From opening stores to investing in remodels, retailers continue to demonstrate that a physical
store presence is still the heart of retail. That brick-and-mortar heart is evolving right along with
the ever-changing omnichannel retail experience, as retailers embrace technologies that make their operations more efficient and profitable, overcoming the plethora of obstacles placed before them.
This annual study is a collaboration between Chain Store Age and IHL Group. As such, it brings the retail industry the definitive study that examines trends for the coming year in terms of technological advances that impact retail operations, growth plans, budgets, and planned technology purchases for 2024 and beyond.
STUDY HIGHLIGHTS
STORE EXPERIENCE Study 2024
By Lee Holman and Jamie Grill-Goodman
No. 1 Priority for Leaders Empowering Store Associates
4.3% Store IT Spend Growth for 2024
4.9% Overall IT Spend Growth for 2024
29% Retailers Planning a Store-Owned Mobile POS Purchase Decision This Year
3.9% Store Remodels Growth for 2024
4.9% Revenue Growth Forecast for 2024
88% Retail Transactions That Have a Store Component
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Read on to discover the state of the store and how it will advance retail’s future, as well as where retail leaders are placing big tech bets to ensure their stores thrive.
STUDY HIGHLIGHTS
3.3% Store Count Growth for 2024
PRESENTED BY
61% Retailers Named Personalizing the Customer Experience as a Top Tech Priority for 2024
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The Heart of Retail Evolves
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