CGT25 Retail & CG Analytics Study Intro cgt analytics study 2025, cgt retail analytics report, consumer goods technology study 2025, retail and consumer goods analytics study, retail analytics 2025, omnichannel analytics trends, shopper behavior analytics, real-time retail insights, loyalty pro

By Jenny McTaggart

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CGT’s annual Retail and Consumer Goods Analytics Study benchmarks the two industries’ analytics maturity and identifies key trends in their investments.

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Analytics is poised to help drive the consumer goods and retailing industries forward in the coming year, thanks to its ability to help companies make better decisions, cut costs and boost efficiencies while also reaching consumers in new ways. The 2025 Retail and Consumer Goods Analytics Study finds that new opportunities in this area abound — including transformative possibilities around transportation and logistics — but companies must still tackle key challenges that are unique to their industries. Download for this year’s findings and see where leaders see the most opportunities and obstacles.

CGs who says they’re using AI/ML for demand planning & forecasting

CGs who say they’re lagging in In-store analytics

Retailers dedicating over 10% of their IT budget to analytics

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2025 Retail and Consumer Goods Analytics Study

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