Beef and
Consumers crave popular proteins
Preferences have shifted
Future opportunities loom.
Beef and pork drive store traffic, sales and customer satisfaction! Incredibly popular, versatile and affordable – beef and pork are at the center of the table for everyday meals and when friends and family gather for special occasions.
How We Know: Exclusive Research
Progressive Grocer surveyed 1,081 people who are their household’s primary or shared decision-maker for food shopping, meal planning and cooking. Respondents were 70% female and 30% male. They shared some meaty insights!
Fast Facts about an Evolving Market and Shopper Preferences
Ground Beef
Roast
Sirloin Steak
Rib Eye Steak
Ribs/Short Ribs
Round Steak
Strip Steak
Filet Steak
Skirt/Flank/Hanger
Brisket
Regularly Occasionally Rarely Never
84%
14%
1%
1%
43%
38%
14%
4%
38%
40%
6%
16%
36%
39%
6%
17%
33%
39%
6%
21%
32%
36%
11%
20%
32%
41%
7%
19%
28%
37%
11%
22%
24%
34%
16%
23%
22%
30%
17%
29%
Chops
Roasts
Tenderloins
Spare/Baby Back Ribs
Ground Pork
43%
40%
12%
5%
67%
25%
1%
1%
43%
40%
6%
10%
37%
41%
6%
15%
34%
30%
15%
21%
Product claims matter and shoppers are becoming more selective about attributes and sources of inspiration. Here’s what matters most…
Grill, roast, broil or smoke. The options are endless when it comes to how Americans prepare beef and pork and so are sources of inspiration.
When preparing meals featuring fresh beef/fresh pork products, how often do you use the following cooking methods?
What sources do you regularly use or get inspiration when planning meals to make?
Cookbook/Recipe Collection
Americans will be celebrating differently this year, but Beef and Pork remain holiday staples.
sizzling
% Frequency of Beef Cut Purchase (n=962)
% Frequency of Pork Cut Purchase (n=962)
BEEF
Pork
What consumers care about
Proven Preparation methods remain Popular
the Holidays are here
35%
Beef and pork are positioned for a successful year in 2021, based on insights uncovered in the exclusive Progressive Grocer research. Both proteins are viewed favorable as part of a balanced diet and the grocery channel remains the dominant destination for all types of cuts and value added offerings.
Turkey
Ham
Prime Rib
Roast Chicken
Roast Beef
Pork Roast
Beef Tenderloin
Pork Loin/ Tenderloin
Beef Brisket
Roast Lamb
59%
54%
51%
47%
30%
29%
28%
31%
26%
27%
26%
28%
23%
22%
23%
24%
21%
25%
20%
21%
89%
85%
Grilling
Roasting
87%
85%
85%
81%
81%
72%
slow cooking
SautEing
Broiling
Braising
71%
65%
58%
54%
Boiling
Instant pot
54%
52%
54%
52%
smoking
wok-based
51%
54%
50%
52%
air frying
Microwave
47%
47%
41%
39%
We would like to learn a little bit about your expectations for the upcoming holiday season, in light of the COVID-19 pandemic. Do you picture yourself celebrating differently this year due to the COVID-19 pandemic?
15%
27%
59%
Not Sure
No
Yes
% Using Cooking Method Regularly/Occasionally (n=1,081)
BEEF
Pork
Social Media
31%
Cookbook/Recipe Website
25%
Cooking TV Shows
22%
Mobile App
17%
But there will be changes in the type of proteins served as a reflection of smaller holiday celebrations.
% Preparing main dish for holiday meaLs (n=1,061)
% EXPECTING HOLIDAY CELEBRATIONS TO CHANGE (n=1,081)
How often do you purchase the following types of fresh beef products?
How often do you purchase the following types of fresh pork products?
You indicated that the following product claims are important when purchasing ‘FRESH BEEF AND PORK’, ‘FRESH BEEF’ OR ‘FRESH PORK’. Now please rank those factors in order of importance where ‘1’ is most important.
Made in USA
All natural
Fresh, never frozen
Lean/Low in fat
Prime or Premium-quality
No added hormones
High protein
Raised without antibodies
Non-GMO
Locally sourced/produced
Grass-fed
Minimally processed
Responsibly/Humanely-raised
Certified organic
Pasture-raised
Importance of Product Claims when purchasing beef or pork (n=1,081)
22%
38%
10%
24%
10%
23%
8%
21%
8%
20%
8%
20%
5%
20%
4%
17%
5%
15%
3%
12%
3%
11%
3%
10%
4%
10%
2%
8%
2%
7%
ranked 1st
ranked 1st-3rd
Pork keep
