(Paw)tential
The
of the Pet Category in C-Stores
Pets are considered part of the family. More than half of all households in the U.S. own at least one dog or cat. Spending on those furry friends rose 10.7% in 2022.
The J.M. Smucker Co., owners of Milk-Bone, the #1 dog snack, and Meow Mix, the #2 dry cat food, is unleashing innovation to help C-stores get more of the $77.5 billion pet food category.
Leaders of the Pack
Treats are important to “pet parents.” They want to show their love for their animals who are so important their health and well-being.
Treat ‘em Right!
Sales of dog treats are growing 2x faster than total pet care, dog food and cat food. JMS’ treat portfolio includes brands that are #1 in share and #1 in household penetration in the treat segment.
JMS has a trio of brands that are well-suited for dog snack C-store shoppers.
The brand pups love and owners trust, is the largest seller by dollar sales in the dog snack category. Milk-bone sales are up 15.8% over last year.
There is plenty of innovation out of the gate in 2024.
Milk-Bone Flavor Rolls, a new addition to rawhide alternatives, leverage the power of the trusted Milk-Bone name and are available in peggable, individual 2.2 ounce units and 15 to a case — perfect for C-stores.
Milk-Bone Flavor Snacks Mini's dog biscuits will be available in a 2.5 oz pack that works well on C-store shelves.
MaroSnacks Peanut Butter Flavor combines the top-selling Milk-Bone Treat and the #1 growing flavor — everything pet parents already love in one.
Milk-Bone Mini's Treats deliver maximum joy. Soft & Chewy Mini's dog treats offer the same mouth-watering taste and wholesome benefits as the Milk-Bone Soft & Chewy Chicken Recipe. Soft & Chewy is one of the fastest-growing segments in dog treats and Milk-Bone is the fastest-growing brand in dog treats. This is the perfect size for treating more often — made with real chicken, it is perfect for training.
Canine Carry Outs is the #1 brand in soft in chewy based on unit share and velocity, household penetration and good value. Canine Carry Outs are available in 4.5 oz. unit sizes.
Cat food sales are purring along at a
The Brand Cats Ask for by Name
Meow Mix has provided the nutrition cats need and the flavors they deserve.
The iconic brand is the
Meow Mix is the largest seller by dollar and unit in the dry cat category
A New C-store Staple:
Meow Mix Wet Cups are available in individual Wet Cat Food Cups (made with #5 plastic which is generally recyclable in most municipalities). There are 5 new flavors available in merchandisable trays perfect for C-stores — and there are scannable UPCs on individual units.
The time is here for C-stores to build up the pet category.
Tap into a Lucrative Market
More than 110 million households purchased pet products in 2022, an increase of 10.7%. Catering to their needs builds a connection with existing shoppers and attracts new ones.
Find out why JMS is a
10.7%
Spending on pets rose
in 2022
JMS is leveraging its leadership and expertise to
help C-stores fine tune robust dog snack and
cat food mix to match busy on-the-go
customer lifestyles.
16.6%
increase.
1974,
Since
awareness among cat owners
among cat households
85%
2.5x
the sales of its nearest competitor.
—and produces
8
Roll Down
1
#
Sales of dog treats are growing
faster than total pet care, dog food and cat food.
2x
#1 in share
#1 in productivity
#1 in household
penetration
Milk-Bone Flavor Rolls
Milk-Bone Flavor Snacks Mini's
Milk-Bone Mini's Treats
MaroSnacks
The
by dollar sales in the dog snack category.
largest seller
#1 dog snack
#2 dry cat food
The brand is
#1
in consumer dollars spent per buyer in the soft and chewy segment.
Pup-Peroni is up
15.2%
in unit sales.
impulse
purchases.
Pet Owners frequently make
110 million
households purchased pet products in 2022.
Available in 3 flavors, beef, chicken and bacon, the new biscuits are available with a merchandising unit for shelves or it can be peggable — perfect for C-stores.
Pup-Peroni, the tail-wagging treat, is up 15.2% in unit sales. Available in 2.5 oz. unit size, the brand is the number one in consumer dollars spent per buyer in the soft and chewy segment. Perfect for pet owners, the ingredients include 24% protein with no fillers, no added grain.
15.8%
Sales are up
over last year.
New to C-store
partner for your C-Store dog snack and cat food needs!”
“pawsome”
LEARN MORE
woof
With its vanilla yogurt flavored coating, Milk-Bone Celebrate is perfect for any occasion to celebrate four-legged friends. Milk-Bone Celebrate is available in 2.9 oz. peggable individual units as well as a merchandising tray.
Milk-Bone Celebrate!
Double the Fun: The marriage of two favorites, Milk-Bone biscuits and Pup-Peroni, makes for the perfect snack. It's paws up for these made in the USA treats available in 10 oz. bags.
Milk-Bone Pup-Peroni Mashups
woof
woof
meow
arf
arf
Back
to top
1
Sources: 1. https://nielseniq.com/global/en/insights/education/2023/2023-pet-trends/, 2. Circana, 3. IRI Source: IRI = Total US - Multi Outlet, Total US Pet Specialty and Total US - Conv through 4/23/2023, 1010 = Ecommerce through 3/31/2023, 4. IRI = Total US - Multi Outlet, Total US Pet Specialty and Total US - Conv through 4/23/2023, 1010 = Ecommerce through 3/31/2023, 5. All Outlet Dashboard IRI = TTL US MULO, Total US Pet Specialty through 4.23.2023, 1010 = Ecommerce through 3/31/2021. IRI Panel Data P52W Ending 1-23-2022; Nielson eComm Dashboard ending 1-29-2022; Nielsen ending 1-29-2022, 6. Circana, 7. All Outlet Dashboard IRI = TTL US MULO, Total US Pet Specialty through 4.23.2023, 1010 = Ecommerce through 3/31/2021. IRI Panel Data P52W Ending 1-23-2022; Nielson eComm Dashboard ending 1-29-2022; Nielsen ending 1-29-2022, 8. Circana
2
3
4
5
6
7
AVAILABLE January 2024
AVAILABLE Early 2025
AVAILABLE January 2024
AVAILABLE NOW
Pup-Peroni
Canine Carry Outs
AVAILABLE NOW
AVAILABLE
AVAILABLE NOW!
AVAILABLE January 2024
JMS is committed to delivering innovation to the pet category, especially C-store-friendly sizes and items, to attract more shoppers to the channel.
With pet ownership on the rise, C-stores are elevating their assortments to deliver products that nurture the joyful moments between owners and their pets. Many are younger, first-time pet parents who like to lavish their fur babies and frequently make impulse purchases.
AVAILABLE NOW
AVAILABLE NOW
meow
