Primed
Crisp Green Apple Joins Seagram’s Escapes Spiked Lineup
A new flavor of Seagram’s Escapes Spiked premium malt beverages has hit the market just in time for fall. Crisp Green Apple joins the Spiked family that also includes Jamaican Me Happy®, Blue Razberry and Strawberry Blast flavors. Dive into the details about why these refreshing malt beverages — all boasting a customer-pleasing 8% ABV — appeal to consumers who want a higher alcohol product that doesn’t compromise the flavors they love.
Great C-store Performance
The high ABV segment is growing…and Seagram’s Escapes Spiked is primed to help c-stores drive sales in the category
going out the door is a traditional FMB at c-store.
Traditional FMB singles deliver
The High ABV FMB segment accounts for
It’s a brand extension of the highly popular, lower ABV Seagram’s Escapes drinks — products that have experienced
in the total U.S. convenience channel.
Green Apple was the
Fruit-forward Flavors = Customer Favorites
Flavor is the #1 DRIVER OF PURCHASE for FMB products. These
DELICIOUS FRUIT FLAVORS have helped Seagram's Escapes Spiked become the #4 high ABV FMB singles brand contributing to growth in the total U.S.
A crisp burst of green apple flavor with a tart, refreshing finish — an electric combination of sweet and sour that’ll keep your customers coming back for more!
NEW THIS FALL:
Spiked Crisp Green Apple
A classic blend of watermelon, guava, lemon and strawberry flavors
Spiked Jamaican Me Happy
Spiked Strawberry Blast
A burst of raspberry flavor, with a lingering sweet berry finish — ranked the #2 most preferred flavor among consumers who drank a high ABV FMB in the past three months, coming in at the #1 most preferred flavor among males and #3 most preferred flavor among females in primary research.
Spiked Blue Razberry
1. IRI Unify, Total US MULO, FMB, Sub Brand Family, Brand extension, Total High ABV FMB by Flavor, High ABV FMB 16-24oz Singles, Latest 52 WE 2/2/20, $, $ CYA, $ % CYA, $ Share of Segment
2. IRI Unify, TTL US Conv, Traditional FMB, 7.0-9.9% ABV, Brand Family, Sub Brand Family, Brand Extensions, Vol, Vol CYA, Vol % CYA, Avg Weekly CWD, Avg Weekly CWD CYA, Avg Weekly Vol Per Pt CWD, 2015-YTD 2021 WE 02.28.21
3. Qualtrics Survey March 2020; P3M High ABV FMB Consumers, Total US, Non-rejectors of Seagram’s Escapes Spiked, n=218
4. IRI TTL US CONVENIENCE 26 WEEKS ENDING 8-8-21, HIGH & BOLD ABV $ SALES BY FLAVOR
5. IRI TTL US CONVENIENCE 26 WEEKS ENDING 8-8-21, SINGLES VELOCITY & ROS BY SEGMENT
23.5oz cans
available nationally. 16oz cans
available in FL, LA, MO, MS, & WI
When you carry Seagram's Escapes Spiked, you can tell your customers…“They’re right inside, go grab one—you’ve earned it.”
1
4
in
singles
50%
more $ per point of distribution than hard seltzer singles and
more than craft singles
yet are losing space to those segments.
100%
12 consecutive years of sales growth.
of FMB volume in c-store.
42%
BEST-SELLING
HIGH ABV Brand
It’s the #6
and is growing
#3 High ABV flavor
3x faster
than the category.
for
Picking
4
Jam-packed with juicy strawberry flavors
5
For More Information on the Seagram’s Escapes Spiked line, visit www.seagramsescapes.com
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3
2
1
50%
faster
than the remaining category.
Traditional FMB singles are growing
Please enjoy our flavored malt beverages responsibly. ©2021 The Seagram Beverage Company, Rochester NY
of High ABV FMB Male consumers stated that they definitely or probably would purchase
Seagram’s Escapes
Spiked.
93%