TITLE SPONSOR
Lucrative Learnings
Decoding
AI
to Apply
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By: Liz Dominguez
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The transformative power of artificial intelligence has taken hold across the consumer goods industry. This technology is introducing new ways to streamline processes, gather valuable intel to be used in forecasting demand and product innovation, and create immersive and personalized consumer experiences. In the midst of this, CGs must learn to keep up with shifting trends in AI — a misunderstood technology that can introduce complexity to business processes if not implemented correctly.
Challenges surrounding AI include a lack of expertise, insufficient funding, substandard hiring and management frameworks to control the labyrinth nature of AI and machine learning, and the inability to scale systems to support continued growth. To understand where and why AI is being leveraged across the industry — and how it can bolster innovation — we delved into expertise shared by AI experts and executives from CGs like Tyson Foods, Levi’s, The Kellogg Company, and more.
Source: CGT & RIS, 2021 Retail and Consumer Goods Analytics Study
Read on for expert insights, best practices, and success stories on understanding the potential of AI and overcoming some of its biggest hurdles.
CGs that don’t have the right staff in place to effectively execute on their analytics strategies
29%
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