
Scale to your biggest day using real-time visibility & performance monitoring
Leverage AWS and New Relic to Grow your Retail Business
Deliver a superior digital customer experience
Customer Data Platform
AWS is the foundation for your smart store.
Allocation & Replenishment
Cash Management
Omni Retail Platform
Frictionless Digital Experiences
Visual AI Discovery
Collaborative Commerce
Increase ecommerce conversions 6x with visual search, recommendations, and product tagging
Easily manage your cash digitally, automate store processes, and accelerate working capital
Unlock the fastest time-to-revenue with fully integrated commerce, marketplace, and OMS
Eliminate points of friction to delight customers and drive loyalty
Carry 20% less inventory and reduce stock outs with AI
Brink’s Complete Enterprise is a fully managed digital solution that handles in-store and corporate cash management for businesses. Seamlessly integrating businesses’ point-of-sale and processes with software, services, and devices provides a simple and comprehensive experience from a single, trusted partner.
By automating cash processes with Brink’s Complete Enterprise, there are no complications or extensive vendor management, and businesses can reduce costs and maximize end-to-end value. Digital tools allow frontline workers to accept cash with minimal touchpoints — reducing risk of financial loss and the time needed to count and prepare deposits. Management and various departments, like finance and treasury, have end-to-end online visibility from the point-of-sale to the bank using enhanced reconciliation software.
Mobiquity specializes in creating frictionless digital experiences that drive revenue, efficiency, and customer satisfaction. From mobile apps to voice, chatbots to IoT, our services span:
Wawa Kum&Go Panera Nestle
Rakuten TOD's Uniqlo
Zalora Urban Outfitters
ViSenze is the global leader in Visual AI solutions for the retail industry. We are helping +900 brands and retailers such as Rakuten, TOD’S, Uniqlo, Zalora and Urban Outfitters to increase traffic and grow revenues both on and offline. Our Ecommerce AI Discovery Suite comprises three industry-leading AI products, designed specifically to generate more online sales and increase AOV.
Shorten the path from product discovery to purchase by searching with an image rather than keywords, eliminating hard-to-describe searches. Visual product search sees a 4-6x higher conversion and 5x higher add-to-cart when compared to text search. ViSenze processes over 500 million product searches by consumers every month.
Optimize each stage of your shopper’s buyer journey with a range of visual recommendation engines to fit your need.
Visual Recommendations
Increase organic traffic to your site and grow sales with the use of Automated Product Tagging. Our Visual AI processes retailer’s catalogs, enriching the product metadata with attributes taken from our own comprehensive taxonomy. Products become more discoverable for text search and accuracy of search results improves, in-turn optimizing on-site SEO. Automated product tagging also reduces Null searches by over 80 percent, improving conversion and user experience while lowering bounce rate.
Omnichannel that’s aware of the customer, the product, and all customer touchpoints across retail, outlet, subscription, warehouses, and return centers. Support all omni scenarios like Buy Online, Ship from Store (BOSS), Buy Online Return in Store (BORIS), Buy in Store, Ship From Store, Buy in Store, Return Online, Dropship, et al.
ISAIA now has a real-time, fully integrated global view of its products, customers, and order data, enabling a consistent customer experience delivery through every channel and region. There is also an API to integrate with external data warehouses and BI environments: Instead of integrating with stores and e-commerce separately, ISAIA partners and developers can now access all their data through XY API.
CASE STUDY OVERVIEW
Leading global brands like Motorola, Stanley Black & Decker, L’Oreal, Samsung, Nestle, AB InBev, Motorola and others have partnered with VTEX to expand their digital commerce presence in new markets.
L'Oreal Samsung Motorola
Nestle AB InBev Stanley Black & Decker
VTEX Commerce Platform allows brands to unlock new revenue streams by collaborating with customers, suppliers, and channel partners through fully integrated commerce, marketplace, and order management capabilities
Demand AI: Allocation & Replenishment
Notable AI-powered results achieved by Peak for its customers include delivering
Peak was named a Gartner ‘Cool Vendor’ for AI in retail and was also named one of the top 100 companies to work for in the UK by The Sunday Times. Peak is an AWS Retail Competency Partner and a Machine Learning Competency Partner.
Peak uses the latest Intel technology to optimize our platform. With AWS c5, m5, r5 instances based on the Intel® Xeon® Scalable processors, customers can deploy workloads quickly, flexibly, and at scale.
“Peak understood our business goals and objectives very quickly, along with our ways of working. Their recommendations are being delivered with minimal disruption to our day-to-day operations.”
Better manage data and create unique commerce experiences
Customers enjoy advance credit on cash deposits for working capital needs, simplified store reconciliation, and analytics-based cash forecasting. These benefits reduce internal management costs and the potential for disruption when stores run low on change. Physical cash deposits are automated using digital service tools, while cash and coin needed for registers are recycled for minimum waste and easy accessibility. Thanks to the Brink’s 24SEVEN software layer, a digital cash management experience is made possible. All Brink’s Complete Enterprise elements work in unison while offering customers comprehensive analytics and tools powered by AI and machine learning.
Enabling touchless payments is a key component to ensuring your customers have a completely safe and contactless experience.
Whether ordering food, picking up staples, or fueling their vehicles, 41 percent of consumers say they are more likely to make frequent trips to stores with curbside pickup.
Gas pump handles are one of the dirtiest surfaces. Contactless fueling can provide a stronger sense of safety for your guests.
Loyalty programs create revenue: 86 percent of loyal customers will recommend your brand to friends and family. Optimizing your loyalty program increases the volume and size of your sales.
Contactless delivery provides the opportunity to take back profits captured by UberEats, Instacart, and others. Plus, creating your own delivery program enables you to create personalized experiences and offers based on customer data, like previous purchases, that increase spend and loyalty.
The Wawa "Order Ahead" app utilizes AWS services to create a fully auto scaled solution for the mobile ordering system that has led to multiple performance improvements for Wawa:
Reduced operational deployment times from several hours to 10 minutes
Digital Payments
Curbside Pickup
Contactless Fueling
Rewards & Loyalty
In-App Delivery
Customer Story — Wawa
“The Kum & Go app helps customers Fuel Better by linking the gas pump with the mobile phone, allowing us to radically streamline the process of fueling up, while also seamlessly integrating with the &Rewards program. Kum & Go uses technology to elevate the entire experience. It’s putting the convenience back in convenience store.”
Eliminated discrepancies between app instances across iOS and Android
Increased rewards members and order frequency
Visual Search
Automated Product Tagging
— Customers see a 30 percent conversion uplift when using visually similar recommendations over other forms of recommendation.
— Reduce returns by 7 to 11 percent by serving the best styles suited to a shopper based on their personal size and fit preferences.
— Increase Average-Order-Value by seamlessly integrating our complementary product recommendations at PDP or checkout stage.
Peak's Allocation & Replenishment solution predicts demand to reduce poor performing stock and ensure in demand products are in their optimal locations to meet customer demand and reduce stock-outs.
Peak enables customers to forecast their demand for each organizational level and every product by creating a multi-layered forecast using multiple AI methods. Peak determines optimum stock levels by working with its customers’ planners to consider key operational constraints and deploying an optimization algorithm.
Mark Sunderland, CIO, Speedy
VTEX is gaining momentum around the globe, supporting 3,000+ leading brands and merchants in more than 40 countries. Analyst firm IDC recently reported that VTEX is the fastest-growing global digital commerce software provider.
Our Marketplace solution enables merchants to expand their market reach, reduce overhead, and simplify channel complexity.
With our best-in-class Order Management System, you can sell and fulfill from anywhere with ease. And with VTEX’s modern microservice and multi-tenant SaaS architecture, upgrades are a thing of the past.
"After an extensive search, we decided to partner with VTEX, which uses AWS to provide an elastic cloud infrastructure, with a software platform that fulfills the digital vision of the company.”
François Laflamme, Chief Marketing Officer, Motorola
Global brands choose VTEX for speed to revenue
All we do is commerce
ISAIA went live globally on XY Retail platform in less than 7 months, during COVID 6X increase in “Available to Sell” items Over 90 percent reduction in time for new collections Reduction in cycle times for inventory
ISAIA — a 100-year-old global luxury brand from Italy with 1,000+ channel partners — wanted a single pane of glass view across the brand’s entire portfolio of products, from the factory to the point of sale. None of the leading solutions were able to deliver a customer-centric experience.
A vertically integrated online and mobile platform that makes customer data, supply and demand data available at decision makers' fingertips, with security and privacy-centric role-based data controls.
Create a no-code, low-code environment for business users to develop micro applications.
XY Solutions:
Customer Outcomes:
Metrics
CASE STUDY SUMMARY
• • • •
1. Customer-aware omnichannel
2. A 360-degree view of the business
3. Build applications without having to write a line of code
Click on the hotspots in the illustration to see how AWS retail partners help you deliver a personalized and frictionless store experience.
Ken Kleemeier, Vice President of Fuels, Kum & Go
•
"All Brink’s Complete Enterprise elements work in unison while offering customers comprehensive analytics and tools powered by AI and machine learning."
Visually Similar
Size & Fit
Complete the Look
18 percent reduction in stock levels, 4x increase in ROCE, and 0 impact on product availability.
If you want to build, deploy, and optimize unique commerce experiences and need the flexibility to adapt quickly as business needs and customer preferences change, contact us.
ISAIA Todd Snyder L'Objet
Unified Commerce
The Aptos ONE Platform takes our core mission into the future of retail, by creating a platform built for change. It is the most robust, flexible and scalable technology platform in the industry, leveraging Aptos’s long legacy of retail capability leadership alongside a revolutionary and patent-pending approach to modern, cloud-native solutions. You need to transform your business, fast. The Aptos ONE Platform is the solution that will get you there.
Moving existing functionality to the cloud can create more problems than it solves. Aptos ONE takes a cloud-first approach, with an architecture built for the future.
Remove all dependencies on store servers, and deliver solutions designed for an optimized experience that creates engagement with both employees and consumers.
Leverage open standards and an API-driven architecture to avoid the technical debt that burdens your business today. For example, through our extensibility framework, Aptos ONE can send or consume IoT data and embed IoT data-driven results into user experiences, including for both store employees and customers.
Aptos ONE Microservices Platform
Scale your solutions to match your business needs, draw on a library of world-class retail capabilities that are designed from the ground-up to be omni-channel, and deliver those online and offline wherever you need them.
In an era of virtually limitless choice, sustained competitive advantage only comes to retailers who truly understand their customers, what they want and why they buy. We are committed to a deep understanding of each of our clients and to fulfilling their needs with the retail industry’s most comprehensive omnichannel solutions. More than 1,000 retail brands rely on our solutions to deliver every shopper a personalized, empowered and seamless experience – no matter when, where or how they shop. Learn more: www.aptos.com.
Remove all dependencies on store servers
Designed for retail
About Aptos:
Cloud-native design
Mobile-first execution
Open architecture
The Aptos ONE Platform takes our core mission into the future of retail, by creating a platform built for change. It is the most robust, flexible and scalable technology platform in the industry, leveraging Aptos’s long legacy of retail capability leadership alongside a revolutionary and patent-pending approach to modern, cloud-native solutions. You need to transform your business, fast. The Aptos ONE Platform is the solution that will get you there
About Aptos
A single platform for all your commerce
Creative Commerce
With Adobe Commerce, build multi-channel commerce experiences for B2B and B2C customers on a single platform. From catalog to payment to fulfillment, our future-proof technology gives you a commerce platform that’s endlessly flexible, extensible, and scalable.
Experience the ease and efficiency of a single login while you customize each front end with thousands of extensions that you can tailor to your business needs.
Experience unhindered growth with an enterprise-grade, cloud-based platform built to support extensive product catalogs, large orders, and traffic spikes, all with the peace of mind of enterprise-level security.
“Each of the stores has different options, payment methods, shipping rules, localized content, product availability, and eCommerce. We’ve experienced incredible growth.”
With Adobe Commerce and Adobe Experience Manager, global sportswear retailer Helly Hansen seamlessly manages 55 different websites for all their stores, with 7 language options, and a number of payment methods and shipping rules.
The personalization led to:
One platform, a single back end, unlimited storefronts
Scale quickly without impacting the customer experience
Helly Hansen Honeywell RiteAid Mayborn Hanes
How to enable experience-driven shopping from storefront to backend
+40% in overall e-commerce revenue +20% in overall traffic +37% in mobile traffic
Chris Hammond, Chief Digital Officer, Helly Hansen
VIEW INFOGRAPHIC
Creative Commerce:
