Backwoods Brings Good Taste to the Back Bar
Adult consumers are ready to enjoy life and the simple pleasures. C-stores are in a prime position to become the destination where they get exactly what they want.
Dollar sales growth of the category
exceeds gains in most other
C-store departments. (Data points
Cigars are up versus 2.9%)
The C-store channel is the
producer of cigar sales.
number one
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There is pent-up demand to try new experiences and adult customers are willing to pay for what they want and will enjoy.
Now is a perfect time to look at expanding your back bar as an all-time favorite is back for a limited engagement and a new variant is about to hit the market.
Keep the Momentum Going:
What better way to delight your adult customer by carrying the newest and hottest cigars?
Adult Consumers Got a Taste for Backwoods
They Want More. Stock Up While Supplies Last!
Adult Consumers Got a Taste for Backwoods Banana.
They Want More. Stock Up While Supplies Last!
Backwoods generates a buzz with blockbuster new variants that ignite sales and add to baskets.
11.9%
The rollout of Banana last year resulted in sell-outs with more than
million
cigars
The wait is over;
Banana is back.
Adult customers are ready.
Banana is a proven producer.
Stock up to avoid lost sales
from out-of-stocks.
BACK IN STOCK!
Banana is backed with the same appealing in-store support that made it top of the bunch in 2021
In With the New: The Allure of Cognac
From sweet to smooth:
New in 2022 is Cognac—
a blend that is as authentic as it gets to pair with cigars.
Much like Banana, Cognac will be supported with traffic-stopping displays to spur purchase.
Americans are the number one adult consumers of cognac in the world—with
bottles shipped to the U.S. in 2021,
an increase of 11%.
Adult cigar smokers’ tastes are evolving;
new variants inspire trial that will
support an annual compound
SOURCE: Statista
SOURCE: CNN/BNIC
115 million
growth rate of 11.5% through 2027.
SOURCE: Mordor Intelligence
Perfectly Imperfect
Banana and Cognac are the latest innovations from Backwoods, known for its high-quality, visually unique “imperfect” natural leaf wrappers. The products reflect Backwoods’ core adult consumer's interest in honesty and authenticity.
Backwoods adult smokers live life the way they want to—they aren’t afraid to be their true selves.
They enjoy life and embrace brands that reflect their core values.
Those messages are reflected in everything Backwoods does from the packaging and social media content. To provide full transparency, Backwoods shares its cigar-making process and what makes it unique.
Cognac and Banana introduce adult cigar fans to the full array of Backwoods’ variants.
They fall under three pillars:
UNAPOLOGETIC
UNIQUE
CONNECTION
Americans are back to social activities and ready to live the good life. C-stores are the destination for buying cigars, especially exciting launches like Banana and Cognac,
for those moments.
Don’t miss the opportunity to provide what they want, when they want with Backwoods Banana, Cognac and the full range of variants.
Perfectly Imperfect
Embrace the Opportunity
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Stock up today, contact your local distributor