Big Tobacco’s Big Transformation
Altria Group Inc. aims
to double its smokefree revenue to $5 billion
by 2028.
British American Tobacco, parent company of Reynolds American Inc., wants 50% of its revenue to come from noncombustible products by 2035.
Philip Morris International Inc. anticipates that more than two-thirds of its net revenue will come from smokefree products by 2030.
