New Uncrustables® opens up more ways to sell the beloved sandwich.
is already a retail sensation!
in incremental dollar sales contribution
Newly formulated, wheat-bread Uncrustables® allows operators to sell single unit Uncrustables®, satisfying consumers' quest for convenient ways to enjoy the #1 brand of PB&J that they know and trust.
Beyond the Lunchbox
Unwrapping Opportunity
Uncrustables® are a multi-generational favorite consumed during all dayparts. The new 5-day refrigerated launch makes it easier for Uncrustables® to produce sales for the C-store crowd.
Consumers show a strong desire to purchase from convenience stores, which are associated with easy in-and-out shopping.
Portable, Packable, Anytime Snackable
Get in on the opportunity to build upon the profit potential of Uncrustables®. Already a powerful force in frozen aisles Uncrustables® is ready to take it to the next level with added availability in refrigerators and coolers.
opens merchandising opportunities in heavily trafficked refrigerators and coolers. Frozen shelf life of 9 months
The bread formulation is updated, but the new Uncrustables® has the same great taste and nutritious 9 grams of protein. What is new:
for easy grab 'n' go
48-count cases
Gen Z and millennials are prime targets for the grab ‘n’ go, individually wrapped Uncrustables® that are perfect for all dayparts.
of Uncrustables® buyers eat away from home—work, travel and school are the most common places.
Nearly all adults who buy Uncrustables® keep them for themselves to eat. They are generally consumed
Buy rate and growth in the top 10 Frozen S&S Brands
Contact your Smucker Away from Home Rep.
times faster than average frozen items
in dollar sales in frozen S&S category
71%
Uncrustables® offers a less messy version of the timeless PJ&J—for any time of day or night.
per month. Many adults consume them as part of lunch, but they are viewed more of an anytime-of-the-day snack.
7 times
(IRI 52-weeks ended 7.16.2023)
fastest growing brand, 3x frozen S&S and 4x total freezer sales
in S&S category loyalty
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perfect for the C-store channel
Individually wrapped for individual unit sales
5 days of refrigerated freshness
Get a bigger bite of C-store grab ‘n’ go sales!
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Sells
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LEARN MORE
(IRI 52-weeks ended 7.16.2023)
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Elly.Villescas@jmsmucker.com or
Aubry.Hart@jmsmucker.com
