Sales & Marketing Report 2021
By Lisa Johnston and Alarice Rajagopal
While the consumer goods industry has become more adept at riding the roller coaster of pandemic-prompted consumer behavior changes, it hasn’t always been easy. (It’s actually never easy; less surprising doesn’t mean less complicated.) This year’s annual Sales & Marketing Report takes a fresh look at the innovative ways the industry is connecting with consumers, including how they’re translating the learnings into new strategies, and the technologies they’re relying upon to get more granular.
In addition to tapping a range of industry and research experts, we polled
our audience and present the findings here as a snapshot into the challenges, opportunities and investment decisions modern CG marketers face.