Hot bar programs
spark customer loyalty
and consistent revenue
Raising
the Bar
Shopper
satisfaction
purchase their hot items and household groceries from the same store
77
%
When hot items are
purchased in the same store:
%
40
are “completely”
satisfied
are “somewhat”
satisfied
%
11
VS
ONLY
When hot items are purchased elsewhere:
are “completely”
satisfied
VS
%
29
are “somewhat”
satisfied
%
19
only
Shopper
Needs
Top reasons for purchasing hot items:
don’t feel like cooking.
60
%
43
%
are running late and
need food quickly.
30
%
realize they’re hungry
and need a place to stop.
Shopper
frequency
88
%
return to a
hot prepared section on a monthly basis.
head to the
hot section at least once a week.
36
%
Customers would purchase hot prepared
items more frequently if they:
Were offered meal deals
Could try items before
they purchased them
Saw more interesting
or appealing selections
Learn more about creating new revenue
with a successful hot bar program:
Blount Fine Foods
Phone: 774-888-1300 | blountfinefoods.com
Source: EnsembleIQ/Blount Fine Foods Field Survey, September 2017
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