Today’s consumers are not only looking for fruits and vegetables in their beverage choices; they’re seeking energy benefits, as well. Now your store can offer that option:
V8, a favorite with vegetable juice consumers, is now available as a one-of-a-kind energy drink, too.
Energy drink sales are up, and expected to continue on that upward trajectory:
category sales increase
totaling $25.5 billion in total U.S. multi-outlets with convenience stores, for the 52 weeks ending July 16.
in 2023 & 2024 — the 4th consecutive year of DD% growth expectiations.
Attributes Consumers Look For in Better For You Energy Juice
What V8 Energy Delivers per 11.5-ounce can
V8 Energy is growing along with the category!
= Energy Without Jitters
V8 Energy 11.5oz =
= Vitamins and Minerals
Sugar
Caffeine
plus an excellent source of B vitamins
and only half the sugar of the leading energy drink
Caffeine from
And when customers buy V8 Energy, they’re likely to become loyal customers:
V8 Energy can help build cold juice sales during any daypart:
In the morning as a well-balanced breakfast or mid-morning pick-me-up
V8 Energy occasions are before noon
In the late afternoon, evening, or weekend as a quick snack or as energy boost after a workout
of repeat buyers become heavy users of the beverage
of V8 Energy Single Can buyers repeat purchase V8 Energy
One look at who’s buying V8 Energy shows the potential it has to bring new customers to your c-store:
It’s the only energy drink with a strong cross-purchase index with multi-serve (MS) and single serve (SS) Kids’ Juices.
It over-indexes with middle income, Millennial families, both young and raising teens, with broad appeal across male and female age groups
Peach Mango
V8 Energy with 50% juice
Pomegranate Blueberry
Orange Pineapple
watermelon guava
1 combined serving of veggies & fruits
115 mg caffeine sourced from black & green tea
60 calories
41%
37%
Low or No
Natural
Black and Green Tea
1 combined veggies and fruit serving,
No added sugar
115 mg caffeine,
similar to brewed coffee
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Sparkling Lemon Lime energy drink
1 combined serving of veggies & fruits
80 mg caffeine sourced from black & green tea
60 calories
Sparkling Orange Pinapple energy drink
1 combined serving of veggies & fruits
80 mg caffeine sourced from black & green tea
60 calories
Sparkling Strawberry kiwi energy drink
1 combined serving of veggies & fruits
80 mg caffeine sourced from black & green tea
60 calories
Pomegranate blueberry
1 combined serving of veggies & fruits
115 mg caffeine sourced from black & green tea
60 calories
Peach mango
1 combined serving of veggies & fruits
115 mg caffeine sourced from black & green tea
60 calories
Orange Pineapple
1 combined serving of veggies & fruits
115 mg caffeine sourced from black & green tea
60 calories
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1 Circana MULO+ & Convenience, w.e. 9-21-25
2 Goldman Sachs Americas Beverages “Beverage Bytes” Q3 retailer survey, October 23, 2023
3 Circana MULO+ & Convenience, w.e. 9-21-25
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$237.8M Brand
Projected
+11% in Dollar Sales vs YA
Liquid Energy Drink Brand
#7
Supports focus is a
desired claim from consumers
Over-index with Older Millennials
120 Buyer Index with Gen Z & Young Millenials
Increased velocity vs portfolio average
78%+
Watermelon
Guava
WATERMELON
GUAVA
1 combined serving of veggies & fruits
115 mg caffeine sourced from black & green tea
60 calories
Liquid Energy Drink Brand
#7
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1 Circana MULO+ & Convenience, w.e. 9-21-25, 2 Circana MULO+ & Convenience, w.e. 9-21-25, 3 Circana MULO+ & Convenience, w.e. 9-21-25, 4 Goldman Sachs Americas Beverages “Beverage Bytes” Q3 retailer survey, October 23, 2023, 5 Circana MULO+ & Convenience, w.e. 9-21-25, 6 Circana MULO+ & Convenience, w.e. 9-21-25, 7 Circana, a Chicago-based market research firm
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+11% in Dollar Sales vs YA
Watermelon
Guava