Citgo CSN APS June 24

CITGO rates 4.4 out of 5 stars for customer service

The CITGO fuel offering alone is a powerful reason to join the CITGO family — and the first load comes free of charge.

FUELING THE SWITCH

SWITCH NOW TO CITGO AND GET UP TO

Ever striving to improve our products, CITGO recently reformulated TriCLEAN gasoline with nitrogen-cleansing agents to help improve fuel economy, enhanced performance and extend engine life. Bringing TriCLEAN to the pump empowers retailers to effortlessly satisfy consumers’ demand for top-quality gasoline, keeping them coming back for more and consistently supporting a strong bottom line. Consumers prefer the cleaning properties in all grades of CITGO fuel. Positive consumer perceptions of CITGO fuel’s cleaning properties have increased by 15% in recent years.3

68%

IN FREE INCENTIVES.

“CITGO has always gone above and beyond. Any issues, I just call and someone will help me or lead me in the direction I need to go.” – Mike, CITGO Retailer

CITGO® provides operators with more competitive advantages, incentives, and flexibility, putting them on the road to business success and keeping them there. For example, the distinctive CITGO Illumination program, which offers operators up to $50,000* worth of signage free, has helped bring more customers to stations and allowed some locations to boost their sales by as much as 30%. 1

Retailers’ first load of Top Tier™TriCLEAN® fuel is free when they convert to CITGO gasoline.* That’s up to $20,000 worth of Top Tier™ gasoline just for making the move.

CUSTOM BLENDED

Smart money

HIGH-CALIBER

Fuel quality is important to consumers — 47% of fuel customers base their choice of gas station on the caliber of its gasoline.2

"The best gasoline. They offer fast, affordable delivery and are always on time." - Victoria, CITGO Retailer

The adage that looks aren’t everything doesn’t apply when it comes to signage and branding.

Signs do matter

Get up to $50,000 worth of highly visually appealing Illuminate brand signage FREE with a switch to CITGO, and prepare for positive results.* New CITGO station owners find that upgrading their store’s image with Illuminate signage attracts new customers and spurs increased spending at their locations.

PUMP UP THE VOLUME

CITGO Illuminate brand signage touts strong visual appeal, making CITGO stations “pop,” commanding customers’ attention, and conveying an image of comfort, safety, and cleanliness at each station using:

SIGNAGE STANDOUT

• Sleek, brushed aluminum cladding • Eyebrow lighting • Under-canopy reflective paint

of consumers believe signage reflects the quality of a business and its products.

after converting to Illuminate branding.5

Some locations have reported sales volume increases of up to

30%

Loyalty programs are a big deal for retailers and consumers—and CITGO delivers a top-tier loyalty program with its popular Club CITGo OFFERING.

Reaping real rewards

57.5%

of consumers are more likely to visit stations that offer a loyalty program.

84%

More and more customers are joining Club CITGO, making it a significant revenue generator for CITGO-branded stations. And Club CITGO is easy for station owners to implement. Club CITGO locations receive full support, with training, a dedicated call center, and 100% funded deals on fuel and merchandise.

UPPING THE ANTE–HASSLE FREE

of shoppers were members of a c-store/gas station loyalty program in 2022.

20 cents per gallon savings on their first fill-up after signing up for Club CITGO.** 3 cents per gallon everyday savings on every gallon of CITGO gas purchased.** Additional savings of 9 cents per gallon on Triple Tuesdays and 5 cents per gallon on Fridays.

BENEFITS FOR MEMBERS

5% average volume growth at participating locations year-over-year.8 $22,500 annual anticipated incremental margin per location for Club CITGO Retailer participants by 2029.9 23x more customer engagements than non-participating stations.8 Enhanced ability to build a customer base and bump up profit margins.

BENEFITS FOR OWNERS

CITGO provides station owners with industry-leading accessibility, as well as flexibility, when it comes to doing business.

Leading the pack

STATION OWNERS CAN EXPECT:

Fair treatment in all situations

Prompt answers to telephone calls

Questions and issues addressed in a timely manner

Brand’s willingness to adapt to meet changing needs

The “Good to Go” marketing campaign takes support to a new level. With an integrated approach utilizing TV and digital video, radio, outdoor boards, location POP, display and social media, the campaign uses comedic twists on daily life to showcase how CITGO is integrated into the lives of its loyal customers.

MULTI-TIERED MARKETING SUPPORT

CITGO retailer-centric approach also calls for helping station owners successfully overcome operational challenges and move ahead of the competition with: • No-cost, hands-on seminars tailored to retailers’ business needs • One-on-one site visits • Working c-store lab to test programs, processes, and procedures …and more

KICKING ROADBLOCKS TO THE CURB

“CITGO has great programs. Their pricing is competitive. Quality of product has always been good…really seem to support small businesses.” – Richard, CITGO Retailer

1. CITGO marketing partners / 2. National Association of Convenience Stores / 3. The NPD Group, Motor Fuels Index / 4. FedEx Business survey / 5. CITGO internal research / 6. National Association of Convenience Stores / 7. Nielsen / 8. From August 2022 to August 2023 / 9. Based on NACS SOI average merchandise gross profit results and OPIS Margin Pro 3-year average 2021-2023. Results will vary by location. / * Offer of receiving up to $20,000 off of a location’s first TOP TIER™ CITGO TriCLEAN® gasoline purchase and up to $50,000 for Branding material/updates (“Offer”) is only available to approved locations in CITGO designated markets and are not currently branded CITGO. Offer only available to a location operator (“Operator”) who executes a CITGO-branded fuel supply agreement with a CITGO distributor (“Supplier”) for at least 60 months and completes CITGO branding by July 31, 2025. CITGO reserves the right to reject any location and/or Operator for any reason. Once approved by CITGO, Operator must submit a copy of the BOL and invoice for its first purchased load of TOP TIER CITGO TriCLEAN gasoline to Operator’s Supplier to redeem offer. Supplier then submits applicable reimbursement form to CITGO. CITGO will reimburse the amount of the BOL/invoice to Operator’s Supplier, up to a maximum of $20,000. Operator’s Supplier rebates the amount to Operator. Up to $50,000 in funds for Branding material / updates subject to compliance with terms of the CITGO Illuminate Reimage Program. Other terms and conditions apply; see an authorized CITGO representative for more details. CITGO reserves the right to discontinue this Offer at any time without notice. ** Up to 30 gallons. Only good at participating locations. Data rates may apply.

Station owners looking to learn more about how CITGO delivers a competitive brand advantage can visit GoingCITGO.com.

IT’S GO TIME

SWITCH NOW

• No-cost, hands-on seminars tailored to retailers’ business needs • One-on-one site visits • Working c-store lab to test programs, processes, and procedures …and more

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