C-STORE FOODSERVICE THAT’S
Chester’s—your partner for an outstanding fried chicken concept
Want to capture hungry customers on the run? Chester’s is the fried chicken concept that can take you to the next level of c-store foodservice. Our innovative new products—plus contemporary new store designs and packaging—can help you attract fried chicken fans and boost category sales!
FAST,
AND FUN
FRESH,
Pluck Profits
in the Prepared Food Category
45%
of operators
expect prepared food to increase per store
with both average sales and unit volume increases estimated at
18%
1
Suppliers identified
as two of the top issues the convenience retail industry should address.
1
introducing new products (49%)
and meeting demand for pickup or delivery (38%)
Chicken is
On-Trend
Chicken concepts were
Sales at chicken restaurants declined in March, but since mid-April are
Chicken was a
before the coronavirus pandemic struck.
the fastest
growing segment
3
up year-over-year by between
20% and 25%.
3
on limited service menus.
Top 5 best-selling item
4
Fresh, Not Frozen…
and Fried with Love
The Chester’s Difference
We’ve been cooking up chicken for
65 Years.
Our fresh poultry is marinated using
that enhances natural flavors and ensures tenderness.
a secret family recipe
x
delivers a crispy coating that fried chicken fans favor.
Our double-breading process
x
Our chicken is
made fresh throughout the day.
We’re always fryin’!
x
Fried Chicken Sandwiches, Tenders
Bone-In Chicken, Chicken Bites
Click on the pieces of chicken
to learn more
Customers
Savor the Sauce
Data shows that
especially with younger customers.
dipping sauces drive purchasing behavior,
Chester’s new
come in fan-favorite flavors.
Awesome Sauces
Chester’s Sauce | Honey Mustard | Ranch | BBQ | Buffalo
We’re Bettering
the Brand
It’s more than just the chicken!
Chester’s is making our brand even more appealing for c-stores and their customers!
New modern store design
The in-store branding is bright and clean and stands out in any c-store environment.
New packaging
in Chester’s color palate emphasizes key brand messages:
Fried Chicken
Always Fresh
Double Breaded
New menu board helps drive sales.
Take it from a happy customer:
“New menus are a game changer. Opening yesterday [we] went through a ton of biscuits, wedges and sides, upselling combos with ease. Simple and driving sales!”
For more information about partnering with Chester’s
for a fresh fried chicken brand that delivers a crisp, competitive edge,
call 800-646-9403 or visit chesterschicken.com.
1 - Convenience Store News 2021 Convenience Store News Forecast Study / 2 - 2021 NACS Supplier Member Pulse Survey
3 - Nation’s Restaurant News, “Even through the coronavirus pandemic, consumers still crave chicken,” July 8, 2020 / 4 - National Restaurant Association, 2021 State of the Restaurant Industry Report
.