Old World For The Modern Age:
C-Store Snacking With Authentic Italian Appeal
Convenient Snacks On-Trend
Snacking has evolved from a once-in-a-while treat to a modern everyday lifestyle, as on-the-go consumers move away from the old “3 Square Meals” dining schedule to snacking throughout the day.
Data shows that there’s room for Charcuterie under that umbrella.
What does that mean for c-stores?
Fiorucci’s Portfolio for Everyday Snacking — The Italian Inspired Lifestyle
The Fiorucci brand is the benchmark for Italian deli meats and snacking, today using old-world techniques through innovative, modern ways.
“Our Fiorucci business is old-world salumi, using original recipes and curing methods from Italy, dating back to 1850.”
New items with unique-to-market flavor profiles recently joined the portfolio of traditional favorites:
The Panino Category:
APPETAGGIOS — Snack-sized packs of meat, cheese, and seasonal fruit flavors
NEW Pizza Flavored & Mozzarella Cheese Panino… launching for the c-store market in September!
Why Fiorucci?
Inspiration + Point of Sale Support means you’ll stand out when it comes to c-store snacking — no matter the size or footprint of your store.
Inspiration and recipes at your fingertips
To bring “Truly Authentic Italia” to your store’s snack lineup, visit FIORUCCIFOODS.COM
PANINOS — Specialty hand-rolled, dry-cured, cheese-filled Italian meats that Fiorucci debuted to the industry more than a decade ago.
Genoa Salami & Mozzarella
Prosciutto & Mozzarella
Pepperoni
& Pepper Jack
Hard Salami & Mozzarella
Pepperoni & Mozzarella
NEW
NEW
Pepperoni & Aged Cheddar
Hard Salami, Peach & Mozzarella
Hard Salami, Cranberry & Mozzarella
Our Snacking Products
Source: IRI Total US - MULO + Conv; 52 Weeks, Ending 06-18-23
NEW
NEW
Mild Salami & Aged Cheddar
NEW
Spicy Salami & Aged Cheddar
Valued at over
Fiorucci is the market and segment leader with
Panino Segment Market Share, all sales channels (Dollars) and
%
Market Share in the Convenience channel (Dollars)
61
+$236M
annually — and growing!
Source: Datassential Menu Trends YE 2022
Mintel Snacking Trends 2023
consumers — a hard-to-ignore 73%! — snack at least once a day, up from just 58% in 2021
of people eat 3 or more snacks per day.
45
3
4
in
Mintel Snacking Trends 2023
You now have new merchandising and messaging opportunities for meat and cheese snack products!
And there’s more coming soon!
Inventory in push-rack displays, refrigerated shelves, and clip displays for smaller, snacking-focused items — great for smaller footprints that proudly display Fiorucci products in a premium, colorful, display-ready format
High-quality ingredients
A constant stream of new products
Category leader in the C-Store channel
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Full 100% Natural Paninos Line
Uncured Hard Salami Wrapped Mozzarella Cheese
Prosciutto Wrapped Mozzarella Cheese
Uncured Pepperoni Wrapped Mozzarella Cheese
Pizza Flavored & Mozzarella Cheese
Hot Menu Trend and a
1
ranking appetizer in 2023 that is extending its reach across daypart meals — snacking included.
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%
#
Top 3
It’s a
That trend is putting c-stores front-and-center as the go-to stop for customers seeking innovative, grab-and-go products with unique-to-market flavor profiles that fall under the snacking umbrella.
36
%
Source: Datassential Menu Trends YE 2022
Mintel Snacking Trends 2023