Banking
Prescription-strength arthritis relief has finally come to c-stores.
Voltaren®, the #1 Doctor Recommended topical pain relief brand, is now available in the Convenience channel.
Anticipating the Trend
Because of its growing prevalence and an aging population, arthritis has emerged as the biggest opportunity in OTC Pain Relief.
Arthritis affects
Arthritis sufferers, increasingly fearful of prescriptions, want other options to manage their pain.
prefer not to take Rx medication
want topicals in the pain aisle — to view all options in one place
Btw, it’s not just an old folks’ condition:
As a topical alternative to oral NSAIDs, Voltaren® has proven its worth to both the patient …
Proven Effective and Popular
• The #1 selling topical analgesic brand worldwide
• Recent launch of 1.76 oz SKU catapulted to #2 in
… and the retailer.
Voltaren® is demonstrating its value as a game changer.
Innovative Emugel™ formulation combines gel and cream
Voltaren® is 1st Rx-to-OTC transition for any topical arthritis relief drug
Outperforming sales expectations
Rx to OTC
Voltaren® is #1 Doctor Recommended topical pain relief med
Now, there’s a Voltaren® packaged especially for Convenience shoppers.
Perfect size for selling in c-stores
New Voltaren® 20g SKU
The Right Fit
Right
price point for c-store customers
More effective penetration right at pain site
Appeals to on-the-go shoppers needing quick relief
Patented Emugel™ formulation
GSK goes all-in on marketing its pain relief portfolio.
Social Media
C-store owners can expect the same expert support for Voltaren®.
Your Marketing Partner
Voltaren® is the Top Doctor Recommended arthritis relief brand out there. It sells because it works.
Add the 20g SKU to your lineup, and draw a previously untapped pool of shoppers to your aisles.
Great Revenue Opportunity
To order Voltaren® Arthritis Pain 20g, contact your
GSK/Lil Drug representative today.
For more information, click here to email Scott Breisinger.
95%
75%
by 2040
54M
78M
• Clinically meaningful efficacy
• Targets point of pain for direct relief
• Reduces stiffness and improves mobility
projected to reach
Americans
Voltaren
®
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1 Arthritis Foundation
2 Barthel HR, et al. Semin Arthritis Rheum 2009; and Altman RD, et al. Journal of Rheumatology 2009
3 IRI MULO Pain, Latest 26 wks, 12-27-20
eCRM
FSI & digital FSI
TV Media
Digital Display Ads
In-store
%
aged
1
in
3
18-64
suffer from arthritis
scroll down
on
For more information, click here to email Scott Breisinger.
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2
2
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To order Voltaren® Arthritis Pain 20g, contact your
GSK/Lil Drug representative today.
V
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all OTC pain relief sales