Faire:
Where Discovery Meets Smarter Buying
Curate to Captivate. Sell to Succeed
In today’s competitive retail landscape, convenience stores can stand out by offering a thoughtfully curated mix of high-appeal—and sometimes unexpected—merchandise.
Product discovery is thriving in the convenience channel, and c-stores of all sizes and locations—from rural to urban— have a unique opportunity to gain their fair share.
Expanded assortments:
Appeal to trend-savvy consumers:
Shoppers—especially Gen Z—are eager to try emerging products, particularly in food and beverages.¹
Build trust through authenticity:
Indie, local, and niche brands score high on quality, credibility and authenticity.²
Boost profits beyond the usual:
High-margin, non-traditional products drive incremental impulse sales.
Faire Connects Retailers with Coveted Brands in One Place
Faire provides c-stores with an end-to-end wholesale platform, offering personalized access to over 100,000 brands in high-impulse categories including:
Healthy food and beverage options
A Risk-Free Shortcut to Trend-Forward Inventory
Faire removes the barriers of traditional wholesale such as inventory management, product sourcing, tradeshow expenses and time-consuming paperwork.
Faire is the only wholesale solution that combines:
Intuitive software
Rich data and machine learning
A vast network of brands and retailers
Retailers save up to
Faire provides:
One platform instead of dozens of vendors
Easy reordering and streamlined workflows
Faster discovery of new, relevant products
There are opportunities for brands, too. Faire continuously sources new items and offers easy onboarding—connecting them directly with thousands of retailers.
Low-Risk, Cost-Effective Wholesale Through Faire
Working with Faire offers c-store retailers a streamlined, low-risk way to enhance their business by expanding product assortment without added operational burden.
The proof is in the results:
More than
On average, retailers discover
helped protect $3K worth of wholesale purchases annually⁶
Start curating smarter today
Discover new brands, reduce risk and unlock more profitable inventory with Faire.
$400
billion
Faire gives c-stores access to an underserved market representing more than
GMV
Giftable items
Local and regional brands
Home essentials—among others
Add your orders to your POS
40
hours
per year by linking their POS to Faire:3
and simplify operations.
80%
of brands ordered on Faire are reordered within six months⁴
82
new brands on Faire⁵
Free returns
Better terms.
Better prices.
Better buying.
Learn more
Save time
1. Innova Market Insights, 2. Bizrate Insights, 3. Top 10% of NAM retailers, internal 2025 Faire data, 4. Includes new and reorders, infernal 2025 Faire data, 5. Internal 2024 Faire data, April 2025, 6. Top 20% of NAM retailers, internal 2025 Faire data
The Faire wholesale program offers:
No cost to retailers
Free returns on first orders— a low-risk way to test new items
Low-cost shipping
Net 60-day payment terms
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