Realities of the Aisle Study 2020:
% selecting by gender (n=1,509)
Factors That Describe a Positive Shopping Experience
Females
Males
Headline
Bold Body Copy
Body Copy Example
Sec. Headline or Subtitle
Price of products
General convenience
Variety of products offered
Quality of prepared food
Store cleanliness
Employee friendliness
Speed of shopping trip
Employee helpfulness
Loyalty/rewards program
Fun to shop
Organization of store
Look and feel of store
Embraces cutting-edge technology
60%
Note: Values circled indicate statistically significant differences between groups.
29%
25%
16%
30%
22%
14%
17%
23%
13%
18%
11%
2%
Both
52%
34%
33%
26%
23%
21%
18%
17%
17%
27%
16%
12%
6%
Call out
76%
71%
72%
71%
68%
66%
66%
56%
18%
23%
22%
21%
22%
24%
21%
25%
7%
5%
8%
8%
10%
19%
The Importance
of Experience
C-store operators must think beyond transactions
to attract today’s demanding shoppers.
Price of products
General convenience
Variety of products offered
Quality of prepared food
Store cleanliness
Employee friendliness
Speed of shopping trip
Employee helpfulness
Loyalty/rewards program
Fun to shop
Organization of store
Look and feel of store
Embraces cutting-edge technology
Females
33%
The Importance
of Experience