Artificial intelligence is transforming the dynamic consumer products industry, driving companies to redefine competitive advantage from economies of scale to economies of expertise. Leaders who get it right will empower their businesses and strategies with seamless digital solutions that drive product differentiation, foster collaboration and improve operational excellence.
Download the eBook now
Putting a Strategic AI Framework into Action: eBook
Kraft Heinz and Mattel Talk Real-World Applications of AI: Interviews
The AI, Data and Strategy Playbook: Boston University Prof. Venkat Venkatraman
Pushing the Boundaries of AI
Leadership in every function calls for sustained attention to weaving scattered data and human expertise into unified intelligence that optimizes actions by humans and machines directly contributing to business performance.
— Dr. Venkat Venkatraman
Download the eBook
AI, Data, and Strategy: The CPG IT Executive’s Playbook for Competitive Advantage
Content provided by Veeva Consumer Products. As a Public Benefit Corporation, Veeva is committed to advancing and empowering the industries it serves - where the scale and the stakes are the highest. We recognize that your work can impact the wellbeing of billions of people across the planet every single day. We stand with you committed to ensuring the safety, quality, and value of every product you deliver. Learn more about our team and solutions here.
Accelerate Business Transformation with AI and Data with Veeva Consumer Products
Speaker:
Ed Van Siclen,
Strategy Leader, Veeva Consumer Products
Driving Business Impact Through Technology and Collaboration at Mattel
Speaker:
Bijay Kumar, VP of Global Technology Organization, Mattel
Embracing Change: Adopting a Data-Driven Mindset at Kraft Heinz
Speaker:
Radoslaw Baran, Global Head of FSQ Digital and Automation, Kraft Heinz
Fireside Chat with CGT
Join a lively fireside chat between the authors of the “Winning in the Intelligence Age” eBook and discover more about the actionable AI, data and strategy playbook from published author and Boston University Prof. Venkat Venkatraman, and Veeva Strategy Leader Ed Van Siclen.
SCROLL DOWN
Powerful Insights to Win in the Intelligence Age
Kumar explains how technology is used as an enabler for the business and how he is influencing his technology team to increase revenue, increase profitability and do what’s right for the consumer.
Today change is visible in the food sector so Baran encourages CPs to stay data-oriented. He explains how data and technology can generate value for the company while staying compliant with strict food safety regulations.
Van Siclen explains how many CP companies end up with siloed data and digital transformation strategies. However, as IT sits horizontally across the company, this business function is driving the AI shift to ‘data in motion’.
From the Frontlines: Real-World Applications of AI-Driven Intelligence
Access exclusive insights from industry leaders like Mattel and Kraft Heinz in video interviews, and explore real-world applications of AI-driven intelligence:
Speakers:
Venkat Venkatraman, Professor Emeritus at Boston University Questrom School of Business
Prof. Venkat Venkatraman is Professor Emeritus of Information Systems at Boston University’s Questrom School of Business and is widely regarded as a leading authority on digital strategy.
Ed Van Siclen, Veeva Consumer Products
Ed Van Siclen serves as the head of global strategy for the Consumer Products division of cloud platform and software provider Veeva Systems.
What's Inside?
A Guide to AI-Driven Advantage: Thought Leadership
About Veeva Consumer Products
POWERED BY
Putting a Strategic AI Framework into Action
Winning in the intelligence age requires consumer product companies to navigate today’s AI revolution. This featured eBook provides IT leaders with a strategic framework to harness AI and orchestrate intelligent networks at scale.
AI may be redefining how CPG enterprises compete — but is your IT strategy keeping up? Learn how to break free from outdated, fragmented systems and build an AI-ready enterprise, including how to:
Don’t let legacy systems hold your business back. Download the eBook now and gain the insights you need to position IT as a catalyst for competitive advantage in the AI era.
Harness organizational intelligence
Integrate human and machine expertise
Drive strategic IT transformation that accelerates quality, compliance and innovation
Download the eBook
About Veeva for Consumer Products
Thought Leadership
CLOSE X
CLOSE X
CLOSE X
Watch Now
Watch Now
Watch Now
Achieving AI-Driven Advantage in the Intelligence Age
Learn about a three-part framework to evolve CPG organizational intelligence with AI detailed from Veeva’s experience from its work with leading consumer product companies. Veeva’s seamless digital solutions empower CG companies to adapt to dynamic and constantly changing markets through quality management and regulatory compliance solutions that enable companies to drive product differentiation, foster collaboration, and improve operational excellence. READ BLOG
Embracing Change: Adopting a Data-Driven Mindset at Kraft Heinz
Accelerate Business Transformation with AI and Data with Veeva Consumer Products
Driving Business Impact Through Technology and Collaboration at Mattel
Venkat Venkatraman
Ed Van Siclen
BACK to top
That’s why Veeva Consumer Products curated thought leadership from the industry’s brightest to present an exclusive content hub that equips consumer product leaders with the right foundational insights to action and win the intelligence era.
Start by downloading the eBook, then watch expert insights from the frontlines and gain the strategies needed to drive innovation and efficiency in your organization. Dive in to keep your pulse on the latest in the industry and keep pushing the boundaries of the AI revolution.
Thought Leadership
Discover how Unilever is transforming quality management from a compliance necessity to a strategic advantage. With 3.4 billion consumers using their products daily, Unilever's Global Quality team turned to Veeva Quality Cloud to streamline operations, harness AI-powered insights, and ensure best-in-class product performance. Learn how this bold digital transformation is driving innovation, efficiency, and growth across a global network. READ BLOG
Ahmed Maklad is the Global Head of Quality Digital Transformation at Unilever
BLOG AUTHOR
Unilever Delivers Unmissably Superior Products through Quality Management Transformation
Unilever Delivers Unmissably Superior Products through Quality Management Transformation
Watch now
Achieving AI-Driven Advantage in the Intelligence Age
Learn about a three-part framework to evolve CPG organizational intelligence with AI detailed from Veeva’s experience from its work with leading consumer product companies. Veeva’s seamless digital solutions empower CG companies to adapt to dynamic and constantly changing markets through quality management and regulatory compliance solutions that enable companies to drive product differentiation, foster collaboration, and improve operational excellence. READ BLOG
A Guide to AI-Driven Advantage: Thought Leadership