Citgo CSN April 23 APS

and get up to $70k in incentives

DISCOVER

CITGO has always gone above and beyond. Any issues, I just call and someone will help me or lead me in the direction I need to go. - Mike, CITGO Retailer

CITGO rates 4.4 out of 5 stars for customer service

The CITGO fuel offering alone is a powerful reason to join the CITGO family — and the first load comes free of charge.

FUELING THE SWITCH

Smart money

Want to see the cleaning power of TriCLEAN up close? Click on the video.

SWITCH

TriCLEAN gasoline is custom blended, harnessing the power of nitrogen-cleansing agents to keep vital engine parts free of impediments that interfere with smooth engine operation. Bringing TriCLEAN to the pump empowers retailers to effortlessly satisfy consumers’ demand for top-quality gasoline, keeping them coming back for more and consistently supporting a strong bottom line Consumers prefer the cleaning properties in all grades of CITGO fuel. Positive consumer perceptions of CITGO fuel’s cleaning properties have increased by 15% in recent years.

Retailers’ first load of Top Tier™TriCLEAN fuel is free when they convert to CITGO gasoline.* That’s up to $20,000 worth of Top Tier™ gasoline just for making the move.

High-caliber

Fuel quality is important to consumers — 47% of fuel customers base their choice of gas station on the caliber of its gasoline.

first load of fuel is free

The best gasoline. They offer fast, affordable delivery and are always on time. - Victoria, CITGO Retailer

Loyalty programs are a big deal for retailers and consumers—and CITGO delivers a top-tier loyalty program with its popular Club CITGO offering.

REAPING REAL REWARDS

of shoppers were members of a c-store/gas station loyalty program in 2022.

57.5%

of consumers are more likely to visit stations that offer a loyalty program.

84%

More and more customers are joining Club CITGO , making it a significant revenue generator for CITGO-branded stations. And Club CITGO is easy for station owners to implement. Club CITGO premium locations receive full support, with training, a dedicated call center, and 100% funded deals on fuel and merchandise.

Upping the ante—hassle-free

Everybody wins

Club CITGO is a “win-win” for members and retailers alike.

Click to discover benefits for members

Click to discover benefits for owners

20 cents per gallon savings on gas on their first visit to a CITGO station after signing up for the program** 3 cents per gallon rebate on every gallon of CITGO gas purchased** Additional “paybacks” for fuel purchases made on Tuesdays and Fridays

Increased spending by CITGO Rewards cardholders, who typically shell out 30% more per transaction and pump 13% more gallons of gasoline than non-cardholders Zero transaction fees with CITGO pay mobile app 23x more customer engagements than non-premium stations Enhanced ability to build a customer base and bump up profit margins

CITGO provides station owners with industry-leading accessibility, as well as flexibility, when it comes to doing business.

LEADING THE PACK

Prompt answers to telephone calls

Station owners can expect:

No-cost, hands-on seminars tailored to retailers’ business needs One-on-one site visits Working c-store lab to test programs, processes, and procedures …and more

CITGO retailer-centric approach also calls for helping station owners successfully overcome operational challenges and move ahead of the competition with:

Kicking roadblocks to the curb

Multi-tiered marketing support

Station owners looking to learn more about how CITGO delivers a competitive brand advantage can visit

It’s Go Time.

Questions and issues addressed in a timely manner

Brand’s willingness to adapt to meet changing needs

Fair treatment in all situations

CITGO provides operators with more competitive advantages, incentives, and flexibility, putting them on the road to business success and keeping them there. For example, the distinctive CITGO Illumination program, which offers operators up to $50,000* worth of signage free, has helped to bring more customers to station owners’ stores and allowed some to boost their sales by as much as 30%.

For c-store owners, choosing or switching to the right gasoline brand is a top strategy for building and maintaining a thriving business. That brand is CITGO.

What do station owners have to say about Illuminate? Find out here.

CITGO Illuminate brand signage touts strong visual appeal, making CITGO stations “pop,” commanding customers’ attention, and conveying an image of comfort, safety, and cleanliness at each station using:

Signage standout

• Under-canopy reflective paint

• Eyebrow lighting

• Sleek, brushed aluminum cladding

after converting to Illuminate branding.

Some locations have reported sales volume increases of up to

30%

Get up to $50,000 worth of highly visually appealing Illuminate brand signage FREE with a switch to CITGO, and prepare for positive results.* New CITGO station owners find that upgrading their store’s image with Illuminate signage attracts new customers and spurs increased spending at their locations.

Pump up the volume

of consumers believe signage reflects the quality of a business and its products.

68%

The adage that looks aren’t everything doesn’t apply when it comes to signage and branding.

SIGNS DO MATTER

CITGO Good to Go media campaign takes support to a new level, bringing more customers to the fold and giving retailers even more reason to swap their old fuel brand for CITGO. The widely promoted campaign message: “When you start with CITGO, you’re good to go.”

CITGO has great programs. Their pricing is competitive. Quality of product has always been good… really seem to support small businesses. - Richard, CITGO Retailer

GoingCITGO.com

[CEROS OBJECT]

1. CITGO marketing partners / 2. National Association of Convenience Stores / 3. The NPD Group, Motor Fuels Index / 4. FedEx Business survey / 5. CITGO internal research / 6. National Association of Convenience Stores / 7. Nielsen / 8. 2019 Argus U.S. Gasoline Credit Purchase Trends for Synchrony Financial and internal research / * Offer of receiving up to $20,000 off of a location’s first TOP TIER™ CITGO TriCLEAN® gasoline purchase and up to $50,000 for Branding material/updates (“Offer”) is only available to approved locations in CITGO designated markets and are not currently branded CITGO. Offer only available to a location operator (“Operator”) who executes a CITGO-branded fuel supply agreement with a CITGO distributor (“Supplier”) for at least 60 months and completes CITGO branding by July 31, 2024. CITGO reserves the right to reject any location and/or Operator for any reason. Once approved by CITGO, Operator must submit a copy of the BOL and invoice for its first purchased load of TOP TIER CITGO TriCLEAN gasoline to Operator’s Supplier to redeem offer. Supplier then submits applicable reimbursement form to CITGO. CITGO will reimburse the amount of the BOL/invoice to Operator’s Supplier, up to a maximum of $20,000. Operator’s Supplier rebates the amount to Operator. Up to $50,000 in funds for Branding material/ updates subject to compliance with terms of the CITGO Illuminate Reimage Program. Other terms and conditions apply; see an authorized CITGO representative for more details. CITGO reserves the right to discontinue this Offer at any time without notice. **Up to 30 gallons. Only good at participating locations. Data rates may apply.

GoingCITGO.com