Join the Lindt C-Store Chocolate Movement
Today, LINDOR is the
Elevate consumers familiar milk chocolate experiences with LINDT CLASSIC RECIPE. Premium bars that win on taste every time versus mainstream competitors!
SMOOTH. CREAMY. BEYOND WORDS.
Lindt EXCELLENCE produces the highest repeat rate in the category — five times higher than the nearest competitor.
Bring the Lindt Difference to Your Stores
With easy in-and-out formats, C-stores are well-suited to grab more of the
Lindt has a portfolio of displays to engage shoppers in the aisles, at checkout and during key seasons.
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of purchases are eaten immediately
said they felt like treating themselves
of premium C-store purchases were unplanned
Lindt Brings
Every day can be a blissful moment with Lindt: Consumers no longer wait for special occasions to indulge. Created by Swiss Master Chocolatiers, Lindt chocolate delivers the exceptional sensory experience today’s consumers crave.
Convenience store chocolate sales are about to get a lot sweeter and profitable.
Lindt sales up
17.7
in 2022
%
Premium Checklane Chocolate has grown
19
%
YTD
By growing the premium chocolate segment, Lindt offers the C-store channel the opportunity to broaden its share!
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LINDOR Changemakers, containing a variety of truffle flavors, represent the perfect entry point to premium chocolate in the most space-efficient way!
Smooth and creamy Lindt CLASSIC RECIPE milk chocolate bars offer retailers an opportunity to trade shoppers up whenever they crave milk chocolate.
The CLASSIC RECIPE Hazelnut Bar provides the satisfying crunch of hazelnut enveloped in smooth hazelnut crème and creamy milk chocolate. This product offers multi-textural indulgence in a relevant C-store format, easy to portion into bite-sized pieces for sharing or as an individual pick-me-up.
Surprise your customers with the #1 Premium Milk Chocolate Bar: smooth, creamy, and rich in flavor and texture. This indulgent trade up from mainstream milk chocolate bars is sure to leave consumers speechless – and become their new go-to!
Lindt EXCELLENCE delivers the most rich and flavorful dark chocolate tasting experience. Every single piece is created by the Lindt Master Chocolatier’s expertise to perfectly combine the most refined dark chocolate and the finest ingredients.
Delight your consumers with a variety of EXCELLENCE recipes from high cocoa bars to fruit flavors. There is an EXCELLENCE dark chocolate bar for everyone’s taste.
C-stores are filling more of their
on-the-go needs. Lindt provides an opportunity to grab last-minute gifts.
The highly visible presentation of the Lindt product portfolio provides an important halo effect on the entire category.
SOURCES: 1. Market.us, 2. Circana 52 WE 6/25/23, 3. Circana MA, Total US MULO, 52 WE 1/1/23, 4. Circana Total MULO L52 4-23-23, 5. NACS State of the Industry Survey; Lindt Numerator Chocolate Shopper Survey, 6. NACS State of the Industry Survey; Lindt Numerator Chocolate Shopper Survey, 7. NACS State of the Industry Survey, Lindt Numerator Chocolate Shopper Survey, 8. Circana POS & Panel, 52 WE 06/18/23
Shoppers’ most loved LINDOR recipe is Milk, available in different formats to accompany them whenever and wherever they desire a blissful moment with chocolate. From the iconic Truffle, irresistibly smooth and luscious in its different flavors, to the distinctive Stick format, LINDOR offerings are key on-the-go solutions.
Growing year on year, with the goal of becoming the next $1 billion brand in the U.S., LINDOR is Lindt’s Gold Standard Brand and Number One Franchise.
brand in total chocolate in the U.S.
#
1
premium chocolate
#
5
The company’s portfolio of irresistible products:
Courts new customers
1
selling premium chocolate in
the U.S.
Premium Milk Chocolate Bar
Dark Chocolate Bar Brand
in US.
Premium Chocolate
Brand
Find out why adding premium chocolates is worth it.
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C-store shoppers often buy chocolate on impulse, without sensitivity to price. They consume their purchases within an hour for an instant heavenly moment. Many customers say they felt like treating themselves. No wonder premium chocolate volume growth outpaces the rise of mainstream chocolate in both dollars and pounds.
%
56
%
65
%
53
Easily recognizable on shelves, sticks are well suited for
$5 billion spent on chocolates.
64
of those who purchase for self-consumption.
%
Trades up existing shoppers
Fills a gap in existing assortments for premium options
Elevates the C-store shopping experience
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With a track record of success and sales growth above industry averages, Lindt is the right brand with the right recipes.
Premium
to C-Stores
Lindt will unlock incremental purchases and higher profitability
in three ways.
Lindt is the right partner to drive sales in the convenience channel, through its power brands LINDOR, CLASSIC RECIPE and EXCELLENCE.
Our Lindt Brands are Ready to Elevate Your Offerings Beyond the Ordinary
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Win your customers’ loyalty
1
Consumers are
in a time crunch
2
Win your
shoppers confidence
3
1
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1
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1
#
%
53
repeat purchase rate