Why Wild Alaska Pollock is a Must-Have Menu Item
The Fish Sandwich Offers a
C-stores are missing out on opportunities in seafood, a category posting gains of
Catch
Wild Alaska Pollock is the fish of choice for c-stores looking to jump into the business by offering an easy, tasty, affordable and profitable menu addition.
2. International Food Information Council’s 2021 Food & Health Survey; 3. alaskapollock.org
C-stores are underpenetrated in the category and risk losing customers to QSR competitors who offer a
Fish sandwiches
Better for
C-stores are angling to attract more shoppers to their foodservice offering, including younger, health-oriented consumers who want fresh and sustainable menu items.
Offering a fish sandwich meets dietary requirements for Lent and Fish Fridays.
One leading c-store operator registered sales increases of 20% — without any promotional activity — with its King & Prince Oceanway Alaskan Pollock Sandwich. King & Prince is the resource to trust, thanks to its 100 years in the seafood business.
Get fresh with the Oceanway Alaskan Pollock Sandwich. The product is consistent, breaded fish portions that are 100% Wild Alaska Pollock.
from the Pristine Waters of Alaska
of consumers are eating more seafood than a year ago.
say “sustainable” is important.
of Americans say they consume fish as part of their diet.
Fish
eat fish often.
More Consumers
25
74
49
Nearly half,
42
Dive in
Sales gains in frozen pollock rose more than other frozen seafood.
There’s no catch to offering easy-to-assemble fish sandwiches which can add to existing:
The fresh tasting, mild and flaky whitefish is packed with scientifically supported benefits including:
Only fish caught in the pristine, icy waters of Alaska earn the label of
4
Fish On the Menu Drives 20 Sales Surge
Case Study
These consumers are not finding fish on the c store menu
31
in the past two years.
is the most popular segment of the category.
Heart and cognitive health
High in Vitamins B-12
Rich omega-3
acids
One of the most nutritious natural foods in the world
Low in calories and fat
-
Hot bars
YOu,
Better for the
World
fresh Sourced
King & Prince is partnering with the Association of Genuine Alaska Pollock Producer (GAPP) to further raise awareness of benefits of Wild Alaska Pollock from the pristine ice waters of Alaska.
Alaska equals
Oceanway Alaskan Pollock Sandwich has a
long shelf life
Fryers
Convection ovens
Microwaves
TurboChefs or MerryChefs
and only requires freezing.
Learn More
Demand Soared
during the pandemic and will continue upstream fueled by consumer interest in healthier diets and sustainable choices
fish choice
on their menus
with
vs.
3.3
Wild Alaska Pollock
— one of the world’s most sustainable and nutritious seafood products.
serves up attractive gross margins
affordable pricing
Carbon Impacts of Wild Alaska Pollock as Compared to Other Proteins
(kg CO2-eq per kg of protein)
Beef
Plant-based meat
pork
chicken
wild alaska pollock
115.75
20.83
19.65
12.50
3.77
120
100
80
60
40
20
0
of a survey says wild caught
in Alaska is important when selecting fish.
27
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about how to Go FISH with King & Prince?
want to Learn More
20
In addition to its health benefits, Wild Alaska Pollock has a lower carbon footprint than any other protein — even plant-based options.
36% of adults are eating more seafood in place of meat.
Fish sandwiches also align with consumers looking for alternatives to meat and pescatarians.
Building loyal consumers can also pave the way to expand seafood offerings.
8
9
8
8
10
3
7. alaskapollock.org
8. Monterey Bay Aquarium/Dalhousie University Seafood Carbon Emissions Tool; beef, chicken and pork measured as kg CO2-eg per kg of protein, midpoints for reported range (as of July 14 2021)
9. Comparative environmental LCA of the Impossible Burger with conventional ground beef burger, Quantis International (2019)
10. Quantis International, Life Cycle Asseessment of Wild Alaska Pollock, ISO LCA Report (2021)
1
1. IRI 52-weeks ending October 3, 2021, total US-Multi-Outlet
2
3
3
4
4. NielsenIQ 52-weeks ending December 14, 2021 in c-stores
5
5. alaskapollock.org
7
-
:
freshness
11. alaskapollock.org
caught
11
3
3
5
5
5
5
%
alaskapollock.org
6. Technomic Center of Plate Survey, 2020
6
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®
Visit us
at the 2022 NACS show booth
5183
Visit us
at the 2022 NACS show booth
5183