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Shoppers are visiting convenience stores more often than they did a year ago, expressing more brand loyalty and rating the convenience channel more favorably across a range of attributes. However, competition for share of wallet remains fierce, which means convenience retailers need to understand better than ever who their customers are and how to establish themselves as part of their routines. The findings of the 16th annual Convenience Store News Realities of the Aisle Study, which surveyed more than 1,500 consumers who shop a c-store at least once a month, reveal the top factors that influence convenience store visits today.
Convenience Store News’ 16th annual consumer study reveals that shopper sentiment toward the convenience channel is warming up.
Realities of the Aisle Study 2025
Maximizing Opportunities
