Today’s consumers are not only looking for fruits and vegetables in their beverage choices; they’re seeking energy benefits, as well. Now your store can offer that option:
V8, a favorite with vegetable juice consumers, is now available as a one-of-a-kind energy drink, too.
Energy drink sales are up, and expected to continue on that upward trajectory:
category sales increase
totaling $20.2 billion in total U.S. multi-outlets with convenience stores, for the 52 weeks ending July 16.
in 2023 & 2024 — the 4th consecutive year of DD% growth expectiations.
Attributes Consumers Look For in Better For You Energy Juice
What V8 +Energy Delivers per 11.5-ounce can
V8 +Energy is growing along with the category!
= Energy Without Jitters
V8 + Energy =
= Vitamins and Minerals
Sugar
Caffeine
plus an excellent source of B vitamins
and only half the sugar of the leading energy drink
from black and green tea
And when customers buy V8 +Energy, they’re likely to become loyal customers:
V8 +Energy can help build cold juice sales during any daypart:
In the morning as a well-balanced breakfast or mid-morning pick-me-up
V8 +Energy occasions are before noon
In the late afternoon, evening, or weekend as a quick snack or as energy boost after a workout
of repeat buyers become heavy users of the beverage
of V8 +Energy buyers become repeat purchasers
One look at who’s buying V8 +Energy shows the potential it has to bring new customers to your c-store:
It’s the only energy drink with a strong cross-purchase index with multi-serve (MS) and single serve (SS) Kids’ Juices.
It over-indexes with middle income, Millennial families, both young and raising teens, with broad appeal across male and female age groups
Peach Mango
V8 +Energy with 50% juice
Orange
Pineapple
V8 +Energy Sparkling with 35% juice
Lemon Lime
Strawberry
Kiwi
Black
Cherry
Pomegranate Blueberry
Orange Pineapple
Sparkling Black Cherry energy drink
1 combined serving of veggies & fruits
80 mg caffeine sourced from black & green tea
60 calories
41%
37%
Low or No
Natural
Natural energy
1 combined veggies and fruit serving,
No added sugar
115 mg caffeine
V8 +Energy Sparkling =
similar to 1 cup of brewed coffee
80 mg caffeine,
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Sparkling Lemon Lime energy drink
1 combined serving of veggies & fruits
80 mg caffeine sourced from black & green tea
60 calories
Sparkling Orange Pinapple energy drink
1 combined serving of veggies & fruits
80 mg caffeine sourced from black & green tea
60 calories
Sparkling Strawberry kiwi energy drink
1 combined serving of veggies & fruits
80 mg caffeine sourced from black & green tea
60 calories
Pomegranate blueberry
1 combined serving of veggies & fruits
115 mg caffeine sourced from black & green tea
60 calories
Peach mango
1 combined serving of veggies & fruits
115 mg caffeine sourced from black & green tea
60 calories
Orange Pineapple
1 combined serving of veggies & fruits
115 mg caffeine sourced from black & green tea
60 calories
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1 Circana, a Chicago-based market research firm
2 Goldman Sachs Americas Beverages “Beverage Bytes” Q3 retailer survey, October 23, 2023
3 IRI POS MULO+Conv 26 & 52 wks ending 2/26/23
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+12% in Dollar Sales vs YA
Projected