For retailers, building a dependable consumer base that increases profit margins starts with leveraging an easy-to-use loyalty or rewards program. Read on for an in-depth point of view on how convenience retailers can use loyalty or rewards to win consumers' trust and dollars. Plus, dive into an exclusive interview with Joey Low, Manager of Brand Programs of CITGO, to learn how the company partners with convenience retailers to level up their consumer experience with a loyalty program that grows inside sales, so everybody wins.
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Fueling Incentives for a Loyalty Switch
by CSNews Staff
How convenience retailers can use tech to deliver value with rewards programs
1 NRF, “NRF Forecasts 2025 Retail Sales to Hit $5.42 Trillion, Despite Economic Uncertainty”
2 McKinsy, “Members only: Delivering greater value through loyalty and pricing”
3 CSN, “CITGO Drives Business”
4 BCG, “Loyalty Programs Are Growing—So Are Customer Expectations”
https://scribehow.com/viewer/Ceros_Gating_for_EIQs_Decoupled_Sites_2_Separate_Experiences_pre-gate_and_post-gate__egSOs4ZHQMKAn5RGw2PcAg