Keep’em Coming Back with Iconic Brands
Smucker’s is rolling out new ways to build upon its beloved — and market leading — peanut butter, jellies and the iconic combination of the two in the classic PB&J sandwich.
The Irresistible Taste of Jif is Available to Spoon, Squeeze or Scoop
Smucker’s has a new way to squeeze out more sales of peanut butter — whether sold alone, as a dip or with jelly. C-store retailers can deliver the Jif’ing good taste consumers know and love of fresh-roasted peanuts in a variety of ways. Everyone enjoys Jif in different ways like spreading with a knife or scooping with a spoon. Jif even teams up with cookies and shakes — the possibilities are endless. Jif fits into different lifestyles and there is a Jif for everybody.
Introducing Jif Portable Creamy Squeeze
No utensils are needed to consume
Make it Your Main Squeeze
It joins Jif’s lineup of jars, large squeeze containers and dipping cups as well as Smucker’s Natural Jams in a variety of packages including squeezables.
Bring the Allure of the Classic PB&J to the Back of the Store
Smucker’s Commitment to Better for You and Sustainable Products
Beyond the great taste of Jif and Smucker’s, consumers want more better choices in C-stores.
Our Peanut Butter Jams
Smucker’s is building upon its beloved peanut butter and jelly products in familiar packages with flexible and portable options to give customers new ways to enjoy their favorite snack or meal.
Sources:
1. Statista 2. IRI Convenience Consumption and Distribution 26 weeks ended 04-17-22 3. IRI scanning data, total US MULO, 52-weeks ended 05-15-2022, IRI Panel Data, Total US All Outlets, 52-weeks ended 8-7-2022 4. CSN 5. Mintel 6. Datassential, Consumer Survey, February 2021
Beyond the Jar:
New Ways to
Portable, convenient snacking option
Approachable price point to drive trial and discovery of the benefits of squeeze packaging
Multi-pack encourages trading up
Squeeze products represent 42% of category growth
Building baskets — 34% of Jif Portable Squeeze purchases are expected to be incremental
Unmet need — shoppers look for the healthier options on C-store shelves that Jif provides
Fits today’s busy lifestyle — especially parents in search of On-the-Go solutions
Its frequent teammate, Smucker’s, garners almost 60% of fruit spread share. These are the brands customers are looking for during their quick trips — which can average under 4 minutes — in a C-Store whether the visit is for a snack or fill-in grocery needs.
Since its launch in 1956 Jif has been the top selling peanut butter with more than a 70% share of sales. In excess of 117 million people consumed Jif in 2020, making it the world’s most favorite peanut butter brand.
share of sales
share of sales
70%
60%
Top selling peanut butter
Spread Sales
with PB&J
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Pump up sales at hot bars, grab-and-go coolers and drink stations by offering nutritious and freshly made peanut butter and jelly sandwiches. Smucker’s is making it easier than ever with its Jif Natural Peanut Butter Sauce in a pump dispenser.
The appeal of PB&J doesn’t need to stop on the shelf.
Prepared foods and grab and go choices are ringing up
share gains as C-stores add more options.
70%
To learn more about why it is that Jif’ing good.
of consumers say they are seeking more natural, less processed foods.
Today’s shoppers also reward brands and retailers who are doing more for the environment.
84%
are attracted to sustainable approaches to foodservice including more environmentally friendly packaging.
2/3rds
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squeeze products represent 42% of category growth
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Smucker’s
That Jif’ing Good:
Jif’s Portable Creamy Squeeze offers new ways to enjoy peanut butter outside of the home and on-the-go and is best merchandised in On The Go items.
Team it up with Smucker’s Natural Fruit Spreads packaged in single pouches thanks to the innovative Smucker’s Natural Pouch & Dispenser.
Not only does it deliver a labor friendly way to serve individual portions of spreads, but it also limits packaging waste — a benefit high on consumers’ radar. There is no opening of steel cans, wasted time scooping, cross-contamination risk or issues associated with open-air product exposure. Bringing PB&J to the back of the store has never been smoother.
