As inflation-weary shoppers mind their spending, savvy consumer goods companies are looking for ways to harness the potential of direct-to-consumer to extend beyond straightforward sales. Surveying the DTC landscape, it’s clear ample opportunities exist in data gathering, test and learns, and marketing, but the changing landscape has translated into new priorities. The shift may be best represented by the growing tide of digitally-native brands moving toward physical retail — digressing from the purely online models that once defined them.
CGs are not only going straight to the source when insight-gathering, but they’re increasingly leveraging them into product development and improvement, and as a way to polish up their brand identity. All of these factors contribute to an atmosphere of evermore connected commerce. Brands know that in a volatile environment, DTC is one way to navigate difficulties by providing an outstanding customer experience — an experience that relies upon connectivity.
DTC Solution Investment Plans
Source: CGT, Mission Critical: 2022 Sales & Marketing Report
By Maia Jenkins
In this exclusive report,
CGT digs into the changing nature of the DTC model to pinpoint key leverage points and uncover areas of opportunity in the connected commerce ecosystem.
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DTC's Fit in the Consumer Insights