For c-store shoppers that have returned to their post-pandemic morning commute, the allure of a tasty breakfast menu will be the wake-up call they need to reignite their morning visits.
Krispy Krunchy now offers delicious sunrise items that
will bolster your foodservice business and win the early daypart for your store.
Morning Rush:
Bringing Em Back with the Sunrise Breakfast Program from Krispy Krunchy
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In 2020, foodservice in convenience stores suffered a -9.9% downturn in sales,* mostly due to the foot-traffic impact of COVID-19.
Resilience and Rebound
$39.8B
However, foodservice
owns a large share of
in-store sales, second only to cigarettes. Prepared foods continued to dominate
the segment share
throughout 2020.*
Prepared food
Cold dispensed beverages
Hot dispensed beverages
Frozen dispensed beverages
Most experts agree that as we emerge from the pandemic, foodservice is on the rebound and should account for a larger portion of c-store revenue.
*Convenience Store News, “Food Service, 2021 Industry Report Deep Dive”
Prepared foods are proving their value to c-store operations.
Grab ‘n Go Is Here to Stay
Time of day when recently surveyed shoppers made prepared food purchases at c-stores:*
Krispy Krunchy Chicken stood alongside c-stores throughout the COVID-19 crisis.
Sunrise Breakfast
Krispy Krunchy is stepping up to meet the demand.
NEW revenue-generating breakfast menu to convenience retail.
Easy-to-serve, delicious and high-quality breakfast items
Breakfast continues to provide tremendous growth opportunity, which makes the Sunrise Breakfast program a timely addition to any c-store.
So what’s for breakfast? Krispy Krunchy’s all-star sandwich items lead the way!
Delicious Offerings, Sure to Satisfy
Sausage, Egg & Cheese Crispitos
All Krispy Krunchy egg patties
feature their uniquely delicious
Make Krispy Krunchy Your
Breakfast Partner
Experience Krispy Krunchy Chicken in person at NACS!
Contact the Krispy Krunchy sales team to customize a Sunrise Breakfast Program for your foodservice business.
Visit the Krispy Krunchy website to explore more opportunities for partnership.
Robust support of Krispy Krunchy field teams and trainers
Ability to cook all items from frozen and also merchandise the individually-wrapped biscuit sandwiches in retail cold space
Digital and printed packaging and marketing materials
7%
11%
23%
22%
21%
10%
2%
With consumers
reestablishing their morning commute, the underserved early daypart is ripe with profit opportunity.
72.2%
16.1%
8.1%
3.6%
$35.9B
Ability to build a comprehensive, professional and turnkey food program
*Convenience Store News, “Food Service, 2021 Industry Report Deep Dive”
Sausage, Egg & Cheese Sandwich
New
Bacon, Egg & Cheese Sandwich
Canadian-Style Bacon, Egg & Cheese Sandwich
Breakfast Empanada
Blueberry Flavored Biscuits
Honey Butter Biscuits
New
New
New
The launch of the Krispy Krunchy Sunrise Breakfast program delivers outstanding benefits to operators:
Perfectly Cajun Seasoning!
of surveyed shoppers had purchased prepared food from c-stores in the past month (averaging 2.7 times/month).*
52
At the start of 2021,
c-store revenue.
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2019
2020
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Shoppers purchase prepared food throughout the day, although the morning dayparts continue to lag behind afternoon purchases.
6 a.m. to 8:59 a.m.
9 a.m. to 10:59 a.m.
11 a.m. to 1:59 p.m.
2 p.m. to 3:59 p.m.
4 p.m. to 6:59 p.m.
7 p.m. to 9:59 p.m.
10 p.m. or later
Now, with great pride for its partnerships, Krispy Krunchy brings a tasty
Now, with great pride for its partnerships, Krispy Krunchy® brings a tasty new revenue-generating breakfast menu to Convenience.
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