The 2024 Outlook:
OTP: 56% of convenience store retailers expect their average per-store sales of other tobacco products (OTP) to rise in 2024, a 7-point jump from a year ago, and 53% predict their unit volume will increase, a
20-point jump from last year.
CIGARETTES: 46% of c-store retailers expect their average per-store sales of cigarettes to decline this year, up 19 points from a year ago, and 62% predict their unit volume will decrease as well, up from
59% last year.
Source: Convenience Store News 2024 Forecast Study
OTP vs. Cigarettes