to keep an eye on as the category sees significant growth
Cleaning
up well
11 men's grooming products to keep an eye on!
Fueled by increasing buzz on social media, a flurry of product introductions and more space on the shelf, the men’s aisle is up 5% annually, and the category is producing strong margins, thanks in large part to higher price points that don’t appear to hamper buying decisions.
From antiaging skin care to specialty hair treatments and, yes, All Things Beard, men are caring more about their appearance and adding new layers to their daily regimens.
Click on a logo for a sampling of the innovative products turning heads and filling baskets.
11 men's grooming products
Clip! Clip!
It’s not just all those Movember beards taking the spotlight — men’s grooming is becoming a permanent center of attention with year-over-year growth.
Intro
Natural Beard Oil & Deodorant
Say goodbye to the notion that natural deodorants don't work and say hello to American Provenance. That means no aluminum, no harsh chemicals, no preservatives and no known carcinogens. Just minimal, all-natural ingredients that help you look, smell and feel your very best. (Scent: Shotguns & Shenanigans-Peppermint, Cypress, Eucalyptus)
Spiked with antioxidant- rich milk thistle seed oil, our Beard Oil is made from pure botanical oils that condition, moisturize and protect facial hair. Whether you have a couple days scruff to a beard that is long and luxurious our beard oil is high in antioxidants, essential fatty acids and vitamin e. (Scent: Firepits & Flannels-Wintergreen, Fir, Cedar)
Contact Info: orders@americanprovenance.com
BEE BALD SMOOTH
PLUS SPF 30 MOISTURIZER
SMOOTH PLUS w/SPF30 Daily Moisturizer is a must have for men, with hair or without! Smooth Plus tones and hydrates while working to reduce and prevent unwanted shine. Fine lines, wrinkles and dry patches are moisturized and smoothed, leaving skin cool, fresh and comfortable all day, with the additional benefit of SPF 30 Broad Spectrum Sunscreen . . . a Men’s Health 2019 Editor’s Choice Winner!
Dennis Fisher, President
dfisher@beebald.com
216-830-5060
After-Shave Balm
Any time a man wipes sharpened steel across his face, there is bound to be some damage. Find relief from that scorched earth feeling by going from hot to cold with Duke Cannon's After-Shave Balm.
Made with menthol, it provides an extremely unique cooling effect that helps close the pores and provide instant comfort. Superior grade ingredients like aloe, shea butter, and allantoin provide hydration while minimizing razor burn irritation, and a light sandalwood fragrance leaves you feeling and smelling your handsome best. Free of alcohol, parabens, sulfates, and anything you don't want.
This 2 oz. Travel Size is perfect for gym bags, Dopp kits, rucksacks, and metal spy briefcases.
Chad Collett, VP of Sales
Chad@dukecannon.com
Everyday Beard Care
SIMPLIFY THE CUSTOMER EXPERIENCE.Reduce the complexity of decision-making at the shelf and inspire sales with Pacific Shaving Company. Line-priced and "nothing else like it," our unique grooming essentials and easy-to-understand product differentiation simplify the consumer's buying experience, making these items easy to pull off the shelf -- and put in the basket!
New: Large 7-oz sizes; 3-in-1 Everyday Beard Care.
Stan Ades, Founder
415-317-3905
stan@pacificshaving.com
Under Eye Moisturizer
Take your eyes to rehab with this natural eye moisturizer. The blend of botanicals and caffeine reduce the look of puffiness as well as dark circles. What you do while staying up late is entirely your business . . . we’re just trying to make you look a little more presentable in the morning.
Eric Fallon
efallon@rebelsrefinery.com
416 906 2904
All Weather Moisturizer & Hair & Body Shower Wash
Launched in the UK 6 years ago, today Rockface is the fastest growing male toiletry brand in the UK. It is sold in all the major UK retailers as well as in 14 countries around Europe, Asia and Africa
Our all weather moisturizer has many great ingredients such as Guarana extract to energise your skin, Antioxidants to help reduce UV impacts and Shea butter, all products are free from micro beads and parabens.
Our moisturizing formulation is unique and allows our hair & body shower wash to be used as both a hair and body wash. Its thicker formulation makes it easier to apply. It wakes you up and leaves you feeling invigorated. Users love its fresh citrusy woody fragrance so you can streamline your grooming and fragrance regime in one easy step. Like all Rockface products it free from micro beans and parabens and can be used by vegans.
Bruce Kowalsky , Beauty Partners LLC
Office 631-617-6969 | Cell 631-678-7683
Eagle Labs | SVP Skin Care
Our mission is to provide American made, all-natural, skin care products utilizing the highest quality organic ingredients. We've been an eCommerce only brand but are now looking for a few select retail partners. We're also launching some new products with CBD in the near future.
RSVP Skin Care was envisioned five years ago by four regular guys who are obsessive about the health and appearance of their skin. We all wanted skin care products that not only ensured better results than anything else on the market, but were also All-Natural, Green, and made with the finest Certified Organic ingredients.
Five years later, we have exceeded our expectations. The RSVP product line features more than 30 Certified Organic ingredients, making the products not only All-Natural & Organic, but remarkably green & safe for the environment. Our products are produced in one of the most advanced, green laboratories in the United States, utilizing 300,000+ watts of solar energy.
Michael Law, Chief Commercial Officer, Eagle Labs, Inc.
Michael.law@eaglelabsinc.com | Cell: 203-242-6417
USA Kings Crossing
Shave Secret Shave Oil
Shave Secret is a 100% natural non-foaming, highly absorbing blend of base and essential oils moisturizing and conditioning the skin.
Shave Secret contains no soap or alcohol to dry your skin. No mineral oil or lanolin to clog your pores. Shave Secret helps prevent nicks, cuts, razor burn, ingrown hairs, razor bumps and rash. It’s great for travel!
Chuck Howard, Founder
shaveking@usakingscrossing.com
Cell.: (361) 935-4069
Face Moisturizer
Spa De Soleil's private label Men's Face Moisturizer is a light, fast-absorbing formula that helps restore the skin's natural moisture, while cooling the skin and helping to balance pH.
Spa De Soleil
www.spadesoleil.com
info@spadesoleil.com
(818) 504-3200
Gentlemen’s Collection - Smooth & Refined Grooming for Today’s Gentlemen
Get Distinguished! Introducing Thayers Gentlemen’s Collection, featuring a soothing shaving cream, an aftershave lotion that fights razor burn, and an aftershave balm that leaves skin smooth and hydrated to the touch. Formulated with Thayers proprietary Witch Hazel Aloe Vera formula, gone will be the days of irritated, post-shave skin. With a refreshing, woody aquatic scent and a splash of sophistication, you’ll be looking forward to your next shave.
ANDREA GITY, Marketing Manager
1-888-THAYER-1 | 203-226-0940
agity@thayers.com
Clear Head 2 in 1
Shampoo & Conditioner
Clear Head Anti-Thinning 2-IN-1 Shampoo + Conditioner is
a sulfate, paraben and dye free conditioning shampoo
created for men experiencing thinning hair or hair loss.
If hair is thinning, Dihydrotestosterone, or DHT, is the likely cause. DHT, a hormone that causes hair follicles to shrink, can result in the slowing or stopping of hair growth, and is the principle cause of Male Pattern Baldness. CLEAR HEAD is formulated with ingredients that can help reduce the amount of DHT on the scalp, clearing the way for healthier hair.
· Helps reduce DHT, the likely cause of hair loss in men, from the scalp.
· Cleans and conditions all in one step. Leaves hair looking full and healthy
· Boosts the appearance of hair thickness
· Removes excess oil that weighs hair down and adds volume. Rinses clean without buildup
· Paraben- and sulfate-free. Scientifically formulated to promote healthy scalp and hair
Alex Firestone, Manager of Retail Operations
T: 201.942.3367 x4705 C: 845.781.3572
AFIRESTONE1@ATLANTICCOASTBRANDS.COM │
