Uncrustables are the
refrigerated peanut butter and jelly sandwich brand.4
Unbelievable
momentum:
The 2.6 oz. SKUs
Distribution Dominance: Smucker’s Uncrustables has over
There is a new look for Uncrustables designed with consumer preferences and C-store retailer needs in mind:
New refrigerator shelf-life perfect for the convenience channel.
Whole grain stamp, Kosher labeling, added protein flag and unbeatable soft bread claim.
Convenient single serve packaging in 48 count cases with 6 inner-count cases with 8 sandwiches.
Consumers asked, and Smuckers listened. Peanut Butter & Raspberry Spread Uncrustables are selling fast proving why raspberry was the number one new flavor consumer request.7
Sweetening the deal further is Peanut Butter & Honey Spread Uncrustables, with sales up 207% versus a year ago.9
Gear up for even more Uncrustables sales with these irresistible,
trend-forward flavors.
Uncrustables is loved by kids, but the delicious sandwiches have achieved a mass appeal across all ages, from lunchboxes to locker rooms.
Billboard Top 100 artist, Sabrina Carpenter, is a fan of Uncrustables and shares her love on social media.12
NFL players consume at least 80,000 Uncrustables per year.13
Smucker's Uncrustables is C-stores'
#1
exceed 26.6 units
per c-store per week.5
1.6 times the store presence
of the next biggest brand.6
Consumers eat an average of 2.3 snacks per day. 2
C-stores are positioned to grab a larger share of sales, especially with 3 in 4 consumers opting for appetite-pleasing snacks versus a traditional meal—or s'meals as they are called.2
There is a snack gap with only 16% of snack sales coming from foodservice.3
That’s where Uncrustables comes in.
Proof of demand:
Raspberry Uncrustables have sold almost $15 million in 19 weeks.8
#1
new flavor
207%
sales gain for honey flavor
There is no need for labor-intensive prep with Uncrustables.
of adults already eat PB&J and10
are open to the idea.11
55%
76%
Smucker’s Uncrustables sandwiches can be promoted with tools including window clings, wobblers and danglers.
Contact your Smucker Away From Home Representative.
Convert shoppers’ all-day cravings for snacks with Unscrustables.
Non-mealtime store visits are growing in foodservice.14
Comfort flavors like PB&J are on the rise.15
Nearly half of impulse purchases are packaged.16
Behind the allure are nostalgic, feel-good flavors packed with 9 grams of plant-based protein made with whole grains and no artificial flavors or colors.
Uncrustables well-suited for snack departments, self-serve coolers, high-traffic fresh-cases—and other key areas in c-stores.
Inspire impulse purchases
Perfect for the 71% of Uncrustables which are consumed on the go.6
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pre-assembled sandwich brand in food service.1
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1. Circana NPD 12-month data through October 24, 2024, 2. Datassential Snacking Keynote Report August 2023, 3. NPD National Eating Trends, 4. Circana Scan Data Week Ended 11/24/2024, 5. Circana Scan Data Week Ended 11/24/2024, 6. Mintel: Snacking Motivations and Attitudes—US. 2022, 7. JMS Call Center Report, 8. IRi MULO, 9. IRi MULO+ L52W Data Ending 1/05/2025, 10. NPD Supply Track 12 months ending September 2024, 11. NPD Supply Track 12 months ending September 2024, 12. https://www.billboard.com/charts/artist-100/, 13. https://www.nytimes.com/athletic/5854102/2024/10/24/uncrustables-nfl/, 14. Datassential Snacking Keynote Report August 2023, 15. Datassential Snacking Keynote Report August 2023, 16. Datassential Snacking Keynote Report August 2023