For IT and functional leaders in the consumer goods industry, the AI mandate is clear: drive a smarter, faster, and more connected enterprise. But the path from pilots to scalable business value is often hindered by legacy systems, fragmented data, and the need for rigorous compliance.
This content hub offers proven CPG-specific technology strategies to achieve balanced outcomes across revenue growth, cost efficiency, and operational automation.
What You'll Find Below:
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The State of AI in Consumer Goods
Modernizing Systems, Processes, and Data to Drive Business Value
Bridging the Trust Gap: Scaling AI in Consumer Goods
AI in Consumer Goods:
Leadership in every function calls for sustained attention to weaving scattered data and human expertise into unified intelligence that optimizes actions by humans and machines directly contributing to business performance.
— Dr. Venkat Venkatraman
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AI, Data, and Strategy: The CPG IT Executive’s Playbook for Competitive Advantage
Content provided by Veeva QualityOne. As a Public Benefit Corporation, Veeva is committed to advancing and empowering the industries it serves - where the scale and the stakes are the highest. We recognize that your work can impact the wellbeing of billions of people across the planet every single day. We stand with you committed to ensuring the safety, quality, and value of every product you deliver. Learn more about our team and solutions here.
How Unilever Drives Consumer Experience Through Digital Transformation
Speaker:
Madhavi Purohit,
Personal Care Quality Lead and Interim Global CQO, Unilever
Driving Business Impact Through Technology and Collaboration at Mattel
Speaker:
Bijay Kumar, VP of Global Technology Organization, Mattel
Adopting a Data-Driven Mindset at Kraft Heinz
Speaker:
Radoslaw Baran,
Global Head of FSQ & Automation,
Kraft Heinz
Fireside Chat with CGT
Join a lively fireside chat between the authors of the “Winning in the Intelligence Age” eBook and discover more about the actionable AI, data and strategy playbook from published author and Boston University Prof. Venkat Venkatraman, and Veeva Strategy Leader Ed Van Siclen.
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From Pilots to Measurable Outcomes
Kumar explains how technology is used as an enabler for the business and how he is influencing his technology team to increase revenue, increase profitability and do what’s right for the consumer.
Data is at the heart of Kraft Heinz's digital transformation. As digital transformation leader for Food Safety & Quality, Baran speaks to how the company leverages data to enhance its processes and overall value.
Purohit discusses the pivotal role of quality digital transformation in unifying fragmented data systems, enabling measurement and insights to drive business impact.
Modernizing Systems, Processes, and Data to Drive Business Value
Access exclusive insights from industry leaders like Unilever, Kraft Heinz, and Mattel in these video interviews:
Speakers:
Venkat Venkatraman, Professor Emeritus at Boston University Questrom School of Business
Prof. Venkat Venkatraman is Professor Emeritus of Information Systems at Boston University’s Questrom School of Business and is widely regarded as a leading authority on digital strategy.
Ed Van Siclen, Veeva Consumer Products
Ed Van Siclen serves as the head of global strategy for the Consumer Products division of cloud platform and software provider Veeva Systems.
What's Inside?
Nestlé’s Smart HACCP Transformation
About Veeva Consumer Products
POWERED BY
The State of AI in Consumer Goods
Harness organizational intelligence
Integrate human and machine expertise
Drive strategic IT transformation that accelerates quality, compliance and innovation
Download the eBook
About Veeva QualityOne
Thought Leadership
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Achieving AI-Driven Advantage in the Intelligence Age
Learn about a three-part framework to evolve CPG organizational intelligence with AI detailed from Veeva’s experience from its work with leading consumer product companies. Veeva’s seamless digital solutions empower CG companies to adapt to dynamic and constantly changing markets through quality management and regulatory compliance solutions that enable companies to drive product differentiation, foster collaboration, and improve operational excellence. READ BLOG
Adopting a Data-Driven Mindset at Kraft Heinz
How Unilever Drives Consumer Experience Through Digital Transformation
Driving Business Impact Through Technology and Collaboration at Mattel
Venkat Venkatraman
Ed Van Siclen
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Discover how Unilever is transforming quality management from a compliance necessity to a strategic advantage. With 3.4 billion consumers using their products daily, Unilever's Global Quality team turned to Veeva Quality Cloud to streamline operations, harness AI-powered insights, and ensure best-in-class product performance. Learn how this bold digital transformation is driving innovation, efficiency, and growth across a global network. READ BLOG
Ahmed Maklad is the Global Head of Quality Digital Transformation at Unilever
BLOG AUTHOR
Unilever Delivers Unmissably Superior Products through Quality Management Transformation
Unilever Delivers Unmissably Superior Products through Quality Management Transformation
Watch now
Achieving AI-Driven Advantage in the Intelligence Age
Learn about a three-part framework to evolve CPG organizational intelligence with AI detailed from Veeva’s experience from its work with leading consumer product companies. Veeva’s seamless digital solutions empower CG companies to adapt to dynamic and constantly changing markets through quality management and regulatory compliance solutions that enable companies to drive product differentiation, foster collaboration, and improve operational excellence. READ BLOG
Winning in the intelligence age requires consumer product companies to navigate today’s AI revolution. This featured eBook provides IT leaders with a strategic framework to harness AI and orchestrate intelligent networks at scale.
AI may be redefining how CPG enterprises compete — but is your IT strategy keeping up? Learn how to break free from outdated, fragmented systems and build an AI-ready enterprise, including how to:
Don’t let legacy systems hold your business back. Download the eBook now and gain the insights you need to position IT as a catalyst for competitive advantage in the AI era.
Harness organizational intelligence
Integrate human and machine expertise
Drive strategic IT transformation that accelerates quality, compliance and innovation
Putting a Strategic AI Framework into Action
Download the eBook now
Winning in the intelligence age requires consumer product companies to navigate today’s AI revolution. This featured eBook provides IT leaders with a strategic framework to harness AI and orchestrate intelligent networks at scale.
AI may be redefining how CPG enterprises compete — but is your IT strategy keeping up? Learn how to break free from outdated, fragmented systems and build an AI-ready enterprise, including how to:
Don’t let legacy systems hold your business back. Download the eBook now and gain the insights you need to position IT as a catalyst for competitive advantage in the AI era.
This summer, Veeva Consumer Products gathered four of Europe’s most visionary digital and IT leaders from Mondelēz, dsm-firmenich, Barry Callebaut, and Ferrero to explore a central question: How do today’s CIOs enable AI-ready organizations?
Take the next 10 minutes to watch the most impactful insights from our panel, which will leave you better prepared for how AI is fundamentally shifting how your company operates. As we heard from our panelists, becoming AI-ready isn’t about tools or licenses—it’s about foundational change in people, processes, and platforms.
Driving Enterprise Transformation —
How CIOs are Enabling AI-ready Organizations
Watch Now
Driving Enterprise Transformation — How CIOs are Enabling AI-ready Organizations
The quality organization at a consumer goods company completed a promising AI pilot to increase operational efficiency and enable predictive insights. But once they tried to progress from the pilot, the initiative stalled. Across regions, a combination of legacy systems, varying data standards, and even paper-based processes prevented the ability to scale.
For global consumer goods manufacturers, this scenario highlights a critical reality: the path to tangible AI business value begins with modernizing digital and data foundations.
To understand how progress is unfolding, Veeva commissioned third-party research from April to October 2025 with 150 IT and quality leaders in consumer goods industries. The results, published in The State of AI in Consumer Goods, reveal an industry focused on unifying data and embedding governance to ensure AI becomes a trusted, scalable capability.
KEY TAKEAWAYS:
Insights to Act: Start with our exclusive report The State of AI in Consumer Goods, then explore videos and written insights to identify your next right step in achieving scalable AI adoption.
Expert Perspectives: Hear how CIOs are aligning AI strategy with real business results.
Tailored Strategies: Get manufacturing-specific guidance on overcoming data silos and ensuring your AI-ready infrastructure can support global, regulated operations.
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David Maher, Global Head of Strategy at Veeva QualityOne, discusses why a unified platform is the essential first step for leveraging AI in quality and food safety. He explains how Veeva creates this foundation, the practical AI use cases it enables, and what differentiates Veeva’s AI solutions from generic models.
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Adopting a Data-Driven Mindset at Kraft Heinz
Learn how Nestlé successfully implemented its 'Smart HACCP' transformation. Facing the challenge of managing nearly 3,000 HACCP plans across over 300 factories worldwide — each requiring rigorous steps for hazard identification, assessment, monitoring, and verification — Nestlé modernized its manual, legacy systems. This exclusive case study details its strategy for migrating to an AI-driven compliance and quality framework, detailing how the company overcame fragmented data silos to achieve demonstrable business value, including increased operational efficiency and mitigated compliance risk. READ BLOG
Nestlé’s Smart HACCP Transformation
John Donaghy is the Global Head of Food Safety at Nestlé
BLOG AUTHOR
For consumer goods leaders, the biggest challenge to scaling AI isn't the technology — it's establishing trust in the model outputs and the data they consume. This article presents exclusive survey data to help you understand precisely where your organization stands against its peers in AI adoption, investment, and maturity. Dive into current industry trends and understand the importance of rigor and transparency in AI deployment. Learn strategies for ensuring data quality, validating model accuracy, and meeting strict compliance standards across global operations. READ BLOG
Conall Burns is strategy director for the consumer goods industry at Veeva
BLOG AUTHOR
Bridging the Trust Gap: Scaling AI in Consumer Goods
This summer, Veeva Consumer Products gathered four of Europe’s most visionary digital and IT leaders from Mondelēz, dsm-firmenich, Barry Callebaut, and Ferrero to explore a central question: How do today’s CIOs enable AI-ready organizations?
Take the next 10 minutes to watch the most impactful insights from our panel, which will leave you better prepared for how AI is fundamentally shifting how your company operates. As we heard from our panelists, becoming AI-ready isn’t about tools or licenses—it’s about foundational change in people, processes, and platforms.
Driving Enterprise Transformation —
How CIOs are Enabling AI-ready Organizations
Watch Now
For consumer goods leaders, the biggest challenge to scaling AI isn't the technology — it's establishing trust in the model outputs and the data they consume. This article presents exclusive survey data to help you understand precisely where your organization stands against its peers in AI adoption, investment, and maturity. Dive into current industry trends and understand the importance of rigor and transparency in AI deployment. Learn strategies for ensuring data quality, validating model accuracy, and meeting strict compliance standards across global operations. READ BLOG
Bridging the Trust Gap: Scaling AI in Consumer Goods
About Veeva Consumer Products
Bridging the Trust Gap: Scaling AI in Consumer Goods
Nestlé’s Smart HACCP Transformation
Modernizing Systems, Processes, and Data to Drive Business Value
The State of AI in Consumer Goods