By Jenny McTaggart
PRESENTED BY
CGT’s annual Retail and Consumer Goods Analytics Study benchmarks the two industries’ analytics maturity and identifies key investment trends.
SPONSORED BY
Analytics is advancing across retail and consumer goods, but progress is happening under pressure. The 2026 Retail and Consumer Goods Analytics Study shows companies investing more in data, AI and advanced tools while facing tighter budgets, higher expectations and increasing competitive demands. Manufacturers report growing confidence in their analytics performance, and retailers are accelerating adoption of AI and machine learning, yet many organizations are still working to centralize data, align teams and build the foundation needed to scale.
Download for this year’s findings.
Retailers exploring agentic AI
39
%
Retailers currently adopting new AI/ML tools
37
%
CG manufacturers moving toward a shared data model
64
%
STUDY HIGHLIGHTS
2026 Retail and Consumer Goods Analytics Study
Unlock Data Now
Progress
Pressure
Under
By Jenny McTaggart
CGT’s annual Retail and Consumer Goods Analytics Study benchmarks the two industries’ analytics maturity and identifies key investment trends.
Analytics is advancing across retail and consumer goods, but progress is happening under pressure. The 2026 Retail and Consumer Goods Analytics Study shows companies investing more in data, AI and advanced tools while facing tighter budgets, higher expectations and increasing competitive demands. Manufacturers report growing confidence in their analytics performance, and retailers are accelerating adoption of AI and machine learning, yet many organizations are still working to centralize data, align teams and build the foundation needed to scale.
Download for this year’s findings.
Retailers exploring agentic AI
39
%
Retailers currently adopting new AI/ML tools
37
%
CG manufacturers moving toward a shared data model
64
%
STUDY HIGHLIGHTS
2026 Retail and Consumer Goods Analytics Study
Data Unlocked
Progress
Pressure
Under
DOWNLOAD STUDY
UNLOCKED!
Analytics is advancing across retail and consumer goods, but progress is happening under pressure. The 2026 Retail and Consumer Goods Analytics Study shows companies investing more in data, AI and advanced tools while facing tighter budgets, higher expectations and increasing competitive demands. Manufacturers report growing confidence in their analytics performance, and retailers are accelerating adoption of AI and machine learning, yet many organizations are still working to centralize data, align teams and build the foundation needed to scale.
Download for this year’s findings.
Retailers exploring agentic AI
39
%
Retailers currently adopting new AI/ML tools
37
%
CG manufacturers moving toward a shared data model
64
%
STUDY HIGHLIGHTS
CGT’s annual Retail and Consumer Goods Analytics Study benchmarks the two industries’ analytics maturity and identifies key investment trends.
By Jenny McTaggart
2026 Retail and Consumer Goods Analytics Study
Progress
Under
Pressure
PRESENTED BY
SPONSORED BY
PRESENTED BY
SPONSORED BY