Honoring the Best
New Products of 2025
Now in its 29th year, the Convenience Store News Best New Products Awards program recognizes the marketers that introduce the most innovative, high-quality products into the convenience channel that meet consumers' evolving needs and fit a convenience store's value proposition. Products brought to the market between June 2, 2024 and June 1, 2025 were eligible for entry. A panel of consumers judged this year’s record number of submissions and based on their ratings, 52 products new to c-store shelves have been selected for recognition.
ALCOHOLIC BEVERAGES: BEER
Pabst Light, Pabst Brewing Co.
Pabst Light isn’t just a lighter Pabst Blue Ribbon. It’s a beer with its own bold, full-flavored profile, brewed with premium ingredients. Having only 96 calories, 3.5 grams of carbs and a crisp, clean taste, Pabst Light bridges heritage lager tradition with today’s wellness trends. Appealing to both new legal-age drinkers and core beer fans, the product offers a trade up without trading out, according to the maker. With high repeat rates, it is evident that Pabst Light’s low-calorie, full-flavor value proposition is resonating.
And The winners are:
A panel of consumers judged submitted products on value, convenience, appearance and packaging, along with attributes such as taste and ingredients for edible items. Judging was supervised and tallied by Past Times Marketing, a New York-based consumer research and product-testing firm.
ALCOHOLIC BEVERAGES: FLAVORED MALT
Smirnoff Ice Shorties, Diageo
Billed as a breakthrough in the booming ready-to-drink (RTD) space, Smirnoff Ice Shorties are tailor-made for convenience stores and the growing single-serve segment. At a time when consumers are facing increased economic pressure and looking for better value without compromising on flavor or quality, Shorties deliver. Designed for Gen Z and multicultural consumers craving bold flavor, trusted branding and portability, the 13% alcohol by volume (ABV) beverages pair the iconic Smirnoff trademark with bright packaging and a nostalgic pocket-sized bottle. The 200-milliliter size taps into the surge of singles, where mid-proof flavored malt beverages (FMBs) are driving double-digit gains.
ALCOHOLIC BEVERAGES: HIGH ABV
Twisted Tea Extreme, The Boston Beer Co.
Twisted Tea Extreme combines the fan-favorite taste of Twisted Tea with a higher ABV (8%) in a convenient RTD 24-ounce can. Filling the sweet spot between traditional FMBs and high-ABV alternatives such as flavored malt liquors and canned cocktails, this product delivers bold flavor with more impact without sacrificing drinkability, appealing to consumers who want stronger beverages from a trusted brand. Twisted Tea Extreme opens a new lane in convenience alcohol, fueling growth while maintaining the brand’s fun, approachable vibe. Built with c-stores in mind, the format is ideal for impulse shoppers seeking a high-return, grab-and-go alcohol option.
ALTERNATIVE SNACKS: ENERGY SNACKS
think! Crispy Squares, Glanbia Performance Nutrition
C-store shoppers increasingly want quick, portable, better-for-you (BFY) snacks that go beyond traditional candy and chips, especially tasty options with functional benefits like protein. Available in three craveable flavors — Marshmallow Crunch, Chocolate Crunch and Toffee Pretzel Crunch — think! Crispy Squares deliver with high-protein, ready-to-eat treats that reimagine a nostalgic favorite. Each bar has 15 grams of protein, just 3 to 4 grams of sugar, and 140 to 160 calories. The line combines indulgence with nutrition, positioning think! Crispy Squares as a smart choice for health-minded, on-the-go consumers.
ALTERNATIVE SNACKS: FRUIT SNACKS
That’s it. Energy Fruit Blends, Mango Lime, That’s it. Nutrition LLC
Redefining what an energy snack can be, That’s it. Energy Fruit Blends fill a unique niche between energy drinks and traditional snack bars. Unlike traditional energy drinks loaded with sugar, artificial ingredients and the risk of spills while driving, these bars provide an easy, mess-free, on-the-go energy boost that’s as delicious as it is functional. They’re made with 100% real fruit, organic ingredients, no added sugar and deliver 100 milligrams of clean caffeine from coffee. Plus, the product has a 24-month shelf life, making it easy to stock without worrying about spoilage. Mango Lime was our panelists’ favorite variety.
ALTERNATIVE SNACKS: MEAT SNACKS
Hickory Smoked Hot & Spicy Turkey Sticks, Vermont Smoke & Cure
American consumers are prioritizing protein in their diets, with ingredient transparency and sourcing integrity top of mind. As the meat snacks category grows, shoppers want convenient, clean and easy-to-understand protein sources. Data shows a demand for more poultry-based options, and Vermont Smoke & Cure delivers with its new turkey sticks — a smoky, Southwest-inspired snack with bold paprika, chili and chipotle heat that doesn’t compromise on flavor. Each stick provides 10% to 15% of daily protein needs, is naturally allergen- and gluten-free, and comes in convenient 1-ounce and 0.5-ounce sizes for on-the-go enjoyment.
CANDY: CHOCOLATE
TWIX Snickerdoodle, Mars Wrigley
As the iconic brand of two, TWIX is always looking for ways to double down on flavor. The new TWIX Snickerdoodle brings cozy cookie energy to the candy aisle. It takes everything fans love about TWIX — the crunchy cookie, gooey caramel and smooth milk chocolate — and gives it a delicious twist with a cinnamon-sugar swirl of snickerdoodle-flavored caramel. Inspired by the warm, cozy flavors of the classic snickerdoodle cookie, this latest innovation from TWIX blends nostalgia with today’s flavor trends. The result is a treat that’s both familiar and exciting.
CANDY: GUM
RESPAWN by Razer Gum, Cool Mint, Mars Wrigley
RESPAWN by Razer Gum is crafted for the modern convenience shopper, especially Gen Z and millennials, who make up a growing share of c-store traffic and sales. These consumers seek novelty, functionality and experiences that enhance their mental or physical wellbeing. Infused with green tea and Vitamin B, RESPAWN sugar-free gum is designed to help improve focus while delivering long-lasting flavor. According to its maker, the product is perfect for gamers to enhance concentration and boost cognitive performance. Featuring gamified packaging interaction and gamer-centric brand storytelling, RESPAWN is available in Cool Mint, Pomegranate Watermelon and Tropical flavors. The mint was our testers’ top pick.
CANDY: MINTS
breathROX Blue Raspberry, breathROX
Described as the most fun and functional breath mints on the market, breathROX are sugar-free popping candy breath mints with zinc. According to the company, the mints are as enjoyable as they are effective because the popping action stimulates saliva, while zinc helps neutralize odors and crystals help scrub the mouth. Originally sold only via infomercials and online, the breathROX brand returned to life in 2023 and debuted in retail stores with new flavors. Blue Raspberry was added in December 2024. breathROX Blue Raspberry combines consumers’ love of popping candy with their love of the blue raspberry flavor.
CANDY: NONCHOCOLATE
Shaq-A-Licious XL Gummies, The Hershey Co.
Consumers are craving flavors beyond the ordinary, with sour varieties leading the charge. Enter Shaq-A-Licious XL Gummies, a bold new candy line from basketball legend and entrepreneur Shaquille O’Neal and The Hershey Co. The oversized gummy collection comes in two varieties: Shaq-A-Licious Original, which features gummies molded after Shaq’s face in peach, orange and berry punch flavors; and Shaq-A-Licious Sour, which includes three playful shapes in pineapple, mixed berry and watermelon flavors. With gummies now the largest and fastest-growing sweets segment, Shaq-A-Licious XL Gummies echo Shaq’s larger-than-life personality and stand out for their playful and vibrant approach.
CANDY: NOVELTY
Sweet Revenge Jalapeño Fudge, Country Fresh Food & Confections
Sweet Revenge Jalapeño Fudge, a premium treat with a bit of heat, is described as a delightful combination of sensory indulgence. Made with high-quality ingredients, the product blends smooth, rich fudge with a spicy kick for a truly unique c-store offering that appeals to fans of bold, spicy snacks. Our panelists praised its smooth texture, balanced flavor and standout quality. The 2-ounce flow-wrapped pieces come in an eye-catching, full-color display. Optional display racks enable multiple Country Fresh Food & Confections fudge flavors — including Habanero and Chocolate Walnut — to be stacked together for maximum impact.
CIGARETTES
Southern Harvest, WMLR LLC
Southern Harvest stands out in the cigarette market for its innovation, quality and value. Proudly crafted from the finest U.S. flue-cured tobacco grown by skilled southeastern farmers, the product cele-brates the region’s tobacco heritage. This dedication to American-grown leaf ensures a rich, smooth and satisfying flavor. Positioned between deep-discount and top-tier brands, Southern Harvest offers adult consumers the best of both worlds — premium taste without the premium price. It is exclusively available in Florida, Mississippi and Texas, providing c-store retailers in these markets with a differentiated product that builds customer loyalty and repeat visits.
DELI PRODUCTS
Prosciutto & Provolone Snack Tray, Volpi Foods
Volpi’s Snack Trays stand at the crossroads of premium deli craftsmanship and functional snacking, offering a balanced charcuterie experience that satisfies flavor cravings and wellness goals. The Prosciutto & Provolone Snack Tray pairs savory prosciutto, creamy provolone and crisp crackers for a fresh, satisfying on-the-go snack. Appealing to clean-label, health-conscious consumers, each portion contains 12 grams of protein from 100% “Raised Responsibly” U.S. pork that has no added hormones, nitrates or nitrites and is sourced from local farms that prioritize environmental stewardship and animal welfare. This unique offering fills an unmet need for better-for-you, grab-and-go protein options that combine quality, taste and ethical sourcing.
EDIBLE GROCERY
¡Yo Quiero! Grab & Go! Dips, Fresh Innovations LLC
¡Yo Quiero! offers a vibrant line of 10 Grab & Go! Dips crafted for on-the-go lifestyles, including guacamole, salsa, white dips and high-protein bean dips. Each 4-ounce container fits into cup holders, car trays, car seats and even Stanley cup lids, making snacking easy anywhere. Made in small batches and nutrient-dense, the line crosses multiple dayparts and appeals to road warriors, busy families and health-minded snackers. Each Grab & Go! case is display ready and holds 12 units. The product can be merchandised in a cooler by the roller grill, next to sandwiches and salads in the fresh case, or with other grab-and-go snacks.
FOODSERVICE: BAKERY
Rich’s Fully Finished Cinnamon Rolls, Rich Products Corp.
Every convenience store retailer can offer delicious, freshly baked-tasting cinnamon rolls — no oven required — with Rich’s Fully Finished Cinnamon Rolls. They arrive frozen and ready to thaw and serve, saving on labor and prep time. The indulgent 3.5-ounce cinnamon rolls feature signature string icing for a hand-iced look and deliver a sweet, cinnamon-forward treat perfect for breakfast or an anytime snack. Retail-ready in four-, six- or eight-pack clamshells for guaranteed freshness, Rich’s Fully Finished Cinnamon Rolls make it easy to tempt customers and boost sales with bakery-quality goodness right from the freezer to the shelf.
FOODSERVICE: BREAKFAST
Meat Lover’s Breakfast Craver Bowl, NuVue Foods
On-the-go customers seeking a hearty breakfast beyond the classic sandwich will love the Meat Lover’s Breakfast Craver Bowl. The product combines scrambled eggs with breakfast sausage, diced bacon, crispy potatoes, peppers, onions and Mexican blend cheese. The inspiration behind the Craver Bowl line is craveable meal concepts packed into a small yet filling bowl. With an eye-catching label, ideal portion size and perforated film for easy display, Craver Bowls are simple for store owners to merchandise in hot boxes or coolers. Designed with both customers and operators in mind, the product delivers big flavor in a compact, ready-to-enjoy format.
FOODSERVICE: CONDIMENTS
Sue Bee Sea Salt Honey Packets, Sioux Honey Association
As convenience stores grow their foodservice programs, products that deliver both flavor and function stand out. Sue Bee Sea Salt Honey Packets offer a premium, all-natural sweetener with a touch of salt — perfect for breakfast items, cheese trays, fried chicken, biscuits or beverages. Meeting today’s demand for clean-label ingredients, these packets add a gourmet touch while supporting portion control, hygiene and consistency. Ideal for busy commuters, athletes or customers seeking BFY options, Sue Bee Sea Salt Honey Packets help enhance menus and elevate the customer experience at c-stores.
FOODSERVICE: CREAMER PRODUCTS
Rich's All-In-One Creamer, Rich Products Corp.
Demand for specialty cold drinks is booming, especially among younger consumers. Rich’s All-In-One Creamer helps c-store operators tap into this trend with a versatile solution for specialty coffees, smoothies, cocktails, dirty sodas, boba teas, soups and sauces. The formula features primarily nondairy ingredients with a milk derivative for a clean, neutral flavor. Packed frozen in 32-ounce cartons (12 per case), Rich’s All-In-One Creamer has a 540-day frozen and 21-day refrigerated shelf life. It can be used as a foam, whipped topping or beverage base. Operators simply need to thaw and pour.
FOODSERVICE: DINNER/HOME MEAL REPLACEMENT
Ultimate Philly Cheese Sausage, Johnsonville
Johnsonville’s Ultimate Philly Cheese Sausage reimagines the classic Philly cheesesteak for the roller grill, combining real red and green bell peppers, onions and creamy provolone inside a premium pork sausage. Fully cooked, flame-seared and ready to serve, it delivers indulgent, nostalgic flavor — no kitchen, grill or skilled labor needed. This unique product offers the full cheesesteak experience in a portable format, sitting at the intersection of comfort food and convenience. It’s a high-quality, operationally friendly solution that satisfies flavor-seeking customers and fills an underserved niche beyond traditional sausage or hot dog choices.
FOODSERVICE: FROZEN DISPENSED BEVERAGES
Sour Patch Kids Lemonade Fest Slush, Sunny Sky Products
The Sour Patch Kids Lemonade Fest Slush transforms the iconic “sour then sweet” candy experience into a refreshing, lemonade-flavored frozen treat. This innovative product blends a top-selling sour confection with the popular slush format, tapping into consumer demand for adventurous, fun flavors — especially during warmer months. Leveraging the No. 1 sour candy’s powerful brand equity, the Sour Patch Kids Lemonade Fest Slush engages a broad audience from kids to nostalgic adults, and fills a unique niche in the frozen beverage category. Available in both carbonated and uncarbonated formats, the product drives traffic and impulse sales, boosts seasonal sales, offers strong profit margins and differentiates the traditional c-store offering.
FOODSERVICE: LUNCH
Cheeseburger Sliders, NuVue Foods
Sliders offer a diverse, portable meal option perfect for customers on the go. New from NuVue Foods, its Cheeseburger Sliders deliver big taste in a small package and appeal to a wide range of shoppers. With their familiar flavor and nonintimidating size, they’re ideal for children, teens and adults alike. Designed for both coolers and hot boxes, the convenient two-pack fits easily into most store layouts and pairs seamlessly with meal deals and promotions. According to the maker, these Cheeseburger Sliders encourage cross-selling by pairing them with chips, beverages or other popular c-store items, boosting both sales and customer satisfaction.
FOODSERVICE: SNACKS
El Monterey Stuff’d Nachos, Ruiz Food Products Inc.
Tapping into the growing trend of ethnic and fusion foods, El Monterey Stuff’d Nachos reinvent the classic Mexican snack with authentic flavors in a convenient, mess-free format. Featuring a crispy outer shell filled with three cheeses, seasoned ground beef, mild jalapeños, tomatoes and Mexican spices, the product delivers a balanced, crave-worthy taste and is perfect for on-the-go snacking. Stuff’d Nachos bridge the gap between indulgent, high-quality snacks and the need for quick, mess-free options suitable for busy lifestyles. In addition, their easy prep makes them an ideal grab-and-go offering for c-stores, leveraging the proven track record of the El Monterey brand.
FROZEN FOODS
Ultimo! Pizzeria Frozen Pizza, Core-Mark International
Ultimo! Pizzeria Frozen Pizza redefines the category with unbeatable value, quality and appeal. Designed to rival national chains, it offers restaurant-quality pizza at a fraction of the cost. Priced at two for $10.99 for either the cheese or pepperoni variety, the product provides exceptional value, helping families stretch their budgets amid inflation. Made with premium ingredients such as vine-ripened tomato sauce, hearty pepperoni and rich mozzarella, Ultimo! Pizzeria Frozen Pizza delivers fresh-baked flavor in just minutes. With 94% of Americans enjoying pizza monthly, this high-quality product meets the strong demand and consistently exceeds expectations.
FROZEN NOVELTIES
M&M’S Peanut Butter Ice Cream Cookie Sandwiches, Mars Wrigley
M&M’S Peanut Butter fans can now get the taste they love in an ice cream sandwich. In 2024, 307.7 million Americans were projected to enjoy peanut butter, up from 299.3 million in 2020. With demand for peanut butter growing, Mars Wrigley decided to build on its portfolio with the launch of M&M’S Peanut Butter Ice Cream Cookie Sandwiches. The product pairs M&M’S Peanut Butter Minis with baked sugar cookies and a rich, creamy peanut butter ice cream for the perfect bite. Delivering a multitexture experience, this item taps into a growing market.
HEALTH & BEAUTY CARE: ENERGY SHOTS
Proper Wild Clean Energy Shot, Peach Mango, Proper Wild Inc.
Proper Wild blends consumer demand for BFY ingredients with the energy shot category’s needs. These innovative shots combine organic caffeine and L-theanine with organic fruit juices to deliver clean, long-lasting energy that fuels the brain with reduced jitters. The Peach Mango variety was the favorite of our judges. Offering an alternative to traditional energy drinks, Proper Wild can attract new customers and drive incremental sales, the company noted. In 2024, the brand expanded nationally to nearly 20,000 convenience stores with its compact bottles that cater to busy, on-the-go consumers seeking a convenient, effective energy boost.
HEALTH & BEAUTY CARE:
FAMILY PLANNING
EarlyPT Pregnancy Test, Cadence OTC
Despite pregnancy tests outselling condoms in the food, drug and mass channels, less than 20% of c-stores currently carry them, leaving millions of women underserved. Cadence OTC saw this gap and acted with the introduction of the EarlyPT Pregnancy Test. Priced at $9.99, which is about 30% less than the leading brand, EarlyPT provides affordable, reliable care when women need it most. Designed specifically for c-stores, the product’s sleek, discreet packaging can hang or stand, making it easy to merchandise in tight shelf spaces. EarlyPT not only fills a category gap, but also brings new trips, higher basket rings and fresh relevance to the HBC set.
HEALTH & BEAUTY
CARE: VITAMINS & SUPPLEMENTS
UNDO Pre-Alcohol Gummies, UNDO Gummies
UNDO Pre-Alcohol Gummies are redefining how people prepare for a night out. Designed for those who socialize often and value the morning after, UNDO Gummies are formulated to help users feel their best the next day. Each gummy is made with clinically studied ingredients, including DHM, milk thistle, electrolytes and B-vitamins. Packaged in bold, single-serve pink pouches, UNDO has created an entirely new category at the intersection of lifestyle and performance — offering a modern, on-the-go solution for pre-alcohol wellness.
LIQUOR
BuzzBallz Berry Cherry Limeade Cocktail, Sazerac Co. Inc.
BuzzBallz Berry Cherry Limeade Cocktail stands out on c-store shelves with its vibrant blue liquid and distinctive sphere-shaped bottle, breaking away from traditional alcoholic beverage packaging. Offered in a convenient single-serve format, it combines refreshing tartness with sweet berry notes, appealing to adult consumers seeking fun, approachable flavor options. At 15% ABV, the beverage delivers a stronger kick than many other options in the RTD liquor category. BuzzBallz Berry Cherry Limeade Cocktail also stays fresh without refrigeration, making it ideal for varied c-store environments and driving impulse purchases.
LOTTERY
Barcode-to-NFT Scratch-Off Ticket Program, Rewards Inc.
The PDF417 barcode-to-NFT scratch-off ticket program bridges traditional instant-win gaming with the emerging world of NFTs (non-fungible tokens), creating a novel offering for the convenience channel. By pairing a tangible scratch-off ticket with a secure, blockchain-verified digital collectible, this hybrid format appeals to tech-curious Gen Z and millennials while still engaging existing lottery customers. By modernizing the traditional scratch-off ticket experience, the program provides c-stores with a unique, high-margin product that differentiates them from competitors, attracts new foot traffic and positions them as innovative retail hubs in an increasingly digital marketplace.
OTHER TOBACCO PRODUCTS: CIGARS
White Owl Tips, Smooth, Swedish Match
White Owl Tips combine the finest Reserve Blend pipe tobacco with bold packaging and accessible pricing to deliver an exceptional HTL pipe-tipped cigar experience. Offered in FoilFresh pouches for guaranteed freshness, the new line comes in two price points — two for $1.29 and “Save on 2 Cigars” — for maximum flexibility. White Owl’s loyalty program, White Owl Bird Bucks, is also included on the packaging, giving customers the opportunity to redeem points from their routine purchases. With White Owl Tips, consumers can expect a fresh, aromatic cigar. The Smooth variety was the clear-cut winner with our judges.
OTHER TOBACCO PRODUCTS:
VAPING PRODUCTS
Three Cart Pack + FREE 510 Battery, Adult Candy Co.
The Three Cart Pack + FREE 510 Battery lets users “Decide Their VIBE” with three distinct strain experiences — Indica, Hybrid and Sativa — in one package. By including a battery, it is ready to use right out of the box, eliminating extra purchases or guesswork. Unlike typical disposable vapes that offer only a single-strain experience and are often imported with questionable manufacturing standards, this trio is lab-tested, made in the United States, and free of heavy metals and contaminants, the maker noted. Tailor-made for the c-store environment, the product ships in an 18-unit display case with bright graphics. Each individual unit is also peg-ready, offering flexible merchandising options.
OTHER TOBACCO PRODUCTS: WRAPS
Limited-Edition Premium Natural Leaf Wraps, Original, Al Capone
Al Capone Premium Natural Leaf Wraps offer a roll-your-own exper-ience in three variants — Original, Cognac and Rum — giving customers the choice between sweet, flavored options or a bold, unflavored classic. The Original variety emerged as our panelists’ favorite. Launched in April, the limited-edition wraps are paired with striking packaging and a “Buy 5, Get 1” promotion. As the only double-bonded, self-sealing wraps on the market, Al Capone wraps turn seven times faster than the industry average and deliver excellent margins, according to the company.
PACKAGED BEVERAGES:
BOTTLED WATER
Ice Mountain Spring Water Aluminum Bottle, Primo Brands
The Ice Mountain Spring Water Aluminum Bottle is more than water — it’s a premium, high-velocity solution that helps convenience retailers win with today’s eco-conscious consumer. Sitting at the intersection of premium hydration, sustainability and convenience, the regional product replaces traditional plastic with sleek, 100% recyclable aluminum. This packaging keeps the water colder, delivers a premium look and feel second only to glass, and resonates with on-the-go, high-income shoppers willing to pay more for sustainable choices. The Ice Mountain Spring Water Aluminum Bottle drives sales while aligning with shifting environmental values.
PACKAGED BEVERAGES: CARBONATED SOFT DRINKS
Sprite + Tea,
The Coca-Cola Co.
Launched nationwide in May as a limited-time offering, Sprite + Tea is a first-of-its-kind beverage that blends the crisp, iconic lemon-lime taste of Sprite with natural tea essence and iced tea aroma, creating a flavorful fizz with tea’s familiar qualities. Inspired by a viral trend with 121 million TikTok views, the product transformed social buzz into a convenient, ready-to-drink option that bridges the gap between sparkling soft drinks and tea, two core categories in the convenience channel. Our judges loved this caffeine-free and refreshingly unique beverage, which they described as reminiscent of a southern sweet tea mashup.
PACKAGED BEVERAGES: ENHANCED WATER
Splash Refresher Sparkling, Rocket Freeze, Primo Brands
Today’s consumers are actively seeking BFY options, but they’re not willing to give up bold, sweet flavor. With sparkling now the top-selling format in sweetened water, Splash Refresher Sparkling offers guilt-free refreshment without sacrificing the sparkling sweetness people love. With a vibrant, flavor-forward lineup that gives shoppers exciting choices, the 16-ounce beverages deliver craveable flavors with zero sugar, calories and color. The Rocket Freeze flavor was our judges’ top pick. Combining health-conscious benefits with indulgent taste, Splash Refresher Sparkling proves that wellness doesn’t have to be boring.
PACKAGED BEVERAGES: ENERGY DRINKS
RIOT Energy Citrus Lime, RIOT Energy
Consumers no longer need to make a choice between wellness and their daily energy. As demand for BFY beverages is rising, RIOT Energy delivers with clean, simple, great-tasting ingredients without sacrificing functionality. Sweetened with real fruit and having zero artificial ingredients and no added sugar, RIOT Energy drinks appeal to consumers who avoid traditional energy drinks due to chemical-laden profiles. RIOT Energy Citrus Lime delivers 160 milligrams of natural caffeine, 100 milligrams of L-theanine for mental focus, and a daily serving of B12. According to the company, the brand is over-indexing with Gen Z and Hispanics, bringing more consumers into the category.
PACKAGED BEVERAGES: JUICE DRINKS
Welch’s 10-Ounce Zero Sugar Juice, Tropical Punch, Welch’s
When consumers told Welch’s that their No. 1 reason for buying less juice was to reduce sugar intake, the brand innovated. The new Welch’s Zero Sugar Juice combines trusted quality with a healthier, family-friendly format, making it an easy “yes” for parents and kids alike. Bursting with vibrant, real fruit flavor, the 10-ounce beverages deliver the taste Welch’s is known for without the sugar, and are an excellent source of Vitamin C. Three flavors — Tropical Punch, Strawberry and Concord Grape — give consumers the variety they want in a product they can feel good about. Tropical Punch garnered the highest marks from our judges.
PACKAGED BEVERAGES: READY-TO-DRINK COFFEE
Cold Brew Latte Banana Split, bp U.S. Convenience
The new private label brand of bp, epic goods, created a true category disruptor with its ready-to-drink Cold Brew Latte Banana Split. Made with 100% Arabica beans, the 11-ounce beverage delivers a double espresso caffeine boost with the nostalgic delight of a banana split — something no other brand offers. The product is crafted with real milk for a smooth latte texture and brewed low and slow for maximum flavor, creating a premium, flavor-forward experience. Since launch, this SKU has outperformed bp’s core cold brew flavors by more than double, proving that consumers are eager for bold, indulgent twists on functional beverages.
PACKAGED BEVERAGES: READY-TO-DRINK TEA
Yerba Madre Bravo Mango, Yerba Madre
Formerly Guayakí, Yerba Madre aims to leads the RTD tea category with purpose-driven innovation, honoring indigenous know-ledge and deepening its commitment to product integrity and consumer trust. Its newest release, Bravo Mango, is a tropical, ready-to-drink yerba mate that blends creamy, floral mango with bright citrus and provides a clean 150-milligram caffeine lift with no added sugar. Certified organic and fair trade, the beverage delivers bold botanical flavor and smooth, sustained energy from naturally occurring caffeine, theobromine and polyphenols. At just 15 calories and 2 grams of sugar per can, Yerba Madre Bravo Mango offers a BFY option without sacrificing flavor or accessibility.
PACKAGED BEVERAGES: SPORTS DRINKS
Más+ by Messi, Limón Lime League, Más+ Next Generation Beverage Co.
Global soccer star Leo Messi couldn’t find a hydration beverage that delivered great flavor and quality ingredients, inspiring the creation of Más+ by Messi. Designed for on-the-go hydration, the line combines a balanced blend of electrolytes, vitamins, minerals and antioxidants with an amazingly refreshing taste. Each 12-ounce can has just 7 calories, less than 1 gram of sugar, and no artificial sweeteners or colors. Our panelists loved all four flavors, but Limón Lime League was a cut above the rest. Now available at more than 17,000 convenience stores nationwide, Más+ by Messi is disrupting the sports drink category.
PACKAGED BEVERAGES: THC
THC Infused Seltzers, Mad Tasty
As beer, wine and spirits sales stagnate, cannabis-infused seltzers are taking more than 10% market share from alcohol in regulatory friendly states, shifting growth from craft beer and craft cocktails to craft cannabis. Mad Tasty is a premium national brand with supply chain integrity that’s now offering low-dose, 5-milligram THC infused seltzers, which are vegan, gluten-free and have just 30 to 45 calories per can. Available in 19 states and growing, these THC seltzers appeal to consumers seeking a BFY way to relax and celebrate responsibly. Viewed as a healthier alternative to alcohol, soccer moms, millennials, Gen Z and beyond are choosing this option.
PACKAGED BEVERAGES: OTHER
Noka Superfood Smoothie, Noka Organics LLC
Noka is a superfood smoothie that’s delicious, healthy and refreshing — making it appealing to adults and kids alike. Certified USDA organic, non-GMO, gluten-free and vegan, the product is also free of added sugar and preservatives. Each flexible, screwcap pouch delivers at least 5 grams of plant protein and 3 to 5 grams of dietary fiber. Priced at $2.99 and perfect for on-the-go snacking, especially in the car, Noka offers convenience channel shoppers a wholesome, affordable option that’s great for families, fueling busy lifestyles with clean nutrition.
PACKAGED SWEET SNACKS: DOUGHNUTS
Hostess Donettes Apple Cinnamon Fritter Rings, The J.M. Smucker Co.
Hostess Donettes Apple Cinnamon Fritter Rings put a modern spin on the classic Hostess Donette. Inspired by the shape of Japanese mochi doughnuts, the product has a unique pull-apart bubble shape, fitting into the popular trend of mini, poppable and portable snacks. Designed to capitalize on the growing immediate-consumption occasion and appeal to on-the-go millennial and Gen Z men, these soft and fluffy doughnuts are bursting with apple cinnamon flavor, made with real apples and topped with a delicious glaze. Hostess Donettes Apple Cinnamon Fritter Rings are great for mornings with coffee or as a portable snack.
PACKAGED SWEET SNACKS: BARS
Rice Krispies Treats Mega Size Bar Salted Caramel, Kellanova
This mega-size Rice Krispies Treat takes the classic snack to a new level by combining its comforting taste with the rich flavor of salted caramel and a craveable topping of caramel-flavored chips. Ideal for shoppers seeking more size, flavor and satisfaction, the product bridges the gap between a nostalgic treat and a premium dessert-like snack, capitalizing on growing consumer desire for elevated flavors like salted caramel. Perfect for an afternoon craving, late-night bite or a moment of reward, this oversized snack delivers a treat that feels premium and indulgent at an accessible price point of $2.09.
PACKAGED SWEET SNACKS: SNACK CAKES
Jenny Lee Gobs, Red Velvet, 5 Generation Bakers
Jenny Lee Gobs offer bakery quality in a convenient, individually packaged format. Two moist cake layers sandwich scratch-made real buttercream frosting, creating a superb handheld whoopee pie treat. The product is available in Devil’s Food with white buttercream, Yellow Cake with cinnamon buttercream and Red Velvet, the winner with our panelists. The 3.25-ounce pies are shipped frozen and have a 10-day shelf life at room temperature. According to the maker, Jenny Lee products fill a niche for superior bakery quality at popular prices through convenient channels, while delivering higher than normal margins for c-store operators.
SALTY SNACKS: CORN CHIPS
Bugles Salt & Vinegar, General Mills Convenience
Bugles Salt & Vinegar is a zesty, salty twist on America’s favorite cone-shaped crunchy snack that taps into a top trending flavor in the category. The product delivers on three key drivers of consumer behavior: nostalgia and novelty; bigger, bolder flavor; and "me time" snacking. Sales in the puffed and extruded snack segment remain strong, especially for brands embracing bold, flavor-forward innovations. The Bugles brand continues to gain momentum through targeted product launches and expanded availability in impulse and value channels, delivering exciting new options for the salty set in a size and format that’s great for the on-the-go patron.
SALTY SNACKS: MIXED
Spicy Dill Chex Mix, General Mills Convenience
With salty snacks being a primary destination that’s shopped throughout the day, it is imperative that c-stores stock impactful offerings. General Mills Convenience is spicing up the salty snack aisle with Spicy Dill Chex Mix, a flavor-blasted twist on the classic mix. The product delivers an intense, layered flavor experience that meets consumer demand for bold variations of familiar favorites. Themed pieces — including seasoned Chex cereal, mini breadsticks, pretzels and crispy crackers — create an irresistible crunch in every bite. Chex Mix continues to perform strongly in the convenience channel by driving excitement with innovative flavor combinations.
SALTY SNACKS: NUTS
Kravings Snacks Chipotle Cashews, Kravings Snacks
Kravings Snacks’ premium flavored cashew line elevates the nuts category with hand-selected, high-quality cashews and bold, inventive flavor profiles. Meticulously roasted for the perfect crispness, each variety is crafted with a focus on clean ingredients and a memorable taste experience. The line’s wide variety of distinctive flavors, like Chipotle Cashews, appeal to a broad range of palates. As demand grows for higher-quality BFY snacks, these flavored cashews are an ideal fit for c-stores because they deliver the premium, on-the-go snacking experience that today’s shoppers seek, and enable retailers to capture higher sales per transaction.
SALTY SNACKS: PUFFS
Pringles Mingles, Cheddar & Sour Cream, Kellanova
Pringles Mingles marks the brand’s first format innovation in more than 15 years, moving beyond the iconic can into the bagged snack aisle. As Pringles’ first puffed snack, Mingles deliver a crispy exterior, airy interior and bold flavor mashups such as Cheddar & Sour Cream and Sharp White Cheddar & Ranch. Our judges favored the Cheddar & Sour Cream variety. Already exceeding sales forecasts, Mingles fills a whitespace in the salty snacks category by introducing a totally new texture experience under a familiar and trusted brand. The new format is proving popular with Pringles loyalists and new shoppers.
SALTY SNACKS: READY-TO-EAT POPCORN
Superstar Crunch, Prospector Popcorn
Superstar Crunch from Prospector Popcorn combines premium dark chocolate-drizzled caramel popcorn with multicolored milk chocolate chips for an indulgent, handcrafted snack that pops in c-store environments. The versatile product fits within sweet snacks, gourmet popcorn and indulgent impulse sets. Originally launched for Autism Acceptance Month, Superstar Crunch quickly proved strong enough for year-round placement, driving impulse purchases and delivering high margins. As shopper behavior shifts toward meaningful purchases, its mission-driven story combined with bold packaging and a binge-worthy flavor resonate with today’s shoppers while standing out in the crowded snack set.
WINE
Lush Slush Wine Cocktail, Dreamsicle, Bloomers Frozen Drinks
Lush Slush Wine Cocktails by Bloomers Frozen Drinks present a premium alternative to traditional wine and canned cocktails. The brand gives c-stores two key revenue drivers: a ready-to-drink bottled orange wine that’s naturally fermented and additive-free; and the ability to rent a slushie machine built to serve it frozen. This turnkey setup provides stores with an easy way to serve alcoholic slushies. Offering bold flavors such as Bushwacker, Hurricane and our judges’ favorite Dreamsicle, built on a 12.73% ABV orange wine base, Lush Slush Wine Cocktails cater to adult consumers looking for something fun and refreshing.
OVERALL INNOVATION
Cheesyburger Bites, OLM Food Solutions
Cheesyburger Bites reimagine one of America’s favorite foods in a portable, high-protein snack that delivers value for both convenience store operators and consumers. Combining seasoned ground beef, cheddar cheese sauce and dill pickle relish in a soft golden crust, this innovative product offers the flavor and satisfaction of a cheeseburger without the mess or wait. For consumers, Cheesyburger Bites have a high filling-to-dough ratio and each four-bite serving delivers 12 grams of protein. For operators, they’re freezer-to-oven ready, bake in 15 minutes, hold for two hours and drive up to 53% gross profit.
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