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Premium Products Build C-Store Snack Sales
C-store shoppers are sweet on
CakeBites
Bigger
A Pipeline Filled With
It was a natural evolution for Cookies United to extend its Italian Rainbow Treat, a favorite for more than five decades, to retailers. In just six years, CakeBites shook up the sleepy snack category — by delivering an easy grab-and-go package with pre-cut sharable pieces. The “All The Cake In Just One Bite!” gives consumers permission to indulge without guilt — an affordable luxury rather than a belly filler.
CakeBites are available in a wide array of flavors, all featuring 3-layers of sweetness enveloped in chocolate. Each flavor is not only a different taste but creates a unique appearance distinguishing CakeBites from others on the shelf.
Peanut Butter Crunch, Star Wars-licensed products and Mars’ M&M and Twix CakeBites just joined the existing portfolio.
Filled by CakeBites is a new launch for 2023. This is and elegant array of premium products: Cookies & Cream, Peanut Butter Chocolate and Twix.
There is much more in store for 2023 to keep the momentum flowing including a packaging refresh designed to be visually engaging on shelves.
The Right
CakeBites secures the top licenses in the universe. Having Minions, Marvel, Star Wars and other evergreen characters on the team appeals to both kids and parents for lunchboxes and at-home treats.
SNACKS.
Sales of snacks achieved
The channel accounts for
DOUbLE-DIGIT
gains in the past year in C-stores*
43%
of packaged snack sales*
Trading shoppers up with premium choices beyond the traditional offer
Offering traffic-building licenses loved by kids and parents
INNovation
to Fuel the Future
Taking a
Italian rainbow treat
recipe
to get CakeBites and Filled by CakeBites in your stores.
In addition to its premium lineup and popular licenses, CakeBites is supported with dynamic social media (Facebook, Instagram, Twitter, Pinterest, YouTube, TikTok). Social ambassadors are carefully selected to help moms learn more about CakeBites.
keeping it fresh
White Chocolate drizzle
rich dark chocolate coating
vanilla cream
chocolate cake
hot off the press
Make sure
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More to
come in
2023
20%
&
Builds
1
2
*CSN 2022 Realities of the Aisle Study
of C-store shoppers plan to buy more packaged snacks*
Bite:
Crave
Give Customers What They
With a rich history in baking, Cookies United is gaining traction in convenience stores with CakeBites.
Voted
New Food Product
# 1
Bright and cheery on shelves
CakeBites invite shoppers into snack aisles to purchase a snack for themselves, as a treat in lunchboxes or to share with others thanks to its three servings package.
CakeBites produces all of its own products which mitigates any delivery disruptions. Shoppers are not forced to go somewhere else if their favorite snack is out of stock.
No supply chain issues
names in licensing.
CakeBites inks deals with the
BIGGEST
outpacing gains in established brand names.
Sales are currently up
31%
Distribution points jumped
with the lineup stocked in the nation’s biggest retailers.
39%
1
Premium choices
beyond the traditional snack fare.
2
traffic-driving licenses.
Building out an array of
Sales By
Voted
chocolate Sprinkles
rich dark chocolate coating
Raspberry jelly
almond flavored cake
For information on buying CakeBites