Puffs:
selling candy brand in C-stores today
Introducing Hershey’s Latest Collaboration
The brand has a
The brand is the
Reese’s products drove category dollar and
unit growth for each of the last three years.
It’s number one for household penetration and purchase frequency. It is about to become an even bigger powerhouse by building upon its
fan-favorite Big Cup franchise.
Reese’s Puffs cereal, a joint venture between The Hershey Company and General Mills, made a splash in the breakfast category — hitting the mark with consumers looking for candy-inspired breakfast options. It’s the fastest growing cereal brand at General Mills.
The rollout of Reese’s Big Cup with Reese’s Puffs Cereal takes the flavor fusion to the next level. The classic combination of peanut butter and chocolate converge with Reese’s Puffs cereal for the newest Reese’s experience destined to entice fans and attract new consumers — especially young adults and those looking to treat themselves. Afternoon and late night will be high demand periods.
Getting the Team Back Together for Another Epic Product
This is a brilliant marriage of peanut butter and chocolate goodness...It’s two favorite snacks with an overlapping fandom combined as one. If you love this flavor combo, why not amp it up with an even more chocolatey-and-peanut-butter take, and with an exciting combination of textures to boot?
Get Your Customers' Attention
Merchandising and marketing behind Reese’s Big Cup with Reese’s Puffs Cereal matches the magnitude of the launch, big, bright and bold. Reese's packaging spotlights the product’s appetite appeal and the combination of two iconic brands.
Get In!
#
Reese’s Candy is the
1
Cups
and
compound annual growth rate in dollars
6.5%
for units
2.5%
larger than the next largest CMG contender
1.9
times
Shoppers’ beloved candy and go-to cereal have come together as one — again.
franchise in the category
#
1
A constant
pipeline of innovation propels Reese’s C-store success and consumer excitement.
Reese’s Big Cup with Reese’s Puffs Cereal will leverage the success of the brand’s “Stuffed” Platform. Reese’s Big Cup with Pretzels, for example, sold $59 million in its first year — making easily the number one innovation in the category.
Reese’s Big Cup with Pretzels sold $59 million in its first year.
Let’s face it — the only thing better than a Reese’s is more Reese’s. Sure, the peanut butter cups are incredible on their own, but add in the extra chocolatey crunch of Reese’s Puffs cereal, and you’ve really got something.
—Elite Daily
—Food Network
Rave reviews already are pouring in:
“
”
“
exciting combination of textures
Extra chocolatey crunch
You've really got something
”
The four latest Reese’s launches produced, on average, a
jump in dollar sales.
10.6%
Displays feature a mouth-watering “bite shot” image of the product that will stand out in stores. A splash of milk reinforces the link with Reese’s Puffs cereal.
Reese’s Big Cup with Reese’s Puffs Cereal is supported with a comprehensive public relations and social media campaign including Facebook, Instagram and TikTok.
A splash of milk with REESe's Puffs.
A mouth-watering “bite shot” image.
Big, bright and bold packaging.
Back to top
discover Hershey's Retail expertise
=
+
Take a LOOK
1
2
3
4
Sources: 1. IRi - Total US Conv, L221W ending 4/3/22, 2. Nielsen Connect - $ Vol % Chg YA, w/e 10/15/22, 3. IRI - 2020 Chocolate Innovations, Total Mulo+C, Year 1 Dollar Sales, 4. IRi - Total US Conv, average of L13W ending 4/8/18, L13W ending 4/4/21, L13W ending 7/4/21 and L13W ending 4/3/22
Reese’s Big Cup with Reese’s Puffs cereal equals one delicious family reunion between two category leaders.
1
1
1
1
1
1
Contact your distributor to order.
discover Hershey's Retail expertise
Contact your distributor to order.