ASMI

Alaska Seafood Marketing Institute 311 N. Franklin Street Suite 200 Juneau, AK 99801-1147 (800) 478-2903 • (907) 465-5560 info@alaskaseafood.org

Beyond the cheese pizza and grilled cheese this Lent, share ideas with shoppers for sumptuous, simple meals featuring real and real-good foods: sustainably-harvested Alaska seafood.

The quality and variety of Alaska seafood makes it ideal for promoting during high seafood consumption months such as Lent.

Consumers have a desire to eat real, whole foods that come from people who care about the environment. They want to know more about where their food comes from and how it was harvested.

Quality and sustainability are the hallmarks of wild-caught seafood from Alaska, making it a great choice for meals, especially during Lent.

The Wild Waters

The Careful Catch

The Sustainable Story and Rich Retail Opportunity

The Leader

COD

SALMON

POLLOCK

Alaska Cod Parmesan with Zucchini Noodles

Alaska King Crab with Jalapeño-Cilantro Butter

Alaska Salmon Sliders

Alaska Pollock Pomegranate

Meet customers’ appetite for information by sharing the story of Alaska seafood, including sustainable harvesting practices. Because sustainability is written into the law and way of life in Alaska, species are never overfished or on the endangered species list.

Seafood can be merchandised all over the store – the refrigerated case, freezer aisle, prepared food area, deli and center store.

Capture shopper interest and provide information with point-of-sale materials available for both the freezer and refrigerated case. ASMI offers a variety of POS materials, including posters, clings, rail strips and danglers, among others.

Share recipes for consumers to use at home – and sample in store. ASMI works with retailers to offer a variety of in-store demos.

Take advantage of a virtual sea of information, images, videos and recipes on Alaska seafood, available via ASMI’s digital asset library.

Alaska is the only state with sustainability written into its constitution and has been practicing science-based fisheries management for decades.

All Alaska seafood swim wild and free in icy, pristine waters where they grow at a natural pace, eating only what nature provides. And sustainability is so important to Alaska, it is the only state that has written sustainability into its constitution.

More than half (54%) of consumers say it’s at least somewhat important that what they are buying is produced in an environmentally sustainable way.

When consumers purchase seafood from Alaska, they can feel good knowing they are supporting generations of fishing families dedicated to sustainability and protecting Alaska’s eco-system. During the busy Lenten season, grocers can grab customer interest and boost sales, by sharing information and images of Alaska’s hardworking fishermen and fishing families.

This is especially important and relevant during the busy Lenten season, a peak seafood buying time.

Alaska seafood is not only remarkably diverse, but the highest quality, sourced sustainably in nature.

Several species of fish are in season during Lent, which begins Feb. 26 this year and extends through April 10. Check out the array of species Alaska offers (click to see more):

Salmon

Frozen Alaska seafood is the freshest. Did you know that it can be cooked from frozen, without thawing? Check out these great Cook It Frozen® techniques and recipes.

Alaska seafood is remarkably diverse and the bounty unrivaled. It’s harvested seasonally, but available frozen, smoked and canned year-round.

COOK IT FROZEN

MORE ABOUT SEASONALITY

LEARN ABOUT RETAIL OPPORTUNITIES

GENERATIONS OF SUSTAINABILITY (PDF)

ALASKA SUSTAINABILITY FACTS

WHY ALASKA SEAFOOD?

Discover more at www.alaskaseafood.org

Halibut

Sablefish

WHITEFISH

COD

SOLE

SHELLFISH

KING CRAB

OYSTERS

(Source: International Food Information Council (IFIC) Foundation 2019 Food and Health Survey.)

SEE MORE RECIPES

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From Pristine Waters

THE SCOPE OF SPECIES

tHE ALASKA DIFFERENCE.

SEE The ALASKA DIFFERENCE

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ALASKA SEAFOOD MADE FOR RETAIL

HARNESS THE POWER OF ALASKA

BUYER'S GUIDES

HEALTH & WELLNESS

MERCHANDISING RESOURCES

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Shoppers trust you to sustainably source their food. Validate that trust with sustainability’s gold standard, Alaska. Using Alaska Seafood Marketing Institute’s wealth of assets you can start with posters or digital images at the front door, depicting the locales on so many bucket lists. Move carts down aisles with themed images of the pristine coastline, and succulent food shots. Point them right to the products with matching rail strips and danglers featuring the hard-working American fisherman that bring them the world’s most trusted source of premium, sustainable seafood.

Several species of fish are in season during Lent, which begins Feb. 26 this year and extends through April 10. Check out the array of species Alaska offers (click to see more):

Alaska Seafood Marketing Institute (ASMI) also offers training resources, in-store demos, and access to shopper trend data that can help you make the most of your seafood offerings in fresh, frozen, grocery or service-deli departments. To get started go to Sales & Literature Catalog.

PAINT YOUR STORE SUSTAINABLE

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Click here to download helpfood seafood buyers guides from Alaska Seafood Marketing Institute.

Click here to see insightful health and wellness information to promote from Alaskan seafood products.

Click here to browse valuable merchandising resources from Alaska Seafood Marketing Institute.

to Lenten Plates:

Lenten

THIS LENT

ALASKA SALMON

ALASKA WHITEFISH

ALASKA SHELLFISH

Salmon

WHITEFISH

SHELLFISH