Retail Rises with French Brioche:
A Sweet Spot for Growth
Small Indulgence, Big Opportunity: Brioche Gains Ground in Grocery Retail
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Breads featuring gourmet flair, wholesome grains and international influences are capturing today’s grocery shoppers—especially younger audiences.
Brioche, in particular, stands out as an affordable yet indulgent treat that elevates everyday meals and is quickly becoming a consumer favorite.
U.S. brioche sales exceed
$400
million.
1
75%
of consumers are aware of brioche.
2
Brioche enjoys strong appeal: 80% of those who have tried it either like or love it.
3
To turn awareness into sales, retailers must offer consistently delicious brioche made with premium ingredients, authentic recipes and creative variety including plant-based options.
Elevating In-Store Bakery with Authentic French Savoir-faire
With four generations of French baking tradition, Brioche Gourmet brings the true taste of France to every bite— and distinguishes the brand on shelves.
Golden, soft and irresistibly delicious, Brioche Gourmet has what customers crave from buttery brioche loaves and soft burger buns to elegantly sweet brioche rolls.
From Ingredients to Impact:
Why Brioche Gourmet Is
Retail-Ready and Growth-Driven
Brioche is no longer a niche category, but there is still plenty of opportunity to expand sales.
Why Brioche Gourmet has the right growth recipe:
Ingredients Consumers Value
Non-GMO, no high-fructose corn syrup, no bleached flour.
80% of consumers are willing to pay more for non-GMO and organic pastries.4
Business Building
Seasonal, limited-time, off-shelf and holiday offerings that keep shoppers engaged.
Retailer partnerships enable custom displays and promotions throughout stores.
Shelf-Life Advantage
28 days after thawing; reduces shrink and labor.
Direct U.S. Distribution
Reliable, responsive supply chain.
Rich Brand StorytellinG
Packaging and digital content convey French heritage and quality promise.
High-Impact Demos and Displays
Sampling programs, individual wraps suitable for grab ‘n go, and display-ready packaging boost visibility and trial.
Tap into the $8B Trend with Brioche That Delivers on Plant-Based Expectations
Brioche Gourmet also caters to plant-forward shoppers—without compromising taste or texture.
70%
of U.S. adults consume plant-based foods.5
59%
of U.S. households purchased plant-based in 2024.6
80%
repeat rate across plant-based categories.7
$8.1B
U.S. retail market for plant-based foods.8
6% and growing of the population avoid animal derived food or ingredients.9
Show Vegan Love
with 100% Plant-based brioche burger buns, loaves, hot dog buns, and croissants that deliver the same rich experience as the originals.
Bring Brioche Gourmet to Your Shoppers
Whether they’re reaching for premium indulgence or plant-based alternatives, your customers crave brioche that delivers quality, authenticity, and convenience.
Partner with Brioche Gourmet to:
Boost basket size with an on-trend, high-margin category.
Differentiate your bakery aisle with artisan French flair.
Capture seasonal sales with limited-time and cross-merchandising opportunities.
Now accepting new retail ISB partners.
CONTACT KLT GLOBAL at info@kltglobal.com or 877.302.5710 to learn more.
Sources: 1.Nielsen AOC 52 weeks ended June 26, 2025, 2.Datassentials, 3.Datassentials, 4.Nielsen, 5.Plant Based Food Association, 6.Plant Based Food Association, 7.Plant Based Food Association, 8.Plant Based Food Association, 9.Mintel
Brioche Buns
Mini Croissants
Sesame Seed
Brioche Buns
Brioche Hot Dog Buns
