Put Your Best Board Forward
How charcuterie is taking off with customers —
delighting taste buds, driving trips and increasing market baskets
For artisanal foods that engage consumers and add value for food retailers, the journey is as important as the destination.
product trend for 2020
of consumers are willing to pay a little extra for authentic ethnic foods
As shoppers satisfy their taste for more artisanal foods, they want to know how the items they’re browsing and buying have been crafted.
1
#
Storytelling is the
(Innova Market Insights)
32
%
(Technomic)
Charcuterie is a perfect illustration of how consumers savor authentic, artisanal foods and appreciate the stories behind the craftsmanship.
Google searches for
increase in charcuterie additions in restaurant menus in the past 4 years
A good charcuterie board isn’t just bursting with flavors and colors from an array of complementary foods. It tells a story and has a compelling timeline.
Cheeses from pasture-roaming goats and cows
Fruits, nuts and vegetables from vines, fields and trees around the world
Sumptuous chocolates from the best cacao origins around the globe
Cured meats like salami, carefully crafted and cured in special rooms using traditions passed down generations
55
%
Charcuterie Success at Retail
Food retailers can differentiate their offerings by serving as a destination for in-demand artisanal foods, including those used to create charcuterie boards.
To get on board with others on this journey to the artisanal food experience, grocers can:
Create a charcuterie destination for shoppers by merchandising various products for a charcuterie board together
Offer both a variety of authentic cured meats for shoppers who want to build their own charcuterie boards, and convenient “tasting board” items for shoppers looking for turnkey charcuterie solutions
Provide examples of charcuterie boards as part of retail displays
Sample charcuterie boards in key store areas
Share ideas and information via in-store signage and other POP
Cross-merchandise with charcuterie foods found throughout the store, from produce to center-store to deli
Maximize merchandising:
Serve as a trusted source of information
Offer charcuterie classes with pro tips on building a beautiful board
Train staff in suggesting artisanal food pairings
Create seasonal or holiday charcuterie suggestions and displays
"charcuterie"
have tripled in the past 2 years
Columbus Craft Meats:
A central part of a charcuterie board - and artisanal storytelling
Columbus has a team of salumiere masters using century old Italian dry aging methods to cure the best salami in the industry.
Slow aged with superior cuts of pork, proprietary blends of spices, and red wine to ensure perfect flavor, texture and appearance on your charcuterie board.
Columbus refuses to take shortcuts in speeding up the process of producing their salami, slow aging their product anywhere from 21-90+ days until the salame has the color, aroma and texture that holds the Columbus standard of perfection.
The possibilities for charcuterie with Columbus meats are enticingly vast:
Cacciatore Salami
Calabrese Salami
Crespone Salami
Felino Salami
Finocchiona Salami
Genoa Salami
Hot Sopressata Salami
Italian Dry Salami
Peppered Salami
Rosette De Lyon Salami
Secchi Salami
Sopressata Salami
Boards & Beyond
In addition to its selection of cured meats and charcuterie solutions, Columbus can provide eye-catching, informative POP materials, and works closely with grocers to elevate artisanal foods and enhance cross-category possibilities.
1. Cured meats (deli)
Another strong pairing
Learn more about how to start and share your success story with charcuterie:
855-566-2800
COLUMBUSCRAFTMEATS.COM
1
2
3
4
5
2. Aged specialty cheeses (cheese, dairy)
3. Vegetables and fruits, including olives, figs (center store, produce)
4. Nuts and breads (center store, bakery)
5. Fine chocolates (center store, checkout)
scroll down
Learn more about how to start and share your success story with charcuterie:
855-566-2800
COLUMBUSCRAFTMEATS.COM
Another strong pairing
In addition to its selection of cured meats and charcuterie solutions, Columbus can provide eye-catching, informative POP materials, and works closely with grocers to elevate artisanal foods and enhance cross-category possibilities.
1. Cured meats (deli)
2. Aged specialty cheeses
(cheese, dairy)
3. Vegetables and fruits, including olives, figs (center store, produce)
4. Nuts and breads
(center store, bakery)
5. Fine chocolates
(center store, checkout)
5
4
3
2
1
Boards & Beyond
Columbus has a team of salumiere masters using century old Italian dry aging methods to cure the best salami in the industry.
Slow aged with
superior cuts of
pork, proprietary blends
of spices, and red wine to ensure perfect flavor, texture and appearance on your charcuterie board.
Columbus refuses to take shortcuts in speeding up the process of producing their salami, slow aging their product anywhere from 21-90+ days until the salame has the color, aroma and texture that holds the Columbus standard of perfection.
The possibilities for charcuterie with Columbus meats are enticingly vast:
Cacciatore Salami
Calabrese Salami
Crespone Salami
Felino Salami
Finocchiona Salami
Genoa Salami
Hot Sopressata Salami
Italian Dry Salami
Peppered Salami
Rosette De Lyon Salami
Secchi Salami
Sopressata Salami
A central part of a charcuterie board – and artisanal storytelling
Columbus Craft Meats:
Charcuterie Success at Retail
To get on board with others on this journey to the artisanal food experience, grocers can:
Create a charcuterie destination for shoppers by merchandising various products for a charcuterie board together
Offer both a variety of authentic cured meats for shoppers who want to build their own charcuterie boards, and convenient “tasting board” items for shoppers looking for turnkey charcuterie solutions
Serve as a trusted source of information
Train staff in suggesting artisanal food pairings
Create seasonal or holiday charcuterie suggestions and displays
Food retailers can differentiate their offerings by serving as a destination for in-demand artisanal foods, including those used to create charcuterie boards.
Maximize merchandising:
Provide examples of charcuterie boards as part of retail displays
Sample charcuterie boards in key store areas
Share ideas and information via in-store signage and other POP
Cross-merchandise with charcuterie foods found throughout the store, from produce to center-store to deli
Offer charcuterie classes with pro tips on building a beautiful board
A good charcuterie board
isn’t just bursting with flavors
and colors from an array of
complementary foods. It tells a story
and has a compelling timeline.
Cheeses from pasture-roaming goats and cows
Fruits, nuts and vegetables from vines, fields and trees around the world
Sumptuous chocolates from the best cacao origins around the globe
Cured meats like salami, carefully crafted and cured in special rooms using traditions passed down generations
Charcuterie is a perfect illustration of how consumers savor authentic, artisanal foods and appreciate the stories behind the craftsmanship.
increase in charcuterie additions in restaurant menus in the past 4 years
55
%
Google searches for
have tripled in the past 2 years
"charcuterie"
As shoppers satisfy their taste for more artisanal foods, they want to know how the items they’re browsing and buying have been crafted.
For artisanal foods that engage consumers and add value for food retailers, the journey is as important as the destination.
(Technomic)
of consumers are willing to pay a little extra for authentic ethnic foods
%
32
product trend for 2020
#
1
Storytelling is the
(Innova Market Insights)
Put Your Best Board Forward
How charcuterie is taking off with customers — delighting taste buds, driving trips and increasing market baskets
scroll down